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CONTACT

E: Richard Adams <radams@sugoi.com> M: 604.240.1853 O: 604.637.8945

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HIGHLIGHTS


2014 SPRING_SUMMER

!NCREDIBLE Located on Canadaâ&#x20AC;&#x2122;s Western frontier, British Columbia sits between the Pacific Ocean and the Rocky Mountains, where it bears the brunt of the savage storms and harsh topography that is as intimidating as it is beautiful.

stunning landscapes provide aesthetic inspiration. Performing at a high level here places the utmost demands on body, mind, and gear. Itâ&#x20AC;&#x2122;s no accident Sugoi was born in an incredible place like this.

Where others see serrated mountain ranges and mist-cloaked rain forests, we see vast playgrounds and worthy adversaries that push us beyond the limit of our fitness and will. Shrieking winds inspire our product designs, pounding rains test their limits, and

# rs pro ice jersey and bib short


INTRODUCING INTERFACE TECHNOLOGY For a sport where feel is intimately connected to performance, the interface between rider and bike is vital. The importance of a good chamois is easy to discern: padding without bulk provides comfort for long miles in the saddle and protection against chafing; material choice drives ventilation and moisture management. These are the hallmarks of the best designs and Sugoi continues to innovate and lead by constantly improving the ergonomic interface of our chamois through pressure relief, vibration dampening, moisture management, and breathability.

Mens bike

Less well known is the importance of another key interface: the one between your hands and the bar. Sugoi’s chamois technology has been expertly leveraged into our glove line, offering the same features and benefits - pressure relief, vibration dampening, moisture

!NCREDIBLE RIDE # rs pro jersey and bib short

There are those who feel that the word ‘recreational’ means ‘lowered expectations’. Those are not the people we had in mind when we designed our RC lineup. Offering many of the technologies and design cues of our FX lineup with a nod towards value and comfort, RC is a no compromise lineup for serious riders. SUGOI CHAMOIS INTERFACE

SUGOI GLOVE INTERFACE

INTERFACE TECHNOLOGY

management, and breathability. Whether you demand racecalibre equipment or simply require comfort and control, Sugoi’s engineered lineup of products designed for the interface between bike and rider injects performance into any ride. We have a range of interface solutions being introduced in the spring of 2014. These ensure all day comfort for all types of riding applications. We apply these interface solutions to our complete range of chamois and cycling gloves including the RC - Recreational Athletes.

The ability of your hands to impact your ride is usually overlooked, but not at Sugoi. Our attention to every ergonomic detail means you can concentrate on the controls in your hands, not on whether or not you can feel them properly.

INTERFACE METRICS Sugoi’s Interface Metrics system is an intuitive way to select from a range of interface solutions while ensuring comfort for all types of riding applications.

RECREATIONAL

NUMBNESS RELIEF VIBRATION DAMPENING VENTILATION MOBILITY

Proper chamois design must focus on the short’s fit in relation to your body, but also how it interacts with the saddle.

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PERFORMANCE


RSE

RACING SYSTEMS ELITE The RSE line represents Sugoiâ&#x20AC;&#x2122;s pinnacle designs. Engineering, materials, construction, and detailing at their highest levels come together to produce cycling apparel intended to enhance the performance of the worldâ&#x20AC;&#x2122;s most demanding riders. A ten panel design combined with bonded seams and bib straps give the RSE shorts a sleek race day fit. An Aeroband sleeve and Clean Edge hem combine to keep the jersey arms and hem in place without added bulk. REVO fabric is compressive and delivers high performance breathability and moisture management. Three vertical access rear pockets plus a fourth with bonded zip closure for added security. The Formula FXE Chamois is intended for elite riders with an emphasis on body-conforming fit and comfort in race day situations. The center channel is molded and perforated, delivering ventilation, pressure relief, and a seamless low profile fit.

