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.  . 



—-

     \ 

. J


  "  "       ,         ,       .  ,    ,      ,       .      ­  ,    ­  ,      ­  .            ­ ,       .             ,   ­      .

  1.  ..,   .  -      2.  ..,  -.    3.  ..,  .         4.  ..,       5.  ..,  .., .     —   6.  ..,  -.       7.  . A., Forex;     


I

.  . 



    

 • - •  2007


 3 2 . 9 7 3 . 2 6 - 0 1 8 . 2 . 7 5 98  6 8 1 . 3 . 0 7   "" .  ..         ""  : info@williamspublishing.com, http://www.williamspnblishing.com 115419 , , / 783; 03150, , / 152

 . , .., , .. 98

    . —  . : 0 0 0 "  .  . ", 2 0 0 7 . — 3 0 4 . :. ISBN 5 - 8 4 5 9 - 1 1 5 5 - 9 (.)           ­  .  ,        ­    ,     —       .       :        ,    ,   , .. ,           .          ,   ­      .    ,     ­         ,       ,       .  32.973.26-018.2.75

        ­  .                          ,           ,          "". Copyright © 2007 by WilliarasPublishing House. All rights reserved including the right of reproduction in whole or in part in any form.

ISBN 5-8459-1155-9 (.)

©   "", 2007


 

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 1.      

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 2.      

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 3.  ,    

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 4.          5.    

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 6.         7.  

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 8.  

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 9.    

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 10.     (-) 137  11.  ,       

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 12.         13.    

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 14.  

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 15.   

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 16.:  

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 17.  

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  .   

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 .      

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 .    

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 .    

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 . SEO-

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 

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       ""  1.      1.1. -      1.2.    1.3.    1.4.  1.5.  

15 16 20 21 22 24 25 25 26

 2.      2.1.      ""    2.2.  ,  ""      ""             2.3.    ,         -  2.4.   2.5.   2.6.  2.7.    3.  ,    3.1.  Type-in 3.2.  

27 28 29 29 30 30 31 31 31 31 32 33 33 34 35 35 36 37 39 40 40


3.3.   3.4.  3.5.  

 4.        4 . 1 .   4.2.   4.3.      4.4.  4.5.  

41 42 42

43 44 45 45 47 47

 5.    

49

5.1.         ,  

50 50 51 51

5.2.             ,   

52 52 52 53 53

5.3.      5.4.           ���                 5.5.                      (PageRank) 5.6.            

54 56 56 59 61 63 64 65 65 66 66 69 71 71 73 74

7


      5.7.  5.8.  

74 75 76 76

 6.        6.1. ,            6.2.         6.3.  6.4.  

77 77 78 79 81 83 83 85 85 86

 7.  

87

7.1.  ,      7.2.         7.3.       —         —         —     —     "" 7.4.      7.5.  7.6.  

88 90 90 91 92 92 93 94 95 96 97 98

 8.   8.1.       8.2.      8.3.     8.4.      

8

99 99 101 101 104 105 


                 8.5.     8.6.    8.7.     8.8.  8.9.  

106 107 109 110 110 112 113 113 114

 9.      9 . 1 . -:    9.2.               :                       9.3.            9.4.  :     ? 9.5. : ,             9.6.      9.7.  9.8.  

 10.      (-) 10.1.      10.2.         

115 115 117 117 118 118 119 119 120 121 121 121 123 123 124 127 127 130 131 132 135 135

137 137 138 138

9


- 10.3.  -    10.4.  10.5.  

139 141 142 142

 11.  ,        

143

11.1.   " -" 144 11.2.    146 "" —    147     147       148      - 148      149      150         150   150      ( ) 151 11.3.   : " " 11.4.  11.5.  

152 153 153

 12.       12.1.       12.2.                            12.3. :      12.4.           12.5.  12.6.  

10

155

156 157 158 159 159 160 161 163 163 164 165 165




 13.      13.1.           13.2.   13.3. -    13.4.  13.5.    14.   

167 168 169 171 171 172 173 173 175

14.1.        176 - 176  —    176  —   176 - 177  —   177  —   177  —  177 14.2.       178        179           181 14.3.      188     188     189      190 14.4.  191 14.5.   192  15.    15.1.                         ,     <title>



193 194 194 195 196 196 197

11


15.2.     (Flash, PDF, DOC  XML) 15.3.  15.4.  

 16. :   16.1.   —  - 16.2. ""    16.3.     16.4.  ,   16.5.  ,   16.6.   <noframes>,  - 16.7.    ,   16.8.    User-agent   IP-   16.9.     16.10.   16.11.  16.12.  

 17.   17.1.    ()  17.2.     17.3.       17.4.          -          -     17.5.      —   12

198 200 201

203 205 206 207 208 208 210 211 211 212 213 213 214 215 216 218

219 219 220 221 222 222 223 223 223 224 225 225 226 227 227


  —    228   —   229   — ,    229   —      230  —             233 17.6.     239  ,        240  ,    241 17.7.  242 17.8.   243



245

 .   

247

 . 1.     . 2 .   ..    . 4 .      A. 5.      . 6 .    . 7 .   . 8 .  

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 .        

 .     B. 1.               RSS- 8.2.       8 . 3 .    8 . 4 .  

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 .    

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. 1.              .2.  ,                  () ..     .4.      .5. ,       .6.        .7.  

 . SEO- . 1.   SEO- .2.    SEO- ..  SEO-       .4.   . 5 .  

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




      ,       .     .     "".        ­  ,     ,   ,    .   .    ­      .       .  ­                 ­  . , ,    ,    .    .    ,  ,  ,           ­     . ,            ,  ,         ,   ­    "" .              .          .          .  ­   ,       ,       .  ,   ,    .        -.  ,     ,    ,    , .. ,  ­    ,       .      ,    ­ ,        : ­ -, ,   . ,       .


,       ­     .        ­     .           ,    ­     .    .      ,    ,     . ,  ­    .

         "  ­ ".         ­  ,   1983   .       .     ­      Microsoft Office,  ,  ­ ,    (   ),  ­ -    .  1999-2001 .       ( —   ,  —  ).      ­     .   "  "   ­   . 2002 .    ­  "      ".       ­ :     SEOrate.ru,  ���    (    ­  ""   ""),   "",    Flexum.ru.      -  "   ­   ",    " .  ".      1990-.        ­     ,            .      .     —    "" (www . n e i r o n . r u ) .

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


 

    2001 .      ­       .   2004    "" (www. benefis . ru).     - -  "100".  2001     .  ­ : PR, -, .     -  "  ".  ­        -     "   ".     "      " (www.optimization.ru)  " ­     " (www.etarget.ru).    ­     -.     ­    -,        Eline (   ­    ).     -  "  ­ ".    .   1999 ,   ­    .  2004    ­    .       SEO-.      -    ­ ,     ,   ,  .       "" (blog.seotext.ru).       "".  -­    (    ). 1999    -  ­  -  .  2000    Raskrutka.net,   ,    .  2002      "",  ­      ,    ­  ""         .

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   -  Antanta.net, . ­     .  ­    2001 .            50    ,     ,    , -­ ,  , -    .    ,     .           , ­  -,     ­   -   .,     -   ,   ­              .      "" (WebProjects.ru).  2000      .  2002     -, ,     .      80    .       ­    .      ­  ,         .        .  

 , .    ­    ,   .  2005       "           ".  — seo-  - (secommerce. ru),     ( l i n k s a l e . ru),   ­     -, ,  , ­  .         (2002-2006 .).          -, ­   ,  ,   .  ­  "  "      -,    .

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


      "Russian Internet Survey"  - " Apache",    ­      .    ­      " " ( h t t p : / / www. r u k v . r u ,       . r u ) .  1999-2001 .  —   "Rambler's ToplOO"  -.  2001-2005 . —    - .   —     ,        .     —    " ­ ",   Flexum.ru.        -.   ���  2001 .       ­   -: -    ­ ,  , -.   — ­  , ,   -.



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   " '

,   ,     .     ­    ,    ,              .       .        .             -  ­    .  ,        ,     ,       ,        .    ,        ­ ,     .      ­             .   : E-mail: WWW:

info@williamspubl i shing.com ht.t.p : //www .willi amspublishing . com

  :  :  :

1.15419, , / 783 03150, , / 152




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       -                  

      ,     .   ,        —  ,        .          .    ,   ,   ­ ,   ,  ,     ,       ..,  .. —    .  ,    ­    .       ­  : •

 ;

  — , ,, ;

 .


      ,     ,     .         . ,       ,  ,       "" ,   ,        .      ,    .     .           -      .     ­ .     ,    ­  Google,    .             ,    ,   —   ­ .

1.1. -          -.    ­      -  , , ­      ,   "" .   ""  "" ,    - ,     .  ­  ,  ,  .  ­     .   -        .      ­  (  ),   - "" . ,         ,     .

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    ,  .                     .

    .     , ­ , "   ..." .. ,    ,      .    ­         ,       .

      .     ""   ,     1


.        .   "",       , , , -  , .

      .        -­ . ,  .      ­      —  .  -      — ­    .  — , ­     ,  ,  .    "­  ",    . ,    ,      .        " ",         .     ­ ,          ,      "    ".   ­      ,   ,     ­ .           .      ,    .  ,      ,       .   ,        ­  ���,        .  , ,      ,    .   ,             .     " "  .  ,   -  ­        -.    — .        2 "     ".  . •

       .

     -.

 -  .

       ­   - .

     

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     ,  ­    -?   : •

    ,    ­    ;

     ,   ­     .

    ,       ,    .  ­   -.       ,   ,   .   , " —    ,   ­  ...       -,    .      — ,              ­  ..."

    ,     ­  ,   .    ,    .          "",   ,   —   -,     ­ .

1.2.      .       (URL),    ,     ""    .   , "URL ( . Universal Resource Locator,  , ­  "") —     . URL     (. ),        . : w w w . r o s s i a . r u / m o s k v a / «i: o a t / d o n i k n i g i. . htm.  K w w . r o s s i a . r u —   , / m o s k v a / a r l . a t / —   d c j m k n i g i . h t m —  . , ,  -­ ,   . htm  . h t m l (. HTML). ,   " ", ­     ,       ". V

            .   ,      ­   —    .   ,   ,     . 24

 1


 -     ,  ­      .    .            — w w w . y a n d e x . r u , w w w . r a m b l e r . r u , w w w . g o o g l e . r u , —         ,       .   ,     ,   ­      ,          . , - — ,   — ,  —  ,     ... ­  .     ?..

