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Issue #1 |

July 1st 2017


First published in Nelson, New Zealand by: Studio S 027 974 3879

Layout and Production: Studio S Publishing and Design: Studio S Issue #1 Published July 1st 2017 (Digital & 4 x Limited Edition in Print by Speedy Print) All rights reserved. No part of this publication may be reproduced in any form without written permission of the copyright owner. No responsibility is accepted by producer, publisher or printer for any infringement of copyright or otherwise, arising from the contents of this publication. Every effort has been made to ensure that credits accurately apply with information supplied. Š 2017 by Studio S and Amanda Sears

Thank you for supporting this exciting venture! Putting this magazine together has been an exciting, often tiring, yet eye-opening experience and I have loved every minute! Over the last few months I have interviewed 19 Nelson/Tasman Creatives and connected with many more through the digital world. When I interviewed these amazing people, it often felt eerily like they were sharing their wisdom with me personally and it made me think back to my upbringing and how I got to be where I am today and the creative journey I seem to have always been on... One of the key points I took away from the interviews is that the people who are doing what they love and are successful/happy are the ones doing what they loved to do as a child... What did you love to do? It’s easy to lose site of what we love and what makes us truly happy when the busy-ness of the world takes over and we just try to survive and keep a roof over our heads and take care of our families. Through all of this, it is important to remember to take a step back, breathe and look at what you have achieved and keep pursuing those little things that make you happy. It might be time to pick up that paint brush again, get out your jewellery making set or think back to what it is that gave you joy all those years ago in childhood. I hope you enjoy Issue #1 and come away with new found appreciation for the Creatives among us. Amanda Sears

Amber Watts Graphic Designer

Elaine Ang Student Artist


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Tim Hunt Digital Illustrator & Storyboarder

Craig Potton Photographer & Conservationist


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Tony Downing Downing Creative

Dave MacManus The Copy Press

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Louise Douglas Jewellery Designer & Sculptor

Lisa & Annabelle Paperminx Collective

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Rosie Seek Florist

Faye Wulff Community Art Works

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Roz Speirs Glass Artist

Scott & Dani Speedy Print

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Felicity Yates Balloon Artist & Entertainer

Marley Mcleay Digital Illustrator

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Bryce Wastney Musician, Graphic Designer & Author

Article Text, Paper, Pixels & the Brain


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Barry Driver Painter

Article It’s So Important to Get it Right


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Fleur Woods Mixed Media Textiles

Article Arty Nelson?


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Ruby Law Youth Artist

Article Creative New Zealand


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Nic Foster Art Expo Nelson

Article Marketing Your Creativity Successfully

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Name: Amber Watts Creative: Graphic Design Website: Amber Watts is a talented freelance designer based in Nelson with a natural eye for colour palettes and a modern, minimalist approach to design. As a child she always enjoyed solving puzzles, which has set her up to be a great designer, as solving problems for clients is a major part of the job. With an interest in science and art, she did chemistry and physics at high school and painting on the side. After high school she was unsure of the direction to take, whether to go into science or art, but after finding out about NMIT’s ‘half a degree for free’ promotion, she chose to be financially responsible, save some money and study a Bachelor in Arts and Media there, putting her potential chemistry career to the side. At this stage she hadn’t done any graphic design at all and was mainly interested in painting. She found she really loved graphic design and found she had a real knack for it and liked the ease of it. She liked that you can change the composition of an image, the colours just slightly and everything is all editable “you aren’t committed to a choice as soon as you’ve done it”. Her process generally involves some research, quick concept sketches on paper then more detailed sketches directly into the computer. For her design work she uses the Adobe suite: Photoshop for image manipulation, InDesign for layout and print design and Illustrator for vector graphics, but they all go hand in hand.

While she was still at NMIT, her brother started a new jewellery business and called on Amber to do product photography and help out with some design aspects. Amber taught herself how to do product photography and clear-cutting(cutting out the background of an image) with online tutorials and picked up some skills at NMIT, although it wasn’t her main focus. She stayed on with her brother’s business for a year after finishing at NMIT, doing the advertising, design and basic admin, while developing her skills in a real world environment. At the beginning of 2016 she decided to step out on her own and start her own design business called Vobo Design. Her brother stayed on as a client and he and his wife sent new clients her way to create logos, do product photography and graphic design, which helped her new business gain traction and recognition locally. Amber really loves logo design and being able to connect with her clients. Seeing their vision come to light and encompassing their business and everything that they are wanting to show in her designs. She also really likes the compositional aspects and clean layout design in eBooks and advertisements. She keeps inspired by following posts on Instagram and Pinterest, and her eyes light up when she flicks through a packaging design book that inspires her too. She also finds inspiration in animated movies and enjoys their colour and composition, such as in The Jungle Book. This year she has tasked herself with 100 Logo Designs in 1 Year to push herself to explore new ideas and build up a repertoire. She is still feeling out what plans she has for the future, but with so much promise already apparent, her ideas of traveling and working with clients from all over the world is definitely achievable. 7


Name: Tim Hunt Creative: Digital Illustrator & Storyboarder Website: Tim Hunt moved to Nelson from Auckland with his family 3 years ago and is a freelance storyboard artist and illustrator for advertising agencies. Drawing has been a huge aspect in his life and whilst he studied art at school he wasn’t sure what to do with himself once he left. A chance encounter with another artist however inspired Tim to teach himself 2d animation, and work for a studio producing children’s TV shows for major American producers- something he did for 9 years. This was back in the day when TV animation was hand drawn. To give you an idea: traditional animation (where you flip the pages) was filmed at 24 frames per second with one drawing every 2 frames, so 12 drawings per second. For a half hour show it would take a studio of 50 people around 3 months to complete. Animators would draw the line art for the show’s characters, then it would move through the other creative departments, get photocopied onto acetate, the colour would be painted on the reverse, and so on. The process became much quicker when digital options arose and the initial drawings would get coloured by digital artists instead. Unfortunately animation is a labour of love, and so after 9 years Tim decided to take a more mature and responsible direction in his life. He had a friend who had just landed a job in an advertising agency and introduced him to the world of freelance storyboarding. By producing consistently good work at a good rate and being

able to keep on top of very tight deadlines, his workload got busier and busier. Ad agencies use creative teams that come up with the advertising concepts, and Tim produces storyboards and concept drawings which they then present to the client. These ideas range from pretty outrageous to rather conservative, which sees Tim drawing some pretty weird and wonderful things sometimes. With refined skills in animation, illustration, storyboarding, digital design and drawing, he has also recently got back into painting, which he hasn’t done since he was 25- and shows immense skill in all of these professions. Over his career he has worked on some interesting and exciting jobs for companies all over the world and in NZ, including the Goodnight Kiwi Christmas Special for TVNZ and various campaigns for the major agencies such as Saatchi & Saatchi, DDB, Colenso, Y&R, etc. He showed me a digitally rendered apple he had illustrated for a produce company that looked real, and explained that it was often easier for him to digitally create products as they were easier to manipulate than photographic product images (which blew my mind!). To do what he does, you have to be able to draw and understand the basics of art. He recommends studying traditional methods to understand how things are placed in space and to be able to reproduce it in a realistic way. And with illustration, don’t limit yourself to one style. Tim enjoys being able to freelance from a home studioin fact some of his long standing clients he’s never even met in person. He is a behind the scenes person, but his work reaches hundreds of thousands. 9


