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B U F F E T

1 2 unfold a story

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To be versatile

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Discover Within yourself

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Find a New way

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Small Steps matter

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Out of the box

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SUMMARY Accountable and Responsibilities • Creative thinking and design strategies • Communications, Website - assets, Events planning etc. • Create artefacts to support core team adhering to brand and visual guidelines • Rollout communications and event artefacts as per the brief and agreed upon timelines • Participate and contribute to sprint ceremonies including, backlog refinement, planning & kick-off, daily stand-ups, demos and retrospectives He did Master’s from National Institute of Design (Industrial Design), Gujarat and Visual Design from Banaras Hindu University, Varanasi with 10 years of experience of Visual/Graphic guiding via different esteem organizations, and now gazing to take up challenging roles with great organizational culture, a spirit of innovation and professional guru. Software skills: Photoshop, Illustrator, Adobe XD, CorelDraw, InDesign, PowerPoint, Confluence, JIRA, VOX, Excel and beginner of HTML, AutoCAD, and Rhino.

“ I observe things. Occasionally I connect them.” © Copyright Publicis.Sapient | Confidential

- Seth Godin

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DIGITAL HARMONY_ PARTNER & PLAN

DO THE WORK

Shaping the work and project set up

Getting it done

LEARN & SHARE

MANAGE $$$ & OPERATIONS

Exchange Knowledge and collaborate

Keeping the train on the tracks


Emails are a great way to keep in-touch and to keep our clients motivated and up-to-date with the progress. Clean, fun designs with punchy compelling content are the order of the day here... Email is one of the fastest ways to communicate, so we use it a lot. It’s important to ensure the love to ride branding is present and correct on all of our email footers.

Campaign- as per the guidelines, always try to summaries the content in the header, make sure the message is simple bold and compelling with concept visuals, so that mobile and desktop users are both served a layout that works.


VOX LANDING PAGE

DESIGN THINKING

Design thinking is a cyclical process. Thinking begins with understanding the problem space through research, followed by analyzing all the research gathered and defining the constraints, exploring a range of possibilities, and testing (digital/prints) the ideas to decide the best solution.

EMPATHIZE Conduct research to develop an understanding of user. DEFINE Combine all your research and observe where your users’ problem exist. IDEATE Generate a range of crazy, creative ideas. PROTOTYPE Build real, tactile representations for a range of your ideas. TEST Return to your users for feedback.

IMPLEMENTATION Put the vision into effect.


THE STORY WE’RE ACTUALLY TRYING TO TELL ?

BACKGROUND: Provide background about this exercise. In addition, if there is a related project brief, share the hyperlink. OBJECTIVE: What is your communication/campaign objective? AUDIENCE: Who is your target audience? ("All" is not a target) POTENTIAL APPROACHES: Share your thoughts on the potential approaches that can be taken to conduct this exercise? ROLLOUT: Share any information related to communication/campaign launch timelines. ADDITIONAL INFORMATION: Share if anything else that you think might help for this campaign.


BRAINSTORMING

Background The current format of the VOX home page has been in existence for a year. There are two parts to this communication: •The mail body part, redirect to the respective topics / segment page •Right side news and discussion, which resides on the DOJO microsite We need to reformat the DOJO home page on: •Look and feel and process on service / request intuitively •Streamline & simplify the process for our users •Reducing touch-point and enhance overall UX

Brie f

Methodology The following methodology was adopted to arrive at the explorations: •The DMC team brainstormed on what they felt was not working with the current format (including process, tracking, and so on) and what could be improved. •The above points were taken in as design considerations. •The team was then divided into duos where each duo would come up with a concept. •The concepts were then reviewed internally within the team. Review comments were factored in during the next iteration and were submitted as explorations. •It should be responsive Inputs from Brainstorming •Find out the success rate: Use Mail Chimp to assess clicks. •Conduct data gathering exercises to get input from our target audience as to what works for them, what does not, and what they want. •Speak to India Marketing and get inputs taking Sapient Times as a case in point. •More interaction than information: Have testimonials from product users. •Include videos in the Insider. •Leader speak: Have a section where leaders endorse DOJO tools and services. •Process improvement: Improve the process so that content gathering is planned well in advance and it becomes less tedious. •The design needs to be more visual, as it makes it easy for people to absorb information and get them interested. •Consider designing across devices.


INSPIRATION

Bold layout Attracts attention Clear message Clean space Tells story


MOOD BOARD

WHAT IS OUR LOOK AND FEEL? What is a Mood Board? The mood board is a fun way of establishing the aesthetic and visual feel of our brand which has given us the inspiration of creating our brand look and feel. The board is basically a loose of visual interpretation that the brand identity should take, but please note that this doesn’t mean that the brand is meant to be taken literally and automatically like in our collage.


