THE MOST POWERFUL MAGNET
How To Attract Customers To Your Business
Most people see marketing as hunting for customers, which makes most of us feel like prey. It naturally produces resistance and fear. But there is one thing you can do that attracts a steady, reliable stream of ideal potential customers or clients, asking for your advice or as their trusted authority. What is it?
BECOME AN AUTHOR.
When you become an author you instantly gain several advantages to help you promote your business or services.
A BOOK GIVES YOU CREDIBILITY People who have written books are perceived as experts. Prospects and potential customers see your name and face on a book cover and in our culture, you are viewed as credible and as an authority figure.
A BOOK GIVES YOU FREE ADVERTISING The value of this seems obvious but when you are visible and people see you on TV or hear you on the radio, it helps your business. A book gets you onto these platforms.
A BOOK HELPS YOU DIFFERENTIATE YOURSELF FROM THE COMPETITION There are thousands of people who offer what you offer. Why should they buy from you? Competition is stiff today!
A BOOK HELPS YOU GET REFERRALS One Dentist we know offers his book “The Winning Smile” to his existing patients. He tells them to give a free copy of this book to their friends. In the book itself which he autographs in advance, he offers a free first visit for friends of existing patients. He’s busier than ever before.
A BOOK HELPS YOU RECRUIT Dave O, author of the book â€œThe Millionaire Geniusâ€? uses his book to build instant rapport for his direct sales organization. He needs to recruit thousands of agents and his book pre sells him to prospects and gets the whole sales force motivated to introduce him to their friends and prospects.
A BOOK OPENS DOORS
A BOOK ATTRACTS PROSPECTS
YOU NEED TO WRITE A BOOK • If you want to become a magnet to prospects… Write a Book! • If you want to boost your income… Write a Book! • If you want to explode your referrals… Write a Book! • If you want to gain celebrity status… Write a Book! • If you want to make your advertising pull a lot more… Write a Book! • If you want to get tons of FREE publicity… Write a Book!
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