Name: Tony Downing Creative: Downing Creative Marketing Website: Tony Downing has always been surrounded with art, as a ‘closet painter’ he knows what it’s like to pursue a creative career and succeed, with Downing Creative Marketing having completed over 20,000 design jobs! His earliest memory of art impacting his life is of his Great Aunty in the Todd Valley who would paint her interior walls of her home with her artwork - and this set the idea in motion of working in a creative field. After leaving home and moving to Wellington at 18, he became a Christian, which dramatically changed his perspective of the world and made him think more about his place in it. He subsequently declined a position studying art at Wellington Polytechnic to find himself and for the next 2 years he did that while working as a clerk in the justice department; figuring out who he was and what he should be doing with his life. The turning point came when he bumped into a drunk ex-airforce guy who basically told him to ‘get his act together, make a decision and get on with it’, so he re-applied to Wellington Polytechnic, got accepted again and finally began pursuing a creative career. Wellington Polytechnic selectively picked its students, only taking on 30 per year. It was hard work, but well worth it because by the end of his 3rd year he was already working with large national companies. Straight out of Polytechnic in his early 20s Tony worked as an inhouse designer at an insurance company for

6 months, then he was offered work in a big multi national advertising agency where he had an amazing time and gained a lot of experience. He worked with a creative team to develop tv ads, promotional graphic design and lots of commercial print work - there was no digital back then. Tony’s career took a slightly different route when he left the agency to help out an inner city church and did youth work for 3 years in Wellington City. He learnt excellent people skills but got extremely burnt out and returned back to Nelson with his wife and 2 children to recover, which took 6 months and was a tough process. In 1994 he started Downing Design, working from home at a desk beside his bed. Slowly he started taking on local design work for various clients and the work load just grew from there. Eventually he bought a computer and taught himself to use it, along with some design programs, he hired staff and moved into an office in Richmond, then into their current place upstairs in Morrison Square and changed the name to Downing Creative Marketing to better reflect the broad range of services they now offer, which had gone beyond just graphic design to a full communication based business incorporating marketing too.

“Try to push yourself into different spaces to get different creative outcomes” Tony’s advice: • Always learn, always grow • Be open to trying new things • Try different approaches in your design (don’t just jump on the computer) 11


Name: Louise Douglas Creative: Jewellery Designer & Sculptor Website: Louise Douglas is a local Jewellery Designer and Sculptor. Born in the Wairarapa, who has always been crafty from a young age. With the encouragement of her creative parents she was always making stuff, fossicking for things, solving problems and looking at the world. Her jewellery making career started while in a shop called Unity on Cuba Street in Wellington When she was wearing a necklace that she had made with Fimo (art clay you shape and bake in the oven) and the shop owner asked about it and she said she had made it, and that was how it all began. She started making jewellery to sell in Unity and another Wellington shop called Vault. At around age 20, Louise quit teachers college and started working part-time and teaching art while continuing to make jewellery in her flat to sell. Not long after that she moved to New York with her now husband and started working in a factory in the fashion jewellery industry. She progressed quickly to assistant to the top designer and learned a lot there before moving onto other private label companies, where she designed jewellery collections for major American apparel brands. As part of her job she got to travel to Paris and London to ‘trend hunt’ and see what was happening in the fashion scene. This was before smartphones so she would take notes and often buy one item that would influence an entire collection. While all of this was happening, she was designing and launching her own collections too.

Through trial and error she persevered through failed jewellery collections until she started a collection with a friend in New York and sold it in Japan. The first order was around $40,000, which was great, but they had to make everything themselves by hand! She later moved to Boston, sold the business to her friend and started Louise Douglas Jewellery and worked out of a studio in an old piano factory. Her and her husband then moved to Nelson when their son was 3 to settle down and raise him in a good environment and be near family. Louise worked out of a cold garage for a few years then into a retail space on Snows Hill then took up the perfect opportunity to be in the cute cottage she is now. Louise finds inspiration through many avenues, such as: Research, sketching, found objects, fossicking, looking online and through scientific books. Then she will carve from soft and hard wax, using a Foredom drill, files, razor blades, cutters, burner and sometimes even old dental tools. The production process is from handmade beginnings, right through to hand crafted finishing. Louise says she was inspired by “a group of US contemporary jewellers that all had the influence of nature and were all master carvers”. Aspiring jewellery maker tips: • Research and learn • Be prepared to make mistakes • Always edit for quality and continuity • Tell a story in your work so it has a flow • Create style thats your own • Develop yourself as a designer • Do classes and courses 13


Name: Rosie Seek Creative: Florist Website: Rosie Seek is a bubbly, energetic and thoughtful florist with a passion for flowers and people. Born and raised in the UK she remembers as a little girl, her mum used to have tiny crystal decanters that sat on the mantel in their home that she would fill with daisies she picked in the garden. Moving to Christchurch at the age of 9, she always loved art and design but getting to the end of high school she had no idea what to do. She had thoughts of University to study art, but went to an open day and they made art sound so boring she was really disheartened. But this didn’t stop her and she went onto trying lots of hands on short courses until she went on a floristry one with a bunch of elderly ladies and loved it, signing up to do the full floristry course. Floristry became a major part of her life after that. Working at a flower farm in Christchurch, learning horticulture, picking, spraying, digging, seasons, grading and more. Whilst it was hard physical work, it set her up with knowledgeable foundations in going forwards in the floristry industry. She then moved into a florist job in Christchurch for a few years before moving to Nelson in 2012. She worked in a florist shop part time and after that, even worked at Expressions before purchasing it in 2013. There are many things to love about the floristry business, but Rosie says she “loves colour and being

around amazing vibrancy all day”. She also loves “getting to meet and interact with a really eclectic range of people from all walks of life.” On an average work day, Rosie starts with a coffee and heads into work to open around 7:30am, commenting that “it smells delicious”, she then sets up, feeds and waters the plants, blows up balloons and makes up flower orders saying “Its like being a party hostess, but with nature” If she had to pick a favourite flower it would be the water lily because it closes at night when she leaves and then opens up in the morning when she comes back in each day. Making work even more enjoyable, she gets to spend every day with her best friend Taco, a 7 year old with a hipster beard who sleeps in a basket under the counter. There are specific skills required to be a florist: • Attention to detail • An eye for colour • A flare for design (Composition, colour, structure and texture) • People skills (which are very important)

“Floristry is emotive, people come in and buy flowers for something, for someone, you need to be able to talk to people and recognize their needs” Advice for budding florists: floristry is a lot of hard work and its a dirty job because you are dealing with organic matter, and while it is fun and exciting, you need to be prepared to still work hard.

(Taco is her dog) 15


Name: Roz Speirs Creative: Glass Artist Website: Roz Speirs is a creative glass artist now based in Nelson, although she was born and brought up in Scotland where, as a child, she really enjoyed painting and art but didn’t take it as a serious subject in school. At university she studied Communication and Marketing, but still found time to take various art courses and workshops. Her first job was at Carlsberg Tetley Brewery with their marketing team. Working with lots of different creative elements such as advertising, product development and packaging design, all before the digital era utilizing traditional creative methods. She then moved onto Kraft Foods, working in product development for chocolate and cheese. It was great fun but didn’t leave much time for traveling, so she took the plunge, left her job and toured the world for a year. The question then arose of, what was she going to do when she got home? Proactive about her career, willing to try new things and inspired by her collection of handmade paper from Indonesia, she decided to teach herself paper making - making her own equipment - and eventually built up a business manufacturing kits for paper, paper/silk and felt making. She attended local Craft and Trade Fairs to sell the products and sold the business prior to moving to New Zealand.. She fell in love with Nelson and its hanging baskets, boutique shops and close proximity to the sea and the mountains. She settled in quickly and soon met her husband to be!

