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News from Amarilla Issue No. 1

January 1989

We felt you would all like this New Year shot that epitomises the charm and beauty that increasingly attracts discerning buyers to Amarilla. The development stays well on course to become Europe's leading leisure and residential complex and as they say: "A picture is often worth a thousand words . . ."


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$• Busy at their desks in the Amarilla administration offices are Angehta Tavio, wife of Antonio, the mastermind of the whole development, and Sheila Crompton, late of Greater Manchester and wife of Jack Crompton, the former Manchester United goalkeeper, who are now well established residents.

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goes \ "There is an old Canarian suggestion that we should pay for our neighbour's gardens, as we seem to get more pleasure from looking at them than the ones we strive to develop ourselves."

Coffret by Lancome

Six eau dc toilette prestigious perfumes for women, in an attractive gift box, all internationally famous.

Meet the Birmingham sales team: David Marker, our UK Director introduces, from left to right: Donna Humphries, Bridget Ross, Veronica Tinney, Paula Taylor, David's Personal Assistant, Margaret Miller, credit controller, and Helen Quick, who handles after sales enquiries.

An attractive gift box of internationally famous fragrances: Fidji, Paloma Picasso, Clandestine, Magie Noire, Anais Anais, Lou Lou. Available on all British flights.


Professional^ Report W In my seventh month as Professional to Amarilla Golf and Country Club, I am pleased to say that the progress made over the last few months on the course and in the Pro's shop has been quite satisfactory. On the course we had nine holes open on June 1st, 1988, and this was first extended to eleven holes, then to 14, and I am now pleased to say that the full eighteen holes are at last in full operation. This is a marvellous achievement in such a short time considering the terrain on which the course has been built. On the Pro's shop scene, business is starting to build up. We have a very spacious shop which is very adequately stocked to the value of about ÂŁ30,000 worth of goods. As far as clubs are concerned we stock such well-known brand names as Ping, Wilson. Dunlop, Slazenger and others. We also have a selection of second-hand clubs.

TEE OFF! 'We now have a steady flow of golfers playing the course. This can only lead to a greater influx of people to Amarilla as the superbly designed course matures even further. I recently introduced a competition for owners and residents on Sunday mornings, which has turned out to be very popular, with an average of 45 players competing. More competitions are to be introduced during mid-week in the nottoo-distant future. All-in-all, Amarilla Golf and Country Club is on its way! A number of people who come out on holiday do the sensible thing by leaving their own clubs at home and purchasing a set here at very reasonable prices. They thus avoid the hassle of carting a set of clubs back and forth. I might add that we also have a good range of rental clubs, both full and half sets, at very reasonable rates. We also have buggies, trolleys and electric trolleys. Our range of stock also includes a very good selection of sweaters, shirts, slacks, caps, shorts, gloves, socks and shoes, plus a range of tennis wear. We even carry a stock of perfumes, aftershaves as well as suntan oils and creams. Very simply, our aim is to cater for the needs of every golfer. Golf lessons are readily available by appointment or by just calling in at the shop. As teaching the game of golf is second nature to me, I am glad to report that this has become a very busy area for me. Of course, I have had the very able assistance in the shop of my wife, Darina, who as a Spanish speaker has added a lot to the success of the business. 4k

Golf Professional


'Taking to

Tenerife's finest equestrian centre is now complete and operating with the arrival from the UK of the final ten horses brought over by Mervyn Flavell and Sue Wood, the centre's directors, who will be in charge of this superb new facility at Amarilla. Mervyn and Sue are from Dudley in the West Midlands and both are very experienced in all aspects of tuition, riding and veterinary skills. They had to ship out from Britain as an outbreak in Spain of African horse sickness, which is potentially lethal, prevented their planned overland drive to Cadiz to catch the ferry to Santa Cruz. Despite the enforced change in plan, the horses stood up to the passage from Poole, Dorset, very well, and joined the Spanish horses at Amarilla, which had arrived from Barcelona in September. Mervyn and Sue selected the UK contingent with care, deciding on a nicely balanced mixture of unfussy and hardy mares and geldings, many with a Welsh mountain background. Mervyn said: "They have good strong bones and will be ideal for the climate and terrain in Tenerife." Mervyn, aged 43, a former electrical engineer, has always regarded horses as a hobby, and for several years owned his own yard where he kept four animals.

