CREATING CHARACTERS 5th issue, Magazine Hans Boodt Mannequins Spring/Summer 2013.
WELCOME. “Creating Characters” is Hans Boodt’s credo. Hans Boodt Mannequins has carved a special place in the world of vision, ambiance, style, feel and design by the sheer uniqueness of its mannequins. We travel the world, we get inspired, we learn, we create and we love to share those experiences with you. Right in front of you is a follow-up (the next issue) of our newsletter, which by now has grown into a must-have magazine! We hope, while reading and flipping through the pages, you will enjoy it as much as we have enjoyed creating it. Now you see… creating does not only concern creating fibre glass mannequins or making a newsletter. We hope we can create a smile of cheerfulness on your face as well!
HANS BOODT. CREATING CHARACTERS
moooi T +31 (0)76 5784444 email@example.com www.moooi.com
Heracleum by Bertjan Pot, concept & photography by Marcel Wanders & Erwin Olaf
10. FIND YOUR HOME TO MOOOI MOOOI’S presentation at the Isaloni del Mobile in Milan.
12. THANK GOD IT’S FRIDAY Casual Friday collection by Hans Boodt Mannequins.
18. MOOOI AT ISALONI DEL MOBILE On occasion of the 52nd edition of the Salone del Mobile.
20. CREATING CHARACTERS The creating characters process of a mannequin step by step.
Our Super Future winner with an exclusive interview.
32. WHEN HE MET HER A romantic night in Rotterdam.
34. SPRING / SUMMER 2013 View Hans Boodt’s lookbook.
39. MOOOI DESIGNERS Some MOOOI designers shortly introduced.
48. LONDON CALLING A windowshop trip to this inspiring city.
56. A NIGHT AT THE CLUB The latest make up trends.
60. MP FINISH
The new finish by Hans Boodt Mannequins.
FIND YOUR WAY HOME TO MOOOI’S ‘UNEXPECTED WELCOME’ AT VIA SAVONA 56. Especially for this occasion the Moooi presentation will be inhabited and characterized by a number of colourful mannequins by Hans Boodt. Combining 25 years of experience in visual merchandizing, creativity and know-how, the world-famous, highquality mannequins of Hans Boodt never fail to make a great impression with their strong charisma. They will make themselves at home at Moooi’s presentation, bringing an extra feeling of intimacy to the living quarters and resembling peoples’ personality, style & taste. Real and surreal at the same time!
Monster chair by Marcel Wanders.
Hans Boodtâ&#x20AC;&#x2122;s leaning man on Monster chair.
T â&#x20AC;&#x2122; S F R I DAY ! Casual Friday collection, created by Hans Boodt design department.
Casual Friday composition at Hans Boodt Mannequins showroom in Zwijndrecht, The Netherlands.
LET’S START THE WEEKEND CASUAL FRIDAY MALES AND FEMALES The weekend is here! Our Casual Collection needed a weekend edition, so we added poses which gives you an indication it is time for chillaxing. These are the last 2 hours at work before taking off. Ready to rumble after a full & busy working week. These male & female know exactly when to turn off their diligent work-ethics and slide into the weekend to let their hair down, Fridaying it Up, move those Friday Feet, put on their Friday Finest and Spent the weekend at Bernie’s. Casual sitting positions on office chairs to present your products in an edgy way. Experimental with heights… BOOM! There is your store’s marvel !! This new and astonishing collection is only available per prepack set of 3 including the chairs. A pack of 3 will give you building opportunities in numerous heights to play with on your weekend. Every additional pose (+ chair) can be added to the pack of 3. THANK GOD IT’S FRIDAY.
CASUAL FRIDAY POSITIONS. MALE POSITIONS
Available in special MP matt grey including the chair in matching color. Any other color is available on order.