1.3.  

       , ­         ­ .  ,   ,      ­  ,       .          ­     .          . ­  .        ­    .  ,  ,         .    ,     ...     .   ,      ,   ­    .        .  ,   ,    .   ,   ,     ,   ­        .

1.4.    ,          .    ­   -,    ,     .           .

     

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      — ­    .    ­      .       ,        .

1.5.   1.            ,     h t t p : / / w w v j . r m h . r u / n e w s / r e s r e s u l t s / 2 3 0 . h t m l     " :  2005 ",     ROMIR Monitoring. 2.      (, , Mail.ru)   "  "   " —   "     ,      .        — h t t p : //www . c - i b . r u / content.php?txt=7. 3.   ,     ,  ,     ,    -,   ,   : h t t p : / / w w w . y a n d e x . r u / —     . 4. .—    ,       .     h t t p : / /  . yandex. r u / . 5.  h t t p : / / w w w . g o o g l e . r u /       Google. 6.       — h t t p : //www. rambler.ru/.

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

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              ,  ""           

   ,       ,    "" ,        —   ,   .

            - —    ?    —  .    ?     .  ,           " " —        "", —    -,  ,       ( ). - ,          — -, -, -,      .


  , ,      .             ­ ,    ,     .  ,   —  "" -,     .

    ,  , ,  ­           .         ?  : •

      ;

    ;

   ;

 .

   .

2.1.     

      —   ­        ­  .          ­    ,     .          .   ,         .     ,    -  ,    ­        .  ­   ,    , ­   .       ­       .           ,       .     -   ,   ,       ,   ,   ,      . ,       ,  ­     ,   ( ""       2 - 5 ,      ).       ,      ,   .,   ,           . 28

 2


  ,         "" ,    . ,           ,      (),  , , ,  , ­ ,    ..  , ""       ­     , ,       —,  ,  ­     .          ­  ,       ,   ­   "" .

         ,     ­        . 1.    .      —  ­           ,      .      , ,  , ­  .          ,  ­          ­    .     ,     ,  , ,   (­ , , ,  ) ,    . 2.   .   —    ­ ,      ,     .        ,      .     ­     .     " ",   ­        ­  —   ,   ,  ­ ,     ,    .

 ,    ,      ,     - emisy,       /.  " "        .

     

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3.   .      —   ­  ,  ,    , ..        (   -),         .  ­     -   — ,  , -  , , ,   .              ,    ­  .       ,     ,    .      —   .       ,  ,       ,        .  ,   ,  ,     ,        "" .         ­ ,     —  ,      .

2.2.   ,  ""

  ""     , ­      .                 .

 

    ("") —    ­ .   ""   ,  ( "")             (,  ),    . , ..   ,  , ,  ­      .   ­  —      ,    .   ,            - ,    (  ), —  , ­   ,  ,   ,  SMS, ,  ,     ..

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 2


   "" ,   ,      ,       ­  .      .  ,        (-   ),     ­  —   ,  ,    ­ .     .

          ­         ,  ,  ,      .          ,      ,      ­  ,   "".

               , .. ,     . ,  ,   ,            , ­    - (  ). ,      ,          .

    

        ­    ,  .       , " —       ".        ,  . ,    Sony,    -   ­  Sony,    Sony       ,     .    ,          —         . ,   ,     - ,      ,      - ""  "".  ­  ,      .      

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         : •

  ;

    .

 ,  ,    , ­    .     ,  ,        ,    ,       "". , ,    ,     ,  ,     , ���               .           ­ ,     .  , ,  ­        .  "" ­         ,     ,              .          . ,    ,    . ­           ,    .      ­    ,   ,   ­   .

2.3.  

        ,            .    ,          ,     —    ­   .   .     , ,  ,  ­        ""   .      ,  "",   ­      ,   .       ,      . ,      ,    ,        ­   .     ,           .   — 32

 2


  .   -    ­    ,     , ,  . , ,     ,             ­  . 

        —         Google,  ,  .

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 ,      ,     ,   ­       : •

   ;

       .

  — ,   . , ­ ,          . ,  ,       ­ .,         ,      .   ­          ,   ­     .     (        )  ,          , , , ,   ..     ?

    ,      , — ­  .      . •

   (),            (),       ( ).            ,    .       ­  —, .. -   , ­    .

     

33


  ,    ,   . , ICQ, ­  ,   —     ­   .  ,         ,    .  -       —  .

.          ,     .   , ..   ,    ,     .     ,     ­  500,       ... ­     ,   .  ­    —           ,   ­  ,          ,         .      .       ,      ,     ..   ­        , "".     ­           ,       ­   , , ,   ..       .              ,           .       ­   .

 - 

  ���    ,        .  — - (­ -) .  -     ,    ­ ,       ­      ,      ­      . -  —     .          , 34

 2


              .        ­  .

2.4.  

  —  ,   .  ,  -    ,      .     ­     " "   — , , ,   ..          .      , ­  ,    —  -   ­       .   ­    ,     .         ­                .      ­ ,      .      .    ,  ­       ,   —   ,    ,   ­    ,    -,      .     —        .  ,             .         .           ,         .      ­ ,  ,             .            ­  ,       .

2.5.        .  ,    ,   ,    ­   ,   ,   .      

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      "" . •

"     ".         -  ,    ­    .      ­  (    "-"),       ,        (, )   .

•  .      .     ,         ,                 .    ,         ,    , ""   ,     .

•    .,   ­         ­ .        ,      ­              . •

 .        .  ,    ­  ,  , " " —  ­ ,    ,   ­ , ,   ..  , ,       —             .

2.6. 

,  ,        ,    .       ­     .  ,  ­         .          .        ,        . ,    ,           .     ,    .  ,   , ­     . 36

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2.7.   1.           ""   h t t p : / / w w w . p i t e r . c o m / ,     . 2.  "."   -   tit t p : //www. j r s u . r u / ,      . 3.        - "",      h t t p : //www . b o l e r o . r u / . 4.  - StreetRaces.ru,     ,    ���     h t t p : / / www.streetraces.ru/. 5.   h t t p : / / w w w . r b c . r u / a d v e r t /         ,    ,       -. 6.     —   " .   ",       h t t p : / / l i s t . o p t i m i z a t i o n . r u / s u b s c r i be. 7.     , ,    —          h t t p : //www . r u b r i c o n . com/. 8.             GrebennikOn.ru ( h t t p : / / g r e b e n n i k o n . r u / ) ,      ,      . 9.    "  —   " ( h t t p : / / w w w . a c l l a b s . r u / a r t i c l e / a f f i l a t e / )     ,       

    

37




3

 ,       Type-in           

,     ,          .     ,        .

       ,      — ,  ,  , , , ­   , ..  ,     .   ,       .        — ­ .   —  ,         — .  ,    ,    ,  .      ,    ,  .       , ,       .   ,  , —   ­   - (          ). ,          ,  :


 URL       ;

  .

          : •

type-in;

  —    ;

 .

        , ..    ,    .     ,       .            .   ­       "",      .    type-in.      .

3.1. Type-in

"Type in"      ,       :    URL-     .        ,             .    type-in   —    .     ,   ,         , , ,  ­  . Type-in-    — ,,       .   , ­   ,    — ­ , , ,, ..  ,     .

3.2.  

  —     ­  ,    .   ,         ,        .       ,    ,   ,     ,     .

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 3


 ,        .         ­  .        ­     .

fr

           —  .       8 "  \ "

J

         —   ­ , , .     (­  )   ,      .

3.3.    ""     .      ,      ,       .    ,         ­  .          .  -,       ­  ,        .   ,        . •

Type-in  —  .

  —  .

•   —      .

      .    ,      ,     .     .           , , -     .      ,        .  .          :       , , .     —     ­ ,     .

 ,    

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3.4.      ,       ,  ,        ­     .  , ,        .      ,      ­  (  -) /     ­   .       ,   ­          ­  —     .

3.5.   1.  MAIL.RU—       -,       .     hf tp://list.mail.ru/. 2.      ( h t t p : / / y a c a . y a n d e x . r u / ) ,     77  . 3.  Rambler's ToplOO            ,   h t t p : / / t o p l O O . r a m b l e r . r u / toplOO/. 4.  ,      ,   .   "-    ",         hi" up : //www . o p t i m i z a t i o n , r u / s u b s c r i b e / c c r o e n s / ' i n t e r r i e t - s t a f  . doc,     ­ ,    .

5.        -: SpyLog (lit t p : / /www . spy.log . r u / )  Li vei nternet.ru ( h t t p : //www. 1 i v e i r: i e r n e t . r u / i a t i n " j / r u / ) .            

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 3


4



                       

    ,                .    ,   " ",           —     .    ,         . • -     Sharp  .  ­    , , Rambler (www. rambler, ru),  ­      sharp  . •  -   LG   :  lg 804   .


   ,      ­     h t t p : / / a d . r a m b l e r . r u / s w r d s / .            2006 .   .

•       ,      .     :    .

•      :    miell 45sr  .

•  ,    ,  ,   :    ,     .

•     — ,           :        -.

   ,  ,   ,  ­     ?  — , ­      .             ­ .   ,      ?

4,1.  

        ­ .   ,      ­ ,      .     .  ,   95% ,  ­  ,       , ­   ,    ,   -     .   —    . :  ­      - ,      .       ,    .         ­ ,     .  — ,      ,       ­      , —   ­ .    -    ,     —      . 44

 4


 ,    : •   ,     , .. ­ ,  ,   ..; •   , ,         ; •    ,        ­     .

       —          .  ,       , ,  .     ,     , ..  -       ?      :         .

4.2.  

     —        . ,                 ,     ? ,  ���     .         ­          ­ .             .    ,,  , ­             ­ .          .    —     ­    .          .   ,          ­  .

4.3.     

