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Strides with STRIVE


MAR-APR 2018


The Genesis Tata STRIVE, an initiative of Tata Community Initiatives Trust and part of the Group CSR programmes on Skill Development, addresses the pressing need of skilling India's youth for employment, entrepreneurship and community enterprise. It reaches to communities, develops skills of people from financially challenged backgrounds and acclimatizes them with the changing work environment. The core


philosophy is to create courses that would help in creating and supplying trained manpower across the entire industrial spectrum as well as develop entrepreneurial talent.

Mission To build capacity to train youth for employment, entrepreneurship and community enterprise.


MAR-APR 2018


04 COO's Note

06 A Course of Events

09 A Thing or Two

12 We are the Champions

18 Hon'ble!

05 Events @Tata STRIVE

08 Excellence @ Tata STRIVE

16 'Being' the Change

13 Learning Curve Stories from Tata STRIVE learners who have embodied the 'transformula'

15 The Skilling Landscape



MAR-APR 2018

COO's Note

ENRICHING LIVES, THROUGH LEARNING. At 3, we at Tata STRIVE are a young organization. It’s April, and spring is upon us. It's not just the flowers that have matured into a full bloom, but so many of our learners too. All our centres have seen more batches graduate than before. More graduation ceremonies, more empowered youth, more transitions into the economy, and more lives enriched - through learning. And all this while, as our numbers grew, one thing remained unapologetically constant - our commitment to quality, with scale.

Speaking of which, we are excited and geared-up for our newest offering, the Phygital model. Ambitious and meticulously thought of, it will make possible quality, job-oriented courses available to India’s youth wherever they are. And while much has already been accomplished, we don’t really think it’s a big deal. Maybe because, we’re just 3.

Anita Rajan




Now Open | Hon'ble Chief Minister of Uttarakhand, Trivendra Singh Rawat, inaugurated the Tata STRIVE centre at Pithoragarh. The centre aims at providing the youth of the region with opportunities to train in the field of hospitality and is equipped with multimedia classrooms and state-of-the-art hospitality labs. The CM reviewed the enitre setup of the centre, spending most of his time interacting with the learners, who put forth a noteworthy display of what they have learnt during the course.

We're 'open' | As many as 13 students from the northeastern states of India, studying currently in Chandigarh have enrolled at TSSDC, Mohali. After the interest inventory, the courses they opted for included Retail Sales Associate, RAC Technician and BPO Call Centre Executive,  After the course completion, the centre intends to identify opportunities for placement at their native places with the help of Ekklesia Foundation

Experts of the Subject | Noted professionals in their fields visited Tata STRIVE centres to understand the methodology and engage with the learners. in pic (L-R): Alok Vijayvergia, (Corporate Director, Sustainability, Taj Hotels Palaces Resorts Safaris) at TSEC, Uri. 2. Abhishek Gupta, COO, McKinsey & Company's Generation India Foundation, at TSSDC, Airoli. 3. CSR team from Tata Motors, at the Rudrapur Centre.

Graduates! | Final year BCom and BAF students from the Tata STRIVE BFSI-BDE batches at SPN Doshi Women's College (our first institutional partner under IEP) at their graduation ceremony. The girls were all smiles as they held their certificates up high. Seated (L-R) Mr. Nilesh (Professor), Henna Desai (Lead IEP, Tata STRIVE), Mohita Ayer (Centre Manager, TSSDC Mumbai), Sridhar Sarathy, (Sr VP, HR, Tata Capital),  Anita Rajan (COO, Tata STRIVE),  Dr Asha Menon (college principal), Siddhesh Shirwadkar (Batch Facilitator), Prof Manjusha (Vice Principal), Ms. Aarti & Ms Shankari (Professors, Placement cell)



1.  Hair You Go

2. In Safe Hands

4.  Safe & 'Stunningly' Sound

3.  Safe  For Work!

5.  Living a Bright Future

A Course of Events


The coming together of passionate learners, industry experts and seasoned coaches- for lessons in synergistic learning. 'A Course of Events' is a section that highlights events across the length and breath of Tata STRIVE.


