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Vol. 3, Issue 4 Fall 2011

women in business

Laurie Kepron tells her tale from Winnipeg to the NHL DEBUT COLUMN: Paula Havixbeck – The View from City Hall

also inside: • Mariette Mulaire talks Centrallia The official publication of The Winnipeg Chamber of Commerce, in partnership with the Asper School of Business


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From the publisher...

Winnipeg has just witnessed the return of the NHL after 15 long years. From all perceptions, it has been nothing short of a raging success. This has been due to a lot of hard work and dedication by a team of people at True North led by Mark Chipman. One of the key people within the organization who has a large role making sure the seats are full and the sponsors are all signed up is Norva Riddell. For years, Norva and her team made sure that the Moose were generating the funds to allow them to operate at the high level they did. With the return of the NHL, this took on an even bigger role, and challenges. By all accounts, she continues to be successful. Why do I tell you all of this, because when I asked Norva if we could interview her for this issue, dedicated to women of power in our City and Province, she just could not find the time. She did however find a few minutes to let us into her office for a snapshot of her desk for “At The Desk Of ”. No doubt it required a little organizing prior to the photoshoot, but this gives a peek into the life of one of the women in this City who are making things happen.



Fall 2011

Our cover feature this issue is also NHL related, but for different reasons. I first met Laurie when she was in town to judge a student event for the Asper School of Business. I was immediately taken by her passion for the game of hockey from a business perspective, as well as a fan. As a Winnipeger, she is extremely proud that a team is returning, but her role as VP of Integrated Marketing for the NHL has her on the cutting edge of the fan experience and where this is headed. Laurie understands that the fan experience in the future is in the palm of their hands and she is a driving force to make sure the NHL leads the way. Finally, bringing a worldwide business event to Winnipeg is no easy task. Simply ask Mariette Mulaire and her team at ANIM. They were very successful in making the very first Centrallia 2010 happen, and now plans are in the works for 2012. If you are a business looking expansion opportunities, this is a great event to be part of. Find out how at This issue of Marketplace only had enough space to focus on a few of the women in business who are helping to drive our economy. There are hundreds, if not thousands more. If you know them, email us with details so we can have this on our website for all to see and read about. We will continue to post them and create an online source of the women in business in our province. Email to Stories and photos will be posted.

Vol. 3, Issue 3 • Summer 2011



Studio Publications is a division of Studio Media Group. Editor Jon Waldman creative design Designtype Contributors chronic creative, Paula Havixbeck, Dr. Reg Litz Dr. David Stangeland, Wendy Stephenson, Shel Zolkewich Published in collaboration with:



Group Publisher Glenn Tinley SENIOR Account Manager Barb Pettitt (204) 510-9192 Account Manager Greg Corbett (204) 291-7023 Account Manager Tracy Leipsic (204) 781-6141 For General Inquiries (204) 992-3402 Web Designers Mark Semenek

Studio Media Group: Dish, Dream Spaces, Inspired Thinking, Marketplace Magazine, Winnipeg Men Magazine, Winnipeg Women Magazine,


Write or subscribe via our website:

Marketplace Magazine 2nd Floor - 65 Dewdney Ave. Winnipeg, MB R3B 0E1 Phone (204) 992-3402 • Fax (204) 475-3003 Marketplace Magazine is published six times a year by Studio Publications. Reproduction in whole, or in part, is prohibited without written permission from the publisher. © Studio Publications 2011 All rights reserved. Printed in Canada. Return undeliverable Canadian addresses to the Studio Publications address shown above.

To preserve the editorial integrity of our magazines, Studio Publications follows strict editorial guidelines based on those set out by the Canadian Society of Magazine Editors. To read more on these guidelines, go to, the website of Magazines Canada and head to the Advertising—Editorial Guidelines link under Advertising.



Cover story

– Laurie Kepron: From Winnipeg to the NHL


4 From the publisher





18 The Centre of

32 Chamber Challenges

The debut of our Women in Power feature; where women can get the how-tos of entrepreneurship; and Small Business Week hits Winnipeg

9 MB Biz Report

Manitoba business movers and shakers

11 After Hours

The latest events Marketplace Magazine and friends have attended


Mariette Mulaire and ANIM Canada


34 around the chamber

Columns and Features


20 The View from City Hall

38 Traditional or Creative?


42 At the Desk of...

Norva Riddell, Senior Vice President, Sales and Marketing, True North Sports and Entertainment

26 Patterns of

Entrepreneurial Genius

28 In Defense of

Financial Markets and the Free Enterprise System

ONLINE All of our magazine content and more is available online at

Fall 2011



OCTOBER 16–22, 2011




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Winnipeg readies for Small Business Week By Shel Zolkewich Big business gets all the headlines, but it’s the small businesses that keep the economic wheels turning in this country. Consider this: small businesses account for 99.8 per cent of all Canadian companies and employ more than 60 per cent of private sector workers. That’s reason enough to celebrate, so get ready for Small Business Week. For 32 years, the Business Development Bank of Canada (BDC) has been organizing Small Business Week to celebrate the thriving entrepreneurial spirit of the country. This year, Small Business Week runs from Oct. 16 to 22. “Small Business Week is an opportunity to reflect on the challenges Canadian entrepreneurs must face and how we can support them,” said Jean-René Halde, BDC President and Chief Executive Officer. “Innovation is a hot issue in Canada, which is why we have chosen to place it at the centre of our discussions. By presenting inspiring success stories, we want to show that, in business, innovation does not depend on intuition, but on courageous strategic decisions made by ambitious entrepreneurs. Their success is crucial for Canada’s economy and we will have to redouble our efforts to help them carry out their projects.” It all began in 1979 when BDC business centres in British Columbia’s Lower Fraser Valley pooled their resources to organize a week of activities for entrepreneurs. In 1981, Small Business Week was officially launched nationwide and in 2010, 325 activities across Canada attracted more than 10,000 business people during the week of events. For a list of what’s happening in Manitoba, visit http:// Events across Canada include conferences, luncheons and trade where entrepreneurs can learn, network and socialize in the company of their peers. This year’s theme is Power Up Your Business: Invest. Innovate. Grow. In the lead-up to the celebration, BDC has launched a microsite dedicated to Small Business Week which includes a detailed pan-Canadian calendar

of activities. This microsite also features articles on the challenges facing entrepreneurs, data on the current state of Canadian entrepreneurship and an array of success stories that illustrate the outstanding contribution of small and medium-sized businesses to the Canadian economy. en/sbw/pages/home.html October also marks the launch of BDC’s Young Entrepreneur Awards (YEA). Created in 1988, the YEA pay tribute to remarkable young Canadian entrepreneurs who are outstanding not only because of their success in business, but also because of their creativity, innovative spirit and community involvement. The contest is open to Canadian entrepreneurs between 19 and 35 years of age. Last year, Peter Chudley, Todd Jenkyns and Mark Kohaykewych of Jenkyns Electric (2008) Ltd. were the Manitoba recipients of the prestigious award. Undaunted by the challenges of accessing the north, they took on contracts to build four northern Manitoba health facilities. “There are 2,000 electrical contractors in Manitoba,” Jenkyns said when accepting the award. “We’ve had to think outside the box, foresee the changing needs of customers and sell ourselves.” Visit for more information on nominations for the YEA.

[ START UP [ Whether you are looking to start, grow or exit a business, there are experts out there to help. We gathered a few links to some groups that can help you.

The Women Business Owners of Manitoba is a non-profit, independent organization that addresses the unique needs of the woman entrepreneur. We exist to provide support and inspire excellence, learning and growth in business. And to provide opportunities for personal and professional growth for our members.

