Page 1

EXPERIENCE THE UNIQUE OUR PROPERTY SELLING ADVANTAGES


Why list with Summit Sotheby’s International Realty? In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s Auction House has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in nine different sales rooms including New York, London, Hong Kong, Beijing, Geneva, Milan, Paris, Zurich and Doha. In 1976, an exceptional real estate company is launched and created from the same passion that guides the Sotheby’s Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty ® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire. Our commitment to unparalleled quality continues. Sotheby’s International Realty, with over 20,000 sales associates in 850+ offices and 65 countries and territories, utilizes innovation with relevant reach to present a home in a most unique way. To those who value the unique, Summit Sotheby’s International Realty is the local provider that offers unrivaled access to qualified people and distinctive properties around the world. In 2008, our firm was selected to represent the Sotheby’s International Realty network in the greater Park City, Salt Lake and St. George areas after completing a rigorous pre-approval process. Since then, our firm has maintained the commitment of honoring the brand’s legacy and reputation for excellence in our local markets. Our commitment is to continue elevating our services beyond the extraordinary.

THOMAS WRIGHT PRESIDENT AND PRINCIPAL BROKER

DAVE JOHNSON MANAGING BROKER


WHAT MAKES A REAL ESTATE BROKERAGE “INTERNATIONAL”?


MARKETING YOUR PROPERTY TO THE WORLD

Leveraging the Sotheby’s International Network The search to buy or sell luxury properties begins with the right brokerage. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, we can provide you with the power of a global brand with local connections to buy or sell your property. In markets from Utah to around the world, you will have assistance from a local sales professional who speaks the language, knows the neighborhoods, and is in tune with the culture of the community, giving you immediate access to the knowledge you need.

850+

Offices in

65

Countries and over

20,000

Sales Associates 3


WHAT DO 98% OF HOMEBUYERS LIST AS “MOST IMPORTANT” WHEN SEARCHING FOR REAL ESTATE?


THE BETTER THE PROPERTY PHOTOS, THE HIGHER THE SALE PRICE

Your First “Home Showing” is Online

• We are the only real estate brokerage in Utah with in-house professional photographers and videographers on staff

• We offer the same photography package for all listings regardless of price and offer “twilight” package upgrades

• Every property listed by Summit Sotheby’s International Realty is marketed with professional photography

• All images are professionally edited by our photographers with strict quality standards followed

• Uploaded to the various websites within 24 hours of shoot • Sorted into a proven methodical order • Monthly analytics sent to seller • Property photos and videos available in one viewer

5


SHOWCASE YOUR PROPERTY ONLINE WITH GLOBAL EXPOSURE.


OUR COMPANY WEBSITES

SothebysRealty.com



Our website, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. • Over 22 million visits and 100 million page views annually • 45 million property detail pages viewed annually - up 52% this past year • 53% visitors are from outside the United States • 12 focused minutes per visit

SummitSothebysRealty.com • 200,000+ visits and 600,000+ page views annually • 70% new visitors monthly • Video channel with 5,000+ videos • Regional community guides • New home developments • 3+ focused minutes per visit

Lifestyle Search Currency Conversion Language Conversion Market Update Videos Video Channel School Information

Summit SIR Yes Yes Yes Yes Yes Yes

Berkshire Hathaway

Keller Williams

Equity

Coldwell Banker

Yes

Yes

Yes

Yes

Windermere Re/Max

Engel & Volker

Yes Yes

Yes

* Per respective company website as of February 2017 7


YOUR PROPERTY ON OVER 5,000 SIR COMPANY WEBSITES AROUND THE WORLD

Global Network Showcasing Our Local Listings

Your property may also be found on our global network of Sotheby’s International Realty affiliates and sales associate’s websites which receives over 8 million visitors per year. Each website tells the Sotheby’s International Realty story through the eyes of the local real estate affiliate or its sales associates, combining local expertise with global reach. The Sotheby’s International Realty eGallery is a real time, property slide show on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

8


OUR MOBILE APP WORKS IN NEARLY 70 COUNTRIES

Our Mobile Real Estate Search App

SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in nearly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest tool bar, showcasing local restaurants, golf courses, resorts and more. With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyers. To get SIR Mobile, text “SummitSIR“ to 87778, search for “SIR“ in your app store, o  r go to SIR.com from your mobile phone.

9


BECAUSE NOT EVERYONE SEARCHES BY PRICE AND LOCATION ONLINE.

10


LIFESTYLE SEARCH

Search For Homes That Fit Your Lifestyle

If you are looking for lifestyle real estate around the world, you will truly benefit from our unique ability to search the distinct properties we represent by lifestyle. Our robust luxury home search offers access to detailed property information, including photos, videos, description, amenities and maps. Whether you imagine yourself on horseback in the countryside or finding a city that never sleeps, discover luxury homes for sale by lifestyle, including ski, golf, farm & ranch, equestrian and many more. 11


CAN YOUR REAL ESTATE AGENT PROMISE OVER ONE BILLION GLOBAL IMPRESSIONS?


GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM

Our Marketing Strategy Over one billion impressions driving traffic to SothebysRealty.com and your property! The foundation of our Sotheby’s International Realty ® marketing strategy is content. Our marketing strategy is to develop and curate content with our global media partners which heavily includes video. We then deliver that content across multiple platforms in order to create and maintain global brand recognition AND drive more consumers to sothebysrealty.com for the ultimate experience in property advertising. Sotheby’s International Realty readily delivers our content through distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as Apple and the Google Display Network. Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, and it is our second biggest traffic driver to SothebysRealty.com with over 1 million highly-qualified unique monthly visitors.

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S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2017 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES

Jan

Feb

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Apr

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WALL STREET JOURNAL GLOBAL: FRIDAY TAKEOVERS OF ALL REAL ESTATE ARTICLES WALL STREET JOURNAL: HOUSEGUEST VIDEO SERIES WALL STREET JOURNAL: CHINA AND EUROPE SEARCH WIDGET MY FUN FRIDAY BUYOUTS: 35 FRIDAYS THE TIMES: BRICK AND MORTAR SPONSORSHIP: 50 FRIDAYS NEW YORK TIMES: GREAT HOMES SLIDE NEW YORK TIMES: HIGH END SPONSORSHIP NEW YORK TIMES: HELLO SOCIETY INFLUENCER PROGRAM NEW YORK TIMES: FIND A HOME VIDEO MODULE MANSION GLOBAL: HOMEPAGE HERO MANSION GLOBAL: FRIDAY BUYOUTS: 50 DAYS FINANCIAL TIMES: REAL ESTATE SPONSORSHIP INCL. LISTINGS, PRINT ADS AND DISPLAY FINANCIAL TIMES: LIFESTYLE SEARCH SPONSORSHIP ARCHITECTUAL DIGEST: REAL ESTATE SUB-CHANNEL SPONSORSHIP ARCHITECTUAL DIGEST: INSTAGRAM POSTS ARCHITECTUAL DIGEST: REAL ESTATE INDEX PAGE ELLE DÉCOR: CURATED HOMES GALLERY AND PROMOTION ELLE, HOUSE BEAUTIFUL, VERANDA JAMES EDITION: PROPERTY LISTINGS LUXURY ESTATE: PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY: PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY: LOCAL REGION SPOTLIGHT BANNERS FORBES: PROPERTY BANNERS FORBES: HOME SECTION SPONSORSHIP JUWAI: PROPERTY LISTINGS CHINESE LANGUAGE JUWAI: FEATURED LUXURY LISTINGS JUWAI - CHINESE LANGUAGE SUPPORT DESK ECONOMIC TIMES

14

PRINT PROPERTY ADVERTISING PROGRAM WALL STREET JOURNAL


JUWAI - CHINESE LANGUAGE SUPPORT DESK NYTIMES.COM BANNERS

MONTHLY PACKAGES AVAILABLE

ECONOMIC TIMES PROPGOLUXURY.COM BANNERS

MONTHLY PACKAGES AVAILABLE

WSJ.COM FEATURED PROPERTY UPGRADE

MONTHLY PACKAGES AVAILABLE

PRINT PROPERTY ADVERTISING PROGRAM ROBBREPORT.COM REAL ESTATE MEDIA BAR

Jan Feb Mar Apr MONTHLY PACKAGES AVAILABLE

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

WALL STREET JOURNAL NEW YORK ENGINE TIMES MAIN NEWS SECTION SEARCH MARKETING

Jan

Feb

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FINANCIAL TIMES GOOGLE NEW YORK TIMES INTERNATIONAL EDITION BING NEW YORK TIMES INTERNATIONAL EDITION WRAPS YAHOO! BARRON'S PENTA YOUTUBE LUXURY PROPERTIES OCEAN HOME AUCTION HOUSE ADVERTISING OPPORTUNITIES SOTHEBY’S BLOOMBERG MARKETS EVENTS (SPRING NY)

SPONSORSHIP PACKAGES AVAILABLE

BOSTON MAGAZINE REGIONAL NEWSLETTERS

QUARTERLY INSTERTIONS AVAILABLE

THE SUNDAY TIMES OF LONDON SELECTS NEWSLETTER

WEEKLY INSERTIONS AVAILABLE

ROBB REPORT DIGITAL ART & HOME

WEEKLY INSERTIONS AVAILABLE

KINGDOM PAGES ON SOTHEBYS.COM LOCATION NONSTOP ON GULFSTREAM BANNERS HOMEPAGE OF SOTHEBYS.COM

BRAND SOCIAL MEDIA EXPOSURE OPPORTUNITIES

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

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Jul

Aug

Sep

Oct

Nov

Dec

Jan

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Mar

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May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

EXTRAORDINARY PROPERTY OF THE DAY (FEATURED ON FACEBOOK, TWITTER, INSTAGRAM, GOOGLE+, LINKEDIN AND PINTEREST) EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY PROPERTY VIDEO FEATURES

LISTING SYNDICATION [IN ADDITION TO ALL MEDIA PARTNERS LISTED ON THE GRID] APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES: DISTRIBUTION TO OVER 140 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM

TARGETED DISPLAY ADVERTISING AUDIENCE-CENTRIC / MASTERCARD DATA RE-MARKETING (ADS SERVED TO CONSUMERS AFTER THEY VISIT SOTHEBYSREALTY.COM) IN-MARKET & INTEREST TARGETING (TARGETTING INDIVIDUALS WITH SPECIFIC PROFILES)

15


GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER

The New York Times

Our marketing blends exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience online to deliver nearly 300 million media impressions. Our bold custom ads feature the properties represented by our network in unique, exclusive sizes designed to engage NYT readers via our signature extraordinary imagery in various sections including Business, Home & Garden, Real Estate, World News and in the Sunday Magazine. We have exclusive property placement on the “Find A Home” page, video block, featured property slide-shows, property search results page and New York Times mobile site and real estate app.