Roz’s first job in Nelson was selling advertising for local radio. Although she didn’t really enjoy the selling side, she did enjoy the social aspect and meeting people. This was followed by more sales at a local design agency, which was great fun and involved more creativity. Utilizing her extensive knowledge in marketing and sales she found her dream job at a large local winery and stayed there for 5 years, helping them develop their marketing strategy, manage events and sponsorship and setting up the cellar door, all of which she loved. Eventually Roz felt it was time to move away from the fast-paced marketing world and get back to her creative side. Spurred on by a garage cupboard full of all kinds of art and craft materials she had from the UK, she was looking for something that went beyond drawing and painting, “Something that was actually an expression of (her) as opposed to a reflection of what (she) was capturing”. After looking at various art forms,and trying lots of different creative outlets, she finally found that working with glass gave her that ‘Wow, I can do this’ feeling, so she bought a 2nd hand kiln and began the journey of learning and trialling what could be achieved with glass as a medium. Everything she does is noted in her many journals and her first firing in that kiln was October 2014. Roz encourages anyone starting out to learn and find their way in any medium, to be willing to let go and try anything and everything, just to see what happens.

“Be kind to yourself, be willing to take risks.” Play and ask ‘what happens if’ and remember: “the expert in anything was once a beginner!” 17


Name: Elaine Ang Creative: Student Artist Website: Elaine Ang is a promising 19 year old Creative Industries student currently in her 2nd year of a 3 year Bachelor of Arts and Media degree at NMIT. She uses digital design and photography to create album art, logos and other interesting designs. She remembers growing up in Nelson with lots of colouring books and making crafts. She had a computer but no design programs, so Microsoft Paint was it for any digital work. She always picked art subjects through high school but didn’t really know what direction she wanted to take in her creative career so NMIT was a great platform to start with. Her first year studying she says “it was nice to have the option of experimenting with painting and drawing and then moving into digital work.” As prior to NMIT she had only briefly tried digital design at high school while learning about t-shirt printing. She did enjoy painting, and while it was nice, it wasn’t really what she wanted to do. She prefers things that are more immediate and offer fast results, which is why she likes to do digital. Another great aspect of student life is the collaborative and supportive environment it offers, as well as being surrounded by other creatives and the shared knowledge and opportunity to work together to produce better results. She loves being able to go to NMIT every day and work with others, bounce ideas

off each other and absorb the creative energy there. As a social person, Elaine likes to work around and with other people and often sets up her laptop at the public library or Bridge Street Collective where she can enjoy the social interaction of a workspace, rather than being a solitary freelancer. She is inspired by daily life, scenes down the street, traveling, nice colour harmonies and through online platforms such as social media and Pinterest. Her photography style is mainly portrait work but she is already working commercially on product photography and album art while studying, and finds word of mouth the best way to find paid work currently. One of her recent successes was for the Nelson City Council’s Nelson Nature campaign for ‘Only Rain Down the Drain’. An animation about reducing pollutants that currently enter our waterways, to remind people not to put paint, dirty water or any other pollutant down stormwater drains. Upon reflection on whether studying was a good option, she says that if she didn’t study, she wouldn’t be growing as fast and might be “stuck in her own bubble,” and that learning about other things like art history make her think more about her work. For other young designers she recalls that even though when she first started digital design and went straight onto the computer, that she actually found it easier to sketch out ideas first because you aren’t limited by what shapes your computer can make - then to go digital after that. 19


Name: Craig Potton Creative: Photographer & Conservationist Website: Growing up in Nelson, Craig Potton loved surfing and mountaineering which lead him to photography, to capture the excitement and joy he found in nature. His Dad was a “real techno-freak and loved everything new” and bought Craig his first camera around 10 years old. On his first film are images of caged animals in a zoo, which influenced in a sense, everything he has done in the rest of his life. He says “We abuse nature, put beautiful big animals in a concrete cage with bars, we don’t understand nature...all my life I’ve tried to prevent that”. It’s this passion for nature that drives him to traverse mountains, native bush and even Antarctica. After reading Ghandi at 16, he immediately converted to vegetarianism which strengthened his desire to “find out how we relate to nature and how we should relate to nature and, how we relate to ourselves and how we should relate to ourselves.” Around age 17 he became acutely aware of the importance in conservation and started to find out more of what was going on in the world and while studying at University he joined in longstanding campaigns to save our precious native forests and wildlife. He speaks passionately about the importance of conservation to him, and that it is “fundamental to (his) way of thinking, seeing and being,” that “photography was (his) way of showing others in New Zealand the beautiful forests that were going to be destroyed.” In an effort to better understand humankind he studied

Eastern Philosophy and English Literature, “I was interested in the way we treated nature and the way we treat each other”. He got into book publishing as a way to make money and because he didn’t like how other publishers cropped his photographs and the incorrect colours they were printed in. He started by writing books about the national parks and their history and supplementing the text with his photographs. This grew into speaking appearances and succeeded as a way to make a living while still pursuing his passion in photography and conservation. At age 17 he even took the opportunity to berate Prime Minister Muldoon about conservation for an hour! After years using film, he had to teach himself how to use a digital camera, which he resisted until they no longer produced his film about 3 years ago and he had to adapt. Craig describes his Nikon 800E as “a very fine digital camera”, and the irony is that he thinks he now has the digital camera looking like film!

“It has a lot to do with how passionate you are, how good your work is and how you communicate it to others.” Craig’s tips for photographers: • Work on subjects you are passionate about • Criticise it against people that are better than you • Study the great master photographers of the world (what are they doing and their composition)

“I get up in the morning and I hear the birds and I love it, I love life” His advice for life: Live in the now. 21


Name: Dave MacManus Creative: The Copy Press Website: Dave and his wife Philippa have owned The Copy Press for 14 years and have grown it from a small copy shop in Stoke to a boutique publishing business in Annesbrook. Prior to purchasing The Copy Press from the original owners (who had it since 1993) Dave never had experience in owning a business or even in the print industry, but he loved art and his wife had a passion for literature, so they took on the challenge and haven’t looked back. Dave learned everything from scratch, taught by the previous owner and from the staff . Although they were new at this, they had the valuable opportunity of looking at things with fresh eyes. They had no perceptions of how things should be, they just knew what to do to make things better. At the original small shop in Stoke, they eventually had to expand into the shop next door after purchasing new machinery. They learned how to do things better, linked in with editors and set up an online book store. Learning the whole publishing and selling scenario, which Dave says “is a complicated beast”. In recent years they moved to a new purpose built facility in Annesbrook. With climate controlled rooms that hold the temperature and monitor the moisture levels to keep the paper stock stable. Here they can be more efficient, dispatch print runs easier and the staff enjoy the modern facilities to work in.