More info: www.hansboodt.com, firstname.lastname@example.org or call +31 (0)78 623 11 00.
moooi T +31 (0)76 5784444 email@example.com
Chess Table by Front, concept & photography by Marcel Wanders & Erwin Olaf
MOOOI AT ISALONI DEL MOBILE. Find your way home to Moooi’s ‘unexpected welcome’ at via Savona 56 On occasion of the 52nd edition of the Salone del Mobile, Moooi has prepared an entire collection of refreshing new designs and surprising experiences that will be revealed at an unexpected location: via Savona 56. From the 8th to the 14th of April Moooi is taking up residence in the imposing space of 1.700 m2 and transforming it into a stylish assembly of colourful living quarters, new product displays, lounges, an artistic exhibition, along with the FRAME Moooi award nominees exposition, panel discussion, exclusive ceremony and VIP cocktail evening. Moooi’s biggest gift to the public is to reveal how a wide empty space can be magically transformed into several iconic, rich and colourfully dressed living quarters. This assortment of interior environments is decorated with an inspiring variety of patterns and colours to embrace any kind of space and make people of different ages, cultures and personalities fall in love with their homes. Of course Moooi will make sure to dress and accessories all the interior sets with an irresistible blend of exquisite richness, nurturing warmth and colourful playfulness. The living quarters will be furnished with items from the current collection & many new, exciting creations by Marcel Wanders, Studio Job, Joost van Bleiswijk, Edward van Vliet, Neri & Hu, Nika Zupanc, Moooi Works / Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and ZMIK
(Matthias Mohr & Rolf Indermuhle). You are welcome to enjoy, amongst others, the artistic temperament and intimate nature of Marcel Wanders’ Canvas, Zlig and Cloud sofa’s, the retro atmospheres of Nika Zupanc’s Golden Chair and the sophisticated brightness of ZMIK’s Kroon lamps. Take some time to walk around and study the highstream inventiveness of Joost van Bleiswijk’s Construction lamps, the pragmatic playfulness of Studio Job’s Bucket & Tub lamps and the graceful symbolism of Lorenza Bozzoli’s Juuyo lamps. The new designs can also be admired and observed in detail along an extensive ‘catwalk’ presentation, in which they ‘pose’ individually to share their pristine beauty with the public. This unexpected home vision brings to life a whole world of new ideas and inspiring settings to brighten up daily life with a touch of magic. It represents a place where visions converge and where every traveller can stop to admire the perfect eclectic mix of culture & experiences that make a home environment more beautiful and unique. Celebrating the successful cooperation and friendship between two highly creative souls, Marcel Wanders has asked renowned photographer Erwin Olaf to join the Moooi presentation with
a grand selection of photographs from his personal work. Interior design meets artistic photography and they connect, creating the perfect balance between two inspiring, stylish and playful realities. The photographs unfold their stories and feelings on a large scale, reaching a stunning height of 4,5 meters especially for this exhibition. Admiring them feels like stepping into a world of exceptional sophistication, permeated with the sharp intensity of human emotions and enveloped in a dreamy haze of subtle tension. Although cleverly concealed, their hidden stories instinctively appeal and connect to our deepest sense of being, revealing the strong frailty of the human spirit. Erwin Olaf’s has chosen to challenge the public with pieces for his series Grief, Fall, Keyhole en Berlin which respectively challenge everyday notions, dwell on sensations of shame & guilt, or show the transcendent relation between people in a different light. A real must-see during the Salone del Mobile! Especially for this occasion the Moooi presentation will be inhabited and characterized by a number of colourful mannequins by
Hans Boodt. Combining 25 years of experience in visual merchandizing, creativity and knowhow, the world-famous, high-quality mannequins of Hans Boodt never fail to make a great impression with their strong charisma. They will make themselves at home at Moooi’s presentation, bringing an extra feeling of intimacy to the living quarters and resembling peoples’ personality, style & taste. Real and surreal at the same time! This year the exclusive Frame Moooi Award ceremony, cocktail evening and panel discussion will also take place in via Savona 56. On the 10th of April a selected crowd of design professionals is invited to attend a unique cocktail evening dedicated to the celebration of creativity and design. Design curator Jana Scholze will crown the winner, who will receive a tempting award of 25,000 €. Detailed information on the 9 shortlisted designs will be available throughout the entire week of the Salone on artistic, informative panels at via Savona 56. Are you looking for inspiration? Would you like to admire all these creations with your own eyes? Visit Moooi at Via Savona 56, Milano.
CREATING CHARACTERS. Creating a mannequin is to bring something “into life”. A lot of work has already been done before the first mannequin rolls of the production line. We would like to give you a bit of insight into the process flow of creating a character, so you can visualize how big a project just 1 model actually is. Creating starts out with a concept, a sense, an idea…
CREATION AND BRIEFING
After weeks and sometimes months of preparation, market research, the resources of our imagination and careful focusing in on the end result, Hans Boodt captures this creation process into words, images, mood boards and technical specifications to form a briefing for Hans Boodt Studios.
