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Bes t N ew Writer

Ridge Awards Night

Rishika anchalia, operations team


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LIFESTYLE * FEATURE

4TH YEAR AND STILL GOING STRONG: BEHIND THE SCENES WITH BONITOCHICO A

Saturday afternoon in Clarke Quay saw a long snaking queue, made up of excited and well-dressed girls chattering away. People hanging around Zirca, the nightclub, were baffled as it was still daylight. What was happening? BonitoChico were hosting a bash to celebrate their 4th birthday and yours truly had been cordially invited to check it out! While approaching the entrance, I was greeted by the sight of beautifully-prepared goodie bags. BonitoChico sure knew how to pamper their fans with vouchers from Calvin Klein, Marble Slab Creamery, Love, Bonito, their newly released line of women clothing, an Essential Anti-Frizz Serum, L’oreal gel eyeliner, BonitoChico sweets from Sticky and a Love, Bonito lanyard available! When I found my way to the VIP lounge, the party was already in full swing. The club was packed with BonitoChico fans with host Daniel Ong busily entertaining the crowd with witty jokes. Soon, the girls behind BonitoChico - Velda, Viola and Rachel - were up

on stage, presenting Love, Bonito. Models (including our fellow NUS student Beatrice Tan!) started walking down the runway, presenting the Street Chic collection, followed by the Smart Casual collection and the Glitz and Glam collection. Between each collection, there was a ‘Make A Wish’ segment where all the models went up on stage carrying a number card. Anyone could simply fill up a slip with their details and the number of their favourite runway piece. The girls of BonitoChico then mailed out each outfit to a lucky winner, making them the first in Singapore to own that outfit! There was also a Best-Dressed contest and a lucky draw which included amazing prizes like a Coach bag, a L’oreal hamper and even a Balenciaga bag! As the programme came to a close, a slideslow was played, showing BonitoChico’s journey and how far they have come since starting 4 years ago. BonitoChico fans still had something to look forward to even after the programme was over - the 3 ladies of

BonitoChico were stationed at the entrance of the club so that as fans started leaving, they could seize the chance to take a photo with the girls who made BonitoChico possible. I caught up with the 3 girls to find out what inspired the trio to start the blogshop. Viola mentioned that the girls started

“THEY KEEP BONITOCHICO RUNNING BECAUSE OF THEIR SHEER PASSION FOR FASHION.” it as a platform for them to sell their favourite clothing or the clothes that they bought back from overseas trips “BonitoChico was an enjoyable way to also earn a little extra pocket money as we were all still students then.” They keep BonitoChico running because of their sheer passion for fashion. Their work has made them appear on local newspapers and they have even won the best blogshop award at Nuffnang Asia-Pacific Blog Awards.


Vanessa Tan

V

anessa Tan is from Lifestyle desk and written Behind Scenes with BonitoChico Fashion Commentary for October issue!

the has the & the

Why do you like to write/snap? I find that writing provides me with a platform to express myself. I like to write for my own entertainment but it thrills me when I see others reading what I write.

How long have you been with THE RIDGE for? I’ve been with THE RIDGE for about 3 months now since the start of Semester 1.

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Like most others, I spend my free time going to town for some retail therapy or to catch a movie!

What do you do in your free time? Like most others, I spend my free time going to town for some retail therapy or to catch a movie. If I’m lazy, I’ll just stay home to catch up on my TV shows. Nothing too exciting.

Have you enjoyed working for THE RIDGE? Yes, I definitely have. It’s been a pleasure working for THE RIDGE as I am given opportunities to cover events and express myself through writing. Being a writer for THE RIDGE makes school a little more tolerable as amidst all the lab reports that I have to write, I am given articles with very interesting topics to write about so that’s really refreshing.

point when all NUS students cannot wait for the next issue to be out.

Any interesting tidbits about yourselves? Well, I wouldn’t consider myself as interesting but I’m a Physics major who likes fashion.