        ­ .     ""  "" ­   (organic listing),     .   ,              

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 ,  .    ­   ,            .         ,  ­ .        , ­   , ,        .    :         ,       .     ( )    .      ­  .    ,          ,       .   ,   ­       .   ­        ,             .         .     ,     ­   , .   , ­    ,         ,  ,        , ,      .      ,    ,           .   ­  ,  .                       ,   .    , . •

    ,     ­   ;

   ;

      ;

•         .

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 4


4.4.            ­ , ,           .        ­    .           —     .          ­    ,    .     .

4.5.   1.       "   " ­            ­    .   ,    h t t p : / / w w w . w w w o r l d . r u / m o d u l e s . php?name=News&file=print&sid=419. 2.      "  ",    h t t p : / / w w w . d i g i t s . r u / a r t i c l e s / p r o m o t i o n / s t r a t e g y . h t m l , ,   ,    2002 ,   ­   . 3.   "    ", ­    ,   ,     ­        .     h t t p : / / w w w . s e a r c h e n g i n e s . r u / a r t i c l e s / 0 0 5 1 3 2 . h t m l . 4.      " .  ­ "      ,       -   .         h t t p : //www. o p t i m i z a t i o n . r u / s u b s c r i b e / l i s t . h t m l . 5.          ­   —   ,       h t t p : //www. s e a r c h e n g i n e s . r u / .      ,    .

6.      ,     ­      , SEO, SEM   ­ ,      h t t p : / / b l o g . s e o t e x t . r u / s e o b l o g s / . 7.       ,        ,      ,       h t t p : / / b l o g . s e o t e x t . r u / s e o f o r u m s / . 8.                      Livelnternet,    h t t p : / / w w w . l i v e i n t e r n e t . r u / s t a t / r u / s e a r c h e s . h t m l ? s l i c e = r u .

       

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

5

                                     

       ,    .          (   ,  ).    ,      ,    .

     —  ­ ,  .    ,    ,    .     ­  Google (  ).   ,  ,  ­   (),    —.    (     )     "" Google, ,    , .


        ?    .      "    - ,     ,      . ""   — ­ .    ,     .       ""   ., ­ , -       (            ),       ,     -     .       .         ,   ""   .     ?

5.1.       ,     ,           .              .          ,       .  — ,    .

 ,       — ­  .     ,    ,       ,      .       .    ( )   ,   ­  ,    ,   ,  ,   ,        .         (  1990-),      ­  —      .    ­    1 "     ".

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 5




     —        ,  "   .  . 234".    ,       234  ­      .               ,     ­  .      ("" — ,      ,   ).  — , ""  ,       ,    .           —        ­      . ,  ­      -.

 ,  

,         —        ,   ­  ,  .      ,       .      ­  :  , 90   , 255; 294 , 14; 29; 188 , 29; 188  , 347

        (    ,     .  ­        ,   ,      ,    .               ,    -. , ­        . ,        ­ ,      ,  , —        ,    .         ?

   

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5.2.       — ,     ­   ,        .      .            .

    

    ,   ,  ­   .  ,         ,     .         ,     - .       - ���     ( , ,  - ).    (   -    )                        .

 ,                    .      -. [       ,   ,     ,         !  ,            (- ,    ),         ■— -    .,      -,      .  ,       , " "     ,     . ,           ,     -,      .

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 

         ,     .     , ..      .      ,   "" (- crawler),    .         ,      ,   ­         . 52

 5


 ,  

  ,                  ,           .       ,   (  ,   -  ,    ), ­      ,  "" (, ­   HTML ),          .       ,     .    ,    .



       ,     .    —    ,  .       ­  (  ),    — ,! —  ­      .  ?    -     ,     ,     ,    ,    ­ ,     , ..  .        ( ­  ),   ,  ,        .   ,   ­ ,  ,   .       ,                ,   , ..        .  ,    ,        . ,        ,  ­  ,       ­    (      ).   ,   ""        . ""     (..   , ).  ,       ,    ,     .

HTML (HyperText Markup Language —    ) —        - , , ,   ..    

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5.3.     

 — ,        ­ .,          ,   . ,    ,  ­     ,  ,   ,                    .           .        ­     -.    

         ­   — ,  ()  HTML   "­ ".     ,     ­  .  

     ,           ,    — ­   (   ), , - ­ ,     ..,  ,     ­  (,    .).    ­ .    ,        ,      ( , ,  ). ,     ,   ,      .  

        ���   ,       .        -    -     ,  ,      ,   ( ­  , ).      .        ,  ,   .         ­      ,   ,   ,    .    ,            .

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 5


 

           — ­  ,      ,     ,      ( )           ( ).           .  ,     :  /  +   /   +   /   +   / . . . .

,         ­        . ,       (     ­  ),    ;      ,         ,  ..   ,   ,         ..       ,   . ""   - ( 1990- )      .      ,     .        ,     ,  ,      .

           .        ,    ,   ,   ,     , ,      ,   —   .        . , ­ ,      1999 .      (         )            ,    .   .              ""  ,      ­    .

 ,    ,  "­ "    .       ­   ,          .        , , .    

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       ?          .  ­      "" ? ,    ,           ,   .     ,  ,     .           ()  ,        . , ­ ,  ,  ,  HTML-,    "",    .             ,    "".         —           .    ,    .   ­   -,    - ,   ,      . , Google         (  ,      ""),   —   .               ,    "  ", ,              .

5.4.            ,        ,   .   

,    ( , -) —   ?   —  ,      ""?  ­     —   ?       (   , )?     , -  ,   ,  ?         . ,         ­      Google —           " "    .  ­    ,  . 56

 5


 

    ,   , Google   , ,    .   ­        ,           .         () ,   ,        . 

,      ,  ­   — ,  ,          HTML. ,     Google     (.),      ,       " ". ,     ,      ,       . -

   " ",     ?      , ­  ,  "",       ,  .          , ..      ­     ,    .                   ,  ,   -,  , , ­ ,   ..    .   ,  -  ­   ,    (    ,   ).           —    .           ,    - — , , .     ,  -  (..   ).       , ,   "". ,  ,   ,     ­  ,   ""     .  

  -       ­   —  .          ,    ­       .        

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    ,    ­    —       HTML.   —  ,  .    ? , .  ,    ­  .

1.   .        -  .

2.    .             ,    . 3.    .    ­         ,         .   :    , , ,  ­   ,  ,     .

 ,         ,     (-  — PageRank).         .

4.   .          .    ­     ,    , ..  ,    -     .      ,          ,    .       ­  (        "  "),      -­     .          11 " ,   ­      "  13 "    ".  

      ,   ,     ,  ­ , ..   .    , ,        —  ­  ,   ,    " ­ "  . 58

 5


        ­  Flash (  ,   -     Flash      ).  ,   ­   (    ,  ), ­     .

      ,         -    ­  .  —   .  

        (    ;  .  — ).        ,   ­ . , ,      (­ , ,   .),   .         ,       - ,        (,  — ,  — , fight — fought).      (  )               (,  — ; go — went).    ,     — .  ���        .       ,   ­    .    , ,—  ,    ­     . ,        (      ).    ,  , ,   .  —   ,   ­          .  ,              ,    ,     . , ,   .  ,      .   , ­    ,    —     !  ,      , ­        ,       .   ?    

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     

       ­     ,    —   .     ,              ,      .     -     ­   (,     ),  —    ( ),          .     , ..      . (          .)             ,       ,    ­            .     

    — ,   —          .   2006         Google . ­      , . , ­  ,  ,          ,    ­      ,      , ­  ,               .               ,     .           ,   -   .       ?      ,       — ,  ,   :      " ",  ,    ,       

,     , Google      jmane ,      .  Google      , " ",        :         /  . ,    ,   ,             .. 60

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.       —   " ".   ,      :  ,     ­       ,           ,    ­   .   -      ­  —         .,        "",   ,     ,   "".    .  ,  ­ ,    Google.      ,          .

    



  ,     ­ ,      ,   ,    ­   ,   .    —     , ..  ,   ,  ­        . r u .         . com, . i n f o  ,         .             ,       ,    . Google,   ,    , ­ ,        .          -, ..    HTML,      -   HTTP .  ,     ­      , , ,   ..   "".    2-3           MS Word, PDF  MS Excel.      ­  Flash     ,    ���­ .           ­    ,   ,     .   ,           HTML.

 HTTP (HyperText .

Transfer Protocol) --    

   

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,        -,       Excel    ,    ,  ,        ­   ,       Excel-   ,  HTML-. ,     ,          ­     JavaScript.      ,      ,    .    

    ""  ,   - ­ ?    ,      ­        (   ).               ,      ,           .    ­     -     ..      ,     ­       .  ,          , ,    ,    ­       .  6 "   ­    "  12 "       "     .   

            -   (, MySQL  Microsoft SQL Server).       ,      ,    .      ,     ­ ?   :              ,      ,      .       ­       —   .              ,      " ".    .,     ­    ,  100     . ,      "62

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",   HTML-,  .    ,  ,    ,              .          .          ,   ­   (,   )        ,      ,    ,     .   ,  ,  ,     (   ),          .                    (    — ­  100        ),   ­             ,      .      ­   ,     .   —  ,                   !     ,              .  ,    ,      ­       . ,     ­     —   ,       .  ,     ,  ­      ,     .               —   .     ,  ­    " ",     ­         .

     

      :    ­           ­ ? ,        ­    ,    .      .       ­   .                   . ,     (, ,  ),      

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    —  ,   ­  " ",           .          — ­  .    ""  ­ .       (   ���)      ,   ,        " ".

   

 ,        ­   .   ,   ­    .      ­        ,   ,  , ,       ,    .     ­     —      ­   .           .  ,  ,        —    ,       ..          ­       -      ,   .            —        ,       .   ,,       ­   ,     1-2%      . ,        ,          .  ,      ,  ­            ­   ,      , .. ­       .  ,   ,    ,          ,   , ­          .

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 5


 ,    ,      .      ,    .

5.5.             . " ,    !", "  " —   .    ­ ?       .