The sculptor will start our design and together with his expertise and knowledge of materials and Hans Boodt’s vision, we will create a new model. During this process slight changes will still be possible to enhance the pose or to smoothen anatomical features.
“ together with his expertise and knowledge of materials and Hans Boodt’s vision ”
PROTOTYPE AND MASTER MOLDING
When the end result of the clay model is confirmed by Hans Boodtâ&#x20AC;&#x2122;s design department, the studio will create a prototype from clay model. The first mold will be made by the sculptor, to be send to our factories.
Lamination is the process of applying several layers of glass fibre into different parts of the production. After this process and all the fittings have been concluded the mannequin will be put together.
Production molds will be made from the Mastermold so quantities in production can be made. Every few hundred items a new production mold is made from the master mold to ensure the same quality.
After the different parts of the mannequin have been put together, the production continues by sanding the mannequin. All the separate parts need to be exactly right so that they will have a smooth â&#x20AC;&#x153;fitâ&#x20AC;?. The surface needs to be immaculate before the final treatment can commence.
Now the time has come to give the mannequin its final color, fabric, finish or make up. The goods need to dry completely before they are ready to be packed securely.
While the mannequins are drying in a dust free environment our Hans Boodt Quality Control takes place. Quality Control checks throughout the whole production process, but the essential control is the one at the end of the process; does the final product meet all Hans Boodt’s standards in all respects, does it answer clients special requirements etc.?
The goods need to be securely packed in cartons, Because they are in for a long voyage at sea to any one destination somewhere on this globe. We make sure that when the mannequins are unpacked at their final destination they still look stunning!
“ Quality Control checks throughout the whole production process, but the essential control is the one at the end of the process. ” Scan the QR code to see the complete movie.
moooi T +31 (0)76 5784444 firstname.lastname@example.org www.moooi.com
Gothic Chair by Studio Job, concept & photography by Marcel Wanders & Erwin Olaf
SUPER FUTURE CONTEST Remember our super future contest last year?
In cooperation with Super Future, Hans Boodt Mannequins held a contest in April 2012. The question; “Ever wanted to immortalize yourself?” was answered by a great many readers of Super Future’s Web and all of Hans Boodt’s FB followers. All of whom sent photos of themselves.
WINNER ANGELO After some deliberation the jury decided on the photo of Angelo. The process of the clay model could be followed on Hans Boodtâ&#x20AC;&#x2122;s FB fanpage and finally we have a life size mannequin bearing the name Angelo. The fun part; He lent us his jacket, shirt & bracelet, from the original picture he sent in to join the contest, so we could do a photoshoot of the endresult! Not all famous celebrities have bad attitudes, they can be friendly and helpful too;)
Super Future winner Angelo with his “mate”.
AN INTERVIEW WITH OUR WINNER ANGELO FROM THE SUPER FUTURE CONTEST You had to take a very creative picture of yourself, how did you to choose this particular pose? Actually it came to me right away, I didn’t really have to think too long about it. The next step was finding some cool clothes and then I just took the photos straight away. I took them in my parents’ garden. It was as simple as that. The pose I used, has been used by a lot of celebrities. Pretty uncomplicated, but I thought it was a pretty neat idea for a mannequin, I had certainly never seen it before!