1. Hair You Go: Learners from the Assistant Beauty Therapist batch at TSSDC, Pune attending a guest lecture by Rahil Jhadav and Suhas Khandge - the duo famous for their Kera & Pro Salon at Chichwad, Pune.  “The whole idea is to keep the learners abreast with the theory of hair”, says Sushma Gaikwad, ABT facilitator, adding that, “the very understanding of what lies beneath the visible layer - the biology of hair, will result in a better 'handling' of the client's hair, as well as the prevention of any further damage to hair - something very prevalent in today's polluted environment.” 2. In Safe Hands: A Cardiopulmonary Resuscitation (CPR) training session by Dr Kaushal and Dr Sandhu from Sohana Hospital, for learners at TSSDC Mohali.

3. Safe for Work: "Time is of utmost importance, when someone is having a cardiac arrest. Within 15 seconds consciousness is lost, and by the time a minute has passed, irreversible damage could have been done to the brain cells. Hence if someone around can give CPR, a precious life can be saved" - That is how Komal Kurne, GDA facilitator started her CPR awareness session at our corporate office. Then, it was Gayatri and Rupali, the two bright learners from TSSDC Mumbai, who took the session forward - explaining minute details such as knowing when to & when not to give CPR as well as the "Drs.ABCD" - an acronym that simplifies, quite literally, the process of saving a life. 


9. Earned  it

6.  We for She

7.  To New Beginnings   

4. Safe & 'stunningly' Sound: Teams across the Tata STRIVE ecosystem raised awareness about road safety, dressed in denim. In Pic: Henna Desai (Team PE), Nisha John & Vaibhav Mandale (Tech & Innovation), Sneha Bhati, Joseph Thomas(sitting), Tony Jacob and Manali Arora (all, Team PE) 5. Living a Bright Future: Nostalgia and happiness filled the air as learners from the Retail Sales Associate batches made a field visit to the Westside store at Seawood- only to have them guided through the store by none other than an alumnus, Asmita - who completed a year at her job. 6. We for She: Learners from the Pune centre conducted a rally towards gender sensitization on International Women's  Day. The rally caught the attention of not just the onlookers but also of the


10.  Graduation Galore

8.  Because I'm Happy!

11.  Making a Point

media. (inset) A clipping from the Pudhari newspaper. 7. To New Beginnings: It was a perfect 'Worth-a-click-moment' after the recruitment process wrapped up - Kotak Mahindra Bank selected 8 learners from the BFSI-BDE batch at TSSDC, Pune. The learners have joined the company location at Pune, Maharashtra. 8 Because I'm Happy!: On International Day of Happiness, Unistrive asked everyone to celebrate 'the happy feeling'. Learners from the ITI, Phulbani, Odisha, kept the community at heart - with their little, yet thoughtful  acts to spread the happiness. 9. Earned it: (L) Biplab Kumar Dev, Chief Minister of Tripura hands over the job certificate to Sujan Singh, a learner from the Suryamitra Solar PV installer batch1 

at TSEC, Agartala. Sujan is now placed at the Pragna Bhawan, Gurkha Basti, Agartala. (R) Rohit, our YDM facilitator at TSSDC, Aligarh receives a token of appreciation from Alka Talwar, Chief, CSR and Sustainability, Tata Chemicals. 10. Graduation Galore: If there's something that took centrestage this time of the year, it was the overwhelming number of graduation ceremonies we had across our centres. In Pic: The Graduation ceremony at TSSDC, Pune, and TTSHSC, Trivandrum. 11. Making a Point: At the discusssion on Industry-Academia Linkages during the Magnetic Maharashtra Global Investors Sumit 2018, Anita Rajan, COO, Tata STRIVE, spoke on the pressing need for action research in order to unlock India's rural potential. With inputs from regional heads and course facilitators.



QUARTERLY AWARDS Tata STRIVE has initiated the Best Centers Award -  a quarterly feature that recognizes the achievements of our centres every quarter. The awards are differentiated by the fact that they are based on tracking centre efficiency measures (%) and not just absolute numbers.  Furthermore, four behaviors form the cornerstones for this award institution, namely: •Focus on Quality •Focus on Process Excellence •Focus on Process Adherence •Focus on Cost Efficiency





We pride ourself in having 'the industry' cutting across all of our processes. But when employers write back to us, saying that they too are getting to learn from our learners, it's a wonderful feeling. Excerpts:

