5 Digital Marketing Strategies that You Need to Adapt for 2019!

DAS WRIT ING ES Pvt. Ltd.

S ERVIC

5 Digital M a r k e t i n g Strategies t h a t You N e e d to A d a p t for 2019!

A LEADING TING AGENCY

CONTENT WRI IN INDIA

As 2019 kic ks off, c om p etition in the d ig ita l m a rketing sc ena rio is und erg oing

INTRODUCTION

a

significant transformation. In this

specific genre of the profession, one needs to be as updated as android versions!

Point 1. Snack video Actual ‘ treats’ of digital ma rk e t in g strategies, snack videos are

small videos which are

intended to

e d u c a t e , r a i s e a w a r e n e s s a n d e n t e r t a i n t h e viewers.

The v i d e o s a r e a b o u t 10 s e c o n d s l o ng .

Wit h

the

shortened

attention

span

of

the

latest

g e n e r a t i o n , b o o m e r a n g s a n d live v i d e o s a n d s t o r i e s a r e g r o w i n g i n c r e a s i n g l y p o p u l a r. These v i d e o s t a k e less t i m e t o c r e a t e a n d a r e m u c h m o r e e f f e c t i v e if you can j a m - p a c k figures

of

animals

s o m e t h i n g s i m i l a r.

the video with light a n d cute or

cartoon

characters

or

Point 2. Personalization of email marketing Clients are looking f o r w a r d to personalization, now more

than

ever.

This

calls

for

a

touch

of

c u s t o m i z a t i o n in e v e r y g e n r e p o s s i b l e . Hence, t h e b e s t article writing services have included

personalization

of emails.

Personalization of emails should include the following points as c a m p a i g n plans: • Market segment specific emails • Innovative content unique to your b r a n d • Short a n d crisp co n t e n t for lasting i m p a c t

Point 3. A conversational social m e d i a platform A re y o u s t ill m e re ly p o s t in g u p d a t e s o f y o u r b ra n d s o n t h e s o c ia l m e d ia handles?

W e ll, g e t o u t o f y o u r c o m f o rt - c o u c h . Th e n e a r f u t u re is lo o kin g a t a n a d e q u a t e listening a n d speaking social m e d i a platform.

Th e

so c ia l

m e d ia

sit e s

like

Fa c e b o o k, Tw it t e r, Lin ke d In , Pin t e re st

a nd

I n s t a g r a m will s o o n b e f l o o d e d w i t h t h e f o l l o w i n g f e a t u r e s : • Interaction • Res pon se • Post ing

o v e r a p r o d u c t or s e r v i c e t h r o u g h a n s w e r i n g c u s t o m e r q u e r i e s t i m e is l i m i t e d t o a m a x i m u m o f 4 8 h o u r s ( p r e f e r a b l y 24 h o u r s )

subjects which would e n g a g e the customer ’s interest

Point 4. Vocalization The v i r t u a l r e a l m is a c o n s t a n t r e m i n d e r t h a t t h e n e a r ‘ t o m o r r o w ’ is e n v i s i o n i n g a m u c h v o c a l era. Vo i c e s e a r c h o p t i m i z e d c o n t e n t is n o t a n ‘a d d i t i o n a l ’ f e a t u r e a n y m o r e ; it h a s b e c o m e a n i n n a t e p a r t of t h e

digital

m a r k et i n g world.

An e s t i m a t e d 27% commands

over

o f t h e p e o p l e use v o i c e s e a r c h their

smartphones.

Hence,

the

p e r f e c t d i g i t a l m a r k e t i n g s t r a t e g i e s n e e d t o k e e p this v i t a l p o i n t in t h e i r list o f g o a l s o f 2019.

Point 5. Native advertising Well, the c o n c e p t isn’t m u c h known, a l t h o u g h it is us ed a l m o s t everywhere. An a d v e r t i s e m e n t t h a t b l e n ds in the p l a t f o r m it is p r o j e c t e d on is a native a d v e r t i s e m e n t .

So, why is this in the list of d i g i t a l m a r k e t i n g st r at eg i e s ?

The d i g i t a l m a r k e t i n g t r e n d s ha v e c a u g h t u p on this very c o n c e p t . This is b e c a u s e of the startling statistics in link with this: clients i n t e r a c t with this kind of a d v e r t i s e m e n t s 53% m o r e t h a n with the c o n v e n t i o n a l ones. Moreover, this calls for a n 18% in c r e a se in c h a n c e s of conversion rate.

I t is o n t h e s e b a c k d r o p s t h a t y o u n e e d t o c o n s u l t w i t h t h e b e s t c o n t e n t w r i t i n g c o m p a n i e s in I n d i a a n d m a k e sure t h a t your digital ma r k e t i n g t a c t i c s are aptly p r e p p e d for the u p c o m i n g years!

CONTACT US FOR MORE a d m i n @ daswritingservices. com 94 3 3 82 2 4 97

w w w. d a s w r i t i n g s e r v i c e s . c o m