When’s your busiest time of year?
Summer is our peak time, but we don’t dip that much at other times of the year. We have a core range, but each store has exclusive items as well. Key to our success is that we cater to different markets and different demographics. Even between our Artarmon, Belrose and Chatswood stores we have different products for the different customer needs. Nearer the beach, we will stock more products in blues, in Belrose we stock more light colours, for example. In Artarmon many people live in apartments so they want smaller products that will fit on their balconies and they also favour higher quality products at the premium end. In Chatswood, we find that people want more accessories and want a designer to work with them to help with their furniture selection. We can’t offer everything in every store, so we go deep to understand the wants and needs of each niche market.