What do you hope to see in THE RIDGE? I hope to see THE RIDGE continue gaining popularity among students such that it comes to a

Being a writer for THE RIDGE makes school a little more tolerable as amidst all the lab reports that I have to write, I am given articles with very interesting topics to write about so that’s really refreshing.

author photographer/photograph author name + photographphotographer photographername/website.com name/website.com


04

Tan Yuh Ting

My eyes light up when anybody talks bout playing L4D2 (Left 4 Dead 2). And i assure you, i am not bad at it (as quoted by my guy buddies).

these little words are added up, you see worlds in them, words bring you as far as your imagination can go.

What do you do in your free time? It depends really, but reading is definitely on the list. Jogging too. Sometimes i write (do check out my blog! http://catchingtheworld. blogspot.com/) while others, i travel, work and try to achieve the philosophy of “living life to the fullest”

Have you enjoyed

As a Year 1 FASS student, Tan working for THE Yuh Ting has a strong interest in RIDGE? History and English Literature. She wrote Faux Fur is Not Fur. Yes i have, so far! Hope it remains She is also a blogger, and you this way. (: (: can check out her blog at http:// catchingtheworld.blogspot.com/! Here’s our interview with her:

Why do you like to write?

What do you hope to see in THE RIDGE?

I noticed that some people do not know what The Ridge is! I guess my greatest hope now would be for the entire school population to know about us and hopefully, pick up a copy of the ridge (it is free after all!) and just take 10 minutes of their day to enjoy the work we have done in it.

Any interesting tidbits about yourselves? My eyes light up when anybody talks bout playing L4D2. And i assure you, i am not bad at it (as quoted by my guy buddies).

I never write to impress. To me, writing is extremely personal; it allows the formulation of my ideas&emotions into something more concrete, palpable, something that can be seen and understood by other people - all in the form of words. One word probably has no significance, but when all

I never write to impress. To me, writing is extremely personal; it allows the formulation of my ideas and emotions into something more concrete, palpable, something that can be seen and understood by other people - all in the form of words. One word probably has no significance, but when all these little words are added up, you see worlds in them, words bring you as far as your imagination can go.


LIFEStYLE * FEaturE

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Fau x fur is s till fur A

heavyweight in fashion industry today, French fashion house LV (from the name of founder Louis Vuitton Malletier) undoubtedly has made huge impacts on the lives of modern cosmopolitan citizens. “The strength of Louis Vuitton is its almost magical ability to reinvent itself every season,” says Artistic Director Marc Jacob recently prior to the release of their Fall/Winter 10/11 collection. From one noted fashion designer to another, praise is rare. Marc Jacob’s comment therefore is telling of the uniqueness and classic quality of LV collections. Brands like LV successfully beguiling us into their world of wonders –

Here, I’ll talk specifically about LV handbags and their current advertising campaigns that feature them.

advertisements, the latest one (shown in insert) depicting the model posing with a young lion cub.

This season, as expected, LV didn’t fail to bring something new to the runway. By far one of the boldest collections, the bags feature alligator and waxed calf leather among other designs of flocked and sequined monogram canvas totes. The designs come with an edge that complement the ideal attitude that a successful modern woman exudes today in cosmopolitan society – She’s competitive, in control, independent and thoughtful about her appearance. This image is personified and depicted in LV’s luxury

To me, it is plain that the fashion industry’s penchant for deriving inspiration from wildlife is always in vogue, and seems to be here to stay (at least for now). While virtually all prominent fashion brands in the industry have sworn off using animal skin or parts in their fashion collections, they continue to feature them in collections, in the form of faux material.

Just what is the intention of their campaign ads adorned with exotic animals, skin of alligators and waxed calf leathers?

