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The Black Book of Style | 1 |

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The Black Book of Style Decoding Richmond’s style and where to find yours

rom Southern prep to city chic, Richmond fashion can no longer be called staid. The city’s filling up fast with boutiques that celebrate midcentury and contemporary design, handmade arts and crafts, and designer clothing. “People like to cross over in Richmond. They like to mix styles,” says Kim Vincze, owner of Verve Home Furnishings. “Classic always wins” is a favorite saying of Peyton Jenkins, co-founder of tailored-menswear company Alton Lane. At the same time, says Anthony Lupesco, owner of Shockoe Denim, Richmonders seem to have “fewer pleats in their pants these days.” The Black Book of Style is your guide to the looks Richmond loves, neighborhood by neighborhood. Go explore.

publisher Lori Collier Waran publishing & new media development Dana Elmquist art director Joel Smith advertising graphic artist Chris Mason creative director Ed Harrington photography editor Scott Elmquist writer Melissa Scott Sinclair business manager Chris Kwiatkowski business assistant Jennifer Waldbauer

The Black Book of Style Participating Sponsors Alton Lane

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model Riley Tavel for more information dana.elmquist@ The Black Book of Style is a free special promotional publication produced by Style Weekly. One copy per person. The Black Book of Style may be distributed by authorized distributors only. Style Weekly, 24 E. 3rd St., Richmond, VA 23224; 804-358-2100; www.; Copyright by Style Weekly Inc. TM 2014. All rights reserved.

style source

Alton Lane en’s clothier Alton Lane delivers something different: bespoke men’s fashion at an affordable price. The company was founded in New York by two Virginians —Richmonder Peyton Jenkins and Charlottesville native Colin Hunter — and brings a bit of a southern sensibility to fine men’s clothing. We spoke with co-founder Jenkins about the company’s recent arrival in Richmond. What’s your guiding philosophy?

“One of our founding principles is that men don’t necessarily hate to shop, genetically; it’s just that we tend to loathe the way we’re retailed to. My business partner and myself, we ultimately wanted to create a place where we ourselves would want to shop.” They wanted a place that felt exclusive but also accessible — both physically and fiscally — and comfortable. “Most guys could not point to a comfortable shopping experience they’ve had,” Jenkins says. “Yet walking into the Pleasants Hardware there on Patterson and Libbie, it feels comfortable. They know you.” Hunter and Jenkins wanted to reflect that experience in their brand, and so decided to operate only by private appointment. What’s the Alton Lane look?

Alton Lane is a lifestyle brand that’s aspirational but also attainable, Jenkins says. “We’ve come up with a saying we

use a lot, that ‘classic always wins.’” That means they may suggest a fitted look for a customer, but if he wants a more traditional, looser look, they’ll make it happen. “Our job as your tailor and your brand is to achieve the fit for which you’re looking,” he says. What drew you to Libbie and Grove?

“I really look at Libbie and Grove as that perfect bridge between the old and the new,” Jenkins says. He grew up going to Peter-Blair — “a wonderful shop, and grand” — and loves that “oldschool” element of the neighborhood. But, he says, he also appreciates the new businesses, such as Bliss and Nellie George. How has Richmond informed your brand?

“I had two grandfathers from different worlds,” Jenkins says (Richmond and Emporia), “and they were like brothers.” Both shared a deep faith, and took pride in how they presented themselves. “If my [Emporia] grandfather had his overalls on, his boots would be shined,” he says. And Jenkins remembers his Richmond grandfather cutting his yard with his tie tucked into his shirt: “That was his casual look.” That pride in appearance, as well as Southern hospitality, guide the approach of Alton Lane. Alton Lane 304 Libbie Ave.

The Black Book of Style | 7 |

style haven

Church Hill

iana Mathews’ bright shop on East Marshall Street beckons in passersby with color: a peacock-blue suitcase, a set of green ‘60s glasses, a rainbow of Fiestaware. On the coffee table rest two open books that have been converted into planters brimming with succulents. Era Vintage brings midcentury chic to Church Hill, a neighborhood known for its 1700s history and 1800s architecture. What’s your guiding philosophy?

