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How to Get Started Using Facebook Ads

How to Get Started Using Facebook Ads

Using Facebook Ads is one of the most effective social media marketing tools at your disposal, especially for creating a strong audience of users who might become potential buyers, and Facebook makes it very easy for you to accomplish your marketing objectives. If you’re totally new to Facebook advertising, and don’t have much of an idea about how to get started, the discussion below should help you kick off your very first Facebook Ad campaign. Once you have a pretty fair understanding of how Facebook Ads work, you will undoubtedly develop your own strategies, but until you reach that point, use the guideline below to help you get going.

Establish your target audience

Facebook is very good at helping you to establish your target audience, and the options provided by the platform are probably more advanced than any other social media program currently available. If you already have a Facebook business page and perhaps at least a small following, you should begin your approach to Facebook Ads by targeting your existing audience. Then you can augment that audience by asking Facebook to provide you with a mirror audience of users who have similar interests, behaviors, and activities, relative to your current audience.