At the end of the day, fake fur may be faux, but it still purports the image of the real fur that it’s modeled after. With strategic campaign advertisements ‘loaded’ with messages most probably intended for the subconscious, one truly wonders what luxury brands like LV seek to incite in potential consumers. Surely these are issues worth thinking about, perhaps especially for This does not harm animals per those concerned about wildlife se, but how about the subliminal preservation. effects on consumer perception of fur and other animal parts for use in the designing of clothing?

author Tan YuhTing + photograph louisvuiTTon.com photographer/photograph photographer name/website.com


14

NEWS

NUSSU COUNCIL ELECTS 32ND EXECUTIVE COMMITTEE T

he 32nd NUSSU Council met for the first time on Sept 17 to elect six out of the seven constitutional positions of 32nd Executive Committee into power. The elections took place during a landmark 12-hour session held in Lecture Theatre 26 at the Faculty of Science.

addressed the council with a message that highlighted the importance of these focuses. Ang Yu Qian, Cheong’s sole rival for the presidential position, was elected as NUSSU Vice President.

The former SDE Club President Christopher Cheong, former Vice was willing to take up the role. President of the 31st Executive “Sometimes in life we don’t get Committee was voted in as what we want, but that doesn’t NUSSU President. mean we should stop believing in our ideas,” he said. Cheong’s plans for the Union focus on 3 key areas - Union Cheong readily accepted Ang as Building, Student Life and his Vice President. He pointed Student Needs. out that Ang’s background in NUSSU’s constituent clubs would Before the election, Cheong

complement his own strengths. This was not the only instance that evening where committee veterans triumphed over new blood. Tan Heng Wee, the former Deputy Publication Secretary, won the majority of votes over Eugene Tan for the role of Publication Secretary. No other positions were contested. Jia Han was elected as Honorary General Secretary for a second term. Lau Wei Liang was voted in as Honorary Financial Secretary and Ang Kai Li as Student Welfare Secretary. No nominee was voted in as Honorary Assistant Secretary. Ng Yim Chew Klo’e, the candidate for Honorary Assistant Secretary, admitted during her address that she had lost her enthusiasm for the position after it became clear that Ang had lost the presidency. “To be truthful to the council, I do not have the passion anymore, but I give my word that I will do

AUTHOR LUKE VIJAY + PHOTOGRAPH LUKE VIJAY

it to the best of my abilities,” she said. Although some observers believed Ng’s statements were the result of her feeling unwell - she had come to the election despite being down with a fever - the council chose not to elect her into power. Instead, as no other candidates were nominated for the position, the election of Honorary Assistant Secretary will be brought up again at the next NUSSU Council meeting. Aside from this minor hiccup, council members and observers seemed generally pleased with the election, although many were left exhausted by its length. The contest for the presidency was also well received. “More competition generates more ideas. It keeps people on their toes. They can learn from one another,” said the Arts and Social Sciences Club President, Wee Shi Chen.


Luke Vijay

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Nope. I’m like incredibly boring. INCREDIBLY BORING!

A

n aspiring journalist, Luke Vijay has been termed as “uberhardworking“ by the Chief Ed and has been a mainstay in the News & Creative (as a photographer) desks and was recently promoted as our Copyeditor! After all the work of our designers, writers, editors & the Chief Editor, he goes through all your articles before sending it off for print! Despite what he says, the Chief Editor thinks he’s a fascinating character. He has written Who Will Lead the Union, NUSSU Council Elections 32nd Executive Committee and has snapped many photos.

Why do you like to write/snap? I like to think of myself as a news journalist because I feel it’s incredibly important for people to have a reliable source of information. I love hunting down people and forcing quotes out of them. And following through on great leads. Knowing something newsworthy before anyone else and breaking the story is like the best feeling in journalism.

Also, I take photos because sometimes pictures are the only way we can describe events effectively.

How long have you been with THE RIDGE for? I’ve been with the Ridge for two issues.

What do you do in your free time? Watch cats fall over on youtube? I don’t know. I’m a deejay with radio pulze and I go for open mics pretty often.

Have you enjoyed working for THE RIDGE? Yeah it’s been fun. Especially forcing people to pose for photos.

What do you hope to see in THE RIDGE? Hard hitting investigative journalism!