“I do whatever I want,” Mathews says with a laugh. She’s a fan of midcentury pieces, both high- and low-end, especially those that are a little kitschy or crafty. She loves lamps, glassware, Eames chairs and globes — such as one recent find, a National Geographic globe that can be lifted from its Lucite base. How would you describe the Church Hill look?

“Eclectic but well curated,” says Mathews, who also lives nearby. Church Hill’s young families and singles are getting into the midcentury look, she says, although it can be challenging to make the low, sleek pieces work with the neighborhood’s lofty ceilings. She suggests using pendant lamps and mirrors to unite the two. “It took me a couple of tries,” Mathews says. But “if you like a style, make it work.” Era Vintage 2704 E. Marshall St.

Top by Forever 21, Cemi Ceri pants Ashby; Jacket - Halcyon; Cuff & ring Barry Kieselstein Cord - Baggio; A Girl Named Leney crocheted clutch

More Church Hill style destinations The Odd Couple: Curiosities and antiques in a warehouse setting. 202 N 21st St. Urban Set Bride: Handcrafted and non-traditional wedding wear. 602 N. 29th St. Linger Rose Boutique: Designer handbags, accessories, and jewelry. 2709 E. Marshall St.

The Black Book of Style | 9 |

Jewelry T hat Captures Life’s Every Moment

121 Libbie Ave, RVA 23226 • (804) 282-7018 • Carreras Ltd on Facebook • Carreras Jewelers on Pinterest

• • • • • • •

1500+ pieces from England Antiques & Collectibles Open Seven Days a Week 53,000 Square Feet Over 250 Booths Layaway Available Delivery

Something for Every Taste

With over 250 booths and 53,000 sq. feet, West End Antiques Mall offers our customers a variety of antiques and collectibles including: furniture, glassware, jewelry, fine art, mirrors, lighting, pottery, porcelain, silver, carpets, textiles and more.

2004 Staples Mill Road • Richmond,VA 23230 • 804.359.1600


style haven

South of the James

poch Furnishings brings more than midcentury to Forest Hill: In the 5,000-square-foot space, you’ll find industrial pieces, art deco, contemporary furniture and work by local artists, all affordably priced. Coowners Colena Hammond and Jacob Moore celebrate the creative spirit of south Richmond by carrying work from local artists and participating in the Second Saturdays on Southside art walk. What makes Epoch Furnishings unique?

Unlike a consignment store, where items are sold as-is, Epoch restores old furniture on the premises, and Moore builds custom pieces. They look everywhere for unusual things, Hammond says. Some recent scores include a set of terracotta donut chairs, a tubular chrome Heywood Wakefield sofa, upholstered in orange vinyl with white piping, and a fuschia vinyl chair — which is “real loud and very specific,” Hammond says. “Not everybody’s going to like it.” What’s your personal style?

“My house looks a lot like the store,” Hammond says. “I don’t have anything that matches — not a set of lamps, not a set of end tables, not a couch with a matching chair. The more unique it is, | 12 | The Black Book of Style

the better. A lot of it is thrift store finds. I have a pair of Danish modern chairs — they were given to me by a friend who has since passed away. They are turquoise vinyl, with bentwood arms, and they’re just fabulous. They’re colorful, and fun, and fabulous, and unusual and unique.” How would you describe South of the James style?

Stratford Hills and other neighborhoods are characterized by midcentury houses, which are modestly sized when compared to new houses. Midcentury furniture is designed to be smaller and sleek, perfect for downsizers, Hammond says. Epoch Furnishings 4813 Forest Hill Ave.

More South of the James style destinations Forest Hill Antiques: Classic antique store with more than 30 dealers. 2833 Hathaway Rd. Muse.Me: Gallery and boutique with fun gifts and local crafts. 4806-A Forest Hill Ave. Nest: Art gallery and shop with jewelry, antiques and gifts. 3404 Semmes Ave.

Vintage top, John Paul Richard sweater, H&M jeans, Michael Kors shoes - Ashby; Necklace, bracelets & earrings - Finicky Fox

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Avenue 42 Style Studio is a full service boutique salon located in the heart of Richmond’s historic district.