As a boutique publishing business they can have a more personal relationship with their customers who often do small print runs and are self-published. Dave and his team support all of their clients in producing the best quality books that they can and see them through various aspects of the process from editing to finishing and promotion. There are also 3 book reps who present the published books throughout New Zealand bookstores and an online shop where you can purchase from their range. From humble beginnings Dave and Phillipa can now proudly say that they work with clients all over New Zealand and even some internationally and have published over 1000 different book titles with a book binder that has bound almost a 1/4 of a million books in the last 5 years. They are constantly learning, growing and improving. The Copy Press consists of a design and editing team onsite, freelancers offsite, print and finishing specialists and a copy centre. They produce consistently professional quality work and offer the option of small print runs with marketing to the right markets (although they still encourage authors to market their own books as much as possible). “You never know what’s coming through the door and who’s coming and the genre they are bringing.” Dave has always had a passion for people keeping their history going and loves the creativity that people are bringing into the new picture books. He recalls some stunning nature books and interesting social history ones, including releasing one this year that took the client 5 years to finalise and complete. 23


Name: Lisa & Annabelle Creative: Paperminx Collective Website: Annabelle studied a Bachelor of Visual Communication Design at Massey University graduating with First Class Honours in 2010. Then moved to Nelson soon after that. She has always been creative and did art and photography in high school, along with art based subjects like classics and history. She recalls cutting out shapes from coloured paper to make pictures of flowers “because (her) inner perfectionist didn’t like the inconsistencies of coloured pencil”. Looking for creative jobs in Nelson she approached Wild Tomato magazine and started an internship there which eventually lead to employment, which is where she met Lisa, when she came on board as the senior designer and art director and together they rebranded the magazine. Annabelle wanted to do more creative projects and Lisa had the knowledge and experience to do more, and with a proven work relationship they went out together and launched Paperminx Collective in 2015. Lisa grew up in her father’s bookshops in Wellington and always loved books, so it was natural for her to get into book design and typography. She remembers writing books for children about flying horses while she was a child herself and spending hours in her room drawing, painting and writing. What she loves about children’s books is that you “bring the writing, creativity, ideas, concepts and messages all together in the one product”. She studied the same Visual Communication course at Wellington Polytechnic that Annabelle did, although a fair few years earlier. After finishing design school she

started a studio in Wellington with 2 other designers then later moved to London, where she landed a job in a design agency working on Apple Macs. Trained in traditional typesetting, she didn’t have much experience with computers. On returning to Wellington, she worked for 4 years, largely on book design on a SE30 Mac with a tiny, pixelated black and white screen as big as her hand, designing 300 page books. Things were very different then and while she doesn’t lament those days she thinks it gave her a very different approach to design compared to people coming out of design school now. “Drawings on paper bags is the foundation of design, not what program you use.” They never started a design without drawing first and Lisa feels that these days there is a “huge gap in the creative process, skipping stages that are essential to get the most creativity and freedom of thought”. After Wellington Lisa moved to Barcelona for 10 years working on high end international ad campaigns, then to Picton before returning back to Nelson. Lisa also does illustration, comics and cartoons and likes bringing humour and quirkiness back into illustration. Lisa’s advice: Read books, talk, travel and step away from the screen. Do something thats not design, for fun, and look at different cultures and how they communicate.

“The computer is not the design tool, your brain is” - Lisa Annabelle’s advice: Make sure you reserve time for your own creative projects because when you give so much away creatively in your work life, you feel too drained to do it for yourself, when it is so important to.



Name: Faye Wulff Creative: Community Art Works Website: Facebook Page Link

all ages, all abilities, cross over disabilities to mental health. Everybody comes here, everybody sits down together - even some tourists have come in and volunteered their time.

Faye is the manager of local creative space Community Art Works, a place where people of mixed abilities can socialise and create in a supprotive environment. For over 17 years it has been changing lives in Nelson and continues to do so due to the hard work, patience and perseverance of Faye , her supporters and funding.

She says “for the guys that come on community service, sometimes its the first time they had to sit down with someone who is different”, which helps them understand that they have a lot going for them and to appreciate their mobility and the life they have. It’s a way of moving people on and letting them know that they can accomplish something, make an effort and take part in something in a safe and accepting environment.

Faye says “when you look at community art, it is probably the first art we did. We sat down together and made a mark in a communal way.” Over the years Faye has seen many changes in community art. She says that “the 80s and 90s were really good for community art development, but as the governments changed, so did their focus”. Faye is herself very creative, especially in the textiles field. In 2000 she finished a diploma in art and was looking for something creative to do with it but was also caring for a family member at the time. She found work at The Artery on New St, which is no longer there, but in Faye’s opinion “was the best community art place we ever had in Nelson and we accomplished a lot there”. Finding that people lack understanding for what art can do for people, she says “art is not a fluffy thing, it’s something that has a beginning, an end and a process in between, and that process is where you learn an awful lot of skills, it’s not just about art, but the art helps”. Community Art Works not only offers creative opportunities for people with mixed abilities but also in getting justice system people back into society. They support

Often the students have spent their whole lives in an institution, like one student who was institutionalised since they were 2 just because they were deaf. This used to be normal because there just wasn’t the support for parents to take care of family members in that situation. Faye has heard more sad stories than she needs to hear over the years ,but this has given her great appreciation for people and that the place needs to keep going because of the value it adds to people’s lives. “You know that you’ve given somebody a reason to get up in the morning and go somewhere and do something and interact with a whole lot of people and It makes their day better and keeps their health better.” At Community Art Works the students make amazingly wonderful and creative things using skills like painting, paper mache and drawing and also make masks for the masked parade, as well as learning circus skills and poi from Faye’s son Carl, who also works there. The only rule at Community Art Works is “Behave, or go away”. 27


Name: Dani & Scott Montauban Creative: Speedy Print Website:

after school. He left school at 15 and volunteered at Speedy Print on and off until Paul told him to just sign in and that’s when he started working there properly full time. Now 22, he really has worked his way right up from the bottom, to the top.

Speedy Print is a popular commercial print centre in the heart of Nelson, specialising in all kinds of digital print options from small print runs, up to 10,000 units. Owned by Dani and Scott Montauban since 2013.

Little did Scott know that Paul had been training him up all along in the hopes that he would take over the business and give him and Jenny a much needed break.

Speedy Print, originally called Speed Print was started in the 70’s and little is known about the original owners. Scott’s parents Paul and Jenny purchased Speedy Print in 1993. It used to be in a much smaller building with only 2 staff and functioned very differently from how it does now and did mainly typing and photocopy jobs. In 1995 they moved to where they are now. As the business grew Paul and Jenny sold their house and put the money into renovating and expanding into the other half of the building. Dani and Scott met, got married, bought a house, had a baby, and bought Speedy Print from Scott’s parents all within a couple of years. Life has been super busy for them, but really fun; although they weren’t planning on doing everything all in one go, it just happened and they have been loving it. Dani came into the business with no prior design and print knowledge, but at age 24 she had always been around technology and learnt some Adobe CC as part of her art class at school. She does admin, team management and customer service and can say that she “now knows A LOT more about it”.