IDEATION AND EXPLORATION

PARTNER & PLAN Shaping the work and project set up

DO THE WORK Getting it done

LEARN & SHARE Exchange Knowledge and collaborate

PARTNER & PLAN

DO THE WORK

Shaping the work and project set up

Getting it done

LEARN & SHARE

MANAGE $$$ & OPERATIONS

MANAGE $$$ & Exchange Knowledge OPERATIONS and collaborate Keeping the train on the tracks

Keeping the train on the tracks


OPTION FOR PS HOW


ORGANIC AGRIBUSINESS


ENVIRONMENTAL SOLUTIONS HOME PAGE

SERVICES

GALLERY

INITIAL FEEDBACK YES. Got some odd choices there for layout, but YOU'RE BEGINNING TO GET THE IDEA. Look at how what you've done is different from everything before it. See how it is significantly more interesting (color aside - it would still be more interesting in black and white)? Now... We aren't designing a magazine We still have to play by the rules of the media for which we are designing (i.e. long form isn't a horizontal spread)

QUOTATION STRUCTURE

DEFINE • Idea of an ongoing docket. Also, focus on core message/ theme Photography choices have meaning and drive what we are trying to say through that. • Text ration greater than 50/50 now • Motion/ easy to action is important so implemented • Still want one diagram per slide • Clear and visible KEEPING • Keeping the non-box logo • Keeping three fonts: block font, the scribble fonts point, and text font • Vertical layout fit for different medium • Keeping big printable photography • Theme based on content value THROWING OUT • Seasonal/ origami/ anything self-referential to the story


PROJECT | MCM


OUTCOME

VS

MCM: E-Communication are a great way to keep people up to date with Love to Ride across the board, and to publish case studies, news articles and share video content etc. The document can be laid out in a variety of creative ways with copy, graphics elements and shown in some of the grid examples with colour intensity.


PROJECT | AESOP

Background The current format of the DOJO Insider, released quarterly, has been in existence for a year. There are two parts to this communication: •The short version, sent out as an email •The long version, which resides on the DOJO microsite We need to reformat the DOJO Insider based on: •Look and feel •User experience

Methodology The following methodology was adopted to arrive at the explorations: •The DMC team brainstormed on what they felt was not working with the current format (including process, tracking, and so on) and what could be improved. •The above points were taken in as design considerations. •The team was then divided into duos where each duo would come up with a concept. •The concepts were then reviewed internally within the team. Review comments were factored in during the next iteration and were submitted as explorations. Inputs from Brainstorming •Find out the success rate: Use Mail Chimp to assess clicks. •Conduct data gathering exercises to get input from our target audience as to what works for them, what does not, and what they want. •Speak to India Marketing Team and get inputs taking Sapient Times as a case in point. •More interaction than information: Have testimonials from product users. •Include videos in the Insider if possible. •Leader speak: Have a section where leaders endorse DOJO tools and KEEPING services. • Keeping the non-box logo •Process improvement: Improve the process so that content gathering is • Keeping three fonts: block font, the scribble fonts (sizing in v3 or last relative planned well in advance and it becomes less tedious. to the logo), and text font •The design needs to be more visual, as it makes it easy for people to absorb • Vertical layout fit for email medium information and get them adoption. • Keeping big, bold photography •Consider designing across devices. • Theme based on content value •Released to all intended audience


PROJECT | AGTB

G TI N OU LAY


IONOS IONOS DISPLAY

RELEASE DATE 26th MARCH 2019

HipChat retires on May 31st. Start new conversations with the DOJO’s persistent chat tool - Microsoft Teams. Whether you want to discuss work or plan a team party, Teams makes it easier for you to connect with your teammates no matter where they are.


BRAND LOGO


APPROACH

AURFIN

Swastikam : Auspicious sign

AURFIN: ‘The symbol consists of simple geometric shape of “A” – Aurfin and text which symbolizes collective growth; carryout by our intimate generous and support.’ The symbol have immense recall value.


PRINT COMMUNICATION


TOP 10 EXPECTATIONS POSTER


S P E E D Y

Branding Solutions : Corporate signage Interior / exterior graphics - films Billboards Promotional graphics Floor graphics Wall hanging graphics Transit advertising – buses, vans, etc Directional signages Building wraps – packaging


Brief: Create a Visual theme of “Feel the energy” for an event.


Brief: Create a Visual theme of “Feel the energy” for an event.


/ INSPIRATIONS


Event: A memorable experience that will engage consumers emotionally, turning them into loyal and passionate fans. A rich industry experience, which enables us to fulfill the needs of our clients in the most efficient manner through various mode of marketing collaterals.


DRAWINGS

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Events & Exhibitions I believe in activations and brand experiences that create impact and build emotional bonds with consumers. From sampling programs to roadshows, from employee activations to influencer events. A memorable experiences that will engage consumers emotionally, turning them into loyal and passionate fans. Š Copyright Publicis.Sapient | Confidential

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With every sunrise we are given a chance for a new beginning. -Anonymous

42 THANKS

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