Wanted to share with you some feedback given by our customer, Mrs Philipa Mukherjee and her daughter Annu Mukherjee. They are extremely happy with Hitesh (Tata STRIVE learner, from the '16 Batch 2, GDA course). The way he cares for uncle - Hari Mukherjee, his smiling nature, his overall knowledge of the job. He appears to be enjoying what he does, finds his own solutions and is very friendly. He has managed to teach a thing or two to the staff of the nursing home! Their ultimate compliment was that they were 'nischint' (tensionfree) when Hitesh is with uncle. I was very happy to hear that, because finally this is what we at Nischint strive for. This would not have been possibile without Tata STRIVE, yourself and most importantly Komal. Please convey my thanks to all . Warm Regards, - Vaishali,  NISHCHINT | Services For The Elderly


The Doers

Komal Kurne, GDA Facilitator TSSDC, Mumbai

Hitesh Dayanand Amrutsagar, Learner, GDA




International Women’s Day

Cheryle Dinh


National Safety Week

Batti Band Day | Theme: Today’s wastage, tomorrows shortage’

Jen Tews


"The talents churning out of the learners here [ITIs] are incredible, truly demonstrating the growth-graph of students;  paints the picture of the India to come" -Anita Elavia

Master Facilitator, Hospitality & Mentor, Tata STRIVE - Bagchi Softskill Programme at Odisha ITIs

@Tata STRIVE Bagchi Softskill Programme The learners demonstrated their art skills and immersive imaginations through a myriad of activities

World Day of Social Justice


Tata STRIVE – Bagchi Soft Skills Programme is a model that aims to instill in youth the mindset and behaviors that will impact their employability. The programme addresses the business need for young professionals with 21st century skills who exhibit high levels of confidence, maturity, ethics 

World Health Day - (above), a short skit on 'alcoholism' | (below) chart activity

and professionalism in all transactions. In keeping with this vision the learners are encouraged to build awareness on a variety of topics from saving the environment to human freedoms. Below is a glimpse of some of these events.

Mrs & Mr Bagchi along with Mr Balwant Singh's visit to ITI, Puri


WE ARE THE CHAMPIONS At the recently concluded Tata Innovista (West)Regional Event, Tata STRIVE was the winner in it's category; establishing yet again that we are the whizkids in the skilling space - who are re-writing the rules E TH ON R VE CO

GET THE SKILLS, THAT GET THE JOB! Our innovations that spaned across the spectrum of Pedagogy, Methodology & Technology were our differentiators. Tata STRIVE's model as well as the very idea of having the industry cutting through all of our processes, was clearly reflective of our motto to keep skill development relevant, i.e. not just for the jobs of today but for the jobs of tomorrow

Tata STRIVE now moves to the Finals, following which, the scale is:


Figures from Tata Innovista edtion 2017

Tata Innovista is today amongst the most prestigious programs in Tata Group of Innovation. What started of as a movement by Tata Innovation Forum (TIF) in the year 2006, has today caught the imagination of colleagues across the Tata ecosystem. At the event, Tata STRIVE was the winner in the category of Innovation for a Social Cause.


LEARNING CURVE: Tanvi's Sales Pitch “I was earning a decent 35,000 per month at my previous employer – PN Gadgil Jewelers at Vile Parle. But after my daughter was born I told myself – “no going back to the jewellery business!”” Above are the words of Tanvi Kalgutkar – a women in her late 20s. Her decision was guided by what she calls, “the very nature of the jewellery business – which demands working late hours on festivals, weekends – which despite being rewarding, was something I was not ready for. Atleast not until Teertha (her daughter) turned 5. Plus, the commute from my residence to work was a long one.” Second Innings When Teertha turned a year-and-a-half old, her desire to get back to work reached insatiable proportions. Aparna, her sister’s friend, a Tata STRIVE alumnus herself (from the BFSI-BDE batch), was the one who told her about her experience at Tata STRIVE, Airoli. “She spoke highly of Tata STRIVE”, Tanvi says, adding, “almost convincing me to go for it!” She took the details of the TSSDC at Airoli and once she reached the centre, as the norm goes, Tanvi had to undergo the interest inventory process. “Bhagyashree Ma’am was there during the process”, she says, “I was told my interests matched those needed for the Auto Sales Consultant Course. Initially a bit surprised, I was happy so long as my job had ‘sales’ in it!” She adds, “But I needed my husband’s nod.” Tanvi’s voice gets an undertone of mockery as she imitates her husband’s response for me. In a shrill voice she says what he had said – “You!? and automobiles!? – what do you know of them, except for the fact that we have had some really memorable long-drives on them during our courtship!?” Found it! It was in that very moment that Tanvi found her “challenge”. (she makes repeated references to this incident and to the very word “challenge” during the course of the interview) She finally enrolled into the course. Both her father-in-law and mother in-law have a minor paralysis and hence despite having someone to look after Teertha when she was away, there was no respite with her morning chores. That included breakfast for all, a tiffin for herself & her husband and feeding Ashima before heading off to the centre – an hour’s journey by the local train.