Scott specialises in the machinery and what works and what doesn’t at Speedy Print. They were the first local company to put in a Xerox 1000 digital press, which they now have 2 of and he was the first designated print operator. There was no training or courses for digital print, it is all on the job learning and even with the new machinery, the manuals weren’t always that good so he basically had to figure everything out on his own. The digital press changed the way people printed and sped things up dramatically. Scott and Dani have been making sure everything works the best it can and as efficiently and up to date as possible including investing in a large flat bed printer and starting a purpose built design firm on-site. They work with the public a lot and have provided some tips and advice for getting the best result for your work. Tips when sending in print jobs: • Send files in as PDF • Be aware of the margins and safe zones • Think about the finished product • They are available to help if needed

Scott has been a part of Speedy Print right from when he was a child, having to hang out there before and 29


Name: Felicity Yates Creative: Balloon Artist & Entertainer Website: When you meet Felicity (or Flossie the Balloon Lady or Ms Fizzberry) her bubbly energy is immediately apparent, but she says when compared to her balloon friends, she is just a “shrinking wallflower”. Born and raised in Nelson, she had a love of animals and won awards in horse riding. She had thought about a creative career, but although she did art at school, she wasn’t the best at it. Felicity worked in offices and for an accountant before leaving to have her first child. She had thought of becoming a vet at one stage but due to a lack of interest in physics, she studied vet nursing instead and did that while her kids were at school. About 20 years ago, when her son was 10, she was looking for something to challenge him and give him something to do. She discovered and found a balloon twisting book, perfectly suited for him because he was good with his hands, and as it turns out he had a natural knack for it and on his first day made a relatively complicated bicycle. Felicity did it with him, but he was definitely better at it than her, at that stage. They did balloon twisting at school fairs for about 3-4 years, but the pressure other parents put on her young son was too much, and he decided to give it up. But in balloon twisting Felicity had found something that gave her great joy and she realised with practice, it was something she could get better and better at and in researching balloon artistry, she found there was a big wide world of it.

Her love of animals had transformed from real animals to balloon animals! Over the last 5 years big life events made her re-evaluate everything and she started rediscovering who she was and what she was about. In a way, balloon art kept her going through this tough time because she kept getting bookings and felt she was making a difference in a small way, creating fun and enjoyment for people. Highlights for her balloon art career have been the conventions she goes to and the people she gets to meet, having built strong friendships within the industry and gained a great support network. She also went to OzJam and won the Australasia Speed Competition for Balloon Dogs, making 14 in 5 minutes! In 2010 she won a Grabaseat competition to create a balloon pirate ship for their Queenstown Winter Festival Birdman entry. She not only creates quirky and fun balloon animals, things and people, but also BIG balloon creations, such as: balloon arches and columns called deco twisting. Recently she has started magic shows after being inspired by a Wellington magician called Zappo and is already a big hit with these. She is also involved with local theatre companies and does face painting too! Felicity loves the happiness she creates with her ‘little masterpieces’ and “although it doesn’t last that long, it is loved in the time it is here”. Her tips for balloon artists: • Get a mix of good quality balloons • Watch tutorials • Get a quality pump and:

“See if you can persevere when they keep popping or if it destroys you” 31


Name: Bryce Wastney Creative: Musician (+ Designer & Author) Website: Bryce Wastney is a multi-talented musician, designer and author, born and bred in Nelson. From a wayward youth, escaping school to go windsurfing, to a successful ambassador for World Vision, Bryce has had an interesting journey to where he is now. In fact he says laughing, that the first part of his life was a “comedy of errors that wasn’t funny”.

schooling to warrant the scholarship. But through determination and persuasion he convinced them he was good enough to be there and stayed on for the next few years, graduating with a double degree in Education and Visual Arts and Design. While at university he rediscovered his love of music and with his dedication, practice and focus, he began learning how to sing and play the guitar, and began writing his own songs. He built up his confidence through busking in Sydney in the weekends and recalls thinking he ‘could see a real journey happening with this’, (and what a journey it was!).

At age 5 Bryce started playing classical piano, and with weekly practices he was close to doing his grade 7 Classical Piano at age 13. After passing, he gave it up and forgot about music, pursuing his youthful dreams of becoming a professional windsurfer.

Moving to South Auckland to teach, and playing at open mic nights in Auckland City, someone heard him perform and called him up to play on a 30 million dollar cruise ship over the Summer. He was a bit nervous because he only had 10 songs, but did it anyway and loved it.

Around age 17, eager to leave school, an opportunity arose for an apprenticeship with a local boat building business that offered him a way of working with his hands and keeping out of trouble. He remembers always building stuff, even having a workbench set up in his childhood bedroom at one stage.

After moving around NZ for a bit, he found himself in Melbourne, hitting rock bottom after a particularly tough night and looking for a better way to live, he stumbled across 2 kids from World Vision online that changed the direction of his life forever.

As his health deteriorated from the toxins, doctors told him ‘he had to give up his job, otherwise he wouldn’t make 30’, due to his system being full of heavy metals. So he moved on from there and over time his health improved and he was ready for a whole new life in teaching. He won a scholarship to a University just north of Sydney and packed his bags to take his whole life over there.

Bryce ended up meeting the CEO of World Vision and they found something in his music that worked for their cause. They flew him to Indonesia to meet his sponsored kids, which was a massive cultural experience for him. After that he went on tour for World Vision around Australia then moved back to Nelson and toured New Zealand raising money and awareness as an ambassador for World Vision, using his music to help the children out of poverty and improve their lives.

Upon arrival he was told that the course would no longer be going and he didn’t actually have enough

There are definitely more big things on the horizon... 33


Name: Barry Driver Creative: Painter Website: Barry Driver was born and raised in the UK and has exhibited a passion for painting right from an early age. When starting playcentre his mother found the only way she could leave him there was to put paint and a brush in his hand, and then he would be content. At high school he chose not to pursue art due to, at what the time he thought to be ‘sensible thinking’, rather instead choosing maths, English and science - which did actually lead to a good job inevitably - he finally started painting again as a way of escapism when he was meant to be studying for A-levels at age 18. Following this he went onto working in a ‘responsible’ IT job and didn’t get back into painting again properly until after he got together with his wife Karen at age 27. Visiting New Zealand for 3 months as part of a trip around the world, they were aware of Nelson being a nice place, but the weather wasn’t very good when they were here and they only really used it as a go-between for their time in the Abel Tasman and Nelson Lakes.

pushing paint around using various things, like cardboard, a compact disc, protractor, grouting tools and even an old hut pass and an Easter card. To get the flow going he more often than not listens to music or paints from his mood, and if he is not in the right mood he will replicate it emotionally to create the right visual representation in his painting.

“Just the right balance between crazy and controlled.” He says often it is trial and error and will do 3-5 works before doing one he likes, recalling “sometimes you give up, and sometimes you do another one and realise you should’ve given up.” He is clearly very particular about his work and puts a lot of thought into creating the perfect painting. Only ever painting for himself he was interested to hear the thoughts of Lloyd Harwood at Arts Council Nelson about whether or not his work had any commercial value. Lloyd saw something in his work and suggested he participate in Art in Windows, which was the first time he had shown his work publicly.

After getting back to the UK from their travels, Barry and Karen re-evaluated what they wanted to do with their lives and ended up choosing Nelson to live in 2005.

He joined Art Group Nelson after that which offered the opportunity to participate in group exhibitions and show his work more regularly, although he still finds this uncomfortable, as he is quite shy and prefers to hide in his studio working in the background.