Canada BusinessGovernment Services for Entrepreneurs This website provides helpful links to many topics and such as business plan maps, marketing & sales, staffing, and more.

Women’s Enterprise Centre Are you a Manitoba woman who owns her own business or is exploring the possibility of becoming self-employed? Since 1994, the Women's Enterprise Centre of Manitoba has been building a reputation as a centre of business excellence. We have helped thousands of women throughout the province find information, improve their skills and acquire financing so that they can start, expand or purchase an existing business.

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Fall 2011

Information and announcements from businesses in our province

Appointments Winnipeg’s Val Harper has been named the new President of POWERtalk International. Over the years, Harper has worked extensively for the group, including serving as president at the club, council and region levels. She has also served two tenures as the vice president (division II) of the international office, chaired committees including marketing and “Creating Our Future” and has been a member of several others. Harper, of course, is already well known in Winnipeg circles. She has been a member of several organizations, including the Building Owners of Manitoba Association, Hospice and Palliative Care, Manitoba, the National Association of Parliamentarians and the Association of Canadian Recruiters.

On August 16th, The Boyd Group officially announced new members of its new executive management team as Eric Danberg was named the new president of Canadian Operations (under the operating name Boyd Autobody and Glass) and Kevin Comrie was appointed Chief Marketing Officer. Danberg has been with Boyd since 1997 and had most recently held the title of Vice President Operations, Prairie Region, while Comrie joined Boyd as Vice President, Sales and Marketing in the same year. “They embrace our vision of what the Boyd Group can achieve in the future,” said Brock Bulbuck, president and CEO of Boyd Group Income Fund. “The Boyd Group continues to operate in growth mode and we are positioning our executive team to support our ongoing growth and continued success.”

As part of her tenure as president, which runs until 2013, Harper intends to focus on increasing membership in POWERtalk, including enacting a full committee dedicated to recruiting new individuals to the organization that is headquartered in Tauranga, New Zealand. Formerly known as ToastMistresses, POWERtalk has been in existence since 1938. In that time, it has helped women in business develop their presentation, meeting management and leadership skills. Watch for more on Harper and POWERtalk in the next issue of Marketplace.

John Sedor has been named the new president and CEO of Cangene Corporation. Sedor has previously served in a leadership position with several companies, including Sandoz Inc., Verion and the Revlon Health Care Group among others. Most recently, he served as president, CEO and director of CPEX Pharmaceuticals, Inc. “I’m very pleased to join Cangene, a pioneering company with solid fundamentals, including successful biodefence and biopharma products, a strong balance sheet and talented people,” Sedor said in a release.” Michael Graham, who had been the interim president and CEO during the search returns to his position of Chief Financial Officer. Sedor officially began his new position on September 12th.

Awards and Recognitions MTS Allstream has been named the recipient of the 2011Governance Gavel Award in the category of “Best Disclosure of Governance Practices and Approach to Executive Compensation by Small or Mid-Sized Issuer”. The award, presented by the Canadian Coalition for Good Governance, recognized Allstream’s ”emphasis on clear and effective public disclosure and leading governance practices.” In a release, MTS Allstream Chair David Leath described their award-winning initiative.  “Last year, the Board and several of its Committees completed a comprehensive review process that resulted in a revised compensation program for our senior executives and a significantly enhanced proxy circular,” he said. “Today, in accepting this award, we are being recognized for this work. We believe our shareholders will benefit from our strong ‘pay for performance’ compensation model, and look forward to our first ‘say on pay’ advisory vote at our next shareholders’ meeting.”

Upcoming Events The Certified General Accountants of Manitoba have announced the dates for their next General Information Sessions: Monday, October 17th, 2011, 5:30pm - 6:30pm Tuesday, November 1st, 2011, 5:30pm - 6:30pm Tuesday, November 15th, 2011, 5:30pm - 6:30pm The sessions will all take place at their head offices (the CGA Manitoba Association Building) located at 4 Donald Street South.

Got news to share in the MB Biz Report? Send your releases to Fall 2011



Association Profile –

Women’s Enterprise Centre

If you are looking to gain entry into the business world, then your first stop

“ I think we’re seeing women being more ambitious in their business starts, finding locations that are suitable to the kind of business they are doing.

should be the Women’s Enterprise Centre. The Centre was founded in 1994 with the support of Western Economic Diversification. The Manitoba centre was the first of its kind, with its roots coming in helping women get their feet off the ground in the business world. “The idea, at the time, was that it was to be a special place for women to get training, advisory and loans,” says Sandra Altner, CEO of the Centre, noting that original loans were set at $100,000, but now are available up to $150,000. Since that time, WEC has evolved, mirroring how women in business have evolved. What Altner has seen is that more women are likely to start companies than their male counterparts; thus, having funding within reach and have productivity and profitability information has become more vital. “As they become more profitable, grow, contribute to the economy more and create more jobs and opportunities, we are growing with them,” she says, noting that WEC’s board has maintained a focus on retaining its standing as a centre of excellence in business advisory and consultation. “We’re not the same as we were then; we’re in a new era – our curriculum is some of the best in business development in Western Canada,” she adds. “We have fantastic business advisors here who are knowledgeable and very creditable.” Speaking to the point of women entrepreneurs, Altner has found that a shift has been occurring. Whereas a home-based business, perhaps due to lifestyle choices, was the model women used at one time, today they are far more 10


Fall 2011

“I think we’re seeing women being more ambitious in their business starts, finding locations that are suitable to the kind of business they are doing. They’re starting to be a bit more sophisticated and traditional in the sense that they have employees and are profit-oriented and looking to grow their businesses, rather than to just create a job and income (partial or full).” To help set women on a straight path, the WEC provides welcome to business session once a month or once every

six weeks to give women the basic groundwork of how to get into a business, including such as conceiving an idea, business planning and where they can go for funding beyond the Centre. Once the entrepreneur goes forward, the WEC provides consultation services and has a six-part series of courses on business development, from financial planning to risk analysis, as well as four online course modules. To learn more about the Women`s Enterprise Centre, visit

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Bob and Cathy Tallman (middle) along with Harvey Tallman (not pictured) were honoured at the 39th “Y” Sports Dinner. Making the presentation to the Tallmans were Dinner Co- Chair Blair Worb (left) and Chair Ken Kronson (right). Joe Montana **photo incoming** was Keynote Speaker.

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8/19/11 4:10:57 PM 11 MARKETPLACE

Photos of Laurie Kepron taken at the MTS Iceplex by chronic creative.

Laurie Kepron:

from Winnipeg to the NHL Written by Jon Waldman 12


Fall 2011

The return of the NHL to Winnipeg this past spring was, to say the least, deeply celebrated by the fans of Winnipeg. May 31 has become one of those indelible days where everyone will forever remember where they were when they heard the official announcement. For those Winnipeggers who were on the spectator side, the announcement was celebratory; but for one Winnipegger, Laurie Kepron, the celebration was tremendously different. Kepron, you see, had a much different view of the action. Aside from Mark Chipman, Jim Ludlow and other True North staff, she was the closest any Winnipegger was to the

action, able to watch it all unfold from her offices at the buildings of the National Hockey League.