GLOBAL MEDIA PARTNER

News Corp.

Our integrated News Corp. plan includes The Wall Street Journal, Mansion Global, The Times and MyFun. These sites reach a truly global audience across the U.S., U.K., South America, Australia, China, Asia-Pacific and beyond. Additionally, this relationship allows the Sotheby’s International Realty brand to use consistent high-impact prominent ad units across all these sites to grow brand awareness, distribute custom video content, promote specific properties and provide a lifestyle search experience.

16


GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER

The Wall Street Journal

Designed to deliver over 250 million media impressions across print and digital, our continued partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Friday is Real Estate day for WSJ - the anticipated day where new global real estate coverage appears online and in print. SIR has exclusive advertising on Fridays on the following: WSJ iPad app, “Mansion” real estate section on their website and WSJ Digital Network/ VideoPlus advertising platform. We also have featured property modules on the Europe, Asian and China WSJ sites.

GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER

Mansion Global

Mansion Global is the Wall Street Journal’s standalone, luxury real estate website that connects wealthy global buyers with extraordinary properties. With original and curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions. Our Sotheby’s International Realty listings are showcased front and center on the Mansion Global homepage and we are sponsors of the Lifestyle Search, which allows visitors to search our exclusive listings by their desired lifestyle.

17


GLOBAL MEDIA PARTNER

Architectural Digest In print since 1920, Architectural Digest is the international authority in design and architecture, and home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, social media, signature events and its website ArchDigest. com, Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives. Positioning the properties we represent with exclusive online ads, editorial content, newsletters, slideshows, and video content allows our brand to connect with the Architectural Digest readership outside of traditional advertising methods.

GLOBAL MEDIA PARTNER

Apple

The level of exposure that our Apple partnership realizes for our brand, agents and clients is nothing short of extraordinary! We have partnered with Apple as the one and only real estate advertiser for “Apple News”, thus allowing our brand to potentially reach over 800 million iPhones, iPads, and iPod Touches. In addition, our advertising campaign with Apple allows Sotheby’s International Realty to achieve further exposure across thousands of other mobile apps, reaching global audiences and targeting real estate aficionados all over the world. Our Apple TV app allows buyers to explore properties via our visual lifestyle search and keep track of their favorite properties and recent searches from the comfort of their own couch or home theater room. 18


GLOBAL MEDIA PARTNER

Forbes

For nearly a century, the Forbes brand has been synonymous with success, developing a unique relationship with the world’s most affluent, influential and discerning individuals. This community comes to Forbes not only for the most trusted insights on business and investing, but for their authentic voice in the luxury consumer space. Forbes expands the Sotheby’s International Realty ® brand’s ability to reach a young and internationally minded business community. Our media plan will focus on high impact brand banner units. These large units will run throughout the year and ensure that our properties are prominently displayed.

GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER

Financial Times

The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 6 million registered users, FT.com reaches the ultra-affluent internet user with an average personal income of $227,000; which is unparalleled by any other daily business editorial. The Financial Times created a custom content series exclusively for Sotheby’s International Realty themed, “Distinctive Living”. This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format.

19


LISTING DISTRIBUTION PARTNER

LuxuryRealEstate.com We are the only real estate brokerage in Utah that features its listings on LuxuryRealEstate.com and Regents.com and collectively our listings average 80,000 views a year on LuxuryRealEstate.com. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and features 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years and also ranked by highnet-worth U.S. consumers as “Best Website”, according to the Luxury Institute LLC. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.

GLOBAL MEDIA PARTNER

Hearst/Elle Decor

Building on the success of the Sotheby’s International Realty ® brand’s 2016 partnership with Hearst’s luxury and design portfolio, Hearst will reimagine this custom property program. Utilizing first-to-market digital products, fully customizable high-impact ad executions and custom curated content, Hearst will continue to raise awareness and drive consumers to sothebysrealty.com. Through this innovative program anchored on Elle Decor, Hearst’s luxury and design titles will capture the attention of affluent home buyers/sellers and provide qualified consumers access to Sotheby’s International Realty brand listings hosted on the prestigious Elle Decor platform.

20


LISTING DISTRIBUTION PARTNER

Realtor.com Showcase Realtor.com provides the most accurate, up-to-date and comprehensive real estate listings and content available online. Buyers and sellers spend three times longer on Realtor.com than any other real estate site and has over 23 million visits each month. Our “Showcase Package” enhances our listings on Realtor.com with the features buyers want! We post up to 36 jumbo photos, full motion videos, open house alerts, photography links, custom property headlines, enhanced property information, company branding and agent contact information. The Realtor.com network also exposes your listing on its mobile apps.

LISTING DISTRIBUTION PARTNER

JamesEdition

JamesEdition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets high-net-worth luxury consumers find and compare listings from private jets, yachts, exotic cars to luxury real estate. The site reaches more than 660,000 potential buyers from 200 countries and top wealth markets each month and has over 7 million monthly page views.