Initially thinking that the only way you paint is with a paintbrush, Barry started with that, painting abstract style landscapes and flowers until he attended an encaustic wax demonstration in 2007 at a Nelson Art Group meeting and realised you could use almost anything to paint with and started experimenting with

Whilst Barry prefers not to categorise art as it can limit you into one style, if he was to categorise his style of painting it would be “Emotionally Inspired Abstracts”. You can see the energetic, perhaps frantic gestures in his work, which he uses along with a chosen colour palette to convey energy, feeling and emotions. 35


Name: Fleur Woods Creative: Mixed Media Textiles Website: Art has always been a big part of Fleur Woods’ life. Born in Brunei, near Malaysia, Fleur moved to New Zealand when she was eight years old. “My parents are quite creative people, as a family we would go to art galleries and museums rather than sports matches, and I think that these things inform who you are as a person.” Fleur grew up in a gorgeous little cottage, just above the river in Arrowtown, which she recalls as a pretty magical time. It was here that she became inspired by the revered Dunedin artist Grahame Sydney, loving not just his magnificent technical ability, but the way he could capture how it felt to stand in a place. Struggling with reconciling her own abilities as an artist with the desire to emulate a style she loved, Fleur’s journey as an artist faltered. She studied design at Otago for just a year, and then moved to Australia to ‘find out how the world worked’. Ready for the next phase in her life, Fleur moved back to NZ to be with her now husband Cam. She applied to Massey University, Wellington, and was delighted to be accepted. She thrived as a mature student and progressed well through her studies until illness caused her to once again hit the pause button. In 2007, pregnant with their first child, and needing

to reconnect creatively, Fleur and Cam made the decision to move to Nelson, largely due to the perception of Nelson as a very creative place. She remembers saying to Cam “one day we’re going to move to Nelson, and I’m going to be a mum, and I’m going to have a stall at the Saturday market selling something that I make.” With Fleur’s health improving, she started selling at the Saturday market, and over coffee came up with the idea for the hugely successful ‘Great Christmas Market’ with her friends Bee and Paula. She took part in the Art Expo Nelson, where she received some pivotal advice from fellow artist Jane Blackmore who said “if you want to sell your art, you’ve just got to get your big girl knickers on and talk to people.” Following this advice she made a sale, covered her costs and has never looked back. Finding herself pulled more towards curating group shows and exhibitions, Fleur realised it was time to start establishing herself as an artist in her own right; and with her youngest child about to start school, the opportunity arose for her to start her own art gallery. So before she could talk herself out of it, she jumped at the chance and opened Woods & Co Gallery in Upper Moutere. While it is a gallery, it is important to Fleur that it’s not a white cube but a place that feels like a home. “a place where you can come and hang out, and feel that i’s not intimidating. You don’t have to be special, just someone who likes looking at art”. 37


Name: Ruby Law Creative: Youth Artist Website: N/A 15 year old Ruby Law is a prime example of the potential in young people these days. She loves drawing and painting, but also lots of other hands on crafts and comes from a family full of creative and supportive people. Ruby has always been creative and definitely prefers more hands on activities rather than the academic ones, although this hasn’t stopped her studying both the arts and sciences at school to leave her future career options wide open. She enjoys cooking, gardening and creating, rather than sitting down and writing, she says “she likes doing things, putting something into action”. At school she is currently doing sculpture and print making in but is looking forward to the next term which is about building up a painting and drawing portfolio. She generally paints women or stylised imagery of beautiful things like flowers, finding similar aspects of beauty in each. Painting the elements of elegance and depth as well as the features. Her inspiration comes from the people around her and different cultures and the way they live. “(She) is always surrounded by beautiful people and (she) just wants to paint them.” Ruby is a ‘people watcher’, painting from memory and has a “pretty good feel about where things should go” and while her paintings may not look exactly like the subjects, they “hold the same kind of presence.”

Ruby’s grandmother paints, her dad was a chef and still loves cooking, her mother makes beautiful quilts (which is a family tradition) and her brother is also very creative and likes drawing. They support her as much as they can, helping to buy paints and other art supplies and her dad even built her a solid and sturdy easel. As a people person, Ruby also loves cooking for others and the social aspect that a meal brings to a gathering, bringing people together, which is a big part of her own family get-togethers. She enjoys creating “A food for any mood” but unfortunately has lots of allergies so can’t eat most of what she makes. She enjoys the joy others find in it though. While school is a great platform for trying new things and Ruby has found she also enjoys woodworking, baking and sewing too - it is also a lot of work and a lot of pressure to achieve good results. Ruby finds herself having early starts, long bus rides and late nights working on her school work to keep on top of things. At 15, she is hard working and hasn’t let anything hold her back, including over the last year when she has been very sick and spent a lot of time in hospital. This has ofcourse been very hard and stressful as she is a high-achiever, but what it has done is created a deep understanding of what it is like to need help and has grown her empathy for others, strengthening her resolve to chose a career where she can help people. Talking of a future career she is still undecided, but definitely wants to use her skills to help others. The options she is currently considering are, interior design, art therapy, medicine, design or cooking. The best part of being 15 is that she still has plenty of time to find her path and in this day and age, she’s not restricted to one. 39


Chairperson/Exhibition Manager - Nic Foster | Artist Liaison & Graphic Designer -Barbara Lawson | Secretary/PR & Press - Britt Coker | Treasurer - Susie Foster

Name: Nic Foster Creative: Art Expo Nelson Website: Nic Foster is the man behind the beginnings of Art Expo Nelson and part of the current team who make the local event such a success. After the devastating earthquake 6 years ago in Christchurch, Nic was one of the many artists who lost work in the disaster and knows of 20 commercial galleries that had to close because of it. Realising that artists all over the South Island no longer had representation in Christchurch, he wanted to keep commercial art viable in the South Island and came up with the idea of creating an event where people from all over the South Island could bring their artwork to sell. It was just a matter of finding a team and making it happen. Originally Art Expo Nelson was only going to be a one-off, a 2 day art expo held at the Trafalgar Centre and that was that. But at the first show over $60,000 of artwork was sold so they decided to keep it going and it has been growing every since. In the first year there were 94 artists which has now swelled up to about 160 in its 6th year. The show is designed to appeal to everybody, not just the art collector. With a broad price range between $100 - $5000 and a relaxed ‘lounge-like’ atmosphere to make the art appreciation and buying experience more accessible and not just an ‘elitist’ thing to do. They keep the commission barrier really low to make it affordable for artists and pump the money back into the show and the Nelson Arts Guide (which they also create).

With most people time-poor these days or without enough inclination to have those cultural experiences, that used to be so prevalent (like regularly going to galleries), the Art Expo Nelson offers an opportunity for people to see a wide variety of New Zealand art from jewellery to paintings all in one place. As an artist himself, Nic knows the anxieties an artist can face in such a busy public environment. Where as galleries do the selling for you, at the Expo, you need to do the selling for yourself. Nic says that exhibiting artists need to understand that “people are stopped by something they are looking at” and this opens up the opportunity for the artist to engage with them and potentially make a sale, and at the very least, meet someone who has a new appreciation for the work. Art Expo Nelson is a great outlet for artists, with over 6000 people through the door in the short time the Expo is on, so Nic has some tips for artists wanting to enter and how to be successful with sales at the event: • Present high quality, interesting work that is well-finished • Enter good photographs of the art when applying • Engage with people at your site • You need to be able to talk about your work, be friendly and open This year Art Expo Nelson is moving back to its original venue after restrengthening at the Trafalagar Centre was completed earlier this year. The dates have also been shifted from Labour Weekend in October to mid-August.

Event details: Trafalgar Centre, Nelson August 18 - 20 41


Name: Marley Mcleay Creative: Digital Illustrator Website: Marley Mcleay is a local surrealist/fantasy digital illustrator, creating stunning out of this world imagery. He can remember drawing from a very early age (In Napier) and recalls he was about 4 or 5 when he saw Star Trek 3 for the first time and was inspired by the infamous starship called the Enterprise. From then on he was drawing starships and buildings 90% of the time using pen and pencil.