“ The pose I used, has been used by a lot of celebrities. Pretty uncomplicated, but I thought it was a pretty neat idea for a mannequin ” The clothes you’re wearing are very colorful, how would you describe your clothing style? I’d say the clothes I wear are pretty much “out of the box”. You can find me wearing a dress shirt with Clarks one day and the next day I’ll be wearing a classic Air max or Nike Air Jordan with a nice Tee or something. This is exactly what I am! When somebody looks at me I want that somebody to think that I am a mix of different clothing styles, a bit of a hipster, a bit of a skater, a bit urban. I really think that a lot of guys are too involved in a certain hype (they may do this consciously or not), but by doing so they completely lose their own individuality. It is so much nicer to create your own unique style. What does fashion mean to you? Fashion is a big part of my life, I spend a lot of time keeping up with the latest trends. On the other hand I just choose the kind of clothes I really like. Especially shoes, I love all different kinds. I have been collecting sneakers (especially Nikes and Jordan’s) for the last 5 to 6 years. When people hate a shoe and think it is really ugly, that’s when I say: “I want that one, just because it is so ugly”. I think that’s fantastic. You won’t see a lot of people wearing those shoes, that’s for sure. I hope to have my own web shop pretty soon, geared to the “Sneaker scene”. What was your first reaction when you heard that you’d won? Absolutely fantastic! I was flabbergasted! I just loved the exciting way
in which the results were announced. Let me tell you a secret… I am really very proud that Hans Boodt has made a mannequin of me, me being a Dutch guy. This is an once-in-a-lifetime opportunity. I am just so lucky to have this happening to me. It’s totally bizarre! And I can definitely use the prize money to start the web shop I’ve been dreaming of. I’m going to sell secondhand sneakers in my web shop. So I’m totally thrilled!
You had the opportunity to follow the complete process of making a mannequin, starting from clayup to the final product. How did you like that? It was pretty strange to see myself being reborn! I had absolutely no clue how all this would be done. It was really cool to see it happen first hand. Now I have a twin brother for all eternity! You are now completely immortalized! How do you like the end result? It’s actually kind of scary! He looks exactly like me. You guys did an amazing job. To think that so many people were busy creating a mannequin which is my mirror imagine, it’s just too bizarre for words.
“ It’s actually kind of scary! He looks exactly like me ”
What does it feel like to have a twin brother and to have a photo taken of the two of you? I never really wanted to have a twin brother, kind of weird, the same thoughts, the same clothing style and things like that. But this, of course, is totally different. It’s all cool as long as he doesn’t move and isn’t too pigheaded, ha ha ! It feels really strange to be standing next to my “twin brother”. I’m sure this is something not too many people will ever experience. It’s first-class! If you could choose any place in the world, which shop window would be your absolute favorite? Really, I don’t care. I think it’s just so fantastic to be in a shop window anywhere in the world. I would be very hard pressed if I had to make a choice. It would be great to be in a window and have people think: “that mannequin perfectly suits that brand in that store”, making me totally fit in the complete picture of the store. Thinking about seeing myself in a shop window just gives me goose bumps. It is just too cool!
WHEN HE MET HER
GU AY LAM PUG NAN
AB S. B O OM DU IO US
P. T A
GIO VAN N
RD CO LI
EG T BIA
ELI MB S ARA DE PRI NER MA T E ICC NO ING A G IO NE ANN BIS PA O I CE I IAZ L I GL IE NC CO GIO O BR M S. A NO I T OS G A S. S AF V O EN G P.TA LO O M RO BAN
HANS BOODT AND MOOOI UNDERGROUND CO
HANS BOODT COLLECTION LINE
MOOOI AND MARCEL WANDERS LINE
HANS BOODT CREATION LINE
SS GE E AT TTA
S SI CA
SC CA ESC
MILANO. TUBE MAP
“ . . t e m e w w o “H A romantic love story in Rotterdam. Last night is WHEN we met, lightening struck, that’s HOW we met. We know that in this ever-changing world experiences can be short or long lasting, deeply touching or just plain fun, here today and gone tomorrow or growing into wonderful bliss. But we don’t care about what happened yesterday or what will happen in the future, we care about the present cause we both have our whole lives ahead of us and the world at our feet.
We have the same taste in music, we share the same passion; fashion, art & literature. We love to visit stylish events, but we know our way at Wasteland as well. And we definitely loved our last night conversation, our future is bright our options are endless. So let’s make this moment worthwhile and get some human interaction along with the thunder and lightning we both felt when we looked into each other’s eyes!
Hans Boodt presents the Kissing couple. Available in realistic and abstract version, only as a set of two. CREATED BY HANS BOODT DESIGN DEPARTMENT
REPETITION LOOKBOOK PRESENTED BY THE NEW CHANGING FACES POSITIONS.
1. 2. 3. 4.
Gucci eyewear Prada eyewear Emporio eyewear Invito eyewear
New from Hans Boodt Mannequins, repetition positions More information soon on our website.
Female changing faces.
Male changing faces.