21


LISTING DISTRIBUTION PARTNER

HomeAdverts

HomeAdverts is a multilingual home listing service offering only the finest selection of real estate from around the world. Currently available in eight different languages and on 24 unique social networks, HomeAdverts offers our property listings global exposure in over 160 countries, acting as a hub to the world’s most important markets. Presentation is everything at HomeAdverts and we are particularly proud of being able to make the right impression in an instant, allowing your property to shine like never before.

GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER

Juwai/PropGoLuxury

In an effort to expand the brand’s reach in China, we have created partnerships with Juwai and PropGo.com to fulfill the high demand of our affluent Chinese consumer base. One out of every 10 visitors on sothebysrealty.com is located in China. As one of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. Launched by PropGo.com, PropGoLuxury.com is the largest and fastest growing real estate portal in the China and Asia Pacific region.

22


LISTING DISTRIBUTION PARTNER

Zillow/Trulia

Zillow Group is an online real estate database company that was founded in 2005 and launched Zestimate home values in early 2006 with data on millions of U.S. homes. Zillow “Zestimates” do not provide accurate home valuation for Utah homes as Utah is a non-disclosure state. Today, Zillow users can access products and resources to assist them through every stage of home ownership – buying, selling, renting, financing, remodeling and more. Trulia gives home buyers, sellers and renters all the tools and valuable information they need to be successful in the home search process.

LISTING DISTRIBUTION PARTNER

Homes.com

Homes.com is a leading provider of online real estate services, including property listings, website development and marketing solutions for the real estate industry. Homes.com brings together over 3 million real estate listings in one convenient location, and why over 13 million home buyers and renters visit Homes.com each month. Homes. com also simplifies the home buying process by providing intuitive mortgage calculators, home value charts, local school details, home buying guides, rental pricing, an easy map search, and a wealth of area information to inspire your search for the perfect home.

23


LISTING DISTRIBUTION PARTNER

UniqueHomes.com Summit Sotheby’s International Realty continues its innovation by featuring all Summit SIR listings over $500,000 on UniqueHomes.com. Agents are also displayed in the online “Elite Agent” Network. UniqueHomes.com is dedicated to elite luxury properties, attracting buyers to luxury homes, vacation properties and the network of REALTORS®. Users of this luxury real estate site, can search internationally or by state to find an extraordinary home for sale by luxury real estate agents or private owners. UniqueHomes.com, with its commanding online presence, leads the luxury marketplace community.

LISTING DISTRIBUTION PARTNER

DuPontRegistry.com

Summit Sotheby’s International Realty is the only real estate brokerage in Utah that features all their listings over $500,000 on DuPontRegistry.com and agents in their online “Elite Agent” Network. DuPontRegistry.com is an elite luxury property website dedicated to the buying and selling of luxury homes, vacation properties and network of REALTORS®. By utilizing this luxury real estate site, one can search internationally or by state to find a luxury home for sale by luxury real estate agents or private owners. DuPontRegistry.com leads the luxury marketplace community with its strong brand name recognition and exceptional service provided to its customers and clients.

24


TARGETING REAL ESTATE BUYERS

Search Engine Marketing

Over 90% of home buyers begin their search for homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, resulting in over 1 million, highly-qualified unique monthly visitors finding their way to SothebysRealty.com. When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both. • 24 million visits from search engines • Over 1.1 billion “paid search impressions” • 300,000 leads from natural searches • 85,000 leads from paid searches

25


WE DON’T RELY ON THE MLS FOR DISTRIBUTION

We Syndicate Differently... then Report the Results Online Marketing Summary

November 28, 2015 - September 14, 2016 1886 S Geneva Rd Orem, UT 84058, US $19,500,000 MLS # 1345400 Property Id: G5HF9X

Summit Sotheby's International Realty 1750 Park Avenue, PO Box 2370 Park City, UT 84060, US Office Phone: 435-649-1884 http://www.summitsothebysrealty.com/ Website Traffic Comparison Website

Number of Views - Last 4 Weeks

Top Cities

59,795

SIR Network

47,755

JamesEdition

22,708

www.summitsothebysrealty.com

5,925

realtor.com

5,226

Trulia

3,966

LuxuryRealEstate.com

1,885

Wall Street Journal/Mansion Global

1,059

Homes.com

968

LuxuryEstate.com

610

HomeAdverts

209

PropGOLuxury / Financial Times Property Listings

28

NY Times

24

HomeFinder.com

6 2

City

Property Views

Chicago, IL

583

Houston, TX

567

New York, NY

510

Minneapolis, MN

466

Juwai

Denver, CO

432

Orem, UT

418

Real-Buzz

London, London, GB

394

Dallas, TX

387

Provo, UT

361

Salt Lake City, UT

1,521

Property Views

Zillow

2

HauteResidence

Total

0

150,168

Terms Used

Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.

Bi-monthly report to all sellers

In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. Only by listing with Summit Sotheby’s International Realty can your property be listed on SothebysRealty.com and our network of over 5,000 websites plus being featured on the highest trafficked real estate sites around the world. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties were viewed nearly 280 million times across all of our partner sites last year - a 150% increase from the year before. 26


BROKER REPORT for Summit Sotheby's International Realty

12/31/16

1-YEAR REPORT FOR COMPANY ID 800224 EXECUTIVE SUMMARY

EXCLUSIVETerms TRAFFIC REPORTING are defined on the last page of this report.