Hair C olor & Cutting by Master Stylists Special Event & Bridal Hair & Makeup design (in salon or on-location) Custom Eyelash Extensions • Airbrush & Traditional Makeup Styling Keratin Treatments • Custom Hair Extensions • Lash & Brow Tinting Waxing • Deep C onditioning Treatments • Custom Airbrush Tanning

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style haven

Shockoe & Downtown

ith elegantly scuffed furnishings and a red barber’s chair in the corner, Shockoe Denim’s 15th Street showroom is a masculine but cozy hideaway. Since opening the shop in October 2012, owner Anthony Lupesco has brought Richmond its own line of lovingly tailored denim, as well as promising partnerships with the Fan’s High Point barber shop and Church Hill’s Odd Couple antiques. How would you describe the downtown/Shockoe look?

“What I like about being downtown is that you have such an eclectic mix of jobs, which creates an eclectic look as well,” Lupesco says. The professionals still wear blue blazers and khakis, while young creatives and residents sport jeans and modern outerwear. But even the bankers are beginning to loosen up, he observes: “Let’s say there are fewer pleats in their pants these days.” What’s your guiding philosophy?

“Personally to me, it’s all about taking a classic piece and giving it a modern cut,” Lupesco says. One of his favorite sayings: “If you’re not comfortable in it, you’re not going to look good in it.”

| 16 | The Black Book of Style

What’s new at Shockoe Denim?

Lupesco’s introducing a new men’s fit called the Slim Six, with a slight taper, higher rise and roomier thighs than the Big Six. It’s a cut made for men who resist the skinny-pants trend but will nod to modern style. New for spring are lightweight twills and chinos with a more tailored fit than baggy, massmarket khakis. Later this year, Lupesco will introduce a classic jean jacket with eye-catching twists: a soft Japanese blanket lining and a lambskin panel on the shoulder. Shockoe Denim 13A S. 15th St.

More Shockoe & downtown style destinations LaDifférence: Richmond’s destination for unique contemporary furnishings. 125 S. 14th St. Ledbury: Crisply tailored, meticulously made men’s shirts. 117 S. 14th St. #100 Nathan’s Custom Tailors: A custom tailoring business, catering to the business community. 1051 E. Cary St.

Suit by Michael Kors, Lorena Antoniazza top, Chanel tote, Jimmy Choo heels, Hermes scarf – all Baggio

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Why blend in when you can stand out! Casual, Cocktail, Formal and everything in between.

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style haven

The Fan

or fresh Fan fashion, look for the bright-orange facade of Y&H Mercantile on Robinson Street. Co-owners Yaa Taah and Hansi Armentrout sell locally crafted treasures and American-made clothing you can’t find elsewhere in Richmond. Taah describes her style and her impression of the local look. What’s the philosophy guiding Y&H Mercantile?

Y&H sells new men’s and women’s clothing, accessories and gifts. The styles we choose for the shop are influenced by our love of music, travel and art. Although we are trend-driven, we interpret current trends through a vintage lens. Our current loves on the women’s side are Gypsy05 hand-dyed mini dresses, Courtshop high-waist jeans, and VeronicaM maxi dresses. On the men’s side, the big loves are the Aviator Nation Aztec hoodie, Boast navy striped terry shirt and the Ben Sherman blue V-neck sweater. What’s your personal style?

My personal style is definitely bohemian. I love prints, color, handmade jewelry, and late ‘60s/early ‘70s silhouettes. My family is from Ghana, so I have a soft spot for Dutch | 20 | The Black Book of Style

wax prints, kente and mud cloth. Hansi’s style is more classic, casual and rock music-inspired. His basics usually include denim and tee shirts, but his influences range from Swedish punk rockers Refused to American actor Steve McQueen.  How would you describe the Fan look?

From my perspective, Fan fashion is quite diverse and eclectic but rooted in comfort. I see a lot of the skinny jeans with stylish tops and boots, or booties, or vintage dresses on women. Men tend to range from the classic coffee-house rocker in tight jeans and a T-shirt to a cleaner-cut look with a classic buttondown shirt and chinos. Y&H Mercantile 119A N. Robinson St.

More Fan style destinations Bohland & Graham: Period furniture and artwork. 2605 W. Cary St. Halcyon Vintage: A longtime favorite for classic fashion. 117 N. Robinson St. Paradigm: Designer consignment, including menswear. 1301 W. Main St.