In the beginning… Kepron’s career began shortly after her graduation from the University of Manitoba. At the time, Kepron only had a brief idea of what she wanted her career to be. “I was very interested in the marketing world and was attracted to what I would call high energy industries. It was then that interest met opportunity. Kepron found an ad for an entry level position with the Winnipeg Jets. Given that she grew

up in a house where her father was a Jets season ticket holder and her two younger brothers were fans, Kepron had been well exposed to the game and while she hadn’t considered shinny as a career option (nor played the game), she had an immense love for sports and felt it was intriguing enough that she applied. As she recalls, the hiring came down to her and one other person; but it was Kepron who got the position. (She does note, however, the other individual and her have kept in touch throughout their professional careers.) Of course, Kepron’s career in Winnipeg was derailed by the team’s departure to Phoenix. Kepron, at the time, wanted to continue with the franchise and was prepared to make the move; however, only a select few Jets employees continued on in their roles with the Coyotes. Even before the final word came down, Kepron turned to her boss for career advice. “I spoke with Barry Shenkarow and he had some very good advice for me, in that he suggested he wasn’t completely certain what was going to happen with the new ownership group. He wasn’t sure if maybe there were some signs that it could evolve once the team moved, and that there could be some changes resulting in exposure for people.”

“There’s no question – when I look at my team, it’s 50/50 now of men to women and both genders are exceptional at what they do.”

Throughout her time in the NHL, Kepron has always felt that she has never been treated differently, just because of her gender. “They (her bosses) were respectful and very fair towards me and the limited number of other women that worked at the league. I really felt quite fortunate with that.” Even with these friendly working conditions, Kepron is quick to point out that the NHL office has changed; and not necessarily because of a concentrated effort by the league, but rather because there are more women who are applying to work in hockey. “I think though that in the 15 years, there definitely has been an evolution in interest, hiring and exposure.

That has not been the case, as Kepron points out – the bottom line for the NHL is who can do the job the best.

“There certainly have been more females that have shown interest.”

“It’s the best-athlete strategy,” she explains. “You want a team that is made up of the very best athletes, whether that’s male or female, what diversity level that may be.

With this facet, one might expect that, perhaps as a public relations ploy, that the NHL would go on a hiring spree for women.

“There’s no question – when I look at my team, it’s 50/50 now of men to women and both genders are exceptional at what they do.”

Growing Your Business is Our Business

With that in mind, Kepron moved onto Toronto to network with the hope of either continuing in sports or joining the entertainment world. As she recalls, she met with officials from the World Cup of Hockey and the NHLPA, developing relationships that would serve her well. Eventually, the call came and Kepron soon found herself back in the interview room, applying for a job with the National Hockey League.

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The experience was unforgettable. “At the time, I remember being… not fully overwhelmed but impressed and maybe a little bit overwhelmed that the New York management team flew into Toronto and sat in the interview room with me,” she says.

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Today’s NHL The new role, as Kepron describes, was a step up from her previous position with the Jets. Since then, she has continued to work in the league head offices, now acting as vice president of digital marketing.

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Fall 2011

the format is appropriate for your audience and look into different templates and sample business plans. Canada Business has free templates and sample business plans for a variety of industries and a business planning video to help get you started. They also offer secondary market research and demographic information to get you started. Call the Business Info Line at 1-888-745-8888 or visit www.

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10:32 AM









Fall 2011



good causes by Rick Frost | CEO The Winnipeg Foundation


in Power

Diane Doth, Executive Director, Children’s Museum Written by Jon Waldman

The law of giving In an environment where government support, private donations and funding are uncertain, non-profit organizations are finding creative ways to stabilize their revenue. Enter social enterprise: the application of for-profit business strategies to social missions. The idea is gaining popularity around the world and we’re beginning to see examples here in Winnipeg as some charities develop income-generating projects to sustain operations or provide economic development to communities they serve. While these types of projects hold great potential for the sector, they’re not without risk. On September 21st, we explored the topic at Law, Philanthropy and Social Enterprise: New Direction or Distraction?, a day-long conference hosted by The Winnipeg Foundation and Robson Hall, Faculty of Law, University of Manitoba. The symposium, the second of a biennial series, brought together a variety of national and international speakers, along with local panellists and presenters, from both the legal and philanthropic communities. The Philanthropy and the Law partnership was established by The Winnipeg Foundation and Robson Hall in 2006, in celebration of the Foundation’s 85th anniversary, and includes a philanthropy course within the Faculty, a prize for law students, support for Pro-Bono Manitoba, and the symposium. For more information on the symposium or the partnership, visit



Fall 2011

Though Diane Doth’s career has taken a few twists and turns – she has worked in government and is a certified school teacher – her working life has primarily focused on the non-profit sector, where she has spent the majority of her time leading various organizations. “I’ve done almost 30 years of notfor-profit administration as executive director indifferent organizations.” Before coming to the Children’s Museum, Doth, who grew up in Minnesota and lived in New England before moving to Winnipeg, spent time working at a women’s organization in a national church headquartered in Winnipeg and, while living in the U.S., at a private school she helped found. “The state I was living in at the time didn’t have strong kindergarten or nursery school programs that were led by educators, so we established a private school and I headed it up,” she says. “It was small, but nonetheless a good start!” So what was the motivator for this career path? “I came from a single-parent family and my mother had worked the whole time in the school division. She was always very affirming about teachers and wanting her kids to be teachers,” Doth recalls.

Evolution of the Museum Of late, the Children’s Museum has been a headliner in the not-for-profit world. It’s current capital campaign has raised more than $9 million and is well on its way to its $10 million goal; something that is even more impressive when you consider the original move to The Forks had funding of $4 million. The path, as Doth explains, is on target with the plan that was conceived for the Museum when it was established. “The folks who founded it had an amazing vision and I just think, where we are now, is steps along their vision,” she says. “As a more than 25 year-old organization, we have become a bit more known in the community and we have a very strong record of achievement. “We’re in our fourth major development (including the first one). There were two on Pacific Avenue, where they grew and expanded, and now this is the fourth. I think it’s kind of a natural path. I’ve heard from a couple of the founders and they are very pleased with where we’re at now.”

“As a more than 25 year-old organization, we have become a bit more known in the community and we have a very strong record of achievement.”

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Fall 2011



The Centre of Centrallia By Jon Waldman

The Centre of Centrallia: Mulaire leads ANIM hosts the world

Centrallia 2012 Oct 10-12, 2012 Keynote Speaker: Malcolm Gladwell Book your space before May 31, 2012 to save $200 on registration. More information: <>

If you were to visit Mariette Mulaire, President and CEO of ANIM Canada and speak with her about being in a higher position in the business world, you will find that she is open with her view of women as industry leaders. From the start, she will tell you that unlike other industries, such as health or education, the sector is still dominated by males and reasons that it is because this realm is more attractive to them. “You have teachers, principals or administrators that are women, but in business there aren’t so many,” she says. “The business world attracts men more. Absolutely,” she continues. “I get it – I understand why. It’s a world that is more aggressive, more bottom line and a world that is very difficult if you are also a mother. I just find that it’s not surprising that that world is not as attractive to women – we work differently.” At the same time, she remarks that women have become an important part of the overall structure, taking on roles. She notes that women are hard-working, dedicated and committed and have become an important part of the structure of a successful company.



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Background With this in mind, as well as her prominent position with one of Winnipeg’s most prominent organizations, one of course has to ask Mulaire if she always ambitioned to enter the business world. While talking about the environment she was in growing up – her father ran a small business – she admits that she didn’t foresee this career path. “I always said I’d never get stuck in business because there would be too many things that would frustrate me,” she says as she describes the worries her father endured with products and break-ins. Instead, Mulaire came from the political realm. Originally part of the federal government, she worked in the Secretary of State’s department before it closed down. She then switched to the heritage department but soon moved to a different area, which she identifies as the turning point in her career – working in Western Economic Diversification. As she describes, when WED was launched, it was during a period that was much different than today’s federal structure. “It started in a time where Western Canada was really not very present in the economy of Canada – it was always Ontario and Quebec that had predominance in all the head offices,” she says.