“Whatever I know, all I know” When asked, “How was it learning at Tata STRIVE?” she just said, “bahut hi achcha (it was too good)”. “…and what did you learn?”, I asked. She answered with contentment and a smile, “Whatever I know, all I know” As reassuring as it sounds, but when asked to elaborate further, Tanvi spoke –without a pause. “Bhagyashree mam taught us the ins and outs of automobiles. The logo placement, the chassis, the engine, ground clearance, traction control– everything! Then it was Rahul sir, who taught us during the practical sessions. I still adopt the 360 degree model of car display – i.e. the one that involves taking a customer around the car in a manner that they get to know all there is to know” Ask her what her favorite part of the course was and she says, “There are two! Firstly, we are ‘really really’ encouraged to ask questions, and not just for namesake. On my part, I made sure I came from home with one question daily! Today I am working for Kamal Motors, managing the sales of the Tata Motors Yodha – a pick-up segment of commercial automobiles. And I am able to answer all my customer questions.” “That’s great! What’s the second?” I asked. “The YDM sessions, sir!” she exclaims. “Today I am able to do field work and confidently speak to a big bunch of male drivers. Would you believe I used to blank out in front of an audience?” Her facilitator Bhagyashree, agrees, adding that, “She might have been the keenest of learners, but certainly required the maximum amount of work on the YDM front. She got jittery in mock sessions – “It’s a mock interview, Tanvi! Relax! Make eye contact!”, we used to tell her. “Thankfully it all paid off,” Bhagyashree light-heartedly remarks. In February this year, as Tamvi was busy making strides at her work with the sales of a perceived notso-easy to sell automobile segment, she suffered a miscarriage. Advised complete bed-rest by her gynecologist for a minimum of 3 months, Tanvi was hesitant to ask for a break. Confused, she instead submitted a resignation. Soon after, when she was called into a meeting with the head of HR, it was, as she puts it “a moment of joy and gratitude” They told her this – “You are a valued employee. Get back when you recover.” (Learning Curve is Strides with STRIVE's regular column featuring case studies of our learners)




At the summit of success It was a perfect 'selfie moment' for our learners from the Taj Tata STRIVE Hospitality Skill Centre at Trivandrum, right after the zonal level of the India Skills competition concluded. They participated in the Skill category of Bakery, Floristry & Restaurant Service in Pic (L-R) | above: Prayag, Marvell, Rincy, Praveen, Musharaf and Suraj. Below Shalini Biju (Centre Manager) Ansila, Gopika(far right)

A win-win-win-win situation! The recently concluded Western Region Workskills Competition organized by the Confederation of Indian Industry was yet another moment of pride for Tata STRIVE and our partner Siemens. Not one but four of our learners from the Siemens Technical Academy enjoyed their winning moment at the event. In pic: (L-R) Vipul Agawne – Second Place Fitter Trade, Abhijeet Pawar – Third Place Fitter Trade, Ganesh Jadhav – Second Place Electrician Trade, Rohan Dubey – Third Place Electrician Trade

Winning Moment Tata STRIVE learner Firdos Rahman, from the AC & R  operator batch 5 (of 2017), from TSEC at Jamshedpur, brought home the 1st Prize at 30th Eastern Regional Workskills Competition. Putting forward a remarkable display of his skills, Firdos has now made it to the national level.


Expert of the Subject Chairman and Managing Director of SFPCL ( Sahyadri Farmers producer co ltd) , Mr. Vilas Shinde, was at the Tata STRIVE Airoli centre. The man, a self-made one & amongst the most promising names in the business, spoke by example. He talked to the learners about about beginning charity at home - just like him - & how he, despite poor capital availability and resource, took up the transformation of his own family agriculture land into technologically upgraded advanced farms as his first project.


