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Suki Su

2012 - 2016

portfolio N × 210cm × 297cm


苏奇夷 2012 - 2016 就读于广州美术学院 专业:品牌广告 擅长于平面设计、插画、字体设计、排版

Suki Su During the 2012 - 2016 study at Guangzhou Academy of Fine Arts Major : Brand and Advertisement Also be good at graphic design, illustration,typography,layout Tel : 13580544844 Email : sukiyi94@gmail.com


游荔巴士-品牌视觉系统 YOKBUS Brand Visual Identity

01

2014

不是茶盘-二次利用包装 NOT A TEA TRAY Re-using Packaging

05

2014

就是如此快-动画广告 JUAT SO FAST Animated Advertisement

07

2014

北京路-导视系统 BEIJING ROAD Signage System

09

2015

民国-字体设计 THE REPUBLIC Font

13

2015

趣南亭-毕业设计 GO TO NANTING Graduation Design 2016

15


游荔巴士-品牌视觉系统 YOKBUS Brand Visual Identity Cooperation Project | Suki & Jiner 奖项 : 广州美术学院五月创意节优秀奖

游荔巴士,为一个虚拟的品牌。意图是为了向游客通过一条巴士线 路展示广州荔湾区的美景。名字灵感来源于游玩荔湾,即 —「游荔」 二字。英文名字取自谐音,具有愉快好玩的寓意。整套视觉系统元素 皆来自于广府文化,标志及其配色来源于满洲窗,辅助图形则根据 主视觉进行拆分重组,插画系统依照传统的鸡公榄形象改编所绘制。 通过搭乘这趟游荔巴士,体验西关之美。也正如品牌标语所说“停 下来,享受美荔”。 YOKBUS is a virtual brand. Our intention is to display the beautiful scenery of Guangzhou Liwan area through a bus route for tourists. The name is inspired by the sentence "go to Liwan for play", so the Chinese name is established on the moral of the sentence, in English the "Youli"is a homophone for the word for "Yok", also represent the fun of meaning. The whole visual identity originate in the Guangzhou culture, the mark and color palette are inspired by the Manzhou Windows, form graphic patterns is a brach of main-visual identity, illustration system composed according to the image of traditional Rooster Olives that has innovated. The tourist can appreciate the beauty of Xiguan by taking the Yok bus. As the slogan saying :"stop, to enjoy the beautiful of Liwan".


• YOKBUS BRAND VISUAL IDENTITY

02 •

GUANGZHOU YOKBUS

莲香红 9/32 C=15 M=100 Y=90 K=10 R=195 G=13 B=35

文塔灯 5/32 C=08 M=18 Y=88 K=0 R=239 G=206 B=35

中山蓝

3/8

C=94 M=85 Y=25 K=11 R=33 G=54 B=116

泮塘绿 5/32 C=82 M=30 Y=100 K=0 R=28 G=135 B=58


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YOKBUS BRAND VISUAL IDENTITY •


• YOKBUS BRAND VISUAL IDENTITY

04 •


不是茶盘-二次利用 NOT A TEA TRAY Re-using Packaging Individual Project 奖项 : 力嘉杯两岸四地包装大赛-优秀奖

不是茶盘,是对茶叶包装一个创新的思考。传统的茶叶包装市场中 存在过度包装,浪费的现象。期望通过二次利用的包装能改善这个 问题。全新包装形式:将小沱茶化为棋子;将茶盒化为棋盘。在品 茗茶香之时,亦可享受下棋的乐趣。 Not a tea tray is innovative of thinking about the tea packaging. In the traditional tea packaging market, there is a premium luxury and waste phenomenon. We have many expectations through reusing packaging that it could improve this problem. The new form of packaging : turned Tuo tea into chess, turned tea box into the chessboard. In the mean time we are having tea, also can playing chess.


• NOT A TEA TRAY RE-USING PACKAGING

06 •


就是如此快-动画广告 JUST SO FAST Animated Advertisement

Cooperation Project | Suki & Lin, Ying 奖项 : 第六届全国大学生广告大赛-优秀奖

就是如此快是一个为 OPPO 手机做的动画广告。运用定格动画的表 现手法,通过描绘早起到出门短暂的十几分钟状态便可以充满电来 体现出该手机充电快的性能。手绘的背景加上真实人物的动态,更 体现动画的有趣,更加引人入胜。 Just so fast is an animated advertisement for OPPO Phone. We apply the approach of Stop-motion Animation to describe that get up early to go out of the short ten plus minutes of the statement can be fully charged, which reflects the performance of the mobile phone charging fast. Hand-painted background with the dynamic of the real figure also reflects the interesting animation, more fascinating.


• JUST SO FAST ANIMATED ADERTISEMENT

08 •


北京路-导视系统 BEIJING ROAD Signage Identity Cooperation Project | Suki & Jiner, kai

北京路导视系统是一个同政府合作的项目,由各类不同专业人员相 互配合工作。我们建立一个全新的导视,其中包含标示,色彩,指 引标识的两种形式,以配合不同场地和人员的需求。整体视觉系统 的风格根据北京路悠久的历史所制作而成。 Beijing Road Signage system is a project of cooperation with the government, the work was composed of a different discipline of the professional person. We build a whole new signage system, include the mark, color, the two form of signage, it will satisfy the different of place and people's needs. The visual system is based on a long history of Beijing Road.


• BEIJING ROAD SIGNAGE SYSTEM

10 •


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BEIJING ROAD SIGNAGE SYSTEM •


• BEIJING ROAD SIGNAGE SYSTEM

12 •


民国-字体设计 THE REPUBLIC Font Indivisual Project 奖项 : 靳埭强设计大赛-字体设计优秀奖

民国字体是根据民国时期杂志「良友」标题二字延伸而成。文字的 内容则取自于木心先生的《从前慢》。 The Republic font based on the title of "Liangyou" in the period of the Republic of China. The contents is taken from Mr. SunPu "Past slow."


• THE REPUBLIC FONT

14 •


趣南亭-毕业设计 GO TO NANTING Graduation Design Indivisual Project 奖项 : 优秀毕业设计

趣南亭,是一个宣传展示设计。通过收集,采访南亭村有意思的手 艺人,将他们作品故事等进行分享,希望更多的人了解他们。整体 展览风格由许多电线所组成,色彩运用大面积的红色,册子展览用 的衣架,放有工作室二维码的扭蛋集合在鸡蛋盒之中,这些灵感皆 取自于南亭村。项目名称具有两层含义:“去”和“趣”,也是寓 意观者能去到有趣的南亭。


• GO TO NANTING GRADUATION DESIGN

16 •


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GO TO NANTING GRADUATION DESIGN •


• GO TO NANTING GRADUATION DESIGN

18 •


N × 210cm × 297cm

end

Suki Su portfolio  

2012 - 2016 project

Suki Su portfolio  

2012 - 2016 project

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