Top Publishers by Number of Views Publisher Property Views

Top Locations of Your Online Consumers City Property Views Salt Lake City, UT 77,041

Our Top Web Sites and Domestic Feeder Markets 3,172,375

Zillow

realtor.com

JamesEdition

Listing Inventory Almost 5 Million Property Views This Past Year!

% of Views 63%

662,273

13%

421,885

8%

Park City, UT

14,415

West Jordan, UT

Number of Views - Last 12 Months

Inquiries 112 41 56

Not Applicable

www.summitsothebysrealty.com Our top real estate feeder market is the Salt LuxuryRealEstate.com Lake metropolitan area. That’s why Summit Homes.com Wall Street Journal/Mansion Global Sotheby’s International Realty is the only major LuxuryEstate.com BROKER REPORT for Summit Sotheby's brokerage that publishes all its International listings toRealty the local NY Times HomeAdverts MLS, as REPORT well asFOR theCOMPANY Wasatch Front MLS, which Juwai 1-YEAR ID 800224 Visits by Publisher HomeFinder.com operatesDETAILED UtahRealEstate.com – the #1 visited ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS PropGOLuxury Network Page 1 of 9 RealtyTrac real estate website in Utah. $1M - $2M - 4BR Residential - For Sale

137

$2M - $3M - 5BR Residential - For Sale

57

$2M - $3M - 4BR Residential - For Sale

70

93,046 67,765

33,594

23,401

18,837

266,792

Click-Throughs Not Applicable (Visits) 55 451 85 118

203,264

30

173,375

Performance Rank 276 189

77

2,149

9

41

10 1

5

2

1,611

109

0

813

Not Applicable

272

25

10

0

3rd

2

22

1,628

2nd

87

12/31/16 Not Applicable

2,637

1st

0

64

873 53 361

3rd

230

Inquiries

Not Applicable

Performance Inquiries Rank Email 1st 426 2nd 719

Not Applicable

Listing Count 255,514 Property Views

Description SothebysRealty.com

1%

Number of Inquiries - Last 12 Months

Not Applicable

Views by Publisher

1%

8,680

Our property traffic/views reporting platform provides us detailed marketing analytics and tracking on our listings across all of our International online Realty 12/31/16 BROKER REPORT for Summit Sotheby's publisher sites.1-YEAR These reports give us valuable REPORT FOR COMPANY ID 800224 insights about the performance of PUBLISHER our company, DETAILED ANALYSIS: COMPARISON CHART our individual sales associates, and our listings Top Listing Agents (their online performance ranking) report shows a comparison of activity generated from your listings Web Sites That Provide "Views", "Visits", and "Inquiry" Data Click-Throughs Agent Agent ID Listing Count Property Views in the onlineThis market. Summit Sotheby’s online. (Visits) Consumer Traffic Publisher Property Views 93 Click-Throughs (Visits) Kerry Oman 4027888 396,698 189 International Realty canviewquickly aton athe glance Realtor.com® and lead datasee is based 881 listings you are 3,172,375 Shane 4015433 110 157,660 177 Zillow Herbert currently marketing on realtor.com®, and may be different from the number Thomas Wright 4013938662,273 46 177,169 39 which websites arethatproviding the views, of listings are in the ListHub data feed.most Please see the Explanation of realtor.com Terms for more information. JamesEdition 421,885 0 visits and leads. Top Property Categories 294,112 Trulia Terms are defined on the last page of this report.

% of Views 8%

0 ©2017 ListHub 0

The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery

Real-Buzz 0 This report shows theandrelative of consumers based on GIS coding. GIS coding is technology used232 to geographically locate online consumers. updates ofnumber reporting metrics and related data. in each state that visited your properties online CountryLife

Terms are defined on the last page of this report. Top States State Utah

California Texas

Florida

New York Illinois

Pennsylvania Georgia

Ontario, Canada Washington Ohio

North Carolina

Property Views 170,368 80,974

40,614

27,705

26,405

20,027

14,732

14,681

13,510

Page 213,176 of 9

12,527

Inquiries by Publisher Click-Throughs % of Views % of Visits (Visits) 17% 109 9%

8%

79

7%

3%

54

5%

4%

3%

2%

1%

1%

1%

1%

1%

20

44

21 8

5

5

15 7

2%

4%

2%

1%

0%

0%

1%

1%

Total

5,052,154

Web Sites That Provide "Visits", and "Inquiry" Data

Top Cities

Inquiries

Publisher % of Inquiries

138

20%

10

1%

38

19

56 2

0

2

4

0

0

6%

Totals

3%

8%

0%

0%

0%

1%

0%

0%

City

Salt Lake City, UT

Total Park City, UT West Jordan, UT

Draper, UT

New York, NY

Publisher

18

Houston, TX

14,415

1%

6

1%

8,158

1%

7

1%

1%

3

Los Angeles, CA

1%

1%

29

South Jordan, UT

5,444

1%

2

London, London, GB Las Vegas, NV

0%

Consumer Traffic 1% 29 3% Property Views Click-Throughs (Visits)

6,986 5,052,154 6,853

Chicago, IL

1,981

Consumer Traffic

8,097

5,945

4,654

4,512

0

1,964

Property Property Views% of Views Click-Throughs Click-Throughs (Visits) % of Visits Views (Visits) Available 77,041 No Data8% 42 4% 8,680

0

1%

0%

0%

0 1,964

0%

4

0%

2

5

3%

0%

0%

0%

Inquiries

InquiriesEmail% of Inquiries 52

8%

6

1%

16

2%

9

13 Inquiries 0 4

0

5

1

2

Email

1,981

1% 2%

0% 1%

0%

1%

©20170% ListHub

0%

The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.