  

      —     .  ,  ,   X ­  ,    Y, —     ­ .    ?    ,  —    .      ,  ­   ,   , ..    .      .  ,   ,                ,     ­  .     .     .    ,  .  -  ­ ,     ,   ­ . ?,        ,      .      .     ­   ,   .  , , Google    ,  ,  ­    .        . -,   — -  , ..  ­ . ,          . , -        . -,  ,             ,   .        ? -,      "" —     .           — .  , . ,    ?     — -,  ,  

   

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  ?   ,     ­    ? ,    :    ­    .         ,       .

 

  —       ­   ,       .  —       . ,      ,            ­      — " ". ,   ,    ­ ,         ,  ­             " ",        -,     . ,  ,  ,      ,     !     ,             ,    ,  ,         .          " ",    -    "" .         ��� ,   ,  ,         .

   

     ,         .  ,      ,     .    ­         ,    ,       .       .

     —  . -   ,         —     " ",   ,      -?        . 66

 5


 

      .   ,        —    ,   ,       ..  ,       , ,  ,       .           ­     . ,        , ­  ,    , , ,      . ,      ,    .  ,      ­        ,    ­ ,   .   ,  ­                .      .  

  ,    - , ­   ,    ,   .     , : •

    (     ­  );

           (   -  ­     );

         ­          (         ,   ,   );

           (    ).

,  ,   ,  ­    ,       -   ,    ­  .

   

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 

   ,     , ,   ,     ­    ,   ,  , ,   .  -   - ,      ­               .  ,  ,          ,    —  ­ ,     — .    ,   , ­   -    —  (.. , , ,   ). :    ,        , "" . ,         ,             .  

  ,   " ",   ,   ,       ­  .,      , , , ?     ,   ,   ,    .     "" ,     .   , , ..  ,   , , , ,  ,      .                .   ,             .     —   .          ­  ,    ,     .   ,       , ,          ­     . ,       ?     — , , , ? ,      ?            ? 68

 5


    ,      ­          , ,  .     

  ,         ? ,     ,   ­   . ,          ,          —   ���    . ,       (    ,       )      ­    .  , ,   ,       — , , ,   ..           ­ ,    . ,    -    ­  .           , ..  ,               ­ .       , . , , Google      ­ ,   .             " ",   ,  ­   " "?

    ,                  ­ ,      ,     .  , ,    , —   .        ?  ­  ,     , —   . 

  —  ,      -­ ,   .           . ,     100     " ",     65   , " "      ,     6 5 % .    

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,   ,    ,    -    -       !      100  ,  65 ...       —   ­  ,     ..   ( 80%)    -   , ­    10-20 .    ,     ( ,    )            ­   .  ,  ,  .     -   .  ,        —  ,        ,     ""  , ..      ,     . ,   ""     ,   —   ,    .,         —  ,  ,  .  ,   ,   ,     .   , ,     .   ­  ""    ""      —            .,     Google "", , ­  ,          ,    .     .     ,         .



 —    .          ,    ­ . , ,    1000      ,           850        85% . ,      .     ,            .    .     150    1000    ? ,   ,     70

 5


  (  2 0 - 3 0  ),   ­      .  ,       ,        ,   ­      , ..   ,  ,  .



       ­ .      " "  -.         ,         ,    ­  ,       ­   (,  )  ..       11 "  ,        "  13 "    ",    ­  ,         ,      ,  ""      . ,   ,     ,      -     ­    ,        ...           ­ ,        ­  ,   —  ,            .

    (PageRank)

   ,     ­  -   .       (   )   ,  ,           . -        —          ,         .   —  ­       ,  ,   , ­ ,   .  ,   ,   .

   

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   " ",       ,   ""    .          1990-   Google —   ,   ­ .  , ,         .        ­     Google,                  Google  . .      PageRank ( ­ ),            —  (Larry Page).             ­   :          , .. "  ".     — ,    .       .       (). ,   -   ,  ­       :       (..    "" ),    (    ).

     .           ,   ?        ,    ,        . ,        "" . ,       ""  ,   ­    .,       ­     —   .       ,     ,    ,    .  ,       ,     ­  . ,           (,   Yahoo),    ""         ( ,     ). ,           ­        ,    ,      (   ), .      ,   .      Google     ,    ,   . ,          ,      ­ -           .

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       ­    ,      . ,        .     -    Google      ,    ,    ­      .        Google  . ,   ,     (     )                 .       ­        . ,        -  (   "", ,  ,   ).        ,    .      — ,   .    ,         "     ­ "         X,     ­  . ,           X,                  "" .        ""  ,     ""     (      X). ,       ,       "  ".  ,       ,       , ,   ���        .

     ,     ,       ,       , ,      .

5.6.       ,    ,   ­  .       .

               , , .   — Google, Yahoo, MSN,   

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   —        ,       ­  ,           .         (  ,       ,   )   ,       , , ,    ""   ­   .  Google,      ­          ( ­    ),     "", ­     .         , ,  , ,-,   .          — ­       ,    ­     .         ,          , ­      — , , , ­ ,     .. ,       ,  ­   —   .    ­       (    )      .  ?       .        ,  ­         :  ­ ,  ,   ..  ,  ,         ,   . ,  ,            — .

   

 ,     ,      ,   .   ,    ,    ­         . , Google -    , ..   .     - ,  Google        .  , 

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   ,       .           ,     , ­   ,    .        ­  .      ? , ,     , ..   ,   , Google — .   Google       .      ,   ,   .      ,  ,       — . , ,     ,      .  Google   ,   ,  — ,       ,     ?  ,          —     ,   ?         : , , , ,    .       — -     -  ?          ,   .

 

 ,    .  ,              .  ,   ,   ,   ,    ­  ,    ,  ""     ,   ,               .   ""    -      ,       — ,         , .  ,            ,     ­ ,   ,   .        ,     .

   

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5.7.    ,    .  ­ ,  ,   ,     .            , ­ ,                .      ,       .

5.8.   1.            h t t p : //www. p h i l b . com/ c o u n t r y s e . htm.     ­     . 2.   "   "  ,  ­     h t t p : / / c o m p a n y . y a n d e x . r u / a r t i c l e s / a r t i c l e l O . h t m l ,        . 3.          , "       ",   ­    ,    ( h t t p : / / c o m p a n y , yandex . r u / a r t i d e s / r o m i p 2 004 . xr;ii). 4. ,         ­ ,       h t t p : /7 he Lp . yandex . r u / s e a r c h /' * ; rj-'-. , 9'-; 9.

5.     "    " ( h t t p : / /www . r a m b l e r . r u / d o c / a r c h . i t e c t u r e . s h t m l ) ,        . 6.          ,          h t t p : / 'www. rambler.ru/doc/help.shtml.

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6

        ,             

      ,   ,   ,            ,     .

6.1. ,    

 1 "     "  , ­  ,     .           .        .    ,   ,       ,    ,        .   ,    ­                  .   .


 

     , ""    ­     ,           .  

       ,         www . s i t e . r u / s e r v i c e . h t m l .   ­    HTML-,   -,        ,   ,   ­  , ..  .     ­ .    ,     ­   .  

   ,              ,          .  ­     — ,      (PHP, Perl, ASP, J S P  CFML),   . ,            —          ­      .    ­     ( . p h p , . p J , . c q i , . j s p ) ,       ?, &, ^,  w w w . s i t e . r u / s c r i p t . p h p ? pacTC-yervice&mode=show.          ­  ,    .            ­     ( ,    ).        ,        .          ­    . h t a c c e s s ,     -­  Apache     .        ,           ,       .  ,           ,       . ,       ­     : www . s i t e . r u / s e r v i c e / .

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  

      HTML-  , ­     :  ,   (-)    (_).  ,  Google,    ­       ,          . ,   , ­         .            ,           .         ,        ,      r e a l t y - b r o k e  - s e r v i c e . h t m l ,   r e a l t y b r o k e r s e r v i c e . h t m l .           ,    :        —    (www . s i t e . r u / r e a l t y - b r o k e r s e r v i c e . h t m l )   ( w w w . s i t e . r u / r e a l t y - b r o k e r - s e r v i c e / ) .      —       HTML-.      :   ,  Internet Explorer,      Yahoo,     ,     .          . h t a c c e s s ,     ­   —  . ,     .            ,       ,       ���    .

         -  ­  ,       ­   .  HTTP          ­    HTTP .  HTTP — ,    (,   ­  )     ""     .          ­     HTTP-.

 HTTP —   ,    - (,     ,   ,           

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         ­   .      ,   ­         ,    ­        .         ,           .        .          ,       .   

          ­ ,         . ,  ,     ,    (,  ),       . ,     ,      ­ .     ,   .  ,        ,            .     ,      ­  ,  ,       . ,       ,        .  ,       , ­         —  ­   .   ,           .    ,      -         .   ,         ,     ,  ­         .  ,      ,   .           (­ ,),  - ,       , ­   ,   ,  ..   ­   —      . 2

        cookie ,    ,      -

Cookie ( . cookie — ) —   ,  ,        .       " . 80

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, cookie .        cookie, ,  ,      ,        ( ).     : w w w . s i t e . r u / f o r u m . a s p ? t o p i c = 1 3 5 & s e s s i o n ID=42 4 87E3 9A2B0 427 9A42 62 3E5 9DFF.      cookie,   ­     ,   ,   cookie ­ .  ,     ,    ­  ,    ,     ,            ­  .                      .     ,    ­        .          .         ,   ,          ­ .      ,      ,            (­ ,      ): •

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   ,  ,  1000 ,     4000 ,             .    ,       ,         .        :        , ­   ,        .            ,       .

       —     HTML. -   ,  HTML- (   ). ,  ,   ­ ,    —    HTML- (          

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  ).  ,    HTML- ­ ,  ,    ��� .  , HTML-  —     ,         ­ .       — ­ ,      .     HTML 3

  — ,  < t i t l e > , <hl>—<h6>, <strong>,<em>.        . •          ­   <f o n t > .       ,    , -    ­          ­   . •

     ­   .      ,   .               , -        ,   .

"" . ,  HTML-     ,   . "­ "           .

   . (    ­  .)     ,   .          ­    ,     ,    "" .

   ()   ­ .   —  ,    ­  .    ­    — JavaScript  VBScript.   ­            .           JavaScript  VBScript      ,         ,         . ,      

HTML- —  ,      ,      82

 6


,      ,          ""  . •

   CSS .    ­        .      HTML-,       ,      .    ­  ,        -,      CSS.