While part of WED, Mulaire was approached by the Economic Development Council of Manitoba Bilingual Municipalities for funding. The purpose for this funding was to establish a new organization to work with these communities. Because she believed so heavily in the project, Mulaire encouraged them to continue pushing for funding while she acted as their representation to the WED. It wouldn’t be long before the Council would invite Mulaire to work for them in marketing. Mulaire, understandably, was a tenuous about the offer, but still chose to make the move. As it turns out, the offer proved to be very much worth Mulaire’s while. She would become the Council’s director and be with the organization for 11 years, working on community projects such as the windmills in St. Emile.

“When we saw the beautiful event that was so well organized and international in a city the same size as Winnipeg, the 43 Manitobans said ‘why don’t we have this event?’ and we said ‘let’s do it!’” Simultaneously, Mulaire had been cochairing Manitoba Homecoming and were looking at different opportunities for events in the province; the one hole they had yet to fill was a business event. With this in mind, Mulaire approached Futuralia to bring their 2010 event to Winnipeg; however, arrangements had already been made for the expo to be in France. She was offered to host Futuralia in 2011, which was unsatisfactory for Homecoming. Eventually, a compromise was reached, where Futuralia would provide their

Centrallia Soon after their founding, ANIM found themselves invited to the Quebechosted international forum Futuralia. ANIM attended as the head delegation from Manitoba, representing 43 business leaders, with the purpose being to use bilingualism to network with companies from across the globe. Of course, once there, the delegation soon found a completely different opportunity.

Fresh air grows fresh ideas.

So add nature to your agenda! PHOTO BY RANDY KOKESCH

The decision was thus made that a new organization would be founded, and in September 2007 ANIM Canada was created.

Now, Centrallia looks to become a biannual event with the second edition coming in 2012, and ANIM moving forward with a variety of other initiatives, one can expect to hear a lot more from Mariette Mulaire in the near future.

“ I was pretty comfortable with a federal government job; I wasn’t really thinking of leaving my job (which, she notes included a pension plan), but this was tempting.”

The Council, however, was soon not just working in Manitoba. Before long, discussions arose about taking the provincial organization to other, larger stages, including Quebec, France and Belgium. “It was obvious that we needed an organization just to look after that, because to try and do economic development locally and international, there’s too much of a difference in the approach and how much energy you have to put in.”

knowledge and services to ANIM, who would run the independently named Centrallia. The event, of course, would become a major success for the city’s business community with 600 delegates from more than 40 economic regions. Mulaire sees that part of this achievement can be attributed to using the Futuralia model from Quebec. “It wasn’t something that came out of New York City – it was something we saw that could work and it corresponded with who we are as an economic driver,” she remarks.

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The View from City Hall I am absolutely delighted to be part of the Marketplace family. When I was initially approached to become a contributing writer for this publication, I couldn’t have been more ecstatic. Over the years, I’ve developed a strong connection to the magazine and firmly believe in what it stands for. For those readers who don’t know who I am, please allow me to introduce myself. In the fall of 2010, I was elected the new City Councillor for the CharleswoodTuxedo ward. I hold several other posts at City Hall, including Acting Deputy Mayor, member of the Standing Policy Committee on Property and Development, member of the Historical Buildings Committee, Chair of the Standing Policy Committee on Protection and Community Services, Chair of Governance for the Board of the Assiniboine Park Conservancy and Chair of Corporate Sponsorship. I’m also a member of the Winnipeg Arts Council, a graduate of, and sessional instructor at the I.H Asper School of Business and, prior to working at City Hall, was a self-employed business consultant for over 10 years. People often ask me what it’s like to be one of only three females on Winnipeg’s 15-member City council (Jenny Gerbasi, Fort Rouge-East Fort Garry and Devi Sharma, Old Kildonan are the other two). To be honest, I have never felt excluded, marginalized or disrespected because of my gender. I have never experienced even the remotest amount of discrimination from anyone on council or in any city department due to my gender. My fellow City Councillors and I have a strong rapport; we challenge one another, encourage one another and, occasionally, disagree with one another. Input from a variety of perspectives is highly valued at City Hall and from the very beginning I have felt like an equal. It’s a positive environment where a person is valued because of their ideas, not because of their gender. 20


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Of course, being a female politician is not always an easy job. Last summer’s election campaign was a unique and eyeopening experience for me. A few residents wondered whether I was campaigning for my husband. Others asked – quite directly – whether I thought a single mother like me could handle a job of this magnitude. In the end, however, I believe that these experiences helped strengthen me both as a councillor and as a woman. Ultimately, the chance to do something meaningful for my community while at the same time raising my sons and being a nurturing mother was a challenge I couldn’t turn down. My sons are the most important part of my life. During the campaign, they went door-knocking with me, helped put up signs throughout the neighbourhood and even attended a few events! I credit the good relationship their father and I have in getting us through the campaign and in helping balance the hectic schedule I’ve had since being elected. I, like all other Charleswood-Tuxedo-Whyte Ridge residents, had a great amount of respect and admiration for the late Bill Clement and I understood that whoever succeeded him would have huge shoes to fill. “We just always voted for Bill and never really had to think twice,” was a common refrain I heard in the run-up to the election. And it’s easy to understand why Bill was such a beloved figure. He committed so much of his life to making CharleswoodTuxedo-Whyte Ridge a better place for everyone and I’m both honoured and humbled to follow in his footsteps. The ward I represent is comprised of around 43,000 residents, three provincial constituencies, (two of which are held by women) and three federal ridings (one of whom is female). Looking at all of the strong female politicians around me gave me the confidence, drive and inspiration to succeed in my bid for city council.

By Paula Havixbeck

As a female in this role, I believe I bring spirited energy, passion and vision to City Hall. So much of the work I do involves bringing together people who have a vision, can provide the necessary answers, and people who can create solutions that will move our city forward. Many scholars believe that municipal governments have the ability to directly influence and impact more people than any other level of government on a daily basis. I agree with this sentiment, but I also believe that all three levels of government must work together to affect the greatest number of people. At Winnipeg City Hall, the decisions we make directly impact nearly 700,000 people. City Councillors assist residents on a wide range of issues including: garbage collection, policing, roads, traffic, odour, noise issues, mosquitoes, pets, parks and open spaces. I receive countless calls and emails on these issues (and more!) every single day. Some issues are small in scale, others are more serious, but the one thing they all have in common is their importance to each person who takes the time and effort to raise them with me. I appreciate the time many residents take to notify me of their concerns as well as the creative solutions many people propose. Balancing the priorities of my constituents while, at the same time, attempting to view things on a city-wide basis can be a difficult task. However, I’ve found that by encouraging an open dialogue, forging positive relationships and committing to work collaboratively with residents, city officials and members of other representative groups, positive results can be achieved. I truly believe Winnipeggers will always choose the best, most qualified candidate for the job, regardless of whether the candidate is male or female. I am thankful for the job I have, the people I work with and opportunity I’ve been given to serve so many remarkable residents. I believe the future of our city is bright. Together, we can make this belief a reality.

