When you first got Snapchat, it was just a fun way to send your friends ugly selfies. Now, in college, you treat it like a techy loophole that allows to you send any thing you want because, hey, it disappears right? Unfor tunately, wrong. In reality, sending a text is ac tually more secure than a snap. Why? The FCC guarantees that message exchange is safe-guarded by freedom of speech regulations and privacy protec tions, neither of which apply to snaps. Snapchat is a private company, unregulated by government mandate. Consider, then, the irony: The one platform that you use to send incriminating messages is the one platform that can legally track, catalogue and analyze your messages. Unconvinced? Head to the Snapchat Privacy page and read up on their “Information We Get When You Use Our Ser vice” sec tion. In the app’s defense, they are upfront about the misconception that your personal content is unmonitored. Nudes, drug deals, criminal ac tivity—Snapchat sees it all. The real problem, though, lies not with Snapchat having your data, but with hackers having it.
IN TEXAS, A&M LEADS WITH
Mallory Arnold, Ohio University
Two years ago the app was hacked, and 4.6 million accounts were jeopardized. The company has since bulked up its securit y, but as a slew of recent hacks has proved, no one, not even high-profile companies or state governments, is imper vious to online at tack. And while money can be returned and phone numbers can be changed, if the information you deemed too sensitive to tex t is released to the public, imagine the repercussions. Maybe nex t time you’ll think t wice before you send that snap.
99K INSTAGRAM FOLLOWERS // 5: THE NUMBER OF COLLEGES THAT HAVE BANNED YIK YAK
For college students now looking to flee Facebook, it might just be that LinkedIn is its better-looking sibling. Disclaimer: The site is definitely swarming with adults and parents, but they’re not looking to embarrass you with a #tbt— they’re looking to hire you. Nearly three million companies are represented on LinkedIn, including every Fortune 500. But despite desperately seeking employment, a 2013 survey found that only 46 percent of millennials know LinkedIn exists. Though the website reports that 30 million students and recent grads use their services, that’s a fraction of the 400 million users they host. Yet, as one of the three leading public social networking sites, the networking domain holds it own against fan favorites Facebook and Twitter. And while Facebook pulls ahead in market capitalization, LinkedIn offers something Mark Zuckerberg’s brainchild cannot: a clean slate. Every middle school status and awkward stage photo—
SNAPCHAT IS FULL OF SECRETS
they’re all immortalized on Facebook. The videos friends post on your wall and the pictures you are tagged in identify you more than anything you post. A LinkedIn profile consists of only user-produced content; components such as job experience and causes you’re passionate about comprise your identity, allowing you to paint yourself as a “professional” even if you were pantsless in your headshot. Another strength of LinkedIn is the usefulness of the connections. While there is debate over the number of close relationships the human brain can handle, most scientists agree that it is much lower than many millennials’ 500+ Facebook “friends.” Facebook hit puberty first, but it peaked in high school. LinkedIn is the late bloomer who drives up to the five-year reunion in a Ferrari with perfectly coiffed hair, while Facebook is still long boarding through the hallways.
NOVEMBER 2016 //