The Skilling Landscape

Building India’s Talent Base When India found itself at the 103rd position in the recent World Economic Forum ranking of 130 nations on the preparedness of talent, it was just another indication of the skills challenge. In just five years, the government’s skill gap analysis report estimates that an extra 40 crore workers need to be skilled, reskilled or upskilled. The current official estimate is that slightly more than half a crore people are being trained annually. Policymakers are responding swiftly. But with limited resources and time, which skills policies will make the biggest impact? New research commissioned by Tata Trusts and the Copenhagen Consensus Center, helps answer that question for the two States. via The Hindu

Revolution, Corp. FINANCE

CM promises jobs to 1 lac skilled youths Chief Minister Raghubar Das said that the Jharkhand State government will give employment to over one lakh youths trained in different trades covered under skill development scheme this year focusing on the six districts of the State.The CM directed the officers to establish skill development centres in backward districts by starting the course curriculum, ensuring placements of Industrial Training Institutes (ITIs), Polytechnic and Engineering colleges’ students in a bid to increase the Gross Enrollment Ratio (GER) at technical institutions.Government subsidy will also be given to students pursuing courses in private institutions, the CM  assured. via The Pioneer

Rescued sex workers get skill training

Skill India can retain women in workforce

The National Skill Development Corporation (NSDC), has undertaken a project to skill train 13 girls, rescued from red light areas of Delhi. The NSDC announced successful completion of skill training of these girls in unarmed security guard job role. Commenting on the special project, Rajesh Agrawal, Joint Secretary and CVO, MSDE said, "Exploitation of marginalised sex workers is a pitiable situation. The workers experience discrimination because of their criminalised status and stigma of their work. MSDE, through this project under PMKVY, endeavours to end the stigma through skill training of girls and empower them towards better livelihood opportunities." via Millennium Post

India’s 2018 Economic Survey posits that India not only has millions of missing women, but that it also has millions of “unwanted” women — 21 million to be precise. A popular policy solution is financial incentives: bribe parents to have daughters, educate them and keep them alive till they attain adulthood. But such incentives don’t have a strong track record of changing skewed sex ratios — arguably, because they don’t address the large difference in male and female earning potential as adults. Can public policy change this ? via Business Standard Photo: Pradeep Gaur/Mint



Know Your STRIVE:

LET'S HAVE A WORD This edition of 'Know Your STRIVE' is a word finder. How 'skilled' are you at finding them?

Hints2Help 1. What’s common between Tata Motors’ Racemo, Tata CliQ’s CliQ&PiQ and Tata STRIVE’s newest offering? 2. Tata STRIVE Bagchi _ _ _ _ _ _ _ _ _ programme at Odisha ITIs. 3. Our mobile App for truly digitizing the learner graph. 4. The _ _ _ _ (4) is what makes our processes different from the industry standard practices. 5. This guy can speak in 23 languages & is from the Programme execution team. Known fondly by his nickname. Who is he? 


6. Our recent YDM partner; a noted beauty & Wellness institute. 7. An initiative aimed at fostering a culture of innovation, within the Tata STRIVE ecosystem 8. Indian Railway’s initiative to overhaul premier trains with Tata STRIVE as partner. 9. _________ & Summative Assessment 10. What is the mascot for World Skills India (#IndiaSkills)? (Hint: it's a bird) 11. The Tata company who chipped in with their expertise in designing and branding for TSSDCs: 12. Game-ified assessments via the _____App


This newsletter is an internal publication for Tata STRIVE employees, the newsletter and/or its contents are not to be published externally. Some of the images used are for representational purposes only and are not owned by the Tata STRIVE or Tata Community Initiatives Trust

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Tata Community Initiatives Trust, 2018

Strides with STRIVE | The Tata STRIVE Newsletter | March-April 2018  

Strides with STRIVE is the bi-monthly newsletter from Tata STRIVE - The Tata group's group-wide skilling initiative.

Strides with STRIVE | The Tata STRIVE Newsletter | March-April 2018  

Strides with STRIVE is the bi-monthly newsletter from Tata STRIVE - The Tata group's group-wide skilling initiative.