 ,     "" ,     11 " ,    ­     "   12 "    ­    ".

6.2.           .          .

             .,     ,    , ­     ,  ,      ,  -   .             ­ , —         .   —    .     ­  ,    ,     ­  —      ,    , ­     .        ,       ,        ,      .   ,    ,   ­   ,       ­ ,       ,    ­ .            .         , r o b o t s . t x t ,    , < NAME="ROBOTS">.   .

_ CSS (Cascading Style Sheets —    ) —    ()             

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- ROBOTS

- —       ­ ,     HTML-.      : <html> <head>  , - </head> <body> ,  </body> </html>

 <html> —    , ,     HTML-.   <head>  -,  ( < t i t l e > )     ,      .   <body>       (, ),     . - <meta n a m e = " r o b o t s " content="...">    ­    .   ­ ,    c o n t e n t = " . . . " ,             .    - ROBOTS      ­  ,        .  robots.txt

 r o b o t s . t x t      ­    .     ­           .       —         .      r o b o t s . t  ,       ,       .    ­  r o b o t s . t x t : User-agent: StackRambler Disallow: /cgi-bin/

   ,     ­     c g i - b i n .     ­     , ,      ,      c g i - b i n .     ,    r o b o t s . t x t      ,    .       ,         r o b o t s . t x t .

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        HTTP-.   ­     .    HTTP      I f - m o d i f i e d - S i n c e .        ,     , ,      "­ "      ,      .          ,     304 Not Modified (  )     .                   ­ .      -      .      ­  ,     ,       .     ­  ,       .                       .      ­   ,      ­    , ,   , ­  : "  Google ,    — ".

6.3.                 ,   ,   .           .         ­       . ,     ,    ,     r o b o t s . t x t .       ­                .         , , ­     "  ".      —   , ­        .        

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,    " "   ­    .      ,    ,      , ,        ,  .    ,     ,      ,  ,       .

6.4.   1.           ­  : ",   ,    ­ " ( h t t p : / / w e b m a s t e r . y a n d e x . r u / f a q . x m l ) , " , Rambler ­   ?" ( h t t p : / / w w w . r a m b l e r . r u / d o c / r e c o m m e n d a t i o n s . s h t m l ) , "Google:    " ( h t t p : / / w w w . g o o g i e . r u / s u p p o r t / webmasters/).

2.     "      ­ ",    h t t p : / / w w w . a s h m a n o v . c o m / p a p / i v s p r e p . p h t m l ,    ,          . 3.        .   ­       "   ­ ,      .   ",    h t t p : / / w w w . p r o m o - t e c h a r t . r u / a n a i y s i s / errors.htm. 4. ,   ,   ,     "- "   h t t p : / / t e r m s . yandex . r u / . 5.       HTML     h  t : / / www.citforum.ru/internet/html40/cover.html. 6.     HTTP-         ,    h t t p : / / w w w . c i t f o r u m . r u / i r i 1 e r n e t / cqi_tut/spns.shtml  http://www.citforum.ru/internet/cgi tut/rqst. shtml. 7.  ,   . h t a c c e s s      , ­    "     .htaccess",    http://www.computerra.ru/gid/clr27397/241213/. 8.      - ROBOTS    r o b o t s . t x t         h t t p : II h e l p . r a m b l e r . r u / a r t i c l e . h t m l ? i d = 3 2 8&s=2 21  h t t p : / / h e l p . i a m b l e r . r u / article.html?s=221&id=327.

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7



     ,                         

      ,   .  ,        ,  ,      ,      

  ,    ,    ­  ,  ,   ,     ­  .       . ,      —  ­  .  ,               .     , ""  ? ­  ?       ,   .      ,            .


7.1.  ,     

   ,     ­ .       ,   ,   ""  "",     ­ ,         ,       .      ,   ,   , ­   .      — ,     .  

      .   :     ;   cd    ;   ...

        ,  ­    ,    ­ .   ,    

,        ,        .  ­  :  ;   ;    ; ;   ;  ...

        ­    — , , , .  , , 

           .   : ­  ;   ;   ;     ;  ;   ;    ; Samsung  ;  ;    ;   ;   ...

         ­ ,      .     ­     ,  ,   ,       .

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 7


  , , 

  ,    ­ .   :  ;  ;  ;   ;     900 ...          ­   .      

   ,   .  ­  :  mustek; mustek 1200 ub plus;  nikon; nikon coolpix 3100...                 .  , ,   ..

   —      .   :    ;    ;   ;   ;   ...   ,      ,   , ,  ,   .         ­         .         ­ ,          ­   . ,  -     ­        ""        "  ", " ", "   "  ,                ­  . , ,      ,  ­   , ,  ,  .  ­    ,     .        .

J

      ?   ­       ,  ­   .

  

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7.2.         —  ()     .       ,  " ­ ";  ,    —           .



 ,         -       . ,     —               5600  ­ .     ( , ­            ). •

  — 5663

 — 1847

  — 1128

      — 1

     — 1

  — ... — 1

   — 1

       ,   ­     .     " " ,   "  ���"  ?   ,       .  —    .   ,           .   ,   -   ,        .   —  ,            .           . , ".       " ,              1000 .               (    ),     ,    ,        .       ,    . 90

 7


         .   ,             .       (­    )  "".    ""      ­    .

   

  1 "     "   ­      .    ­     ,      ­   , — , "    "  " ".     ; ,        ,     ­   .  —  ;         - .          :     .        . ,   "",   ,   ­    : •

 — 6731   ;

  — 2143;

  — 2673.

, -       , ­    .   ,     ­  . ,         -  ,    . , ,   ,  ,   ,  .    ,  ­  .       " " —        :     ,    -  ..              ,      "",  ,   ­ ,    .,       ,     ,     .   

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       ,      ,   ,   ­ , ,,.  ,        ­    ,   .          ,     ,          .

7.3.      ,       , ­    .  —  , ..      ,   ­  ,   .      .

 —      

      ,    ­    .  ,     .       . •

  , , , , ­ ., Mercedes — .

• , ,     ­ . , Mercedes — mersedec, mersedes.

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       —  ,       .     ,  . , ­  —, , , , , -.

       ­     .,   -­ ,  ,      - ,     —  - ,    .  .

   ,       (      ). ,    —  .

 7


 ,   .      ( ,  ­ ,   ),    —  ( ,  ,   ).

       ? •

   ,     , ­      .

•       ,   ­     . •

      ,  ­ ,         ­   .

     ,   ­      ,  ­ ,   .

•   .  ,                  .

  —     

       ""    —       .  ,     ,    ­   .   ,  . ,            .    —  . ,     ,   ,        ,  ,   ,    — .      ­ ,      " "   ( ,  ), ,    .  ,           ,         . ,    ­ ,        —  ■■   , .             ,    +     

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 ,   + .         ,  .         ,   -  . , ,    " ".,    ,   ,   ­  " "  "" —   ­ .              :  ,  , , , , ,  , ,  ,  ,     .              .  ,    -  ,    ­         ,  ­          .

  —  

      ,    .    ,    ,         — .  ,         .         ,   ,  ,   ,  ,  .  ()      "-", "-"  ..,      ­      ():

^ ^  ^,   , .

,    ,      .       ,      ­  "-",      , .  ,  ,      ­ ,    ,  .      , ,  ,  . ,        ,  ,    ..

'  ,     ,     ,             . 94

 7


      .   ­  —    — ,   ,   , ,   .    ?  :                   ­  .             ,    .   ,         ­  . ,     &&  &&  &&  ( ,       )     .             —  ,  -     .    ,    ­ .   ,     ,       ,    ,     . ,       , , ­    ,   ,    .  " "      .,          (­ , -  -  ),       (    ).

  —     ""       .    ­     ()  .   ­    —       .       ­      .

,  ""    ,       "": ,  ,  ,  ,  ,        " "   :  ,   ,   ,   ,    ,     ..

  

95


          "", ..   .        ,     ,     . , ,   -       ,         ,  ,   (   ).  ,      -­  (  ).      ,  ,     -.   ""     ,       , ..         .

7.4.      ,       : •

 ,   ;

    ()   ;

      ;

         ­  ;

         .

   ,  ,   ­ .    : •

      ;

  .

         ­  .    3 - 5 ,       500-1000 .,      ­        ,   .          

 1254 1246 1169

   

1027

  

926

96

 7






   

713

  

490

  

488

  

447

 

390

  

381

   

371

 

367

 

358

   

356

   

323

 

323

  

308

 

264

    

247

   

244

   

242

   

240

  23  ,  ,   ,  12 174   .   ­ ,       Topi0    ­      :             12    .

7.5.          .    :    ­   ,        , ,       .        ,  ­ ,       .  ""   ""  " "?  ­          ?      .

  

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7.6.  

1.       -     ­  .      ­    h t t p : / / a d . r a m b l e r . r u / s w r d s / .    ­    .    h t t p : / / w o r d s t a t . yandex . r u / .      @Mail.ru    h t t p : / / s t a r , . go . m a i l . r u / . 2.     "  :   ­ ",      "   ­    "  2003 ,     ­    -.     h t t p : / / p r o m o s i t e . r u / a r t i d e s / s e - w o r k / r e p o r t - o p t i m i z a t i o n - 2 0 03 . p h p .

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 7


8



                                3             

          .        ,  ,                 

8.1.      

      ,    .         ­   .


 ,               .

—

—

       . •

���    (   ) ­  .  ,            ,   .  ,     ­       ,  .

   .   ,           . ,       ,    .         ,   ,      .

   .  ,    ­      ,        .   ­      .

 ,   -  ,  ­     ,  .        ,       .     .        .     ­   : •

  ;

   ;

  .

        .  ,  ,   .

  —  ,          ,   .         10-15  ,           ,   ,    ,       . 100

 8


8.2.      (

—

  —   ,           ,  ,   [   . J

     . -,  ­     ,         . -,  —  , ""     "".        ,  ,    ­   ,   .     ,      .  ,   —            () .  ""     .  ,  " ", " ", " " ­       ,    ­  .   -       "-"., ,     , ­       .   ­ ,    — ;    ,   ­  —   ..     ,     ,      ,    ,   .