Getting to know you — Jorge ' Pitufo, also aged five, to his fell eye of Jack Crompton. Pitufo is character and is sure to be a fin residents


and due for handover to owners within the next month or so, once furnishings have been installed. The garden areas are being landscaped as we go to press. With Project Virgo now finished, Pebble Beach Village has a fully completed western architectural boundary overlooking the whole length of the par 4 6th hole of the Amarilla course.

PROJECT 6: LIBRA Apartments in the first phase of Libra now have roofs tiled with carpentry and exterior rendering completed with a first coat of paint. Construction of phase 3 is completed to roof level with the structures of most apartments in phase 2 at a similar stage. These unique villa style apartments are situated in a truly breathtaking location and have very spacious open terraces which give them a particularly attractive aspect at the very edge of the subtropical Atlantic Ocean. We anxiously await the completion of Project Libra due for early 1989 when this south facing boundary of Pebble Beach Village will

add considerable character to the whole development.

PROJECT 7: SCORPIO The first handover of an apartment in Phase 1 of project Scorpio took place on September 12th and we are very pleased to report that our client was delighted with his investment (see story page 3). Completed some weeks ago, phase 1 now has garden landscaping finished and architect's certificates for completion have been sent to owners of the 24 apartments in Phase 2 as we go to press. Landscaping of the attractive Spanish courtyard feature between houses 4 and 5 and the 10th fairway of the Amarilla course is also nearing completion. In phase 3 of Scorpio, completion of apartments is expected for November '88 with construction work well advanced on the swimming pool, sun terrace and garden area, also due for completion before Christmas 88.

PROJECT 8: AQUARIUS Structures are completed with roofs tiled on all 6

houses in this project of 48 two-bedroom duplex apartments. Work is progressing internally on flooring, plastering, electrics, plumbing and carpentry with completion of all apartments due for the end of 1988 in their excellent location overlooking the 13th green on the eastern boundary of the Village.

underway for Pebble Bridge' from our last magazine to the latest photography on this page, to see just how impressive construction work has been on the first commercial building in the Village. Pebble Bridge will soon offer the company far superior office accomodation

PROJECT 9: PISCES

but more importantly certain leisure facilities are planned to coincide with the commencement of the apartment letting programme .

We welcome news of construction progress in this feature on our most recently released property to date, project 9 Pisces, full details of which were given in our last edition of •The Villager and for which we now have an 8-page sales brochure. Work on foun;* dations is already well advanced in Phase 1 of this project (see photo) which promises to be a very attractive part of the Pebble Beach Village development.

"PEBBLE BRIDGE You need only compare the photo showing 'foundations well

N.B. We must remind all owners intending to visit Tenerife in order to take possession of their apartment to ensure that they have received the architect's certificate of completion BEFORE making travel arrangements. Owners MUST first contact our Customer Relations Dept. to confirm that their property is completely ready for handover. Tel No. (010 3422) 785777 Ext. 1306 or 700502.

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The Quick Report : It's Looking Good!

Helen Quick

The "Skeleton" takes off! The gaunt steel framework facing Augusta Park is at long last coming to life and taking shape as the Club's new Administrative and Commercial Centre. From the middle of this year, units will start becoming available for leasing on three-year terms at very favourable rates. The centre's facilities will add an important new dimension to life at Amarilla and will be very wide-ranging. Units include provision for a restaurant, disco, coffee shop, boutique, hairdresser, florist, dry cleaner, chemist and medical centre, video club, bureau de change, travel and insurance agency and rent-a-car. They will all be available at £200 per sq. metre a year and for additional terracing for bars the price will be in the region of £100 annually per square metre. These rentals will be payable quarterly to the Birmingham office. All units will be fully equipped with fixtures and fittings, the latter requiring a holding deposit of £5,000. David Barker, UK Director said: "This announcement is bound to stimulate a lot of interest. As the inner walls of the units have not yet been built we can be flexible on the size of units when we negotiate terms."

