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brand and activations deck 2014


about two point oh! In March 2010, Kelsi Smith of Los Angeles based fashion site, The Stylesmith Diaries, threw a pre-fashion week party for bloggers in Los Angeles. As a result of the success of the party and the relationships that were formed as a result, Smith decided that maintaining the unity and nurturing the community would be integral for the future of Los Angeles fashion and the blogging community at large. Smith felt blogging was often an isolating task, working alone with a computer the vast majority of the time with little in-person interaction with other bloggers. Whilst working events, such as fashion week, bloggers would often find themselves working as a “one man band,” without the entourage of photographers, videographers and so forth, that larger publications work with. Whilst blogging networks did exist, there was nothing to support Los Angeles bloggers on a local level where they could interact on a real-life, personal level. Through Two Point Oh! LA, Smith looked to educate, inform, promote and entertain her membership base, through a web-based platform and through monthly events, to include workshops, promotions and networked gatherings. Two Point Oh! LA officially launched in July 2010 with the 1st Annual Picnic with 45 members and now, in 2014, it is home to 150 bloggers in Los Angeles alone. Two Point Oh! LA produces signature events quarterly including the Annual Summer Picnic and the Annual Winter Snowball. We’ve partnered with countless brands to produce events, lookbooks, programming, and sponsored content with our network of bloggers. In January 2014 Two Point Oh! LA expanded to include networks of bloggers in other cities, launching Two Point Oh! PLUS with a national and international tour. Thus far Two Point Oh! has visited San Francisco, New Orleans and London. Each member, for an annual fee ($25) receives their own customizable profile on the site, invitations to the monthly events in their own cities, brand opportunities, unique experiences and the chance to make social networking really social. With Two Point Oh’s newest addition – brand membership – we also offer a unique platform for brands and bloggers to interact and find opportunities to work together in a collaborative space.


brand memberships For the first time since our inception in 2009 Two Point Oh! is now offering membership for brands and/or agencies. Brand Members receive exclusive access to our blogger profiles as well as exclusive opportunities and innovative ways to interact with our membership. Uniquely TPOH allows brands to connect with our community on a community level. The platform offers transparency for both brands and bloggers and a search functionality that will help you find your perfect match based on genre, location and availability. We don’t grade our bloggers by numbers and traffic, but provide you with the info you need to find a great brand partner. Brand/Agency Membership: $150/$300 Annually Membership Includes: Fully editable and searchable profile* Access to some community platforms Access to member profiles Discounted access to events, panels and workshops in your area First refusal on event sponsorships and programming Discounted sponsorships and programming Free event listings in our weekly newsletters *Your profile is available to members – it is searchable by criteria such as available opportunities and genre. Profile includes: Profile picture Blog link & social links Blog Lovin’ plug-in Brand/Agency interview Area to advertise available opportunities. Status update functionality


signature events Two of our biggest events of the year are our annual keystone events, the Summer Picnic and the Winter Snowball. Both events are integral community events wherein our membership get to connect with one another, establishing new relationships, reconnecting with friends and enjoying brand experiences. Sponsorship Opportunities: The 5th Annual Picnic: Los Angeles Location: W Hotel, Los Angeles. Date: July 19th 2014 Brand Experience Sponsor: From $1250 Gifting Suite Sponsor: From $150 + Product The 1st Annual Picnic: San Francisco Location: TBA Date: August TBA Brand Experience Sponsor: From $1250 Gifting Suite Sponsor: From $150 + Product The 5th Annual Snowball & Styling Suite: Los Angeles Location: TBA Date: December TBA Brand Experience Sponsor: From $1250 Styling Suite Sponsor: $750 Gifting Suite Sponsor: From $150 + Product


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“I love going to TPOH events because I get to catch up with my friends that are fellow members and also get the opportunity to meet brands that I would love to work with in the future!� - Chanelle Laurence, The Penelope Times

#TPOLA4thPicnic the official hashtag of last summers picnic garnered over 300,000 impressions in under four hours


blogger lounges In conjunction with special events across the country we host lounges to meet our bloggers needs and provide our members with exclusive access to brand experiences. New York Fashion Week: TPOH Lounge A two day fashion and beauty suite created to provide a refresh and recharge experience for attending bloggers in NYC. Location: TBA Date: 6-7 September 2014 Title Sponsorship: From $6,000 Brand Experience Sponsor: From $1500 Gifting Suite Sponsor: From $150 + Product London Fashion Week: TPOH Lounge A two day fashion and beauty suite created to provide a refresh and recharge experience for attending bloggers in London with an emphasis on exposing British influencers to American brands. Location: TBA Date: 13-14 September 2014 Title Sponsorship: From $6,000 Brand Experience Sponsor: From $1500 Gifting Suite Sponsor: From $150 + Product Coachella Music Lounge A two day beauty, fashion and live music event in the desert. Stay tuned for Coachella 2015 opportunities.