8.3.        —      ­  ,     .   ,   .   ,     ,      .       ,           ­ .  ,       ,                  . ,   ,        ,  .     10      .

  

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 ()   ,     ­              .    ­    , ..   .     .,       : •  —   1000   ; •  — 750   ; •

 — 500   ;

•  — 250   .  ,       10   ,     1000 -• 750 500 i 250 2500    ­    .    . ,    ()             .    .  

 





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                ,   —   .        ­  ()      ,  .     



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1000

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7

750

12

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102

 8


   (   





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500

6

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250

24

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3

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  

: 4 

 : 2500

  10



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











0

0

0

0

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0



1

500

0

0

2

1250

,            ,     500   2500 ­   (20%).  Google       1250  ��� 2500  (50%).    — ­    .              ().     







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1000

3

21

1

750

7

4

4

500

2

10

15

250

1

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2

  

 : 4 

 : 2500



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















0

0

0

0

0

0



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500

0

0

2

1250



4

2500

3

1500

3

2000

  

103


 ,           , ..    .      ,   ,  1500  (60%).  Google    2000  (80%),     "­ "    .         . •   ,       ­  .     ,          .

•          ­  ,    " ". ,   ­   ,  ,        . •     .  ­  .      ( — , 8  — ,  —   ..).  ­          ­ .       (   ,, ,   ..)       .      ­      .          ,    ­       .                  , ,  ,   ,         .

8.4.             ­  ,        .    .     . ,  .

1.          ?

2.              

3.        

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 8


  -      .     .

1.   ,   ,          ,     ­      ,        . 2.         ,   , ,     ,   ­  . 3.    ,  ,    ­          ­  ,       ­   ,   .  ,     —    ,      : •

  ;

•   ,    ; •

       .

 ,    ,  ,          ,  ,          .    ,  ,     (..    )  ,  ­    .

   ,  ,    . -,   .          .     ,   ­ ,     . -,            ­   . -,         ,    ,   ­  (    ),   , , ,   ,       ,  .        , "­ "   ,  ,...  ?

  

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 ,      ­         ,       ,        .

     

        ­     .    " ­  " ( h t t p s : / / a d . r a m b l e r . r u / s w r d s / w r d s . p i )     ,        ­  .       ­           . ,           ­   . ,   ,  ,      .     ,    ­  ,—    ( h t t p : / / g s . s p y l o g . r u / r / ? r e p o r t I d = 7 & c a t e g o r y I d = l )   " " ( h t t p : / / w w w . l i v e i n t e r n e t . r u / s t a t / r u / s e a r c h e s . h t m l ? p e r i o d = m o n t h ) ,  ­     - —    Livelnternet .        ­    ,    ,   ­    .   ,  - 2006   46% ­      , 22% — Google, 17% — , 4,5% — @11..   Livelnternet (   ),    ­  50%   .    , ­   Livelnternet, 19% , Google — 17% , Mail.ru — 5,6%.  ,        ­ ,             — 46  50% .       ,    ,      ,       .         ­ ,          ,          ­   ()  .  ­ , , ,   (   ).

" ,       .   , ,   -- 21%, Google — 8%, 'ail.ru — 6,3%. 106

 8


,     , ­         . , 1000     -         (1000/21)60=2857    ­ .   Google    (1000/21)8=380   ­ , ,  Mail.ru — 300. ,    ,        ,   ,   Google     .  , -               .

                ­  .,     :   —     .   ,  .         .    ,    ,,  ­     , , , : • • • •

 ;   (,   — ,  );      ; ""   —    , ­       ..

       .  ,            .         ­   .  ,       ­  ,   ,    .  ,     .  2005      "  " ­   ,            .       ­  .   ,     ToplG    .        ­  ,     ,                (    click-through ratio — CTR).     . 8.1.   

107




1

2

3

S 5,09

7

6,33

4,94

8 4,40

9

18

3,11

3,05

4,43

2,79

2,57

2,82

17,45

15,89

8,13

6,99

0,00

0,00

0,00

12,50 11,93

: 

10,64 10,28

6,62

3,86

4,38

4,31



39,00 35,10

31,13

27,77

16,34

30,35

0,00

0,00

0,00

0,00

0,00

!

2,69

1,10

8,96

4 6,33



. 8.1.  CTR     ­   —  ,   "  "  ,   :      CTR ,     4-5   , .       ,     ­    , , , ,   ,    ,  12%   .      . ,        ,    ­  — Did-it, Enquiro  Eyetools.     ­  Google,      .     " " — ,  ­   . " "   3-5    .     ,  ­      (100"'. - ).      .   ,   ,    8 5 % ,    .        : •

1-  —- 100%

2-  — 100%

3-  — 100%

4-  — 8 5 %

5-  — 60%)

6-  — 50%

7-  — 50%

8-  — 30%

9-  — 30%

10-  — 20%

        Google     ,       CTR.

108

 8


 2005              " " ­      ,     ­   — .

   

  (  ) —   ,     : ��� ­  ,       .                   .    —  ,       [   ,   .

     ?     ,       2500 ­   .          ,    ,           . •

     ,    .  ,  2500        ­ .

•     ,                 ­   , ..     2500 , ­    .        2500 0,85 2125. •  —    .

 ,        ­   ,   Google        .        ­      ,        ,       ­ ,        .   ,      ­  ,     ,        ,    ,           ­  ,    .   

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   ,   -      ,            ,    , ­   .         ,   ,       ,  ,      ­  .      —           .       ,   ­  ,        , ..  ­     ,        .      ,   ­        ­  .       SEOrate.ru,      25  . , ,  " "  88  ­ ,         — ""  "".   ­  ,  "", "", "", "", "", "­ ", ""  .        2006 ,   . 8.2.          .   ""           .

8.5.    

       ­ ,          ­     .         ,   ­  — ,         ­  ,          .         ­            ­  .

110

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□         

 | [  | | 

. 8.2.     " "  ­     2006 

  


 -    ­  . •

        ­ .       .

•  ,      ­  .        ­    . •

 ,     (,       ,   ­    ).

 , ,   ,          ,    ­    .  ,   —     ­ ,      .    ,          .      ,         ,     "".  ,     .

8.6.  

,      :  ­    ,       ­      ..       ­       " ",         .                    ­  , : •

    ;

          ;

      ,  , ­ ;

  ,  ,  ,  ­ ,   ;

()(, "", " ");

112

 8


   ;

      .

 ,    ,  ­ ,  ,   , — . ,     ( , ­   ),  .      :     , ,     ,  ,       ­  (  ).      -­ ,       .                .              ­  ,       .

8.7.    

        ­ ,    . ,        ­ ,      ,  ­                  .  ,           ,       . ,        ,  ­          .  ,      ­ ,       —           ­ ,      ,    .          ­  ,       .

8.8.     —  .  ­      ,     .     ,              :   

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    ;

   ,      .

       .  ­ ,    (),   .       .

8.9.   1.     "  .   ­  SEO" ( h t t p : / / w w w . o p t i m i z a t i o n . r u / s u b s c r i b e / 0 2 7 . h t m l ) ­                MS Excel. 2.  ,        ,      "  .   ­   ".     h t t p : //www . o p t i m i z a t i o n . ru/subscribe/037.html. 3.    ,     ­      ,      "    " ( h t t p : / / w w w . o p t i m i z a t i o n . r u / s u b s c r i b e / 0 67 . h t m l ) . 4.  ,  ,        ­   ,      "  ...      ",    http://www.optimization.ru/subscribe/070.html. 5.     ,    ,      "  —  ",      h t t p : / / s e m i n a r , s e a r c h e n g i n e s . r u / m e d i a p l a n . h t m l . 6.     "« »   " ( h t t p : / / w w w . w e b p l a n e t . r u / n e w s / i n t e r n e t / 2 0 0 5 / 3 / 9 / t r i a n g l e . h t m l )   ,     Eyetools,    "  " ( h t t p : / / w w w . w e b p l a n e t . r u / n e w s / i n t e r n e t / 2 0 0 5 / 9 / 2 9 / m a g i c . html) —       .

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 8


9



      -:                   :     ?  : ,              

      -:          ,          .

9.1. -:   

     ,  ,       ,       —     , -  ..        ,   , ­   " "     .


 -     ­  :    "  "     .      ­       ,            ­ .      -.                ( ­ ,     ..).          .    

•  :      ­ ,   ,   ­ , - ,   .

•    :    (  ,   ),   ­ .

•    :     ,    ,        .   

•  :    , ..   ,     (  ­ ,      ..).

•    , ..        .  

• 7>,       

•   :      .

       ,  ­      .              .

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 9


9.2.                ,      , ­  .

        ,  . 1. .  ,   .   ,    (, HTML, ASP, PHP)  .       -: , , , .    ­  "" ()  ""  ( ­      Refresh/Reload  ). 2.  .         .  ,    -      .

3.  ,   .      ,     .    -,         ,   . 4.   .  , ­   .     ,   ,      ,   ­ .         ­   — ,      ­ ,   ,  . 5.  IP- ( ). ,  ­    IP-   ­ .       ,       (    - IP-,     cookie    ).            . ,       ­   , ,   ..,   ­   -  .         — ,     , ­  ,     .     

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         .

•   .      ,  IP-,  ,          . (    ­  ,     ,       IP-    ,   .)     —   100%    ,  9 5 - 9 8 %    —     ,      .  ,   ,  - (proxy-), —    —   -,   . •

 .    ,              .             (   ­        ­     ),      (,   , ­     V ).

•  .     ­  "   " (   ­ ).      ,  ,    . , ­       ,         .,  ,                  —        "" (         ,      ­ ,    ).

 :            ­   ,       .   ,        :

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 9


,     ;

 URL ( +   ),    .

( , ,        .)       "" (..  ­         "")   "".       , ­  . •  -    ( ­ ,   , ,  ). •       —      .    ­              (URL)    .

             ­   .      . •

  ().             .

   ().       .

   .         "  ", ..  , ­     .    ­  ,     ,   ­     ,  - ­            .