NEW BY HANS BOODT DESIGN DEPARTMENT Want to change the facial expression of a mannequin? Here the solution. Hans Boodt created a unique system; a mannequin with two different face shields. These heads, available in male and female version can be placed on every position on request. For more info contact Hans Boodt Mannequins. email@example.com or call +31(0)78 623 1100.
MOOOI DESIGNERS The Moooi portfolio contains a range of work from nationally and internationally recognized designers. These include, amongst others, Marcel Wanders, Jurgen Bey, Bertjan Pot, Maarten Baas, Jaime Hayon, Neri & Hu, Studio Job and Nika Zupanc. We have highlighted 4 of them and let them tell their story of inspiration.
MOOOI DESIGNERS. “Every expression is a statement.”
STUDIO JOB. Founded in 2000 by Mr. & Mrs. Smeets, both graduates of the Design Academy Eindhoven, now based in Antwerp and the Netherlands. They redefine the decorative arts for the contemporary age. Their collaboration has created highly expressive, mainly one-off or limited edition works, from the outset. Often cast in bronze or, later, crafted from laser-cut marquetry, the physical potential and malleability of the materials they use is pushed to the hilt. Their approach is more in keeping with that of traditional guilds than anything industrial. For Studio Job, creation is pre-eminent over definition. Smeets describes it thus: “Unlike most, we are probably not coming from Modernism. Studio Job’s contribution is that we have rediscovered a lost path. Consciously and carefully, we are positioning decorative arts in the twenty-first century. Is that design? Whatever. Is that art? Whatever, really.” Opulent, intricate and ironic, Studio Job combine an extraordinarily high level of craftsmanship with extreme ornamentation. They reference both the traditional and the topical, the organic and the artificial. This narrative conveys a tension between the good and the bad exploring all facets of each. Their iconography is at once heraldic and cartoon-like, monumental and yet somehow primitive. Due to this combination of elements, Studio Job’s
style has become synonymous with the term ‘neo-gothic’. This style is placed within an enigmatic, intellectual framework by the number and complexity of symbols and signifiers it conveys. Studio Job’s work is widely collected both in the private and public sectors. Although, by definition, their work has primarily been geared towards collectors and museums, Studio Job has collaborated successfully with various likeminded brands eg. Bulgari, Swarovski, Bisazza, Venini, Land Rover, Viktor & Rolf and Moooi. There have been solo exhibitions in eg New York, Tokyo, Los Angeles, Paris, London, Milan, Geneva, Miami and Basel. Today, Studio Job designs are in collection of more than 40 museums worldwide. In 2009 Nynke and Job opened Studio Job Gallery, a curatorial exhibition space for contemporary art and design based in Antwerp. In 2010 an important monograph titled The Book of Job’ was launched by the New York publishing house Rizzoli. In 2011, Nynke and Job turned a post war villa into Studio Job House filled with modernistic icons and contemporary pieces. In 2012 they designed and opened the Studio Job Lounge inside the prestigious Groninger Museum. The Groninger recently dedicated a massive retrospective accompanied by a new book to celibrate the large body of work of these world famous creators! www.studiojob.be
1. Altdeutsche Clock 2. Altdeutsche Chest 3. Altdeutsche Cabinet
1. Heracleum copper 2. Heracleum nickel
MOOOI DESIGNER. â&#x20AC;&#x153;Design is too complex for one liners.â&#x20AC;?
BERTJAN POT BERTJAN POT is a designer, probably best known for his Random Light (1999). The light started as a material experiment, which is basically the start of each product created by Studio Bertjan Pot. The outcome is usually an interior product showing a fascination for techniques, structures, patterns and colors.
Most experiments start quite impulsively by a certain curiosity for how things would function or how something would look. From there Bertjan takes on challenges with manufacturers to explore possibilities and push the boundaries a bit. The reward for each challenge is a new one. Studio Bertjan Pot works with manufacturers such as Arco, Established & Sons, Feld, Gelderland, Montis, Moooi and Richard Lampert. www.bertjanpot.nl
Photography by: Cornelie de Jong.
MOOOI DESIGNER. â&#x20AC;&#x153;Here to create an environment of love, live with passion And make our most exciting dreams come true.â&#x20AC;?
