C o m m e rc e C e n t r e
WHAT'S THE STORY
Presentedby opened its latest store for luxury streetwear and sneakers in Dubai in December 2020 in cooperation with Level Shoes.
Presentedby/Dubai “An Experience Worth Every Visit” Photos: Presentedby
“Our stores allow customers to sense, feel, discover, ponder, enjoy, and share an experience” – Ridwane Ettoubi
He never wanted an online store. This mindset outs owner Ridwane Ettoubi as a true retail enthusiast. All three Presentedby stores in London, Paris, and Dubai celebrate an extreme in-store experience. In Dubai, the most recent store launched in December 2020, this manifests itself as a printed three-dimensional grid featuring interactive projections. The product range consists of exorbitantly expensive design and collector’s items such as the self-lacing Nike Air Mag and strictly limited editions. Ettoubi knows full well that exclusivity is booming. “Our approach is to offer products and experiences that are worth every visit.
All our merchandise is strictly limited and highly exclusive. Our range follows trends and can vary considerably in price. That is what our customers demand. Our task is to curate and present the products as pieces that deserve to be treasured. To this end, we create progressive, fascinating, and experiential stores that blend original and fresh interior design with cutting-edge technologies. We literally elevate products through theatrical and entertainment elements to tell the individual stories of each product line in the most compelling way possible.” Presentedby, Level Shoes, The Dubai Mall, Financial Centre Rd, Dubai/UAE, www.presentedby.com style in progress
187