Any interesting tidbits about yourselves? Nope. I’m like incredibly boring. INCREDIBLY BORING! (Note: Not true. For example, he always records the conversations of everyone he meets for his articles on his iPhone 4!)

I like to think of myself as a news journalist because I feel it’s incredibly important for people to have a reliable source of information. I love hunting down people and forcing quotes out of them. And following through on great leads. Knowing something newsworthy before anyone else and breaking the story is like the best feeling in journalism.


08

augustin chiam

A

ugustin Chiam, the author of Confessions of a Single Freshman & the Integrated Programme Bandwagaon is the only freshman writer who was accepted by the Outspoken desk! Here are some interesting details about him:

Why do you like to write?

I write to express myself. I often find it difficult to vocalise what I feel and part of it has to do with the immediacy of speech. When you are speaking, there is little time to think and alot of people find themselves trapped in a situation where they speak faster than they think. I find that writing is a much more measured approach where one gets to enjoy the luxury of the slow thoughtful process before meticulously penning down your thoughts. I also see my writing as part of the process of finding myself and understanding who I really am.

How long have you been with THE RIDGE for? I just joined THE RIDGE this semester as a Year 1 student.

What do you do in your free time? I haven’t enjoyed much free time since I started school. Whenever I get the chance, I like to chill out at Starbucks, cup of mocha in one

I often find it difficult to vocalise what I feel and part of it has to do with the immediacy of speech. When you are speaking, there is little time to think and a lot of people find themselves trapped in a situation where they speak faster than they think. I find that writing is a much more measured approach where one gets to enjoy the luxury of the slow thoughtful process before meticulously penning down your thoughts.

hand and book in the other. Occasionally, I enjoy a good game of Football Manager 2010 destroying big names in the Premier League with West Brom after a slow build-up of 8 seasons.

Have you enjoyed working for THE RIDGE? I have enjoyed writing for the Outspoken Desk thus far and hope to contribute many more insightful commentary on issues close to the heart of NUS students.

What do you hope to see in THE RIDGE? I hope to see THE RIDGE become a prestigous publication which students would be eager to pick up and bring home for leisure reading. I also hope to able to see THE RIDGE generating discussion and buzz around the campus so that there can be an active dialogue between the student body as well as the writers, creating a vibrant intellectual atmosphere.

Any interesting tidbits about yourselves? Some people ask me why my name is Augustin. My birthday is in August, specifically on National Day. I have always grown up with a sense of patriotism and I love my nation (:

Some people ask me why my name is Augustin. My birthday is in August, specifically on National Day.


OUTSPOKEN

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CONFESSIONS OF A SINGLE FRESHMAN

G

uys, hands up if you have heard the advice that your time in university is the best time to find “the other half ”. Faced with a potent mix of raging hormones, female deprivation (an unfortunate consequence of fulfilling National Service) and a series of orientation games that bring intimacy to a whole new level, it is no wonder that there is a spike in the number of new relationships on campus at the start of the academic year. For other freshmen who had initially wanted to remain single, they stand little chance against the pressure to get attached. And as if peer pressure is not enough, I can personally attest to the numerous times lecturers have alluded to this matter during their lectures, invoking nervous laughter from the crowd. The burden to conform to an idealized state of being attached is so overwhelming that one wonders whether the Social Development Network (SDN) is slowly but surely making an impact on every aspect of the university student’s life. Yet, what’s wrong with being single, really? Let no one lie to you. The idea of “the other half ” is a myth conjured by deluded Greek philosophers. Some feel a sense of emptiness

“IF YOU DESIRE COMPANIONSHIP AND A SHOULDER TO LEAN ON, YOU CAN ALWAYS START BY MAKING FRIENDS.”

which they believe can only be filled by “the other half ”. But the reality is that you do not need to be attached to feel satisfied about your life! You do not need “the other half ” to define who you are as a person; you are a complete being. What’s more, trying to find fulfillment solely through a romantic relationship more often than not turns out to be a pointless quest that ends in disappointment.