Helen Quick, of the Birmingham office, recently made a flying visit to the Club and returned with her personal update and fact file on progress for those who may be slightly out of touch with the scene. Her report on current property values indicated great buoyancy during the period 1986 to 1988. She quoted as examples - stressing that they were an approximate guideline - the following: Villas (Berkshire) UP during the period from £40,000 to £70,000; Ocean Ridge UP from £55,000 to £80,000 and Augusta Park UP from £37,000 to £50,000. "It was a year since I had seen the golf course and I was deeply impressed and encouraged to see the beautiful greens and fairways, and, of course, people actually playing. It still never ceases to amaze me how the seed managed to grow through all that volanic rock!" Helen was delighted to find the Club House had started to provide extras in the way of small social gatherings including a beautiful buffet lunch on Thursdays and a fabulous barbecue on Friday evenings. She said: "How nice it was to have the chance to meet up with many owners." Out and about, Helen compiled reports on individual development areas as follows: * PINEHURST - Access road completed along with apartment blocks 1 and 2 with people in occupation and pool in use. Paving and walkways completed, flower beds planted and flourishing. Block 3 on schedule for completion shortly. The deeds of 1 and 3 already offered to Notary for processing and 2 should be processed shortly. It is planned to use some properties for contract letting. * AUGUSTA PARK - Phase 1 and 2 completed and some owners in occupation with Phase 3 and 4 to be completed in the very near future. * OCEAN RIDGE - Surroundings all paved and terraced. Blocks A, B, C and E completed. D, F and G will be completed shortly and H and J this spring/early summer. * LA QUINTA - Access road completed, many villas now ready for occupation, elegant street lighting in operation, some occupants in residence. Several gardens outstandingly attractive. However, some people were erecting screening and partitions which were considered most unsightly. She said: "Owners should always apply to build partitions, walls and such like. The rules and regulations are quite specific about the need for planning permission. It is surely important for the benefit of everyone to keep the highest possible standards." . . . Decision time tor owner Jaeky Greygoose outside her villa: will it be a round of golf, a swim, 3 ride in the hills, or a set of tennis?

AHOY! Berths in the stunning new Ocean Marina have already been sold off the drawing board as work begins on the massive rock-moving operation that will prepare the ground for the adjoining international hotel complex, and at the same time start building the Marina's outer breakwater. Tenerife's southern coast will become a haven for the world's yachtsmen with the 450-berth Marina and the magnificent sailing in the waters of the Canary Islands. The adjoining 250 bedroom hotel complex will include shops, restaurants and b.irs. Berths range in size from six to 25 metres and prices start at £12,500 and the onsite management will be handled by Westfleet.

While Basking in the sunr Think of us over here! (This might help \ou To cool down)

Next timeyouwaMarc^y good brochure ata very competitive price—Bra through the ice and give Noel Webster a call. You will be sure of a war

3 Foregate Street, Worcester, WR 1 1 DB Telephone: 0905 22201 Fax: 0905 25346


GO THE TRAVEL CLUB WAY This winter's flight programme to Tenerife under the auspices of our Travel Club are very competitive with some fares cheaper than 1987! We urge you to book now to secure your seats, and remember that the price includes: Return flight as confirmed, all airport taxes, in-flight meals and snacks as appropriate, accommodation letting fee of £1 per person to comply with air charter regulations, 20 kilos (441bs.) baggage allowance per person (excluding infants). All winter European flight bookings are covered by our price guarantee. Should surcharges become applicable we guarantee to limit them to a maximum of £10 per person. All flights are fully bonded and protected under ATOL No. 1121.

Furnishing specialise Kay McDowell relaxes by the Pinehurst Pool with finer O'Connor.