MARCEL WANDERS Marcel Wanders is a product and interior designer who drew international recognition for his Knotted Chair produced by Droog Design in 1996. His work is ubiquitous; designing for leading international companies such as Flos, Alessi, Puma, KLM Royal Dutch Airlines, MAC Cosmetics, Cappellini, B&B Italia, Moroso and Target. Wanders also designs for architectural projects, such as the Kameha Grand hotel in Bonn, the Mondrian South Beach hotel in Miami and the Villa Moda store in Bahrain and the Andaz hotle in Amsterdam. In addition to running his studio, Wanders is cofounder and Artistic Director of the successful design label Moooi (2001). He exhibits widely and his work is included in such significant museum collections as MoMA New York, The Stedelijk Museum, Amsterdam, and the V&A Museum, London. Wanders has published numerous books and is extensively profiled in the global media, appearing in such publications as the New York Times, Domus, The Financial Times and Wallpaper Magazine. www.marcelwanders.com
Photography by: Erwin Olaf.
1. Valentine Chrome 2. Valentine Black and Baby Valentine 3. Valentine Bottom
1. Horse lamp
In their work they have assigned part of the making of design to animals, computers or machines.
FRONT Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren are the members of the Swedish design group Front. Their works are based on common discussions, explorations and experiments and they are all involved in the projects from initial ideas to the final product. Frontâ&#x20AC;&#x2122;s design objects often communicate a story to the observer about the design process, about the material
it is made of or about conventions within the design field. In their work they have assigned part of the making of design to animals, computers or machines. They have made a constantly changing interior, created objects with explosions, robotic furniture and a range of furniture inspired by their fascination with magic. www.designfront.org
Photography by: Carl Bengtsson.
LONDON CALLING Just like Milan, UKâ&#x20AC;&#x2122;s capitol is one of the leading capitols in the world of fashion. London Fashion Week took place right after New York Fashion Week in February 2013.
As in the past, London has always been a very important city inspired by the latest trend in fashion and design. Hans Boodt Mannequins is, of course, interested in what is shown on the catwalk, but what really provides us with the best ideas and stirs our imagination, are the streets & its people, the shopwindows, the decoration used, the settings created, the indoor
atmosphere, the prevalent colors in shop fitting, new gadgets or new innovative ways to present merchandise, the use of in- and out- door signing and what music is being played in the stores to attract their target group? So, once again, we created a collection of impressions for you from our last London visit in February 2013.
Forerver 21, London.
TOP SHOP. Oxford street
BEN SHERMAN. East London
HACKETT. Regent street
ZARA. Oxford street
Hans Boodt Mannequins for Top Shop, London.
A NIGHT AT THE CLUB. How to make the ultimate statement if you already posess the best fashion has on offer, if you already cut, pasted, colored, weaved & styled your hair according to the latest trend ? Well, take out your color box and start creating some art on your eyelids, eyebrows and lashes!! Bright colors to attract attention, overdo to accentuate, and completely break with the constraints of limited space. Go out and explore strange new worlds, seek out new life and new civilizations, boldly go where no man has gone before. Thatâ&#x20AC;&#x2122;s how you make a statement in todayâ&#x20AC;&#x2122;s world! Special make up created by Hans Boodt Mannequins design department.
Hans Boodt proudly presents a new and unique finish which has been specially developed for their products.
ANTI SCRATCH SOFT TOUCH DURABLE
Innovation has always been a top priority of Hans Boodt design department. The new patented MP finish which has been developed proves this once again. This unique finish is available in a variety of colors and ensures the Hans Boodt mannequins have an even more natural look.
The patented MP finish has been developed with great care and extreme precision, ensuring the high quality of the mannequins. The MP finish is available in a variety of colors and each MP delivery comes with a special MP quality label with additional information. Itâ&#x20AC;&#x2122;s an important innovation which doesnâ&#x20AC;&#x2122;t only provide the Hans Boodt mannequins with better and richer appearance, but even more important, it provides an everlasting beauty!
The MP finish is matt, 100% anti scratch and feels stretchable giving the mannequins a soft touch and providing them with a richer look.
For more info go to www.hansboodt.com or contact firstname.lastname@example.org.
HEAD OFFICE HANS BOODT MANNEQUINS Merwedeweg 6 3336 LG Zwijndrecht The Netherlands +31 (0) 78 623 1100 email@example.com