Send A Smile Mobile Application
Objective: To create a phone application that would promote global sharing and gift giving around the world, while enhancing McDonald’s goal of creating global and local communities.
Goal of the application: The application would allow people to create an online persona and profile that is accessed through Facebook or Twitter integration which includes their name, location, preferred McDonalds location, and top three favorite McDonalds menu items in their area. It would also include information pulled from the social media accounts on favorite movies, music, events, and pages liked to search for common interests between different people using the app. From there, people would have the opportunity to send “smiles” to other people signed up for the program. People would have the ability to see people who share common interests with them, then have the option of sending them an item. These “smiles” would be free menu items off the menu of their preferred McDonalds.
McDonalds menus vary by countries, so it would give people the opportunity to see what McDonalds in Venice is selling in comparison to a McDonalds in the Bronx. Along with the menu item, you can send a message to someone like “enjoy the coffee!” It would then be translated to their language and sent to them. If they accept the item, they have the option of returning a thank you message in their language, which is translated into the giver’s language. After you send a smile to someone, your profile is featured on the app’s main page as a reward for your good deed. In a global perspective, the app could be random acts of giving, connecting with those who have similar interests, or searching a particular country that you’re interested in.
EMERSON COLLEGE Global Marketing Communication and Advertising GM 630
the McDonalds on 300 Main St. and that her favorite item is the McCafe iced coffee. In Venice, that coffee costs 3 euros, which would cost $3.91 in USD. So Sam pays $3.91 USD and sends this item to Alice. If she has a smartphone and downloaded the app, she accepts the item on her phone. She can bring the phone into a McDonalds and scan it at the register and redeem her prize. If she doesn’t have a smartphone,