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BLOGGER  business    

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A fashion lover from Down Under turns her personal image collection into online glossy MYLOOKBOOK. By Erika of Cafe Fashionista

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rista Eppelstun is no stranger to inspiration boards, image collections, or swooning over celebrity style. “I’ve always collected images on my computer of my favorite celebrities, clothes I like from online stores, hairstyles, and makeup looks; and I had folders and folders stored of all these different photographs,” says Eppelstun. “If I was ever going out somewhere special or needed general style ideas I would sit down at my computer and flick through all my photos. Even though I’ve always purchased plenty of fashion magazines, I liked the simplicity of just looking through my favorite photos in one spot.”

“I do consider MYLOOKBOOK to be an online glossy,” Eppelstun says. “Although I love reading blogs and I do blog myself, I would definitely say it’s a magazine. I’m always getting feedback from readers about how much they love the fact that they can flick through each page, the same way they would a traditional magazine. I think there’s something special about flicking through a magazine and the anticipation of what you’re going to discover on the next page.”

The Big Idea

Two years ago, the Sunshine Coast mother of two, who recently sold her online fashion boutique Australian Flavour, decided to turn her hobby into a business with the ability to reach readers all over the world via MYLOOKBOOK. “One day I had one of those lightbulb moments and thought that it would be great to be able to share these photos with others so they could do the same thing. I also thought how cool it would be to do it online but in the form of a magazine!”

One day I had one of those lightbulb moments...

Serious Business

The response to Eppelstun’s idea has been overwhelming, and even led to MYLOOKBOOK being selected as the Official Digital Media Krista Eppelstun; Partner for this a recent issue of past year’s MerMYLOOKBOOK cedes-Benz Brisbane Fashion Festival. “That’s when I realized that my online magazine was being taken seriously by the fashion industry.” Now, instead of asking for advice on how to turn her hobby into a business, Eppelstun finds herself viewed as an expert on the subject, doling out tips to other aspiring creators seeking assistance. “Just write about something that you are passionate about and it will come easy,” she says. “If you really love what you do, and work hard at it, then you

Taking inspiration from the typical blog, Eppelstun set to work on creating MYLOOK- will be successful.” BOOK, an independent online fashion magazine in which a new issue appears on the first day of every Visit Krista at www.mylookbook.com.au and fashionlookmonth. The catch was incorporating bits and pieces book.blogspot.com. from a real life glossy into the structure and format.

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Profile for Style Sample Magazine

Style Sample magazine issue 5  

Issue #5 of Style Sampple is chock full of interviews with your favorite established and up-and-coming bloggers, informational articles, tho...

Style Sample magazine issue 5  

Issue #5 of Style Sampple is chock full of interviews with your favorite established and up-and-coming bloggers, informational articles, tho...

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