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BYE-BYE, IMPULSE BUYS This new app is about to revolutionise the way we buy, wear and shed our clothing, writes Emmy-Lou McKean.

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DISCOVER THE SMARTPHONE APP THAT IS CHANGING THE WAY WE BUY AND SELL OUR WARDROBE.

Here is a list of my Shedd commandments to ensure you’re successful when selling your wardrobe: DON’T use images that are blurry or misleading. DO take photos of your ironed item being worn or hung neatly on a hanger. DON’T take a photo of your item with a crowded or messy background. DO write a short and descriptive caption. The more detail the better but a novel about where you’ve worn the item is unnecessary. Overall, I found Shedd really easy to use and I loved the approval process of the Shedd team, which keeps the standard of the items relative.

HERO IMAGE: FLAUNTER

THE PROCESS OF dealing with our preloved clothing has always been daunting. Until now. Mobile auction app Shedd has recently been launched in Australia. The buy, wear, shed ethos of the app encourages you to sell your preloved fashion and buy someone else’s, so you can be part of a seamless sustainable cycle of fashion. In the past, I’ve tried flipping my impulse purchases in every way possible: eBay, Depop, markets, Facebook... at one point I even created a pop-up boutique in the spare room of our house. So I decided to put this new app to the test, and I learnt some very helpful lessons along the way. Uploading images and using hashtags for Shedd will be familiar territory for anyone who has ever used Instagram. I quickly found out that the image you take is everything! I scrolled straight past any images that were dimly lit or blurry. And I always wanted to see what the clothing looked like on someone else before buying it for myself. Most importantly, it’s good etiquette (and in your best interest as a seller) to respond to potential buyers promptly and lock in a sale before they find someone else’s preloved items.

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JANUARY17


STYLE | January 2017