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YOUTUBE CHANNEL: @mrlordvideo (48,720 followers) INSTAGRAM: @itswillcarmack (5,726 followers) TWITTER: @itswillcarmack (10.1K followers)

HOW TO BECOME A YOUTUBE CELEBRITY

James Madison student Will Carmack dishes on his path to internet stardom Michelle Criqui, James Madison University

It’s Sunday night, and YouTuber Will Carmack still doesn’t have a video filmed for his regular Monday upload. Instead of spending the weekend studying for an upcoming exam or hanging out with friends, the sophomore Media Arts and Design major is spending his time working on script ideas for his next comedy sketch, to be posted on YouTube for his ever-growing audience of nearly 49,000 subscribers. Carmack, who goes to James Madison University in Harrisonburg, Virginia, got his start on YouTube back in 2010, when his main focus was simply sharing his stop-motion Lego hobby online. After achieving a whopping 30 views on that first gem, Carmack decided to continue posting to his channel as a creative outlet, eventually transitioning his content into what he describes as “cinematic sketches,” allowing his comedic side to shine through. Since 2010, Carmack has worked hard to grow his online fan base, gaining thousands of followers on Instagram and

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// NOVEMBER 2016

FACT FILE Name: Will Carmack School: James Madison Universit y Major: Media Ar ts and Design Year: Sophomore Age: 19 Hometown: Forest, Virginia

Twitter, traveling on a 2014 meet-and-greet tour with entertainment company Press Play, collaborating on the popular channel ThatYTLife, amassing almost three million total channel views and perhaps most crazy of all: Starting college in 2015. “I think the hardest thing about being in college [and a YouTuber] is finding time to make something I’m proud of,” Carmack said over the phone. “Because even during the weekend, I don’t have all of that time just to film — I also have to study and do homework at some point.” While it can be tough to balance his online persona with his social and academic life at JMU, Carmack has stayed true to his YouTube slogan: “Where there’s a Will, there’s a way.” “There’s never going to be a time in my life where I’m around this many people my age,” he says. “So the good thing about [being a college YouTuber] is that there’s a lot of people to film with. I’m friends with a lot of the theatre people, so they always want to be in my videos.” Carmack credits his experience on YouTube to sparking his interest in filmmaking, changing his life and causing him to declare a concentration in film at JMU. His future goals now include founding a production company that would work on producing high-quality content for his channel, as well as short films such as wedding videos and commercials for small businesses. For now, Carmack is happy making his own style of fun and quirky sketches, vlogs and Q & A videos every week, simply because he loves doing it. “I think it’s going to be one of those things, where regardless if I make [YouTube] a career or job, I’m still going to do it just because it’s fun,” Carmack said. “It’s something where I can be my own boss — I get to decide what I post. And I like having this little audience that comes to my videos because Will Carmack made them. That means a lot to me.”


Study Breaks Magazine November Austin