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Fall 2011



Support and planning from Pinnacle leads to collective bargaining success

The process of bargaining a collective agreement starts long before the first day at the table. To enter negotiations from a position of strength and to garner the best possible outcomes, businesses need to conduct extensive analyses of current operational requirements. These analyses form the basis for amendments to the collective agreement and allow for the development of a collective bargaining strategy prior to beginning the bargaining process. Bryan Luce, Vice President of Human Resources and Labour Relations Consulting for Winnipeg-based Pinnacle, understands this process inside and out. Drawing from over 25 years of success with collective bargaining, under demanding labour-relations circumstances in a variety 22


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of sectors (including telecommunications, manufacturing, government and notfor-profit), Luce stresses that planning and preparation are two crucial steps that businesses cannot undervalue. Luce’s experience negotiating with many industrial, service and public sector unions (including, CAW, Teamsters, CEP, MGEU, UFCW, CUPE, USWA, and IBEW) has demonstrated this point again and again. “At Pinnacle, we view collective bargaining as a strategic opportunity for businesses to improve operational performance, enabling increased competitiveness and greater profitability,” says Luce. Pinnacle takes on a variety of roles with businesses in the collective bargaining process: planning and developing strategies, providing behind-the-scenes support, assisting at the bargaining table or serving as chief negotiator. Pinnacle offers additional expertise regarding contingency planning in the event of a work stoppage, an area where preparation and execution is also essential. “Planning for a work stoppage does not cause it to happen. In contrast, planning allows you to proactively manage the impact of the work stoppage, and

potentially preclude it from occurring or shorten its duration,” says Luce. In addition to collective bargaining support, Pinnacle’s Human Resources and Labour Relations Consulting division provides businesses with human capital and labour relations solutions where in-house human resources support is not available or practical. With Luce at the helm, this division is known for delivering exceptional results and accessible support to front-line supervisors, managers and business owners, ensuring legal compliance in employment-related matters. “We offer a variety of cost-competitive arrangements to meet your requirements including hourly and project-based structures,” says Luce. “We are committed to working with all types of companies and organizations to satisfy their individual business needs”. Luce recommends that preparations for negotiations begin well in advance. For more information on Pinnacle’s Human Resources and Labour Relations Consulting division, including collecting bargaining services, contact Bryan Luce at or call 204-926-3509.

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Kathryn Graham • Eric Olson • Ian Craven • Leslie Dornan • Greg Lamothe • Scott Greenlay • Rossana Buonpensiere • Brian Beveridge

Get the home field advantage.

To stay competitive and profitable, you need strong business advice from people who know you and your market. That’s why more than 40 members of MNP’s Consulting team live and work right here in Winnipeg, combining unparalleled local insight with world-class consulting knowledge and experience. For more than 65 years, MNP has proudly served and responded to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a cost-effective approach to doing business and personalized strategies to help you succeed. To get the home field advantage, contact Leslie Dornan, Director, Consulting Services at 204.788.6072 or





Winnipeg Businesses Businesseson onthe theMap Map Putting Winnipeg combines world-class world-class consulting consultingservices serviceswith withlocal localexpertise. expertise. Firm combines By Tricia Radison Radison


hen hen Winnipeg Winnipegbusinesses businessesneed needhelp helpachieving achievingtheir their strategic goals, they want the best advice from people strategic goals, they want the best advice from people with with the the experience experienceand andknowledge knowledgetotodevelop develop innovative innovative solutions solutions to to their theirchallenges. challenges.With WithMNP, MNP,they’re they’refinding finding that depth and breadth of expertise with a beneficial twist— that depth and breadth of expertise with a beneficial twist— unparalleled unparalleled local local insight insight that thatcomes comesfrom fromliving livingand andworking workingright right here here at at home. home. “We “We often often hear hear from from business businessowners, owners,management managementteams teamsand and government that they appreciate having consultants in government that they appreciate having consultants inthe thecity city who understand the marketplace and regional issues, and who are who understand the marketplace and regional issues, and who are available when required,” says Leslie Dornan, director, Consulting available when required,” says Leslie Dornan, director, Consulting Services, MNP, from her office in Winnipeg. Services, MNP, from her office in Winnipeg. MNP has been focused on establishing strong relationships with MNP has been focused on establishing strong relationships with its clients for more than 65 years, in Winnipeg and in its more than its clients for more than 65 years, in Winnipeg and in its more than 50 offices across Canada. In order to best serve its clients, the firm 50 offices across Canada. In order to best serve its clients, the firm chose to ensure it had top-notch consultants in regional offices chose to ensure it had top-notch consultants in regional offices rather than trying to deliver services from a far-away head office. rather than trying to deliver services from a far-away head office. In the Winnipeg office alone, MNP has more than 40 experienced In the Winnipeg officewith alone, MNP hasprivate more businesses than 40 experienced consultants who work public and that operate consultants who work with public and private businesses locally, regionally, nationally and internationally, as well asthat withoperate the locally, regionally, nationally and internationally, as well as with the non-profit and government sectors. non-profit and government sectors. “Our people are industry-leading professionals with experience in industry-leading professionals with says experience a“Our widepeople range are of areas and industries across Canada,” a“They widebring rangevast of areas and industries across Canada,” says Dornan. amounts of specialized knowledge and combine “They bring vast amounts of specialized knowledge and combine that with the local insight that really makes a difference.” that with the local insight that really makes a difference.” MNP Consulting’s services are varied and customizable to MNP Consulting’s services are varied and customizable to has individual organizational needs. General areas in which MNP individual organizational needs. General areas in which MNP has

expertise and people, expertiseinclude includestrategy strategyand andplanning, planning,organization organization and people, performance improvement, financial management, research and performance improvement, financial management, research and analytics, analytics,technology technologyand andtraining. training. “We and provide “Weassess assessthe thespecific specificneeds needsofofeach eachorganization organization and provide integrated solutions that link planning, organizational design, people, integrated solutions that link planning, organizational design, people, process improvement, technology and more,” says Dornan. “We can process improvement, technology and more,” says Dornan. “We can then assist with planning and implementation.” then assist with planning and implementation.” Consultants areare viable Consultantswork workwith withtheir theirclients clientstotoensure ensuresolutions solutions viable and effective. For example, clear process maps are developed from and effective. For example, clear process maps are developed from the customer and/or staff point of view to ensure that new processes the customer and/or staff point of view to ensure that new processes and the enabling technology work the way they are intended to and the enabling technology work the way they are intended to work. When required, local consultants also bring in specialists from work. When required, local consultants also bring in specialists from MNP’s national network. MNP’s national network. Organizations also benefit from the fact that MNP offers many Organizations also benefit from the fact that MNP offers many services beyond consulting, including forensic accounting, services beyond consulting, including forensic accounting, valuation, specialty tax and corporate finance. valuation, specialty tax and corporate finance. In today’s global economy, it is critical for businesses to have In today’s economy, it isthey critical businesses access to theglobal best advice so that can for create effective,to have access to the best and advice so thatthat theyallow can create efficient processes practices them toeffective, remain efficient processes and practices that allow them toconsultants remain current, competitive and profitable. Winnipeg-based current, competitive and profitable. Winnipeg-based understand the challenges and goals of organizations inconsultants this city understand the challenges and goals of and organizations in this and use best practices to translate issues opportunities intocity and use best practices to translate issues and opportunities into meaningful business results. meaningful business results. “You can fly an expert in from Toronto or New York to help you “You can flygoals,” an expert from Toronto Newcases York that to help you achieve your saysinDornan. “But inormany person goals,” an says Dornan. in puzzle.” many cases that person isachieve going toyour be missing entire piece“But of the is going to be missing an entire piece of the puzzle.” Fall 2011



Patterns of Entrepreneurial Genius: Key Insights from 25 Exemplary Entrepreneurs

Dr. Reg Litz Professor, Business Administration Department I.H. Asper School of Business

The idea started a few years back. Every time I would walk up the stairs to the third floor of the Drake Centre, the home of the I. H. Asper School of Business at the University of Manitoba, I would make eye contact with one or two of them. Sometimes, it might be communications visionary Ted Rogers of Rogers Communications or dealmaker extraordinaire Jim Pattison. Another time, it might be Laurent Beaudoin, former CEO of Bombardier, who turned his father-in-law’s snowmobile plant one of the world’s great industrial manufacturers, or Howard Schultz, the manager-turned-entrepreneur who transformed a morning coffee break into a cultural experience.

