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Southeast United Dairy Industry Association, Inc. 5340 West Fayetteville Road Atlanta, GA 30349-5416 CHANGE SERVICE REQUESTED

OCTOBER 2012

2012 WORLD SCHOOL MILK DAY EDITION

Southeast schools celebrate World School Milk Day, students learn the important role that dairy foods play in a healthy diet

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A mooo..Valous recipe! Yogurt Orange Cake

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CAKE:

2 tablespoons of orange peel 2 cups sugar 2 large eggs 1 tablespoon baking powder 1 teaspoon salt 2/3 cup butter flavored shortening 2 1/2 cups flour 1 cup plain yogurt 1/2 cup milk 1 cup chopped pecans 1 cup golden raisins

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Dairy farmer Jeanne Kemper of Bagdad, Ky. shares her State Fair prize winning Yogurt Orange Cake.

Preheat oven to 350 degrees. Grease and flour three 9-inch cake pans. Combine sugar, eggs, shortening and orange peel. Cream until light and fluffy. Mix together dry ingredients and add alternately with the yogurt and milk. Blend in nuts and raisins and pour into prepared pans. (Recommend using greased wax paper to line bottoms). Bake about 20-25 minutes or until toothpick comes out clean.

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Mix all ingredients until smooth, reserving coconut flakes. Spread frosting between layers and pat the coconut flakes on the top before assembling layers. Frost the top and all the sides and pat with coconut until covered.

World School Milk Day is an annual international event that celebrates the importance of milk in children’s diets and the dairy farm families who work hard to provide this nutrientrich beverage.

20 media outlets. “Participation in World School Milk Day provides schools with a great opportunity to include local dairy farmers and teach children about the importance of drinking milk for strong bones and teeth,” said Julie Ard-James, a dairy farmer from Louisiana. For more information about WSMD, please visit www.southeastdairy.org.

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COCONUT ORANGE FROSTING:

1/2 cup butter, softened 1 teaspoon orange peel 2 teaspoons vanilla extract 4 tablespoons orange juice 1 pound sifted powdered sugar 2 1/2 cups coconut flakes

artnering with dairy farmers and schools, SUDIA amplified World School Milk Day (WSMD), impacting nearly 600 Southeast schools and 160,000 consumers through social media websites Facebook and Twitter. On Sept. 26, schools across the Southeast and 40 countries around the world celebrated the 13th anniversary of WSMD. Schools featured milk mustache photo shoots, milk chugging contests, dairy product sampling and dairy art contests. SUDIA’s website traffic spiked during WSMD, hitting the record books as the second busiest viewing in its history, thanks to schools, media outlets and consumers posting to social media and viewing the website in record numbers throughout the week. WSMD is a global celebration that encourages schools to recognize local dairy farmers while educating children about dairy foods. “The purpose of the day, now in its 13th year, is to educate students about milk and its nutritional values, as well as how it’s produced,” said Molly Szymanski, director of school programs for SUDIA. “Most children are so far removed from farm life. This is a great way for them to be able to see real cows, meet a real dairy farmer and see where their milk really comes from.” Ten Southeast dairy farmers joined the celebration and participated in school visits. Four of them conducted media interviews and spoke to consumers about the nutritional value of dairy. These farmers gained media recognition in video newscasts and newspapers in all nine states, garnering news stories from over

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Coolers for Coaches program expands as demand for flavored milk increases in athletic departments

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fter making a splash in Tennessee’s schools last year, flavored milk continues to flow into locker rooms across the Southeast. SUDIA’s Coolers for Coaches program has placed 256 free milk coolers in Tennessee’s schools to help increase flavored milk consumption among athletes. This fall, the program will begin featuring promotional videos aimed at expanding the program into more schools and locker rooms across the Southeast.