MENS RSE


RS

RACING SYSTEMS Some say it would be foolish to tamper with the topselling shorts franchise of the last decade. We believe it would be crazy not to. Iconic, award-winning, best of breed; these are some of the laurels that have been attributed to on the RS short by athletes and critics alike. Accolades are nice but Sugoi’s approach to product refinement works like holding your place in the peloton: if you’re not constantly moving forward, you’re losing ground to the rest of the bunch. From a highly developed new leg opening and gripper system, to our feature-rich Formula FX chamois, the refinements to the RS Pro Short collection ensure that it continues to set the pace.

MENS RS PRO JERESY

All new, re-engineered leg opening with silicone printed inner tape and low profile aero band locks the short in place while eliminating leg constriction caused by low-tech elastics. The proven Formula FX chamois is molded and welded for a superb fit and has no inseam to reduce bulk Flat seams and strategic ergonomic tailoring creates a low profile performance fit for the discerning cyclist Ultra Aero fabric, featuring excellent stretch and recovery, offers outstanding moisture management and breathability

MENS RS PRO BIB SHORTS


RS

RACING SYSTEMS No need to screen nature’s calls: with Sugoi’s new ‘Pit Stop’ design, simply undo two clips and you’re good to go.

All new, re-engineered leg opening with silicone printed inner tape and low profile aero band locks the short in place while eliminating leg constriction caused by low-tech elastics. The proven Formula FX chamois is molded and welded for a superb fit and has no inseam to reduce bulk Flat seams and strategic ergonomic tailoring creates a low profile performance fit for the discerning cyclist Ultra Aero fabric, featuring excellent stretch and recovery, offers outstanding moisture management and breathability

WOMENS RS PRO JERESY

WOMENS RS PRO BIB SHORTS


NEOSHELL The World’s Most Breathable waterproof cycling Jacket

The old paradigm in the waterproof/breathable equation was one of compromise: a hard shell prioritized waterproofness but breathability always suffered, whereas a soft-shell placed a premium on breathability but couldn’t claim to be truly waterproof. In most parts of the world, that tradeoff is acceptable. In the cold, wet conditions of coastal British Columbia, compromise is a dirty word. At Sugoi, true innovation requires a combination of clear insight, pioneering design, and advanced materials. When we set out to engineer the world’s most breathable, waterproof cycling jacket, the final obstacle was finding a material that met our exacting demands. Our partnership with Polartec gave us exclusive access to NeoShell®, a remarkable new fabric that allowed us to create the jacket we’ve always wanted. Its secret is unprecedented breathability, courtesy of dynamic air exchange. Combine that with the waterproof performance of a hard shell and we have a new paradigm on our hands. In an industry full of hyperbole, we’ll settle the debate with this parting thought: say goodbye to pit zips.

POLARTEC® NEOSHELL®

Introducing the latest innovation in weather protection fabrics, Polartec® NeoShell®- the first fabric to combine the superior breathability, ventilation, and stretch of a soft shell with the waterproof performance of a hard shell, delivering the best of both worlds. Combining protection from wet weather and unprecedented breathability through dynamic air exchange, Polartec® NeoShell® dramatically improves the environment inside the garment. Athletes will be drier inside in a wider range of weather conditions and exertion levels than ever before. Polartec® NeoShell®. Dry inside and out. Join the revolution.

Polartec® Power Shield® fabric is the next generation of technical outerwear – the soft shell. This clothing concept goes beyond traditional 2-layer systems, which feature fleece insulation and a waterproof/breathable shell, to a single layer that protects against all but the worst weather conditions and delivers extended breathability, abrasion resistance and stretch to enhance your outdoor experience.

Polartec® Power Stretch® fabric features body-hugging 4-way stretch and is very breathable. It keeps you dry when you sweat and provides warmth without weight. It is the most versatile outdoor and fitness apparel fabric available today. Polartec® Power Stretch® feature a proprietary construction with two unique surfaces: the durable outer layer is windand abrasion-resistant; the soft inner layer pulls moisture away from your skinkeeping you dry, warm and comfortable. This fabric excel’s at handling the demands of the next-to-skin environment.


coolertechnologY Sugoi’s cooler collection is made exclusively from IceFil, a high performance cooling material that both cools your skin and protects you at the maximum level from harmful UV rays. The flat yarn IceFil fibers are designed to absorb and disperse sweat. The material also undergoes a Xylitol fabric treatment process which yields a cooling effect when it comes in contact with perspiration, effectively turning your sweat into a micro refrigerant for topical temperature control.