12,343

1%

5

0%

2

0%

Dallas, TX

4,268

0%

4

0%

2

0%

27


YES, IT’S WHAT YOU KNOW. BUT IT’S ALSO WHO YOU KNOW.


AUCTION HOUSE CONNECTIONS

Sotheby’s Clientele Sotheby’s International Realty maintains an enduring and exclusive marketing relationship with the Sotheby’s Auction House providing unique benefits to agents and clients alike, offering targeted exposure to a coveted and influential audience. These benefits include exposure for our properties on the auction house’s website, sothebys.com, displaying our property brochures at the real estate desk at the auction houses, as well as a literary collaboration that includes the beautifully designed magazines Sotheby’s, Reside and Art & Home, which feature sophisticated content related to both art and real estate and mailed to auction house clientele. These publications are variously distributed to premier auction clients, global auction locations, international hotels and more. In addition, our sales associates are invited to participate in high-profile auction events, where they have the opportunity to connect with potential buyers and sellers among the auction house’s high-end clientele. We are the only real estate company in Utah who can place properties in front of these savvy buyers. As a Sotheby’s International Realty affiliate, we also have the unique ability to refer our real estate clientele to the auction house for appraisal services for jewelry, art, antique furniture and collectibles. 29


PERSONAL CONNECTIONS TO PROMOTE YOUR PROPERTY

Email Marketing

Sitting and waiting for the phone to ring is one way to sell a property. However, it’s not our way of selling a property. Instead, we leverage our vast customer database and personal connections to some of the world’s wealthiest people to actively seek out buyers — often times even bringing a property to the attention of past buyers who aren’t necessarily looking. Our email marketing platform serves as a central hub for our sales associates to create and deliver property eblasts and email campaigns across multiple digital marketing channels. Digital templates created for email or print can be easily shared or published to social media channels such as Facebook, Twitter, Google+, websites and blogs. • Our sales associates have sent out over 15,000 email marketing pieces to over 7+ million potential clients with a higher open rate, click rate and lower bounce and spam rates than the industry average. • Our monthly newsletters are sent out to over 35,000 clients.

30


MILLIONS OF IMPRESSIONS WORLDWIDE EACH YEAR

Social Media

We use social media to connect your home to our vast community of 530,000 followers in 160+ countries. Social Media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home. We have showcased thousands of “Extraordinary Property of the Day” which features one property from SothebysRealty. com on Facebook, Twitter, Google+, Instagram and Pinterest and generates thousands of additional property views per day. Our blog provides articles on the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. facebook.com/sothebysrealty - 50,000+ Followers facebook.com/summitsothebysinternationalrealty - 2,200+ Followers @sothebysrealty - 18,700+ Followers @summitsir - 1,600+ Followers google.com/+sothebysrealty plus.google.com/114965922792883935793 pinterest.com/sothebysrealty pinterest.com/summitsir linkedin.com/company/sothebys-international-realty linkedin.com/company/summit-sothebys-international-realty youtube.com/sothebysrealty - 23,000,000+ Views youtube.com/summitsothebys - 72,000+ Views sothebysrealty.com/blog summitsothebysrealty.com/blog instagram.com/sothebysrealty - 88,000+ Followers instagram.com/summitsir - 1,500+ Followers 31


WE OFFER “MILLION-DOLLAR MARKETING” FOR HOMES AND PROPERTIES OF ALL PRICES


IN-HOUSE AD AGENCY

Custom Property Marketing DON'T MISS OUT ON THIS AMAZING OPPORTUNITY TO LIVE IN SNOW CANYON

The Summit Sotheby’s International Realty marketing team is among the most accomplished and knowledgeable marketing professionals in the business. Our full service in-house real estate ad agency consistently delivers beautiful, edgy, elegant and out-of-thebox marketing to promote your property and tell its unique story to the world.

206 WHITE PINE

$8,450,000

Valderra Residence Club Parade of Homes Special | Starting at $99,000 Being a club member is more than just ownership in a premier piece of real estate.It means exclusive access to some of the finest services and amenities on themountain - including a prestigious spa and fitness facility, pool and clubhouse.

TEMPOROFARY UNTAIN CON PARADE HOMES E-ART MO OF 2014 PARK CITY CANYON | WINNER STATE-OF-TH AT WHITE PINE IN THE COLONY

Villas at Valderra New desert contemporary situated high above the signature green of The Ledges golf course with forever views of Snow Canyon and Red Mountain. These exquisite triplex homes offer luxury of both indoor and outdoor living. Walking distance to hiking and biking trails, access to golf and fine dining all in a location highly sought after. Zoned nightly/weekly rental.