Dairygood.org brings all things dairy to consumers and dairy farmers. The website is brought to you by the InCoolers for Coaches novation Center for U.S. Dairy on behalf of America’s dairy farmers and the dairy industry. Cont. Page 2


NATIONAL SPOTLIGHT ON PARTNERSHIPS

Quaker Oats to increase fluid milk consumption through new

partnership with DMI and ‘Make It With Milk’ promotion

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uaker Oats has joined Dairy Management Inc. (DMI) as a of water. With nearly 9 billion servings of oatmeal consumed strategic partner and aims to increase each year, the program is anticipated to boost dairy sales through nutritious products like fluid milk consumption. its oatmeal brand. “We are very excited to announce that Through the DMI has added Quaker Oats as its newest “We’re looking fornew partnerpartner,” said Diane Leonard, senior vice ward to developing ship, Quaker president of strategic initiatives for DMI. this partnership, and DMI will “We’re looking forward to developing this which will bring launch a new partnership, which will bring significant retail promoincreases to dairy consumption.” significant increases In partnering with DMI, Quaker Oats will to dairy consump- tion later this year. The proextend its dairy presence with the innovation.” gram, “Make tion of new oats and dairy products that It With Milk,” will include milk, cheese, yogurt and dairy Diane Leonard, will encourag Quaker Oats has joined Dairy ingredients. senior vice president consumers Management Inc. as a strategic For more information, contact Eric Mcof strategic initiapartner in the “Make It With to make their Clain at emcclain@sedairy.org or 1-800-343Milk” promotion to increase fluid 4693. tives for DMI. oatmeal with milk sales. milk instead

World School Milk Day 2012

Across the Southeast

American Dairy Association of Virginia board president and SUDIA board Students at Dean Road Elemenmember Dan Myers presents a cow to tary School in Auburn, Ala. pose Miss Virginia Rosemary Willis and stuDairy cow coloring contest winners pose with their for a healthy lifestyle with dairy dents at Spotswood Elementary School winning photos during WSMD festivities at J.S. as they celebrate WSMD with during WSMD celebrations. Pate Primary School in Cordele, Ga. milk chugging contest and a pep rally.

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Promotional videos were filmed at participating schools in Tennessee and are being produced as tools to increase program participation and dairy consumption. “The Coolers for Coaches program has helped us out tremendously,” said Gary Terry, assistant football coach and athletic director at Anderson County High School in Clinton, Tenn. “Our kids are from a poor community and may not get milk unless they get it from school or our football program. We encourage them to drink flavored milk after each practice and workout.”

American Dairy Association of Kentucky and SUDIA board member Ronnie Patton (left) celebrates WSMD 2012 with students from Hazel Green Elementary School in Vanceburg, Ky.

Students from Martha Vinyard Elementary School in Ponchatoua, La. release black and white balloons meant to represent the spots on a Holstein dairy cow in celebration of WSMD.

SUDIA staffer Marie Keith (right) joins cafeteria workers at Whitwell Middle School in Whitwell, Tenn., as they pose for a photo in celebration of WSMD 2012.

Assistant football coach Gary Terry and senior members of the Anderson County High School football team in Clinton, Tenn., pause after recording Coolers for Coaches promotional videos. The videos will be used across the Southeast to promote Coolers for Coaches in schools.

Anderson County High School assistant football coach Gary Terry interviews during the Coolers for Coaches promotional recording. Coach Terry explains how chocolate milk helps student athletes recover from strenuous workouts and helps them maintain a healthy lifestyle.

Coolers for Coaches, a part of SUDIA’s Dairy Everywhere program, gained recognition from Dairy Management Inc. as an excellent way to increase flavored milk consumption in schools. The program provides school coaches and athletic directors with grants to purchase locker room coolers that are to be stocked with chocolate milk. Research shows that flavored milk helps replenish nutrients lost during strenuous exercise. If you know of a local coach who would like to participate, please contact Molly Szymanski at 1-800-343-4693 or mszymanski@sedairy.org.

Mississippi dairy farmers Pat Ard and Julie Ard-James (middle) join the festivities and bring a calf for students to meet at the Enterprise Academic Center during WSMD in Brookhaven, Miss.

American Dairy Association of North Carolina board member Myles Payne (right) celebrates WSMD with students at Cool Springs Elementary School in Cleveland, N.C.

South Carolina dairy farmer Jennifer Satterwhite, left, American Dairy Association of South Carolina board member Kevin Satterwhite, right, join in on the festivities with Joanna Woodson Elementary Principal Eddie Marshall, middle, during WSMD celebrations in Joanna, S.C.


October 2012 DPN