WHT

Cooler Cap

Arm Cooler WHT

Knee Cooler

Energ-ICE        Energ-Ice, a new performance technology by Sugoi, features IceFil technology in conjunction with a thermal reactive print. The body heat activated print reflects bio-energy back into the body, stimulating muscles, improving blood circulation, and promoting an increased oxygen rate, improving overall athletic performance.

Leg Cooler Rider : RS Tri Suit/Arm Cooler

ICEFILL


RSX Suspension Short

!NCREDIBLE MTN High performance integrated MTB short interface, designed for epic rides. The brand new design features mesh zone construction and interface loops at multiple heights allowing for a custom fit. The lightweight stretch woven outer shell provides ergonomic comfort during dynamic pedaling movement while the bonded mesh paneling delivers enhanced airflow and breathability.


INTERFACE TECHNOLOGY The interface between the bike and the rider is an integral part of the formula for success. Designing and producing world-beating chamois has come from years of experience with elite athletes and their needs which, other than massive Wattage outputs and 8,000 calorie diets, arenâ&#x20AC;&#x2122;t that different from the weekend warrior. That technology is available in our gloves as well, because comfort and the ability to feel the trail or the road are key ingredients to a successful race, century, or training ride. No matter where you fall on the performance spectrum, the importance of a dialed interface with your bike is essential.

INTERFACE METRICS Sugoiâ&#x20AC;&#x2122;s Interface Metrics system is an intuitive way to select from a range of interface solutions while ensuring all day comfort for all types of riding applications.

RECREATIONAL

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NUMBNESS RELIEF VIBRATION DAMPENING VENTILATION MOBILITY

race day INTERFACE

PERFROMANCE COMFORT INTERFACE

ENTHUSIAST INTERFACE

RECREATION INTERFACE

Formula FXE is the epitome of race day gear for the elite rider, characterized by top-

Additional padding for strategic comfort, and strategic

Minimal stategic padding in precise loactions to minimaize weight, and

Additional padding for strategic comfort, and strategic

shelf materials and careful engineering designed to deliver performance at high

perforations for breathability

increase mobility. Maximum venting for all heat disipation.

perforations for breathability

intensities over long distances.

PERFORMANCE


TRI and COMPRESSION 2014 SPRING_SUMMER

!NCREDIBLE TRI

Perseverance.Courage. Determination. Dedication. Considered the ultimate endurance race, Ironman™ is the ideal test of mind, body, and equipment. As the Official Performance Apparel Sponsor for Ironman™ North

America and Ironman™ Europe, Sugoi’s designs will be tested along countless miles as athletes take extraordinary measures to overcome their limitations.


RSE TRI

Whether you aspire to finish your first Ironman 70.3 or stand on the podium at Kona, Sugoiâ&#x20AC;&#x2122;s triathlon collection helps you reach your goal- from the moment you commit until your last triumphant stride across the finish line.

FUSION

All new, re-engineered leg opening with silicone printed inner tape and low profile aero band locks the short in place while eliminating leg constriction caused by low-tech elastics. Designed to meet the unique needs of triathletes, the Fusion features an innovative manufacturing technique and a chamois that is bonded to the inner material. No stitches means a dramatic reduction in bulk, resulting in a sleek short that provides cushioning and protection on the bike, and smooth striding comfort without seam interference or chafing during the run. Flat seams and strategic ergonomic tailoring creates a low profile performance fit for the discerning cyclist Ultra Aero fabric, featuring excellent stretch and recovery, offers outstanding moisture management and breathability

TRi

FUSION CHAMOIS

FUSION

Sugoi SS2014 Highlights  
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