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MEET THE TEAM

FEATURED

Executive Editor Gabe Weisert Managing Editor Aarthi Rayapura Sr. Staff Writer Erika Malzberg

Tien Tzuo Co-founder and CEO of Zuora

TABLE OF CONTENTS

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Fender: Reinventing Guitar for the Digital Age

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12

Husqvarna: The 328-Year-Old Startup

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14

Goodbye Security Lines, Hello CLEAR

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18

Hive: Helping People to “Get Living”

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20

Revenue Recognition ‘Doomsday Clock’ Is Ticking

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24

Subscription Economy Index™ 2nd Edition

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34

The Business Logic Of LTV: Why Amazon Gives Things Away For “Free”

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38

The SaaS Era of Digital Journalism

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44

Pricing & Revenue Recognition: Two Sides of a Very Valuable Coin

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50

The 2017 State of the SaaS-Powered Workplace Report

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54

The Secret Behind Dollar Shave Club’s Billion Dollar Success in One Graph

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65

Bringg It On!

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68

Air: Putting Customers in the Driver’s Seat

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A Nation Subscribed : 2017 State of the UK Subscription Economy

Creative Director Shaun Middlebusher Brand Lead Lauren Glish Visual Designer Peishan Li

Nikhil Basu Trivedi Principal at Shasta Ventures

Copy Editor Emily Aradi

Published By Zuora, Inc. 3050 S. Delaware St., #320 San Mateo, CA 94403

(800) 425-1281 editorial@zuora.com

David Skok Strategist, Technologist, and Editor

Ken Cornick President, Co-founder, and CFO of CLEAR

Want to subscribe? Send an email to editorial@zuora.com © 2017 Zuora, Inc. Proprietary. All Rights Reserved. Zuora is a trademark of Zuora, Inc.

Monika Saha GM of the Finance Product Line at Zuora

Printed on 100% recycled paper Issac Buahnik SVP Operations and Growth at Bringg

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Subscribed Magazine, Fall 2017  
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