Banana Republic top - Ashby; Target skirt; Coach bag - Finicky Fox; Need Supply scarf

The Black Book of Style | 21 |

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style haven


here’s a nexus of home decor destinations in the orbit of the Willow Lawn Shopping Center. “It’s kind of a little mini design district,” observes Kim Vincze, owner of Verve Home Furnishings. Verve, a warehouse tucked on West Leigh Street, is one of Richmond’s favorite places for unusual vintage pieces. What’s your guiding philosophy?

I cross over from midcentury to Hollywood Regency to that Palm Beach Kelly Wearstler modern. Pieces that just have the look. We try to do the look for less. We specialize in big oversized pieces — I’m picking things that I don’t see a lot of my competitors picking. I just think we have a flair for things you’re not going to find anywhere else around Richmond. How do you make a bold statement piece work with your decor?

It’s like a great pair of shoes — you buy it, and you back into the rest, if you love it. I tell people all the time, I have built an entire room around one chair. If I love it, I’m going to find a place for it. We don’t have a lot of rules about design.

| 26 | The Black Book of Style

If it makes you happy and it makes you smile, that’s key. How would you describe the Richmond look?

People like to cross over in Richmond. They like to mix styles. I’m feeling like Richmond is definitely working the midcentury modern pieces into their parents’ decor. Most of my clients are ‘60s and ‘70s babies — we’ve seen this stuff. And now it seems to be kicked up a bit, like with “Mad Men” and “American Hustle” — I think these things have helped people make the leap. Verve Home Furnishings 4903 W. Leigh St.

More Crossroads style destinations Born Again Furnishings: A chest of midcentury treasures. 5446 W. Broad St. Urban Dwellers: Hip furniture for city folks. 6515 Dickens Pl. West End Antiques Mall: Antiques from more than 250 dealers. 2004 Staples Mill Rd.

Message top, Miss Me? boots - Paradigm; American Apparel skirt

The Black Book of Style | 27 |

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style haven


or the young, hip and walletconscious, Lex’s of Carytown is the place to shop. Owner Lisa McSherry fills the racks with sparkly gowns, sleek cocktail dresses and swingy casual dresses. What’s Lex’s style philosophy?

People think Lex’s only carries formal wear, McSherry says, but half the store is casual wear, cocktail wear and accessories: “fashion-forward designs at an affordable price.” Dresses start at $39. McSherry selects smaller designers to keep prices down, she says, so customers can change out their wardrobe every year. What’s popular right now? Flattering A-line dresses, blousy cotton T-shirts and “tons and tons of little peplum tops.” How would you describe Carytown style?

“I think the Carytown look is just very eclectic. You’re not going to go in any two stores and find the same thing,” she says. What shoppers forget, McSherry says, is that “when you’re buying from

| 30 | The Black Book of Style

Carytown stores, you’re literally buying from people who go to the shows. These are individual owners with individual tastes, who are hand-picking and handselecting everything that they sell.” For 2014, she says, clothes are moving away from tight and revealing, toward blousy, loose-fitting and comfortable. Lex’s of Carytown 3020 W. Cary St.

More Carytown style destinations Bygones: Vintage clothing and jewels from 1900 to the 1970s. 2916 West Cary St. Clementine: Fresh consignment for women. 3118 W. Cary St. Eurotrash: Fluent in European fashion. 3009 W. Cary St. Need Supply: Premium denim and hip fashion. 3100 West Cary St.

J. Crew top, Maeve skirt, Jeffrey Campbell shoes - Clementine; Necklace, Pour la Victoire bag - Finicky Fox; Stella & Dot earrings

The Black Book of Style | 31 |

archival framing custom mirrors french lines unique boxes artist services original art | 5702 patterson ave | near libbie

R i c k ’s C u s t o m F r a m e + G a l l e r y

richmond 23226 | mon-sat 10 -6 | 804.288.0001

style haven

The Avenues

ichmond loves fine art. And Richmonders who love their artwork bring it to Rick’s Custom Frame + Gallery on Patterson Avenue. The husband-and-wife team who own the shop have worked in their respective fields for decades: Rick Michaels in framing, and Phyllis DeMaurizi in galleries and museums. What’s Rick’s approach to framing?

