4 Emerging Trends to Help You Create a Better Content Marketing Strategy 2019!

Content Marketing Strategy 2019 4E m e r g i n gTr e n d s t o H e l p Yo u C r e a te a Better ContentMarketing Str ategy 2019!

Introduction The world of content marketing is ever-changing. Since the increased popularity for this form of marketing back in 2010, its wings have only grown. Today, content marketing takes a lot many forms, with new trends adding up every year. A cohesive integration of these forms and trends leads to the creation of an effective content marketing strategy.

Let’s check out of these t re n d s !

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A visible positive financial impact of content While this marketing tool was in its initial phase, it was mostly difficult for marketing companies to establish its positive relevance on the economic front. However, in recent times, as much as over 80 per cent of companies that implemented a planned content marketing strategy have agreed on this.

With this significant impact, companies can now allocate their resources towards this strategy to gain from it. With better content ideas offered by content marketers, they can make the most of it.

Content engagement has perfor med better than higher reach In a survey conducted in the year 2016, the effects of content reach and engagement were almost similar.

However, in a similar study conducted by the end of last year, engagement ranked much higher than reach.

Users have at most preferred a content that is interactive and offers them engagement. Hence, content with interactive features is bringing better efficiency and conversions more than a better reach, all thanks to the blog and social media post writing services offered by professional content developers.

C o n t e n tf o c u s e d o n p r od u c t sh a v e o u t p e r f o r m e do t h e r c o n t e n tt y p e s Another trend that has taken content marketing 2019 by storm is the growing preference for content focused on products rather than any other format. Until now, subject matter expertise and thought leadership were being considered as appropriate formats for driving growth.

Nevertheless, as per market surveys, content focused on specific products have found more liking among users as compared to other formats. Thus, companies going for SEO article writing can focus on their products and services more than other formats.

Videos in their shortest form have performed the best Video content offers a much higher engagement than any other content type. With new and emerging technologies that are designed for supporting short format videos and images, users prefer them more than any other kind. They also top the list of best-performing content formats.

Given all these emerging trends that bring with them a high ROI, companies can rethink their content marketing strategy. Charting out one that includes an amendment as per all these trends will only help connect with your target audience better.

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