Michelle Mackelprang REALTOR® 801.815.6000 Michelle.Mack@SothebysRealty.com SummitSothebysRealty.com

Mary Musgrave Associate Broker 435.680.2485

Plus Office • Six Bedrooms Plus Powder Room • Seven Bathrooms Feet • 8,500 Square On 5.3 Acres Ski Run • Perfectly Situated Access from the Snow Wonder • Easy Ski-In/Ski-Out Room • Dramatic Great Grade Kitchen • Professional Tub with Private Kitchenette • Master Suite 2-Person Soaking with Oversized • Master Bathroom

Mary.Musgrave@SothebysRealty.com SummitSothebysRealty.com

This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and including price, or withdrawal without notice. ©MMXV Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Equal Housing Opportunity . Each Office Is Independently Owned And Operated.

Suzanne Pretorius

Home Theater Wine Room and Forced Air • Game Room, Additional Gas, Throughout with • Radiant Heat Air Filtration System Heating and Clean Heated Dining Area Decks with Covered, • Heated Outdoor Bbq System and Built-In Wolf Including Security Automation Features • Smart Home and Lighting Controls and Remote TemperatureTub Hot • 8-Person Hotsprings

ASSOCIATE BROKER

435.640.2436

srealty.com suzanne.pretorius@sotheby rius.com suzannepreto

Each Office Is Independently

Owned And Operated.

PARK CITY 8101 SUNRISE LOOP –$3,950,000 MICHAEL SWAN 435.659.1433

PARK CITY 9045 N TWIN PEAKS DRIVE–$2,195,000 DENNIS HANLON 435.640.5851

SALT LAKE CITY 1855 FOREST BEND DRIVE–$1,350,000 CHRIS SIDWELL 801.815.6114 JEFF SIDWELL 801.550.1510

PARK CITY 1334 LUCKY JOHN DRIVE–$7,750,000 LAURIE WING 435.640.4503 DAVID DOWIE 435.640.3434 PARK CITY 2694 WESTVIEW TRAIL–$2,395,000 BETH MCMAHON 435.731.0074

We assist our sales assoicates with real estate marketing plans and services that are customtailored to your property. From professional photography and videography, to print and online advertising, to social media and blogging, our talented group provides consistent, quality exposure on a local, regional and global level.

CANYON ROAD

LIVE THE MODERN LIFESTYLE

RARE OLD TOWN OPPORTUNITY

PARK CITY 597 DEER VALLEY LOOP–$1,595,000 THE LANGE GROUP 435.649.0070

EMBRACE

to purchase one to three homes in an ideal location with easy access to Main Street Park City and Deer Valley®. Centrally located in Old Town, just off of City Park, these homes are an easy walk to Main Street and to all the events Park City has to offer. The project is beautifully landscaped with a large shared open space offering privacy and spaciousness, a unique find in Old Town. Each home has been condomiumized, featuring great rooms, large bedrooms, two-car garages, additional off street parking and stone fireplaces.

t h e p o s s i b i l i t ie s

RUTH DRAPKIN 435.640.2604

SALT LAKE CITY 2551 BRENTWOOD DRIVE–$7,400,000 KERRY OMAN 801.369.2507 THOMAS WRIGHT 801.652.5700

SALT LAKE CITY 358 STRONGS COURT–$800,000 MELINDA MAIN 801.651.9705

PARK CITY 6390 GOLDEN BEAR LOOP–$1,890,000 MICHAEL SWAN 435.659.1433

EMBRACE RUTH.DRAPKIN@SOTHEBYSREALTY.COM

VISIT ALL OUR UTAH PROPERTIES AT SUMMITSOTHEBYSREALTY.COM

deer vista

Information deemed reliable, but not guaranteed. Square footage is an estimate only. ©MMXVI Sotheby’s International Realty Affiliates LLC. Each Office is Independently Owned & Operated All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC.Equal Housing Opportunity. © MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal Housing Opportunity. Each Office is Independently Owned & Operated. Information deemed reliable, but not guaranteed. Square footage is an estimate only.

FABULOUS VIEWS AND FINISHES

Rod Bradshaw 435.731.0305

9045 Twin Peaks Drive, Kamas, Utah

rod.bradshaw@sothebysrealty.com

Gated, private residential community. Minutes from Main Street, Park City, Jordanelle Reservoir and Deer Valley ® Ski Resort.

Brad Jensen 435.901.8333

brad@jensenandcompany.com

DEERVISTA.COM

• Custom Marketing Plans

• Search Engine Optimization

• Custom Flyers

• Social Media Marketing

• Listing Presentations

• Custom Brochures

• Content Marketing

• Media Kits

• Newsletters

• Online Promotions

• Magazines

• Signage

• Email Marketing

• eBooks

• Public Relations

• Property Websites

• Logos

• Event Planning

• Landing Pages

• Business Cards

• Video Creation & Distribution

• Blogs

• Postcards

• Consulting, Analytics & Reporting

33


SHOWCASING YOUR HOME

Property Flyers/Brochures Distributed Globally We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network  —  immediately extending your marketing’s reach and exposure. As part of our company’s “green” initiative, we place a “green” sign flyer on each yard sign instead of a flyer box. During the term of the listing, we monitor the condition of every sign to ensure it is in excellent condition.