To date, a very select group of just over two dozen men and women have been honored with an I.D.E.A. because they’ve ‘been there, done that’.



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The ‘them’, you see, were portraits – black and white portraits of entrepreneurs, like Rogers, Pattison, Beaudoin and Schultz, who the Asper School had honored for their entrepreneurial achievements in the form of an International Distinguished Entrepreneur Award (I.D.E.A.). The awards, which began in the mid-80s, began when Winnipeg’s business community celebrated the entrepreneurial achievements of Winnipeg’s own Albert Cohen, the man who made his mark by bringing the likes of Papermate and Sony to Canada. In short order he was followed by other noteworthy individuals like Power Corporation’s Paul Desmarais, Sony’s Akio Morita, as well as Texan Ross Perot and global shoemaker Thomas Bata. To date, a very select group of just over two dozen men and women have been honored with an I.D.E.A. because they’ve ‘been there, done that’. But been where and done what? In a sentence: been in the hotseat of the entrepreneurial experience and succeeded beyond their wildest dreams. People like Martha Stewart who transformed a small catering business in a billion dollar publiclytraded corporation – and George Cohon, the president of McDonald’s Canada, who gave a lift to a Russian delegation at the 1976 Montreal Olympics and then stopped in at

one of his McDonald franchises for a quick bite. At the end of that ‘bite’ he asked his guests whether they thought Russians would ever be interested in what McDonald’s had to sell. Their positive answer led to Cohon also trying to take a bite – in this case a bite of a then-nonexistent, but potentially existing, Russian fast food industry. The basic idea that started taking shape each time I walked by these and other recipients’ portraits centered on a question: Might these I.D.E.A. recipients’ stories potentially be a overlooked set of ‘living textbooks’ that our students might appreciate ‘reading’ in order to better understand what it means to be an entrepreneur? The idea percolated until June 2008 when the I.D.E.A. was awarded to Barrick Gold’s Peter Munk. Munk, who had made and lost a fortune on more than occasion, told the story at that year’s dinner of how he’d been on top of the world with one of the 1960s hottest products—the Clairtone home stereo system – only to see the venture crash after he took advantage of a ‘sweetheart financing deal’ offered by the Nova Scotia provincial government. Peter’s story was fascinating and illustrated powerfully just how messy and unpredictable the entrepreneurial experience often is. Listening to his story that evening I became

Entrepreneurship, Munk’s story reminded me, is pre-organizational; in contrast, management, implicitly assumes the existence of an organization. However, this difference is critical, particularly insofar as a different skill set is required when no organization exists. When you’re an entrepreneur you need a skill set that includes being able to imagine that which is ‘not yet’. You need a skill set that is able to assess what’s needed to bring that ‘not yet idea’ to the market. And you need a skill set that’s able to sell that vision, whether to bankers, like Ted Rogers did in getting the TD Bank to extend a loan at a critical moment, or to investors like Howard Schultz did when he made well over 200 pitches to potential investors for Starbucks, or customers, like The Body Shop’s Anita Roddick did when she pitched all kinds of exotic ingredients for lotions, soaps and perfumes to women and men the world over. Based on this hypothesis (science-speak for what entrepreneurs call a hunch), I started to develop a course in the fall of 2009. The basic idea: to revisit several of the I.D.E.A. recipients’ career stories alongside some of the most insightful current and classic readings that I could find on what it means to be an entrepreneur. The resulting course, titled ‘Profiles in Entrepreneurial Leadership: The I.D.E.A. Award Winners’ was launched in January 2010 – the course’s promotional poster is also included. The course was well received, so well in fact, that it was offered a second time that year and again this coming fall. The course features an interesting mix of reflection and extrapolation; reflection insofar as we look at the experiences of past recipients and ask what their experiences should teach us; extrapolation, in terms of the course’s final assignment, which requires students to look at today’s business world and ask who of today’s mix of entrepreneurs might potentially be worthy of an I.D.E.A. award? The students then prepare a ‘pitch’ that retells their nominee’s story in about three minutes and a ‘nomination document’ that’s kind-of-like a business plan, except the students are pitching a person rather than a business. To date the students have put forward some very interesting nominees – people like Apple’s Steve Jobs, Harpo’s Oprah Winfrey, Boston Pizza’s Jim Treliving, Fed Ex’s Fred

“Entrepreneurship, Munk’s story reminded me, is preorganizational; in contrast, management, implicitly assumes the existence of an organization.” Smith and Grameen Bank’s Muhummud Yunnus, to name just a handful. What’s been especially interesting is having members of the I.D.E.A. Award committee sit in on the final pitches, hear the stories, see

the pictures and then offer their feedback on the nominees. Who knows, maybe at some point in the future we’ll find that the judges made some eye contact too?

Profiles in Entrepreneurial Leadership: The IDEA Award Winners ENTR 3104: Selected Topics in Entrepreneurship (CRN: 23820)

Tuesdays & Thursdays 1:00-2:15pm COURSE DESCRIPTION: Since its inception in 1984, the International Distinguished Entrepreneur Award (IDEA) has recognized entrepreneurs from around the world in a variety of industries. Each of these business leaders has made an exemplary contribution to the field of entrepreneurship, either by founding or reviving a company. Past IDEA recipients include Sir Richard Branson of the Virgin Group of Companies, the late Anita Roddick of The Body Shop, and Howard

Sign up today! For more information:

Schultz of Starbucks. Drawing on these individuals’ (and others’) specific accomplishments, this course will explore what it means – in all its complexity –

Professor Reg Litz

to engage in effective and sustainable

Room 688 Drake Centre

entrepreneurial endeavours.


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only more convinced of the potential learning value these entrepreneurs’ had to offer our students.


In Defense of Financial Markets and the Free Enterprise System Dr. David Stangeland Associate Dean and Finance Professor I.H. Asper School of Business



Fall 2011

In the wake of the financial and economic crisis the took hold in 2008, many commentators have been quick to bash the finance profession, financial markets, market economics, and even the free enterprise system. Some have called for widespread pay cuts for finance professionals or new jails built for the group as a whole. Others have even suggested we would be better off under a socialist planned economy and that it is time to give up on free enterprise. Perhaps we should step back and assess what happened and who is to blame and then try to figure out how to avoid similar problems in the future.