         ,      ,     (-    ,       ,   ­      ..).      ,     ,   .    :     

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• -; •

   ""   ;

   ""  " ";

•      ; •         ; •    ; •

    .

    ,    ­  .         — ,  ,   " "    ,           ..        ,           ,     .     . •       (,  ­   ..)     ,   ­   . •     ,    ,   ,    ( ,  )   .

          ­  (             ,       ,    — ).

     

   -  .       ,   ­                      ™ ,      ..   ,     ­   ,      ­ .       ­  (   ""  ""     ),   ,     ,        ..,   120

 9


  (      ­   ).        ,       .   ­         100%- ,       /   .

         ,   ­      .   ­        :  ,     (  , ­  ,   )      . ,         400 ,  ­     380  420       95%-  "". ,      419 ,   385,    ,    ­     .         .

9.3.             ,       -,    .      ,   .

          . 1.  .  ()   WWW-    ,      : )  : IP- ,  URL,     ( IP-     );

)   (,    ):   ,  (URL)  ,    ,         ..     

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2.  .      (HTML  ). 3.   . -         (-).

 , - (        , ..    HTML-   ­      .         —       ­   ,     .      .

•     (,  , ­    ..)     

•         ,      (-).    (URL)     ,  .              ,        .      : 62.205.178.34 [17/Jun/2005:00::52 +0400] "/apache-talk/msg05126.html HTTP/1.1" 12854 "http://www.yandex.ru/yandsearch?rpt=rad&text=RFCl94 5" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Maxthon; .NET CLR 1.1.4322)" "ruid=0000000142B1DAE90000 92EA03030F02" 62.205.178.34 [17/Jun/2005:00:06:52 +0400] "image/color_logo.gif HTTP/1.1" 2649 "http://www.lexa.ru/apache-talk/msg0512 6.html" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Maxthon; .NET CLR 1.1 .4322) " "ruid=0 000 000142BlDAE900 00 92EA0 30 30F02"

     HTML-,   — ­    .  ,             (  : IP-, , URL,  , URL  ,  ­     ).      ,    .      ( )  ­     ,    .

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,        ,  ­           .

   IP-      .    ,     ­              IP- ( ­  "", .. -).     ­        ( ,   ) —      IP-    .           ­            ­  cookie (   . ;   ),    . •

       ­  cookie- —  ,      -.

     , ,       (  ).  ,     ,    IP-,    ,    IP-.

         ­       (        ).    ,   ,  10  30%      ( )  cookies.     ,       ,    .

         .        . •         IP-   .    ­  ADSL-   ,    "-" (-)  .. •     IP-    (,   dialup-     ­  IP-).     

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      "" (firewall)  ,     ­     cookies    ­  .

•     -    ­ ,            ­ ,      (    )   -  (             ­  — ).       ­   .  -      ""   ,  ­  ,       5 - 1 0 % .    ,         ,    (���,     ­    ),      ­          , , .

9.4.  :     ?         ­ .

•             .              ­       . •

    ().   ­   —  —    .           ( ).      ­    .

     ,   ,      . 9 . 1 .           . 9.2.

124

 9


 9.1.      



   

      (  (5—50.    )  )  .      ( )



,   ,   ­ ( HTML-)     ,     (   ­,     ) -   .     ­   -

  

  

 

     ­   ,   ,            .        ­       



,  ­,    ­    ,     (-)  .  , ­      

,    —         

:     -   ­   ­ 

 9.2.     



 

 

+ +

+ +

     

+

        

+/-

+

(    —   )   

+    .       

    

125


 . 9.2 



   

+

-  

-/+

 

+

( ,  —  )

  (   )

(  ­ ,    )

+/(    )

   -/+  ( , ( )  )

+ (  ,  ­      )

 ,     ­        .

•  ()    ,      .   (    )    ,    .              —    . •      ­        ,  ­       . •        .

•             .     ­     ,           ,      (,         ­  ).

• ,           ,      ­  .

•   (  )    ­      ,          .

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 9


 ,      ,    .

9.5. : ,            Rambler's ToplOO, ­   1997 .             . ToplOO ­   -      ­   ,     ,      2 5 - 5 0    -  .    ToplOO         .     ,        (,       ).   1999         .    —  ­ ,     (  )   Rambler's ToplOO   .         ­   ,        ­  ,         .     ,   ­         . 1.            ""    .      . ,     ­     . 2.       ­            .      .  ,         (  — BigMir) .  . 9.3      ­  .   ,        Liveinternet (  RAX):    ­       -.

    

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 9.3.      Top.mail

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 ­ ,  ­ - —        ­ 

,- .         

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 

  "goal" ( ­ / )

 ,  

 ( ­    (- ,­  )       ,  — ­    )  GOLD-

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



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     Smartlog,  "­ "         —        ,    .. ( ,       ).

         ,     .     ­ ,         ­ ,      .   ( ) :  95%    ,  ,   , —    3, 5  .       ,  . •     ,  ­  (  ).

•           DNS,  ,     ­  . •

((

  ,   ,      ­   .         ,      . —

.

-

-

=4

,       5%  ,  ,   HTML-  . — -JJ

    ,     ,      (  ),      ,    ­        .     ( ) 

     ,   (      )         ,                .         "­ " — " " (  1*1)  ­       ""     .          ­ ,     . 130

 9


       

    — ,    ­     . ,    ,     ,     ,    ,     .      

     ,  ­    . ,    ""     ,     —  ,  ­    30     ,          (   Reload ­ )       30 .,    "  "      ­  ,   — .

   ,     ,  .  ­            ­    ,        ­   ���       .     .

•         .       (,  ,    ,          ),        .            ­    ,   ,  ­     ,   ,  ­   . •

     ,    ,    .  ­    (, ""    ­    ) ,        ( 11-12  1 7 - 1 8   ).           ,   Smartlog (  ­ ,    ).

    

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•   1 0 - 2 0 %     ­ ;       ( ,  ,   )      .                 ­  .      ,      ,       —       ,              ­  .    ""  ,   ,           ,        ­      (),   ­  .         ­  .  ,       ­       ,  ­    , ,    .

9.6.    

-   ()      ,    ,   ­   ,     .           .     ,   ""   ­    ,      —      .      , ,    .        . 9.4,        ­ ,    (Analog  Webalizer)     ­      ,   (Webtrends)  ­    .

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 9


 9.4.    - 

Analog

Webalizer





500. (MySQL)  895. (Small Business 3000. (Oracle). Ed.)  9995.    (Enterprise)   Bitrix

Webtrends



 Bitrix



 ­     (- ­   )

 (   ­ )

  ­ + ( ) 

+ (­ + (  + ­  ­ ) )

+

+

- / + (­ )

+ (  )

+ / - ( )

 ­  

+

+

  ­    ­ 

- / + (  )

- / + (  )

   /­  

+

- / + ()

NetPromoter (loganalyzer+  )

Spylog Flexolyzer

 : 20000 .   400.,      " " ,    


 . 9.4 

Analog

Webalizer

Webtrends

 Bitrix

NetPromoter

Spylog Flexolyzer

(loganaiyzer+  )  -

 {­

 

  User-Agent)







  "

, ­

 

",  Log

 top-N ­

)

Analyzer



+ ( 

    , 

+ ( -

, 

 )

+

+

  

 ­

 ­   (­

 ­



,  ­

  ""   

  

,  .

  ­  )

 

 

 .

 ­

-

 ­

 (

   ­



 

, ­  - )

    

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  ­

+ (  ­

 (executive

 , 

summary)

 )








9.7.    ,           .  , ­         .           ­        ,          ­ .              Liveinternet,         -    .           .    "" — ,     ���     .

9.8.  

1.   - SpyLog ( h t t p : //www. spy l o g . r u / )    ,   . 2.   h t t p : / / w w w . l i v e i n t e r n e t . r u / r a t i n g / r u /       Liveinternet.ru.

3.  Rambler's ToplOO ( h t t p : / / t o p l O O . r a m b i e r . r u / t o p l O O / )    ,      

4.   AWLA ( h t t p : / / w v j w . w e b l o g a n a l y z e r . b i z / r u s / w e b l o g a n a l y z e r . h t m l )   -        .

5.       "  - ",      h t t p : / / w w w . s e a r c h e n g i n e s . r u / a r t i c l e s / 0 0 4 597.html  h t t p : / / w w w . s e a r c h e n g i n e s . r u / a r t i c l e s / 0 0 4 5 9 8 . h t m l ,           - .

6.          "   :  SpyLOG" ( h t t p : / / p r o m o . b y / s e a r c h e n g i n e s / s p y i o g - o v e r v i e w . h t m i ) , "  ­  :  Rambler TOP 100" ( h t t p : / / p r o m o . b y / s e a r c i i e n g i n e s / r a m b l e r - t o p l O O - o v e r v i e w . h t m l ) , "   ­ :  Rax" ( h t t p : / / p r o m o . b y / s e a r c h e n g i n e s / r a x - o v e r v i e w . h t m l ) , "   :  TopMail" ( h t t p : / / p r o m o . b y / s e a r c h e n g i n e s / t o p m a i l - o v e r v i e w . h t m l ) , "   :  Hotlog" ( h t t p : / / p r o m o . b y / s e a r c h e n g i n e s / t o p m a i l - o v e r view . h t m l ) .

    

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

     (-)              -        

      "" —            .

10.1.     

,        ­ ,           ,       . ,         ,    : •   —   ; •  -,     .


        ,      . •  .      ,              ­       .     , ..          . •

 .                    .   ,     .

•  .  -   ,     .      "-" .   ,  .         ­         ­      .

10.2.                .   ,  — ­        ­  .   ,    —    ,     ,  ­  —     ,  ..         .   ,               . ^-=========__

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           ,    .

   

          .           ,              ,       .          ,     ,   Google. 138

 10


,              url = "www.mysite.ru"   ­          .                    ,   Google.                ,     ­  .     —  ,   "" . ,    ( — )      — ,      . ,        ­    ""    ,      .          .          : •

           ,  ;

        ­      ,    .         .

 ,         ­  ,   -    .

-

           -.   ��� .

•         ­    .    ­     . •        Google.        ­      . ,       ,           "" .             .           ­  ,     - (. 10.1).

