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to be eaten by hungry buyers. Luecke owns O’doodleDoo’s Donuts on Bridge Road. For five years she craved the life of owning a donut shop, back when she was working at a hotel. “I hope it keeps like this,” she said of her new business, watching a steady stream of customers choosing flavors from the case recently. “Because I don’t want to get a real job. If you love what you’re doing, it doesn’t feel like work.” In the wee hours of every morning, Luecke and her employees begin the creative process in regimented fashion — they measure out exact amounts of flour, baking soda, eggs, milk, water and flavorings. The batter is then mixed and fed into a hopper, which automatically measures and cuts the donuts and drops them into the oil. A conveyor carries them along, and they are eventually flipped and fried again. Once the donuts are done cooking, the creative process really begins. Almost nothing is off limits to Luecke and her crew — Dr. Seuss characters, hedgehogs, beaches and even imitating other food, such as cheeseburgers and TV dinners. It was the beach scene, using pretzel sticks and colored coconut to form palm trees, that recently got the O’doodleDoo’s creation listed in January as one of the “most outrageous doughnuts in America” by Fox News’ “M” magazine. "This list would be sorely remiss without mentioning O'DoodleDoo's in Suffolk, Virginia,” writer Michael Bartiromo stated in his feaSee Donuts page 23

Reeva Luecke shows off a specially-designed Suffolk donut that features railroad tracks and a native arrow to represent the city's first inhabitants. Below, and at right are a sampling of the whimsical designs Luecke and her employees have produced, photographed by Alyson Miles.

Profile for Suffolk News-Herald

Suffolk Living March-April 2013  

Community lifestyle magazine for Suffolk, Va.

Suffolk Living March-April 2013  

Community lifestyle magazine for Suffolk, Va.

Profile for suffolk
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