In 2008 they moved to Nelson and in 2011 he returned to study a Diploma in Graphics and Multimedia at NMIT to re-familiarise himself with technology. This unlocked new ideas about how to approach his work and was also beneficial socially, being around other creatives. While his art has always been surrealist, the way he approaches it has grown and changed significantly. From early beginnings with pen and pencil drawings, to digital, then using mixed media; digital with photography to create his images, he can achieve a much quicker result, (although his illustrations still take hours to complete). After 18 years in digital art he can comfortably create digitally painted clouds in under 30 minutes.

At intermediate he realised he actually did have some talent in drawing so decided to continue art studies through high school. He excelled at what he did, but his fantasy artwork didn’t really fit the curriculum.

He often gets caught up in being on the computer and has realised that “life needs to happen, and if (he does) that (sit at a computer day and night), then life doesn’t happen”. For Marley, photography is a great resource for getting him out into nature and also benefits his art.

He was first introduced to digital design and Adobe Photoshop in 1999 when studying a Certificate in Art intro course at the Hawke’s Bay Eastern Institute of Technology where he then went on to do a Diploma in Visual Art and Design. This new computer aided design style meant he could manipulate his artworks safely and without muddying colours.

His first commercial client was local children’s author Carolyn Hedom in 2013. The illustrations for her books were quite different from what Marley normally created, but equally beautiful. It was a lot of work to complete with 52 illustrations all up for 2 books (so far).

He got his first computer in 2002 and a Wacom tablet for his 21st. Once the internet came out he was able to research the best standard of fantasy art, find tutorials on illustrating using a tablet and participate in knowledge sharing and peer to peer support forums. He moved with his family to Golden Bay in 2005 and lived there for 3 years, relaxing, re-focusing and growing his passion for photography. He says it was his “favourite place he’s ever been, in terms of the nature”.

“Incredibly important to have a life balance otherwise you run into the ground and hit a creative block”. Where to start: • Get the equipment (computer, tablet, etc) • Utilize resources like ImagineFX • Learn and practice drawing

“Break down the mental barriers and keep practicing” 43

Text, Paper, Pixels and the Brain How much of your message is getting through to your target audience? Do computer screens adequately recreate the experience of reading on paper? Compared with paper, it appears that screens may drain more of our mental resources and make it a little harder to remember what we read. Research indicates that modern screens and e-readers fail to adequately recreate certain tactile experiences of reading on paper and, more importantly, prevent people from navigating long texts in an intuitive and satisfying way. In turn, such navigational difficulties may subtly inhibit reading comprehension. The process of reading transmitted light vs reflective light is processed in different regions of the visual cortex. While reading accesses both the visual ability and kinaesthetic(hand abilities) regions of the brain, reading transmitted light from a device does not engage as many regions of the brain. An obvious difference between PC screens and paper is that paper is material. You can feel the weight, texture and thickness of a pamphlet or a book. You can see where it begins and ends. You can quickly leaf through the pages with your fingers. This perceptible, direct experience gives you a mental map of the entire text. The brain has an easier task when you can touch, as well as, see. This mental map is particularly important if the text is long, requiring quicker navigation. You need to be able to leaf back and forth through different parts of the text to see, review and comprehend relationships and contexts. This physical experience is nearly absent when reading on a screen. The length of a text is limited to a page or two at a time and the gliding of a finger over a glass screen is less tactile. The text and surface no longer comprise a tangible unit Comprehension is not the only thing that suffers. Paper also seems to communicate more to our emotions than a screen does. Research shows that the reader is more deeply involved with the story when reading from paper.


The findings open doors to essential insights with a rather classical bent: Mind and body are interlinked. Studies show that our brains don’t work like computers. We don’t sense things then process the sensory perceptions afterwards. We sense and process simultaneously. There is a much greater and closer connection between what we sense and do with our bodies and what we understand. In conclusion, research suggests that a wholesale shift to digital forms of information presentation is inadvisable. It would be a mistake for us to trade paper books for reading tablets and PCs based on a blind faith in digital technology. While websites have their place, print on paper is essential in order to adequately convey your message as well as having the longevity to lead the consumer to your website page. GSM Magazine


It’s So Important to Get it Right! Inspired, creative thought and skill are attributes we value highly. But conceiving a great idea and having the skill to give that concept form is only part of the equation. It is important to understand the products you use, how they perform as well as their limits. While all artwork has a “natural” life and will deteriorate in time, I wonder how many people purchasing art will happily subscribe to the idea of premature aging because the artist has used products which are inappropriate. A few well worn examples we’ve encountered over the years involve the use of hair spray, resin varnishes and sellotape. Hairspray is often used as a cheaper alternative to fixative. However, as a means of securing dry media, you should know that it may very likely yellow and flake within a few months. After all it is a product meant to be applied to human hair and washed out in a day or two. More disturbing, is when artists who paint in acrylic, apply varnish to their completed work when it is just touch dry without understanding that acrylic needs up to 3 weeks to form a secure film in our local climate. Applying a final solvent-based varnish before this time risks the work becoming bubbled or crazed. You may tell me that you’ve been doing this for many years without problem - so too did the two experienced clients who brought in a competed artwork each which was now only fit for the rubbish. The time needed varies according to local climate - it is not a universal time limit.

So too, those few artists who continue to use damar varnish as a medium and a final varnish. When this practice is followed, the final varnish welds to the damar resin in the paint resulting in a painting which cannot be conserved in years to come. Plus it has other adverse effects on the paint solubility. Finally sellotape - a wonderful invention which is useful in the office and wrapping gifts. Incorporated into artwork or used as a means of securing artwork into its mount is foolhardy. The adhesive on sellotape becomes yellow, it bleeds through the papers it is attached to and eventually parts company with the tape. Integrated into or used to attach an artwork to its mount is then patently a bad idea. There is a lot of mis-information around and regrettably many artists continue to perpetuate misunderstandings by failing to research diligently. So I implore you - learn about your materials from the people who understand art products and choose those developed by chemists for artists. Would you use fixative in your hair? Glenys Della Bosca Impressions Art Supplies & Picture Framers

We also do a good trade in repairing damaged frames where removable hooks have been used too soon after redecorating, resulting in the hook covered in wall paint parting company with the wall causing the framed work to crash to the floor all because the paint film was not yet secure.


