A Stroke of Beauty By Carly Peters Photography: Michael Roberts Kristina Poturica, owner of Rituals in Hair and Skin, states stylists can be a lot like artists, approaching cutting and colouring hair like a painting, where shading and form are important to the masterpiece. And, of course, every artist needs a gallery. Rituals recently moved from their Pembina location to their own building on St. Anne’s Road. Poturica worked with a designer to create an airy, studio-like space, with clean lines, and a cheery atmosphere full of natural light.
“It feels like a mini-gallery, it’s a very nice space, very artistic,” she smiles, adding the building was just part of breathing new life into the business. Rituals re-branding also includes a visual gallery - a new website, social media pages, and additional marketing - to showcase the services they offer, and their results. “It’s great to look at media and celebrities, but not everyone has the budget or time to create those looks. So we show what we can do with real people,” says Poturica, pointing to a popular product - Hotheads Hair Extensions, which help customers achieve the long locks everyone is lusting after this season. Summer colour trends are moving away from 2013’s ombré look to sombré, a more natural version of the trend. Poturica adds that “splash” colour is another style hitting the hair scene. Much like ombré, it’s a transitional colour, but with the lighter shade in the middle. “Stylists can be a lot more artistic. It’s like free form painting - how are you going to shade that style?” states Poturica. Pairing with like-minded partners and products, such as Aveda, and Yonka, the all-natural skin care line used at Rituals, has also helped the salon stay successful over the past 11 years. She also states that everyone at the salon continues to keep up-to-date on education,
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whether it be a class on the latest in hair, skin care, make-up or fashion, to ensure they can offer customers the best services, the latest products, and the most knowledgeable staff. “Our attention to detail and excellent service is our number one priority. We take great pride in ourselves and our space.”