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A RUNE CODES All prices are for 1 and 2 week d ents as ab Dve on se cted date s For 3 w ek duratic ns add £15. For longer Durations as well as de ails otflfg ts on alte and depa airports - telepnon Ciub rese vations. C Infants under 2 not occupying a s sat travel ee. "Den tes next ( av

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All Brits will welcome the sight of the good old scarlet GPO telephone boxes that have arrived from the UK. Our picture shows them being loaded for the journey to their new island home. They will be placed strategically around the development to keep you in touch with friends and relations. You might even try the London weather centre for a nostalgic bit of doom and gloom as you prepare for another sun-drenched day in your island home!

GO EASY! CHARTER IN THE CANARIES Wesrfleet, one of the U.K.'s leading charterers and sailing schools, have Sigmas 362s for charier in the Canary Islands. New yachts with full offshore cruising inventories kept to the highest standard. Complete holiday packages can be arranged. Westfleet are now able to offer R.Y.A. certified instruction and courses-in relaxed sunshine environment of ihe Canaries.

U.K. SAILING HOLIDAYS flotilla - complete holiday package with experienced flotilla leaders around the superb Pembrokeshire Coast and Irish Sea. For beginners and experienced sailors alike. Bareboat - send now for our list of 28' to 40' bareboats available this season, long distance cruises in company /, to Scillies and S. Ireland. Prices from £125. -7 B.Y.A. recognised SAILING SCHOOL with weekend and 5 day practical courses from £69.50 inclusive of accommodation and food.. We are also brokers and new boatfsales agents in U.K. and Canaries.

We have been requested by the Canarian Government to restrict the use of Electricity. Obviously, there are certain elements which must be powered by electricity, but wherever possible we will be installing gas service into new properties for domestic hot water and also for cooking. Wherever possible we will restrict channeling for gas pipes to areas which are still at the construction stage, although some inconvenience may be necessary elsewhere.


In the News . , . Britain's national,-regional and local press now has the warmest regard for the Amarilla development, and has featured it extensively in very complimentary terms. This exposure follows fact-finding visits by journalists who, without exception, were astonished at the transformation-.of the fairly forbidding landscape on Tenerife's southern coast.

Clive Borrell, of The Times, said: "It really is a tribute to the vision and determination of Antonio Tavio and his team. I can imagine few more daunting undertakings than that which faced them at the outset. That the transformation has happened in such a short space of time is little short of remarkable." The golf press, too, has been very enthusiastic, and think that Donald Steel's course design is both challenging and rewarding. They forecast that it will take its place on the international circuit in the not too distant future.

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WORKING FOR YOU The New Year brings our own new company to handle the letting of owner's properties, rather than using an outside contractor. It means, of course, that we are now in a position to offer properties for rental to the various tour operators who have expressed an interest. As you will all appreciate, these are the sort of changes which will inevitably take place in the early, formative years of such a major development as Amarilla. In Spain, the law relating to the letting of properties is extremely strict, and heavy fines can be imposed for illegal letting. Hence the setting up of our own separate management company, which in our judgement will offer all the safeguards that you, the owners, require and deserve. We are confident that all transactions will scrupulously comply with every legal requirement posed by the regulations. We are, of course, offering properties to the Travel Trade at a rather late stage. This means that we may have to make certain concessions on price, and thus not always realise the amount we would like to receive for your property. Nevertheless, you have our assurance that we will at all times try to get the best possible return on your investment in what is a highly competitive market. One further thing - regrettably we are unable to offer individual laundry services and have had to include use of company linen and laundry charges in our commission. If there is anyone who wishes to let and has still not completed the form, please do so as soon as convenient and return it to the Birmingham office.

Spread the word! Our owners' referral scheme has been such a success since it was introduced in November that we have decided to extend it for a further three months. Please contact our Birmingham sales office for further details.

Published by Amarilla Golf and Country Club, 45 Newhall Street, Birmingham B3 3QR. Telephone: 021 233 1117.

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