Arty Nelson? The Arts are one way to express our identity. So is it the case that the Arts express Nelson’s identity? Outside the region we are seen as being ‘arty’. Is this measured by the many working artists in the region or the range of public artworks? Is it the unique Masked Parade or the Wearable Arts Museum? The quality of the Arts Festival or the innovative Fringe Festival? Maybe how we are perceived is not the reality. Perhaps the reality of the Arts in Nelson is measured by our participation in the Arts. The high number of people attending the Arts Festival, Fringe Festival and Light Nelson suggests the local population is prepared to support the Arts. But the Arts are more than high profile events, they also provide the opportunity for active participation and development as a community. I know of more than 40 arts-based groups in Nelson giving individuals the opportunity to participate in the Arts - and there are bound to be others that I am not aware of. Participation in Arts activities has been shown to enrich our lives (to be transformative), by facilitating social interaction and enabling the development of creativity. If the Arts are transformative for the individual participants then ‘cultural centres’ (galleries, museums and theatres) can also transform communities socially and economically. This combination of cultural centres and community participation in the Arts sustains, transforms and adds vitality to Nelson. How can Nelson continue to develop and support its Arts community and maintain its vibrancy? The list of Nelson’s cultural centres is missing one key element. We have an award winning gallery and museum, an internationally renowned school of music and a vibrant theatre, but there is no community arts centre. Community arts centres in New Zealand and overseas have shown how they can transform 46

communities socially and economically. They act as cultural hubs where all sectors of the community can meet and actively participate in arts programmes and events. They become a focus for communities and a place where people express their diverse identities. A community arts centre in Nelson would demonstrate our identity. At present Arts Council Nelson are exploring how a Nelson community arts centre could become a reality. We are consulting with community groups to gauge how a centre could meet their needs. We will host a public meeting on August 31st at 7pm in the Johnny Cash room at NMIT, and are keen for people to come and share their thoughts on having a community arts centre in Nelson. If the community decides that a community arts centre is needed, then Arts Council Nelson will do all they can to make it a reality. Ian Bowell Arts Council Nelson (Chair)

Creative New Zealand Creative New Zealand – connecting creative people with opportunities to shine. From contemporary dance and literature to the traditional heritage art of Ngā Toi Māori, New Zealanders of all ages and walks of life enjoy participating in a diverse range of artforms. At Creative New Zealand it’s our job to promote and support the arts for the benefit of all New Zealanders. We do this through funding artists, helping arts organisations build capability, helping artists to succeed overseas and by advocating for the arts at home. Arts funding We offer financial support for the arts including funding for emerging and established artists, art practitioners, groups and organisations. We fund a wide range of artforms and activities, including project-based grants to individuals and organisations, multi-year investment funding for large arts organisations, international opportunities for artists, fellowships, scholarships and residencies and we recognise excellence and innovation through awards.

and markets, cultural and artform exchange programmes, and significant international events such as the Venice Bienale, where we recently supported acclaimed Māori artist Lisa Reihana. If you or your organisation would like to take advantage of the funding, support or advice Creative New Zealand provides, you’ll find more about what’s on offer on our website. Cath Cardiff Senior Manager Arts Funding, Capability and International Creative New Zealand

Capability building We help individuals and arts organisations develop their skills and capability in organisational development and audience and market development. We provide training and online resources such as workshops, coaching and videos to help artists and practitioners develop professionally, grow audiences and markets and better manage their organisations. We also support internships and national touring to help develop the arts in New Zealand. International opportunities Our international programme connects high-quality artists with global markets and audiences through presentation, touring, relationship building and collaborative projects, including cultural and artistic exchange. We focus on developing international audiences 47

Marketing Your Creativity Successfully So... you’re creative, and you want to get it out to the world and even make some money from it? While you might not want to think about yourself as a business, providing a product or service for money, is what businesses do and essentially, what you want to do. It doesn’t need to be tricky, confusing or difficult. There are great support networks for small businesses and entrepreneurs, and plenty of people you can talk to for advice and/or mentoring (just make sure they know about your specific industry). Don’t be afraid to ask for help and ask lots of questions. Always start with strong foundations, develop a plan and invest in doing it right the first time. When it comes to marketing yourself, get the basics sorted and build from there.

#4 - Get out there. Participate in exhibitions, expos, enter competitions and grow your social media. Create interest in what you do and why, don’t just focus on the hard sell, have fun with it, share funny or interesting things and see what other people are doing. #5 - Know your buyer, who they are, why do they buy, where do they live, what is their average income, when do they buy and how did they find you. Sometimes it takes trial and error to find what works best for you. Marketing is an ongoing aspect that requires regular attention. Some platforms are more measurable than others, but all need to be reviewed regularly to make sure they are working and if ithey aren’t, you need to find out why not. PLAN IMPLEMENT

These are what I would class as the basic foundations for marketing yourself: #1 - Create a business plan to formulate your ideas in a strategic way. You can start with a one-page plan and expand on that. It makes you think about what you really want to do and how you want to do it, including costs involved and your strengths and weaknesses so you know where you need work. #2 - Develop an ‘image’ to use across your marketing platforms that emulates what you do and who you are so people can recognise you at a glance and remember you better. (This could be an image/photograph of your art, a logo, your signature, your face, etc.) But the key is to keep it consistent. One image on everything. #3 - Be visible! You can’t make sales if people can’t get hold of you or even find you! Options include business cards, a website, social media, industry listings, an email address and phone number - or do them all! You need to make it easy to be found. 48

ANALYZE REFINE You’ve got this.

Amanda Sears Studio S


Creative Nelson News & Updates Thanks for all of your support for Creative Nelson!

FUTURE EDITIONS Over the last few months I have worked tirelessly to bring you this magazine and have realised through trial and error how to approach future editions. Going forwards there will be some minor changes. Future editions will have a few less interviews, as it just isn’t feasible to produce this size of magazine every 3 months on top of other commitments. The format going forwards will be very similar to this one though, just 9 less Creatives: 4 x Feature Creatives 1 x NMIT Student 1 x Youth (Under 18) 1 x Local Creative Event (Or Creative) 3 x Other Creatives in various fields + 5 Regular Articles (Similar to this edition) So still great value (it’s Free) and well worth a read. If you are a Creative, please fill out the Contributor Application on the website to get in for future magazines. We want you all!

SPONSOR OPPORTUNITIES Going forwards I am looking for some regular sponsors to contribute to creating the magazines. This contribution covers a small portion of the time involved in putting the magazine together (contacting, interviewing, photographing the Creatives and writing the articles + design and promotion time). You can be an ongoing sponsor or a one off sponsor, anything is greatly appreciated. As a sponsor you will get recognition on the inside cover of the issue you are sponsoring: Gold Sponsor $100 (2 available) Silver Sponsor $50 (4 available)

= $500

Bronze Sponsor $20 (5 available) Please email me if you are interested in sponsoring this project. 50

Creative Nelson News & Updates We need you to help grow this and want to help you grow too!

INTERACTION & NETWORKING Collaboration is a fast growing resource in the region and we want to make sure you are utilising it where possible. There are lots of art groups, creative groups, networking opportunities and ways to connect. If you attend or operate one of these, we would love to feature your listing in future editions to help people find you! Creative Nelson has an online creative community on Facebook called Creative Nelson Networking. It is a private group for Creatives from Nelson and Tasman to network, bounce ideas off each other and build up collaborative connections. You just ask to join and I will add you to it. You don’t need to live in the Nelson and Tasman region to read the eMagazine, but you do need to live here to participate in the Creative Nelson Networking community. We connect with you through Facebook and the eNewsletter subscription, so make sure you have ‘liked’ the Facebook page and subscribed for Free to the eNewsletter to keep up to date with all the happenings and news for upcoming issues. (We don’t share other posts on the Facebook page and leave those to the Creative outlets who specialise in those areas).




Please spread the word, share the pages and eMagazine with your friends and family.


Issue #2 is going to have a feature on local Photographers! We already have our photographer contributors for this issue, although that doesn’t mean you have missed out. Please fill out the contributor application on the website so we can add you to our database to be approached for future editions.

Thank you! A BIG thanks to everyone who donated to our Givealittle Cause, you have helped so much! Thanks to Mary Sears and Maria Ingram for coming to my aid and writing some of the Creative articles, I am so grateful for your timely help. Thanks to everyone for your support! 51

Creative Nelson - Issue #1  

The first ever edition of Creative Nelson! A Free eMagazine for and about the Creatives in the Nelson and Tasman Regions of New Zealand.