Don’t jump onto the relationship bandwagon before you have decided for yourself whether you are ready for this extra commitment and whether you understand the impact it will have on your academia. If you desire companionship and a shoulder to lean on, you can always start by making friends.

Sometimes, we forget that the first step towards a great relationship is to learn first what it means to be a For me, staying single is a rational good friend. choice. We often underestimate the amount of time and energy we need to invest in a relationship. Take me for an example; the opportunity cost of me getting into a relationship is the time and energy I could have spent on achieving my first-class honors.

AUTHOR AUGUSTIN CHIAM


44

sports

ClInICal approaCh WIns The Day – sCIenCe anD MeD WIns IFG Floorball I

t was honours even for neighbours Science and Medicine as they shared the spoils for the floorball competition in this year’s InterFaculty Games (IFG), held at the MPSH on the 18th of September. It was truly a test of nerves and stamina as they were stretched to the limit for the morning.

the opening strike. Such was the strength in depth of the medicine girls, that their constantly rotated players were tightly man-marking their opponents and stamping their mark into the game in the process. It was unsurprising when the girls in maroon then doubled their lead, this time with a close range finish that upended the Arts defence. Having took the Medicine convincingly took home lead inside 6 minutes, the game the girls title against Arts, giving then settled into a lull as Arts’ rare forays into goal were easily them a lesson on attacking play. neutralised by the Medicine From the onset the medicine team. girls took little time to get about business, scoring a goal just two minutes into the match when It was evident that Arts were an instinctive flick from the left completely outplayed when flank on the edge of the final they contrived to flick a penalty third sailed into the Arts goal for flick high above the bar when

author JoSePh Chin + photograph lee Yvonne

presented with a golden chance by a rare Medicine foul, and then concede a goal from the resultant counterattack when Medicine showed their predatory instincts to pounce on a loose ball from close range. Their desperation told as they were firing speculatively from long range, and missed from quite a long way out. Medicine controlled the match with the lions’ share of possession, but ended up shy in front of goal when presented with at least two opportunities to further enhance their scoreline. Even then, their defence were rarely tested save for a goal bound shot late on by Arts that required a last ditch clearance. When they were caught napping,

though, it was Arts who scored a consolation goal from the attacking third to make the scoreline more respectable. Unfortunately, the Medicine team were denied a clean sweep by their Science neighbours, falling 3-1 in the Men’s event. A fast and furious first half saw both teams exchanging blows in a highly physical competition. With both matching each other in terms of wit and work rate, it was Science who drew first blood in the 5th minute when a Finnish exchange student exemplified his homeland’s floorball heritage to cap off a solo run by blasting the ball home to give Science the lead. It was then left to his


Joseph Chin

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Being in the Ridge has been an enriching experience as a freshman.

J

a lot of adrenalin rush and ath- What do you do in letic prowess, and it gives me your free time? satisfaction to be there and to bring colour to THE RIDGE. In my free time, I like to play computer games (not surprisingly for a sports desk reporter, my current game is FIFA Online 2 (iahgames.com)) and also hang out How long have Why do you like you been with THE with friends. Perhaps it’s time to learn a new sport (handball) and to write? RIDGE for? revise an older one (football) as Writing is something which can Being in the Ridge for the best well inspire and motivate readers. As part of 2 months has been an ena sports reporter, I’m exposed to riching experience as a freshman. Also, I take photos because some-

oseph Chin is a Kent Ridgean who enjoys playing sports. He finds working for THE RIDGE very satisfying and has written about Rag Day 2010, IFG Floorball & Four Halves And a Game: A YOG Odyssey.

times pictures are the only way we can describe events effectively.

What do you hope to see in THE RIDGE?

I hope to see more interesting news in and out of campus being covered, and even help to raise the profile of some of our fellow peers who have helped bring glory to country and to school in one way or another (especially sport).

Best New Writer  

Best New Writer for THE RIDGE Awards Night 2010

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