#blogchella our beauty, fashion & live music blogger lounge at ace hotel during coachella 2014

live music from: josie florence the pierces joel taylor in collaboration with redlight management

100 bloggers & influencers joined us for one day in the desert. images posted to instagram using the event hashtag reached half a million users.


services Share An Event Include your event in our weekly events newsletter $25 Buy a sponsored & dedicated event or promotional email $250 Influencer Seeding and Custom Pitching Perfect if you’re looking to gift your product or get the word out on a new campaign or project.

From $1000

Custom Event Services From full production to attendee acqusition and management we can augment an existing event or create one from scratch.

From $1500

Brand Partnerships and Ambassadors Looking to partner with one blogger or half a dozen bloggers? Think of us like a matchmaker, we’ll find you a match, and even facilitate the project.

From $500

Photo Sessions Once a month we host in office “photo sessions” a chance for our bloggers to get professional grade photos for their blogs. We’re opening up our sessions to sponsors, ideal for generating marketing content.

From $500

Advertising and Sponsored Content We offer effective and transparent rates for sponsored content that starts at $10 per 1000 impressions.

Base Rate + $10CPM

We also offer a number of additional services, including full service PR & Marketing services powered by our parent company Stylesmith. To share your event, visit twopointohla.com/event-submission/ For all other inquiries: kelsi@stylesmithonline.com


case study one // lulu*s at coachella In April 2013 we partnered with LuLu*s to send five bloggers to the desert for the Coachella weekend. The bloggers received hotel accommodation, a small stipend and wardrobe from LuLu*s as compensation. Whilst in the desert each blogger delivered instant content via Instagram and Twitter (with a minimum amount specified via contract) as well as daily blog posts and post event content. In addition the bloggers participated in two professional photo shoots, also featured on their blogs and used in marketing content for LuLu*s.

Bloggers: Five, Mid-High Tier. Tweet Reach: 1.5 Million Blog Posts: 31 Estimated Blog Impressions: 1.7 Million Instagram Photos: 132 Estimated Instagram Reach: 885K


case study two // road to magic In August 2012 we took 30 fashion bloggers from Los Angeles through the desert to MAGIC MARKET WEEK in Las Vegas on a giant bus. The initial road trip portion of the activation was sponsored by Rue La La. The Road Trip featured a desert photoshoot and luncheon. In the subsequent portion of the activation, once the bloggers arrived in Las Vegas, they participated in on the floor panels at MAGIC MARKET WEEK, met with brands, covered the show and reported live from the floor.

Bloggers: Thirty, Emerging - High Tier Tweet Reach (Road Trip Only): 1.8 Million Tweet Reach (Entire Project): 3.7 Million Blog Posts: 150 Estimated Blog Impressions: 13.1 Million Instagram Photos: 934 Estimated Instagram Unique Reach: 80K


case study three // very.com In 2012 digital advertising platform, Unruly Media contracted us to augment the launch campaign of British e-commerce site, Very.com. We used our $10 CPM model with an $150 dollar cap per post to acquire 120 sponsored posts and contest entries from our membership and extended network in under two weeks. We succeeded in acquiring posts and contest entries as well as pursued influencer gifting and Twitter posts following the initial campaign on behalf of Unruly and remained under budget.

Bloggers: 120, Emerging to Mid Tier Estimated Reach: 3.7 Million Final CPM: $2.70 Contest Entries: 400% Increase Facebook Likes: 600% Increase


clients, partners and projects Lulu*s Sole Society Unruly Media River Island Very.com Aldo Zindigo EM Cashmere The Grove The Americana MAGIC Market Week Uniqlo Aryn K W Hotels Chilli Beans Modcloth South Bay Galleria Dolly and Molly The Forum Shops at Caesars Palace Mia Melon Rue La La Hautelook Threadflip Crossroads Trading Co. Gypsy 05 2b by Bebe POP Beauty Shoptopia Reef Westfield Fashions Night Out

two point oh! la is powered by

contact: kelsi@stylesmithonline.com twopointohla.com // stylesmithonline.com


TPOH 2014 Brand and Activation Deck