One of the major contributors to the financial crisis was the issuance of sub-prime mortgages in the USA. At its worst, mortgage brokers were getting mortgages approved for clients with little documentation from their clients (for example, did they have a real job?) and too small income to support the future mortgage payments. I suppose we can blame mortgage brokers for doing this, but we can also blame the financial institutions for providing these mortgages and selling off these mortgages to other investors. But can we not also blame the clients for taking on debt beyond their means? Or, if the clients did not know what they were doing, shouldnâ&#x20AC;&#x2122;t they take blame for their illiteracy with respect

to basic financial calculations or even basic mathematics. Take a $500,000 mortgage amortized over 30 years at an interest rate of 4%. Ignoring the amortization, it is not that hard to determine that each month interest will be about $500,000 ´ 4% per year ÷ 12 months/year = $1667. (If you are one of my students, you know the calculation is more complex, but this isn’t a bad approximation for the interest charges over the first few years of the mortgage.) If the mortgage rate will reset to 6%, the interest will jump to $2500. That is a 50% increase in the interest component of the payment. You don’t want to take out a mortgage where the payment can reset to an amount well above your ability to pay; if you do, you are irresponsible – plain and simple. Is that it for the blame? No, the answer is that the blame can really be spread around. Individuals (people like you and me) should take some blame if they got into a financial mess that they could not handle. The mortgage brokers and the financial institutions should take some blame if they encouraged people to get into such a mess. And investors should take some blame for funding mortgages that weren’t worth the paper they were printed on. Regulators and Boards of Directors also should take some of the blame. The Financial Crisis Inquiry Commission in the USA cited many of the US regulators for failing to police the sectors in their charge. This was not just a US problem as regulators in other countries share the blame. We’ve seen real estate bubbles burst in the past, why were such sub-prime mortgages allowed to re-emerge in the present day when we saw bank failures caused by them in the past? Why were bonuses (from executives to mortgage brokers) so tied to short-term profits rather than value creation based on long-term cash flow effects? There was obviously a failure of corporate governance here too, so Boards of Directors please take note. But all these failures don’t mean we should totally abandon our market-based free enterprise system. Let’s step back and remember why. With financial markets, money from people who save can be pooled together and used by businesses to invest in new production, technology, services, etc. Financial markets allow for the pooling of money and allow for the money to flow to those businesses seen as having the best opportunities for future value creation. In a competitive free enterprise economy, this creates innovation

as businesses and entrepreneurs try to do better than each other in what they produce so as to be more attractive in financial markets so they can raise additional money for even better future projects. The end result is a better standard of living (from new and better products and job creation). When this system works well, it works very well. The USA is probably the best example of an economy that has used the system to create extraordinary wealth and a high standard of living for the majority of its citizens. However, some times there are problems like what we saw in the recent crisis. Do these problems mean we should throw out the system? No, that’s like throwing the baby out with the bath water! We just need to re-evaluate and protect the system so it works well again.

The trend over the past several decades in financial markets has been toward deregulation and believing that participants in financial markets would be self-regulating.

Let me ask you a question that seems a bit off topic. How many of you would agree that in Canada, we live in a free society? We have rights and freedoms guaranteed under the constitution and for the most part we are free to go about our daily activities. But wait, aren’t there police? Of course there are, but police are necessary in a free society too. The police protect us from criminal behaviour and also encourage us to

have self-control (for instance, people don’t speed as much when the police or cameras are around). So having freedom and police are consistent with each other and, in fact, we would feel less free if we did not have any police (as we would be afraid to leave our homes). Of course, we have limitations on the police and we don’t want an overly intrusive force controlling our lives. How do police and freedom tie into financial markets and a free enterprise system? The trend over the past several decades in financial markets has been toward deregulation and believing that participants in financial markets would be self-regulating. This belief has proven to be false and it is not surprising when you look at it in the context of drivers, speeding, and the need for police. Human nature says we aren’t that good at regulating ourselves. The point of this is that we do need some regulation to defend financial markets and protect the free enterprise system they can continue to work well in improving our standard of living. That is where we are now as governments around the world re-evaluate the regulatory environment. Of course, just as an overly intrusive police force would erode our personal freedoms, we need to ensure that we don’t go too far and have overly regulated markets erode our free enterprise system. Regulation is only part of the answer though, we need to attract skilled people into the roles of regulators and pay them appropriately. In addition, we need to ensure each citizen has sufficient math and finance literacy. Math and finance literacy go a long way in helping people avoid making bad financial decisions and helps facilitate a free enterprise economy just as basic literacy helps facilitate a free society. It looks like we have our work cut out for us!

Fall 2011



Dynamic Ladies Of R Lisa Anderson, BA, BSW REALTOR® 12 years I love the fast paced, never routine type of environment. You could be in this business for years yet still, every transaction & every client is different. I have been honored to work with some truly wonderful clients. Joanne Lesko 11 years in Real Estate I think real estate is the most rewarding job in the world. To help people realize their dreams of home ownership and trust me with the biggest purchase/sale they will make is truly an honour.

Ute Vann 24 years in Real Estate I love teaching my clients on how to sell and buy their homes by making informed decisions without feeling rushed or pressured.

Fran Ciccarelli 35 years in Real Estate Being your own boss, flexible work hours and unlimited earning potential are just a few of the perks of our industry. What I love most is the people I meet and the opportunity to provide them with a positive, fun real estate experience. Karen Machut 3 1/2 years in Real Estate As a self-employed professional, I strive to achieve an effortless, educational & fun customer experience. My passion for real estate & attention to detail will help you attain your dream home.

Kelsey Genik 4 years in Real Estate I love helping people. It has been the driving force behind my business in real estate. My goal is to change the public’s perception of Realtors, one client at a time.

Kailey Mymryk 1 year in Real Estate As a real estate agent, I enjoy working in different environments and helping people find the perfect place to call home. I also have the flexibility with my schedule to spend time with my young family.

Bette Westall 25 years in Real Estate In my business, I have always aimed to make home buying and selling as stress free as possible. My greatest satisfaction is seeing the smiles and excitement of happy buyers and sellers.


Leigh Nanton & Kristen Bilodeau 38 years in Real Estate We love working together as a mother/ daughter team; successfully matching people and properties. The opportunity to help others makes what we do very satisfying!

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Royal LePage Liz Hansell 17 years in Real Estate


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I enjoy meeting and working with a diverse clientele and watching families grow. I relish a challenging situation, ensuring the clients are satisfied.




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Becky Parkes 14 ½ years in Real Estate Showing homes and writing offers is my specialty. I love making people’s dreams come true! Finding a home that excites someone when they walk in the door is about as about as good as it gets!

Sheila Jensen 25 years in Real Estate My real estate career is very satisfying knowing that I have helped my clients fulfill their dreams. The flexibility with time allowing me to attend my children’s events over the years is invaluable to me.

Karolyn Ryback 20 years in Real Estate Real estate is the perfect career for me. Everyday is different and every transaction offers its own unique challenges and rewards. I have been extremely fortunate to have worked with many wonderful clients.

Tara King 7 ½ years in Real Estate I enjoy the creativity required in staging and marketing a home. Real estate offers me the flexibility that I need for my growing family and I love that I am in control of every single decision where my business is concerned.

Carol Storey 17 years in Real Estate I enjoy providing home buyers with the information, guidance and advice on their single most important investment. Ensuring people are educated about buying and selling property takes the worry out of the process and makes it a more pleasant experience.

“Putting abuse out of commission.” 3 –1450 Corydon Ave. 989-5000



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Fall 2011

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very month from September to May, Chamber members have the opportunity to network with other business leaders and hear directly from high profile speakers at our membership luncheons. Past speakers have included: CN President Claude Mongeau, Assinboine Park Conservancy CEO Margaret Redmond and True North Sports and Entertainment Chairman Mark Chipman. In addition, the Premier and Mayor Sam Katz will deliver their annual State of the Province/City addresses.

Benefits of purchasing season seats for monthly membership luncheons include: 

15% discount off the regular luncheon price

Receive 15% off the ticket price for any nonscheduled luncheons (some restrictions apply)

Purchase a table of 8 or 10 and receive table signage

Automatic registration for all regularly scheduled membership luncheons SEASON SEAT PRICING

1 Season Seat Table of 8 Table of 10

$371.88 + GST $2,975.04 + GST $3,718.80 + GST

Contact Tori at 944-3314 or Fall 2011









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Employee Engagement through New World Leadership

Yvonne Thompson, MA, CHRP, CHSC President, Change Innovators Inc

As more and more women venture into Entrepreneurship they face all of the same challenges as their male counterparts. Some have said that women are more prepared to deal with the changing demographics, retention issues and general Human Resource challenges than men, but no entrepreneur or organization is immune to today’s unique labour environment. If you are hiring, leading, managing and motivating your newest employees, you are facing some of the biggest challenges ever. How exciting.