STUNNING REMODEL AT CANYONS VILLAGE 2110 Comanche Trail #53, Park City, Utah

34


LOCAL COMPLIMENTARY EXPOSURE

Collections Magazine

YOU ARRIVED HOME

• 50,000+ copies mailed to subscribers of the Salt Lake Magazine, Utah Style & Design and Utah Business Magazine twice a year PARK CITY, UTAH 19:00 hours

• 20,000+ copies mailed to Zion’s Bank top accounts

SUMMITSOTHEBYSREALTY.COM

• Distributed year-round at hundreds of locations along the Wasatch Front/Back and Southern Utah

• 120,000+ copies per issue printed twice a year

COLLECTIONS WINTER EDITION 2017

Properties must be listed before October 15th, 2017 and extend thru June 1st, 2018 to be included in our 2018 Winter Issue.

COLLECTIONS

Properties must be listed before May 1st, 2017 and extend thru December 1st, 2017 to be included in our 2017 Summer Issue.

SUMMIT SOTHEBY’S INTERNATIONAL REALTY

Collections Magazine, Utah’s premiere luxury real estate publication, showcases Summit Sotheby’s International Realty listings in a winter and summer issue each year. With over 120,000 copies per issue, Collections Magazine reaches a wide audience of local residents and tourists alike, through our strategic distribution program. Each listing and development in the magazine are hand-curated so that they carefully compliment the other remarkable listings found in this exclusive publication.

WINTER 2017

• 5,000+ copies mailed to top Utah companies, clients and Sotheby’s International Realty offices twice a year • Online at summitsothebysrealty.com/collections 35


ADDITIONAL OPTIONS FOR ADVERTISING YOUR PROPERTY

Local Print Advertising Monthly Cooperative Advertising in Local Newspapers and Publications Across the State

We feature monthly color advertisements in the Salt Lake Tribune, Deseret News, Park Record, Wasatch Wave, Ogden Valley News and The Spectrum. These publications have been an important part of the day for Utah’s sophisticated reader: those who rely on it for the most comprehensive local news, events, arts and entertainment, sports, business information and “in the know” about local real estate in Utah. We also offer cooperative advertising in the Salt Lake Magazine and Utah Style & Design. Our properties and advertisements regularly appear in the Parade of Homes publication, The Spectrum, Park City Magazine, Mountain Express and Mountain Living magazines.

36


ADDITIONAL OPTIONS FOR ADVERTISING YOUR PROPERTY

Global Print and Online Advertising

The Sotheby’s International Realty ® cooperative advertising program provides an array of global options for advertising your property. This program uses high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our cooperative advertising program offers pre-negotiated, exclusive advertising rates for select publications and websites. • Sotheby’s Preferred® • Sotheby’s Magazine • Sotheby’s Auction Preview • Art & Home • Reside Magazine • Architectural Digest • International New York Times

• The New York Times • International New York Times Wraps • The Wall Street Journal • MansionGlobal.com • The Robb Report Collection • The Robb Report Home & Style • The Globe And Mail

• Financial Times • DuPontRegistry.com • UniqueHomes.com • Facebook • Google

37


YOUR COMPLETE BACK OFFICE SUPPORT TEAM.


OUR MANAGEMENT AND STAFF

4:1 Sales Associate to Employee Ratio

The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to both our sales associates and clientele. Our veteran leadership team has the crucial hands-on experience and knowledge to lead the company and adapt to the constant changes in real estate practice and trends. Our photography department features professionall full-time photographers

trained to highlight your property’s architectural features and selling points. Our marketing department creates the highest quality print materials and advertising to market your property. Our interactive media department employs the latest digital and online strategies to showcase your property. Our transaction department makes the sale of your property a smooth and easy process with its online paperless system and dedicated transaction coordinator.

Our relocation department help process inbound and outbound client referrals to buy or sell property across the globe. Our accounting department is fully aware of the most updated accounting rules linked to real estate transactions and monetary exchanges. Our office administrators and coordinators support our agents in providing the highest level of service to their clients.

39


LOCALLY OWNED AND OPERATED

Strategic Office Locations Across Utah

1750 PARK AVE

625 MAIN ST

545 MAIN ST

1101 PARK AVE

MONTAGE RESIDENCES

PROMONTORY

VICTORY RANCH

SALT LAKE

SALT LAKE - 9TH & 9TH

DEER VALLEY RESORT®

SUNDANCE RESORT

ST. GEORGE

There is an art to selling fine homes. Just as an art gallery positions and places art, Summit Sotheby’s International Realty positions your property to place it in its finest light and to showcase value. Our strategic office locations enable our agents to work collectively across the state to find the right buyer for your property. Our sales associates have experience in all types of properties and understand top feeder markets, empowering them to answer buyer’s questions at all office locations.

40


Summit Sotheby’s International Realty distinguishes itself as Utah’s leading luxury real estate brokerage company because Summit International Realty named leading “Best technologies, of State” business systems it supports its professional teamSotheby’s of sales associates by utilizing the industry’s and vendors for Sotheby’s property International and client marketing fromthroughout transactionthe management, business development, sales and Summit Realty isand known world for representing homes that and embody technical skills training. Summit Sotheby’s International Realty also provides clients with service that leads the industry, the rich tapestry of varied lifestyles, distinct settings and diverse locales found in Utah. Locally we are known for which results in a higher than average listing sold/taken ratio, the highest average sales price and the lowest number of our commitment to innovation, use of technology and representing the finest homes throughout Utah. days on the market. 2017 Edition

Our Property Selling Services  
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