     (-)

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 10.1. - URL  1





 1

Google





 1

10 000

  1

 2  7  2

1400

450

 7  4

 4

850

 5

 5

700 550

 6   8

  2

 8

 7

450

 8

300

  3

      .  ­    ,   1   1 ­      Google,  2  ,     ,  3        8  ..        .       ,    ­  ,         .  -      ­ ,     , , ,    . 10.2.  10.2. -      URL  1





 1

Google





 1

10 000

  1

 2  7  2

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450

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  2

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450

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 -   ,             .   ,             Topi 1-50.     -  ­    ,  ,       ­    . ,   ,  . 10.2,    . •   1   .       Google    .   ­      HTML-     . ,     ,     . •   2       Google   4.     ,       Google. •   3        ­    8.    ,          " ". ,  ,        (),    .   ""   ,  ­       .  -  ,     ­  ,       ­     .      ,       ""    .

10.3.  -   

   ,         , ..,   Google        ,    . ­    . •

  . - ,     ,        ,      .    ­     ,  , 

     (-)

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      ,       — , . •

 .          .     — ­ ,   .   ­      "",     ,    , -    "".         " -"      ,   ""   ­      .     ­   ,  "" .

10.4.    ,       ­ ,      ,      .                 .   ,        ,        .      ,  ,   -,       ­    .      ,            .

10.5.  

1.             h t t p : / / w w w . y a n d e x . r u / a d v a n c e d . h t m l . 2. ,         h t t p : / / h e l p . y a n d e x . r u / s e a r c h / ? i d = 4 8 1 9 3 9 . 3.               h t t p : / / w w w . r a m b l e r . r u / c g i - b i n / a d v a n c e d . c g i ?net=www. 4.        — h www.rambler.ru/doc/help.shtml. 5. To ,   Google:    h t t p : //www. g o o g l e . r u advanced_search?hl=ru. 6.      Google   h t t p : //www. g o o g ru/support/bin/topic.py?topic=352.

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11



 ,           " -"       : " "     

    ,   , - ,                   .

  ,      —   ­    5 "   ".   ,  "",      ,   ""     -.         —     .   :      ­   ()    ,  


     ,    ?               — ,       :   .      ,        ., ,  , , ­ ,     ..   — ,  ,       .     ,      .             .       ,     ?

11.1.   " -"

    :         " -" ,  ­  .     ,   -,      (    ).     ""?    .            .      "".    2005  ,     ,    ,       .       , ,  ,  ,   ,   ..       ,      . ** *     2005   ,      ,      ,        .        , ,  ,         . .       ,       .

' ,      144

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        ­ :    ,  ,   ... - "".  ,  ""          .  ,   — ,  ­     .  — ,        .,   -    .   ,  ( )  , ­             ­  .     ""   ,  ­  — .  ,      ,   ­   ..    ,             . ,      ,    ,    ,   ,    ,   ­     ,  .   ­         ­ ?      .        ,    ­     .   ,   ,   ,     ..              .       .    ,     .   ­       ""    :           ­    ,      ­    .          ,        ­   ,   ,       ­ ,  -  . ,        ­   .       ­     .         ,  ­                  . ,       "­ "     ,     . ,      ...

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,       ­      .    , ­       ,      ,    , ,  ,   .      ,    ­    "".      ­  -  - , "" ?    ,       ?     ,   ""    ?  ,  ,   ,  ­  ,    . ,       ,        .     ,        .

11.2.   

,    — , ­           ­ . ,     , ­  "" , — , , ,  .      (  )       ,   .       :  ­          -.   :      ( ),  (    —  , ,    ),      .    ,       ­      ,     (­ )    .        ,  ­  ,          ­ .  ,            ,    ­ ,     (  ,  ­   ),          .    ,     ­  . 146

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"" —   

  ,   ,         ,   ,  ,  ,               .    ,     .        ,            ("")   ,     .         —   ­        ,    ,    . ,     ,      ,     "           "  "         ­ ".       : "...    ", "  ,  ­   ".         ­       .

  

          ? ,     ,  ,   , ­  , — " "  " ".       —    .  ­   ,       .       ""  "",  , ­     ,   .  ,         ,   .              ,         ,   .   ­      .       ,  ,       ,      ­  ,  ,    .

 ,      ...

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,        ­  ., ,     —  ­ , ..   50% ,    .

     

 ( ) -    ­ ,           (   ).   ?      ,       < t i t l e > . , ­    : <tit1> "" -  </title>

      HTML-  -,     .      , ­  -,       ­   .       ���­   —      ,  ,   .   —    ­       ,     ­    ,  ,           .       ­   .  ,   ­    .     ,      ,          ,   ,      .  ,      ­ ,   -   " «» — ­       " —          ­ .        , ­     ,   ­   .    ,      .

     -   , ,   , ­     ,            . 148

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     .  ­         ,     ,  ,          . ,            -,     .  ­ ,          500 ,        ,     ­   ,    .

    

 ,  ,    .       ,       ­ .       —       ,       ,  ,    ­     .        —        .     .   HTML ­        —  <hl >, <h2>... <h6>     1, 2, 3  ..         ,      ,     .     ,   ­    ,   ,    ,   .           ,         ,        .  ,       ,         ­  ,    ,   . ,      1  , ­   6,       ­  — -    . ,         ­ ,     .      1 ( <  > )       ,   ­   ,        ,    .

 ,      ...

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    

     ,    ­    , —      ­ , , .   HTML     ­  — < s t r o n g > , < e m > , < b >  < i > . ,       ,      .  ,      ­     ,          ,      . -    .    ­         ,         . ,    ,   ­  .

              , ­  .        —  .   -       .      <lmg>, : <img src~" 

( )" ] 1:. = "

">

 a l t        ,  "" .    " "    ­        .       ,            (,        ).  ,    (   a l t  <img>)     . ,   ,      -.     ,   ,  ­ ,    ,    ,      ,     .

 

       , ­             .      —  ­  ,        150

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  .     (  ), ,  ,     ­   -.    ,    ,   -    ,  ,  ­  , .  , , ""   ­  .     ,    .         -,               ,  ,  ,      .   —   ,     .         ,   ,   .      .    ,      ,         ,    ,      .     .     ,    ­    ,      ­ ,  ,   , ,    ­ .         .     (     )          .   ,     .

     ( )          ­ ,     ,  ,    .  ,   -        .     ,   "" ,     ,        .  , , ,   : < href="okna-montazh.html">MoHTa;K  </>

         " ­  "     (..     ,      ...

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 o k n a - m o n t a z h . h t m l ) .  ,  ,        .        . ,  ­    o k n a - m o n t a z h . h t m l      ,    ..,      .          o k n a - m o n t a z h . h t m l        .         ­       .      ,        ,   ,   ­     ,         W  ,    W           .

11.3.   : " "

  ,        ­     ,    — ­         .      —  ,     ,     ,   ,      -.   ,   " ",            ­   ,     ,               ­      .    ­           .     ,     ­   —     ., ­                : "­     W   1, 2, 3, 4  -   -  ,  -  - ,  - ,      - ".               ,   152

 11


   ,   .     ,   ­ ,      - ,    ­    ,     .             ,  ,    ,    .        .  ­   ,     ,       .

11.4.

  " ",               ­  , —  .        ­   ���       —    ,    .       :    -  ,   — , ,  —                 .           .            ,        .

11.5.   1.        " , ­   ",      ­       PageRank,    h t t p : / / www.promo-techart.ru/analysis/relevants.htm. 2. ,            "    ", ­    h t t p : / / w w w . p r o m o - t e c h a r t . r u / a n a l y s i s / r a n g e . h t m . 3.      (       -) " , , ",    h t t p : //www . d i g i t s . r u / a r t i d e s / p r o m o t i o n / s e _ p r o m o t i o n . h t m l ,   ,     2001 . 4.           "  "   h t t p : / / w e b m a s t e r . y a n d e x . r u / iaq.xmi.  ,      ...

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                      :             

    ,    ,      ,         .

     ,     —     .    -   ,   ,     ­     .  ,        ,    ­     .          ­   :        - ,  -  ..     


 (. 12.1).  ,   ,    -,    ,     ­     .  12.1. -  URL

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 2  7



 8

 7

450

 8

300

  3

1 .,         ­       .

12.1.       ,  , —      ­  ,        ­ ,      .       ,    .

156

    .        ,    .        ,  ­  .      ,       .

    .      ,    .    ­   , ,    .

     .          ( < h l > - < h 4 > ) ,   (<s t rong>, <em>)      ­  (< i rmg s rc-URL a 1.-"">).

 12


,                 ­ ,          ,   .    ­   , ..     .           ­  . •

   .               .

  .            ,    .

12.2.        ,,            ,      " ­ "?            ?       , ­               .     ,     ­       ,      ,        —  - ­ .       ,        ,    .       .         ­    ,  ��� ""         .        ""       ,           .     ,   .

'   —    ,      .      

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     

       ,   , ­   - ,          ­  .  ,          . ,   ,     ­  ,  ,     —            . , ,     ,   -,          .  N .    19 73        .  ­     , ,, D        .     ­  .         2005 .    -     R.

        .  ,    ,    ,  ­     ,         ,    . , :  N .    1973        .  ­     , , , D        .   ­     .   ­       2005 .          R.

     ,       .      ,  ­    "" .  N .   ­    1973       .   ­   , ,, D        .       ­  .      ­   XY-21    2005.   -      R. 158

 12


  ""    , ­    ,     .  ,  -  ,    ­      "", .     ,    ­    , —      .

               ,      ­  .           ,           .    ,  ­  .  N  .    ­    1973       .   ­   , , , D        .       ­  .      ­   XY-21    2005.   -      R.   ,      ,   "­ " .           - .    ,   —     / , , .   -,          ,   , ­    .

          . ,         :     ,    .  -  ­   ,  ,  ,   . , ,   ,   ­  .                     ,     .    ,   ­    .      

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 (  , — <h 1 >)  N  .       19**   ­     .   (   — <h/>)      , ,, D        .     (   — <h2.->)       ­  .  ���      XY-21    200* .   

(   — <h2>)   -      R.

 ,  ""         .    ,        ,      .   ,     .     ,     ,    ,      .

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