He asks customers questions about the work, DeMaurizi says, so he can ascertain what they really want. The first intent of framing is to preserve: “They trust us with their treasures.” The best, she says, was the day a young woman brought in a huge piece of asphalt painted with numbers. It was a piece of the demolished track at VCU where she had run. “Rick framed it in this big beautiful shadowbox, with a lot of depth, and it was glorious.” Tell me about your approach to curating the gallery.

“I want to put work up there that deserves to be seen. I have spent my life in the arts ... and I noticed a long time ago there is a horrific level of intimidation of the American public by the arts. ... When people come in the frame shop, or the gallery, they’ll start to bend over a little bit, and say, ‘I don’t know anything about the arts.’ I whisper | 34 | The Black Book of Style

back, ‘You don’t need to.’ Art evokes. It’s very easy to explain.” What’s the Libbie and Grove sensibility, as far as art goes?

“Varied,” DeMaurizi says. Some can afford masterpieces, but others bring in a piece and say it’s the first thing they’ve ever had framed. She has always loved Libbie and Grove, she says, because of the local businesses and the friendly people. “That was one of the reasons we chose that neighborhood — it’s a real neighborhood, and we’re in the city.” Rick’s Custom Frame + Gallery 5702 Patterson Ave.

More style destinations on the Avenues Carreras Jewelers: Custom-made, designer and estate jewelry. 121 Libbie Ave. Fraiche on the Avenues: Luxury linens, tableware and home accessories. 5805 Grove Ave. Peter-Blair: Bowties, pocket squares and dapper menswear. 5800 Grove Ave. The Shops at 5807: A collection of handpicked, independent shops. 5807 Patterson Ave.

Ted Baker dress - Eurotrash; Moschino belt; Salvatore Ferragamo bag - Baggio; Earrings - Finicky Fox

The Black Book of Style | 35 |

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8700 Stony Point Parkway Suite 110-B / Richmond, VA 23235 (804) 622-3778 /

style haven

West End & Short Pump

ince 2002, designer consignment store Baggio has allowed the women of Richmond to satisfy their designer dreams. Browse the racks and you might find an edgy J Mendel cocktail dress, a Chanel patent-leather tote or a pair of Prada boots, all at prices far below retail. Owner Norma Santamaria uses a discerning eye to select only top-name items in the finest condition. What’s Baggio’s style philosophy?

Our philosophy is offering the very best for less to women with style. We look for current upscale, designer labels in clothing, shoes, jewelry, accessories, and handbags. The occasional rare vintage piece, or anything one-of-a-kind, excites us as well. Currently, we are loving all of our Chanel pieces: shoes, clothing, bags, etc. Describe your personal style.

My personal style incorporates newer trends mixed with great classic pieces I have acquired throughout the years. Right now I’m loving leather. Overall, my style is eclectic, forward and out of the ordinary.

| 38 | The Black Book of Style

How would you describe the West End look?

The women of the West End love to dress and they have a flair for fashion. They love a great bag, a great shoe and they love color. Combining statement pieces with basics is a great way to achieve this look. Baggio 9734 Gayton Rd.

More West End/ Short Pump style destinations bevello: Lovingly curated designer clothes. 11800 W. Broad St. #2140 Ethan Allen: Handsome furniture, built to last. 12000 W. Broad St. Revival Consignment: High-quality, classic finds. 9750 Gayton Rd. Saxon Shoes: Personal service and an astonishing selection. 11800 W. Broad St. #2750

Oscar de la Renta top, Lafayette 1948 New York skirt, Paul Smith jacket, Gucci sandals, Belt - Baggio; Unearthed cuff bracelet

The Black Book of Style | 39 |

! ! ! r e tt o H g in tt e G is t s a Forec


Stuart Weitzman Steven by Steve Madden

re o m d n a ls a d n a s , s oe h s New 200 r e v o m o fr y il a d g in iv r r a ! s e m a n d n a r b n w o n k well

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RICHMOND 12000 WEST BROAD STREET JUST WEST OF SHORT PUMP TOWN CENTER 804.360.1530 ©2014 Ethan Allen Global, Inc.

The Black Book of Style  
The Black Book of Style  

Decoding Richmond's style and where to find yours.