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This is the new manifesto for Diesel. Available in the best locations and to cult leaders, this issue contains all the hottest new looks for and a little extra too. The extra goodness comes in the form of illustations. Each issue we will showcase the latest talent on the illustartion, photography and art scene. If you like what you see, show some support by visiting us at one of our many stores in London (listed on the next page). If you prefer, you can also visit the website

Summer 2009


where at all the clothes are available to buy. Here you can get in touch with us if you have any questions or comments and you can visit the section of the website where you will find loads of great new music. We feel the people of London and the surrounding areas deserve something special so we hope you like the collection.



Bond Street

These are your Diesel stores


Carnaby Street Covent Garden Kensington Kings Road Newburgh Street Harrods

Harvey Nichols Selfridges



CONTENTS So whats in here then?

Pages 6-7 This is about Diesel. Pages 8-9 These lovely pages give you some of the looks from the Diesel spring / summer catwalk show.

Pages 15-17 We’re only showing you lucky people our new denim. What more could you want than a great fit?... Its all here.

Pages 18-19 There’s a bit of footwear here. One Pages 10-11 What more could you page for the ladies ask for than a nice pair and one for the gents. of shades. They’re all We’re nice like that. on these pages. Pages 20-21 Sexy models in Pages 12-13 underwear and A few gorgeous bags swimwear. These perfect for chucking all your essential items pages are definitely worth a look. into. -5-

Page 22 This page contains the jewellery. Page 23 What’s the time? Find out here with a lovely watch or two. Pages 24-26 So you’re nearing the end of the magazine. You want a bit of luxury? Well you can have it in the form of black gold, shown on the catwalk. Luxury? No question about it.

ing quality sed on mak cu fo y an p a com youth culture part of the Beginning as e m o ec b sel has clothing, Die worldwide. n company, ational desig rn te in e iv at ans, clothing innov ection of je ll Diesel is an co g in g n neering new wide-ra leader in pio producing a a l is l se ie uality contro ries. D ethods and q m and accesso g n is ri y u ct an p fa m , manu duct. The co styles, fabrics tstanding pro ver 5,000 points of u o an e te to guaran h tries with o (200 of whic ver 80 coun brand stores present in o o l n o ca m lo 0 h 0 it 3 ip w re than st in partnersh sale and mo re e th d an -owned are company ). rs distributo in 1978, he the company ed d d n u fo o Ross ok chances an When Renzo leader, a company that to ed d n u o rr su be a its field. He wanted it to for itself in e ators who, h v o ic n n in a t u le p eo p d carved o te n al of creative, tale owing typic ll fo d en tr himself with h is cted the slav like him, reje . ry dust the fashion in inative ic and imag am n y d st o openminded create the m he gave his He wanted to e: er h w ission y an lable and their m , m o d ee fr product avai ic endent broad stylist ct for indep fe er p e n design team li el d for te an appar path in life an e u iq n u was to crea n w o by the follow their individuality r ei th ss people who re p akers who ex those style-m ss. way they dre headed esign team, d s l’ se ie D ks , y beginning ed their bac From the ver ector Wilbert Das, turn th s of e Dir er forecaster m su n by Creative co d tastes -dictators an own personal r ei th t on the style le d single, blishment an e world as a th s w ie fashion esta v y reflects hee compan Diesel staff e th d lead them. T an , re dictable, macro-cultu tes an unpre ea cr at border-less th opolitan team company. this: a cosm y within the g er en d an y it dynamic vital s are so ing method rk o w r ei th e been ple’’ and that they hav e, iv ct Diesel ‘’peo u d ro p udied by nal, albeit have been st d an unconventio , ia . ed untless m d universities profiled in co sulting organizations an con international -6-


Renzo Rosso (right) with Lapo Elkann, Fiat marketing manager, at the Renzo launchRosso of the illustration Fiat 500 byby Diesel Jason Pye -7-



Choosing the right frames to suit your face shape

Have you been looking for the pair of sunglasses which will look perfect on you, only to find that none of the pairs which you have tried on seem to work? Well, one of the most important things that you need to know is that it is always necessary to make sure that the sunglasses which you choose are not the same shape as your face. Here, we will take a closer look at what sunglasses are known to look good on certain face shapes, in order to help you determine what sunglasses you may want to consider trying on.

Round Face Shapes With a round face, it is important to add some balance to your face shape. You want to make it look a bit longer than it normally does, if possible. The best way to do this is by wearing sunglasses which are rectangle-shaped. Sunglass frames which are wide or thick are also known to broaden up your strong features a bit, which also makes choosing them a suitable option.

Square Face Shapes If you have a square face, your main goal should be to soften your face up a bit, as your features are all probably strong and

broad. The best way is for you to soften up the appearance of strong curves. Ultimately, the best way to reduce strong curves is by wearing sunglasses which are oval or round in shape. Many people find thinner frames to work the best with a square face shape, although you can try different levels of thickness to see what works the best for you.

Oblong Face Shapes With an oblong face shape, your main goal is to make your face look a bit wider and longer than it normally is. There are several ways to do this, but the best way is to wear round or square shaped sunglasses. You also may want to think about wearing sunglasses with frames that are decorated.

Oval Face Shapes One of the benefits of having an oval face is the fact that you can pull off just about any type of sunglasses, as long as they are not oval in shape. Both square and wraparound sunglasses are known to be a great choice for anyone who has an oval face shape, but you can pretty much experiment with whatever pair of sunglasses you want. You can also try out different levels of thickness. -10-

Heart Face Shapes If your face is heart shaped, your main goal should be to soften up your chin. You can do this by putting emphasis on your eyes. Oval shaped sunglasses, sunglasses whose frames are flat on the top, and multi-colored sunglasses are known to work the best with this face shape.





FIAT 500 BY DIESEL The city run around to be seen in.




Lets have a little look at some styles.




MATIC 8SV TRADITIONAL STRAIGHT Super Slim Fit Extremely Low Waist Ultra Slim Fit Leg


VIKER 8VF TRADITIONAL STRAIGHT Straight Side Straight Leg Medium High Waist


POIAK 8SV ADVANCED MINIMAL CONSTRUCTION Slim Fit Utility Back Patch Pocket 3d With Zipper


LOUVELY 8LK TRADITIONAL BOOTCUT Flare Super Slim Fit Medium High Waist Comfort Leg Bootcut


SAFADO 8TK TRADITIONAL STRAIGHT Slim Straight Leg Traditional Construction


LOWKY 8SS TRADITIONAL STRAIGHT Super Slim Fit Low waist Straight Leg




YBO 8TT TRADITIONAL BOOTCUT Regular Slim Fit Medium Rise Waist 70’s Flare Flattering Belt Construction


SAFADO 8VE TRADITIONAL STRAIGHT Slim Straight Leg Traditional Construction


IRJUN-S 8SX CHINO CONSTRUCTION Carrot Leg Construction Chino Front Pocket Ankle Length Suspenders -16-




WIRKY 63H ADVANCED VISUAL CONSTRUCTION Workwear Front Patch Pockets Regular Fit Medium Waist


VIKER 8SV TRADITIONAL STRAIGHT Straight Side Straight Leg Medium Waist


FLUZI 63P TRADITIONAL BOOTCUT Regular Slim Fit Patch Pocket Bootcut Flare

Basically, whatever style of jeans you like, we have it covered. Why not try a different style to normal or one of our quirky advanced construction pairs?


















Diesel Magazine  

Magazine created to raise the profile of Diesel through a targeted advertising campaign.

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