As entrepreneurs we have to fully trust the skills of our team members and engage them in a meaningful way that connects to their needs. If you have a young business you are in a great position to learn New World Leadership skills that will truly impact your attraction and retention rates as your organizational culture is young and likely very pliable. Unfortunately, more established businesses sometimes struggle with adopting these important leadership skills especially if the business is large, hierarchical and managed from a top-down approach. Recently, a wellestablished business owner said to me, “We have been trying everything, for over 5 years, to integrate our younger employees into the organizational culture but nothing is working. They are fundamentally different.” This is in fact true. Generations before have always entered the workforce with a different

attitude than their predecessors; however, within a few short months and sometimes a couple of years, they assimilate into the traditional hierarchical, top-down culture. But not anymore! Today’s newest employees are very different and have unique needs and strong desires. Interestingly, we are also seeing a shift in the older worker (baby boomer) who seems to have been influenced by the younger crowd. Employees today want a very different work environment than ever before. They want New World Leadership/New World Culture. What is that? Here is a list of the most important attributes employees are seeking today: • Meaningful work. They have a strong need to contribute to something bigger than a paycheque • A sense of control over their work and work environment • Complete Inclusion information flow and decision making • Opportunities for Learning and Development • Complete Transparency from senior leaders. Tell it like it is; you aren’t fooling anyone! • Opportunities for Creativity and Innovation. They want (and need) to find their passion at work If you are under 30 and a business owner you might see yourself in this list and, in fact, you might consider these characteristics as part of the reason you started your business in the first place. One of the possible reasons for this new shift is the ever evolving human brain. Some of the research indicates that the right side of the brain (intuitive, gut feel, relationship) is more highly developed in our younger population. Process and compliance to

process (evidence-based), although still important, is not nearly as important as the opportunity to tap into intuition, grass root, organic relationships and complete honesty. WOW… if this is what our younger workers are looking for we may need to shift from the traditional organization that relies on “need to know only” and formal structure. When we provide the right environment, the New World Culture, employees respond with high productivity, commitment and loyalty. However, I understand that it is not always easy for business owners to make the shift. It requires a high level of trust and faith that employees will do the right thing at the right time and will live up to their commitments. Traditional cultures often underestimate the talents and skill of employees. As entrepreneurs we have to fully trust the skills of our team members and engage them in a meaningful way that connects to their needs. It is not about having a job anymore; people want positions that bring value to themselves and others. Business owners have to make the connection. The New World Culture will require New World Leaders who make the connection. As the business owner, you set the environment; you create the path for yourself and those who work with you. HR issues have less impact on your business when you connect to the employees in a meaningful and real way that is based on true relationships to people. This is simply what they seek. So, although it may seem complicated it is in fact very simple. The change is here so shift early and make the most of your human capital, they are still the most valuable resource you have to help build your success. Yvonne Thompson, MA, CHRP, CHSC, is the President of Change Innovators Inc. and Author of “Leadership for a New World, the Organic Approach to Employee Engagement”. Change Innovators Inc. is a full service Human Resource company focusing on Organizational Development through Leadership and Coaching, HR Programing and Health and Safety.

Fall 2011






dressing for the office

Take your personal style to work By Shel Zolkewich There was a time when being a woman in the workplace meant dressing a lot like your male counterparts. Padded shoulders in boxy suit jackets and pants with too many pleats were the norm. That was the 80s. And it wasn’t good. Luckily, those were the old days, and today, dressing for work doesn’t mean leaving your personal style at home. With the right advice and a few wellchosen pieces, it’s easy to add your signature style to a wardrobe that’s right for work. For some of that expert advice, we turned to Shannon Klymchuk of Divine & Conquer and Tanice Dandeneau of Chestnut Lane Boutique.

Jackets If you prefer a more traditional look, your options abound, and they are anything but boring. Klymchuk said jackets for fall are slightly on the short side, sporting one or two buttons and feature a close fit. Dandeneau said Periphery, a Canadian product, makes a beautiful boyfriend style jacket with rolled cuffs. As an alternative to the boyfriend style, you could also choose a cropped, tailored blazer with ruched sleeves.

Pants When it comes to pants to wear with the jacket, Dandeneau says to choose a flat front style with a slightly flared or straight leg, depending on the style of jacket.

Fall 2011

Dandeneau and Klymchuk agree that a pencil skirt with a long-sleeved top can add some serious style to your creative work wardrobe. The styles and combinations are endless. Finish off the look with tights and boots that come to the ankle or knee. Klymchuk reminded us not to forget about adding a dress to the work mix. “Dresses are an easy alternate to a suit. You can change them up just by tossing on a jacket, blazer or sweater. Our wrap dress from Narcissist is a perfect example of business meets casual—it all depends on jacket or blazer, shoe or boot and accessories,” she said. And if a dress isn’t quite your style, perhaps it’s time for a tunic. “True Character designs a gorgeous cashmere tunic to be put with a legging or skinny pant,” Dandeneau said.

Sensational Shoes It’s hardly worth investing in a new outfit without having the new shoes too. Runway styles are featuring laces, buckles, wedges and even socks with stilettos. Bring it down a notch or two for the workplace, but don’t let it get boring. “Choose a very high heel with a platform bottom,” says Klymchuk. “Go as high as you can comfortably go.”

“I have a skinny pant with matching jacket from Eve Gravel which has the details on the front of the pant and the back of the jacket,” said Klymchuk.

Belt it, Baby

It’s all about tailoring this year in the blouse department. Invest in a floral or print that MARKETPLACE

Getting Creative

Or you could go a little more stylish with a matching ensemble from Divine & Conquer.



loosely skims the body. Dandeneau says pairing a structured stripe blouse with boyfriend jacket and rolling up the cuffs on the jacket as well the large cuff of the blouse will yield a classic look.

Once you’ve got the basics in place, don’t forget about the accessories. Belts and scarves are big and bold this season. They’re also an easy and inexpensive way to update your wardrobe, weather you’re going traditional or creative.

Always an Industry Leader By Kaitlyn Douglas

It may be my own personal opinion, but I can say fairly certainly that each and every person in Winnipeg has somehow been influenced by the Chipman family. And while that may come across as a bold statement, it is not hard to believe it when you look at their business accomplishments and the mark they have made across Winnipeg. Whether it is a vehicle you have purchased from the Birchwood Automotive Group, a party you attended at Portage and Main for the return of the Jets or heard stories about their support for the arts and culture, you too have been influenced by the community involvement of the Chipmans.

And while mostly everyone in Winnipeg is aware of the Chipman family and their businesses, it still comes as a surprise to many that they also are a driving force in the Winnipeg real estate industry. The Chipman family, particularly Jeoff Chipman, has developed a comprehensive, full service real estate company, with services ranging from construction to building management and everywhere in between. As President and CEO of the Stevenson Group, Jeoff Chipman has been able to create a fine balance between these five divisions, creating a company that is not only successful in one or two markets, but five.

Pointe West Autopark

Management Group (Back row, L to R): Roxanne Zimmer, Ramsay Clark, Brett Ferguson, Scott Stephanson, Ken Yee and Curtis Loewen. (Front Row, L to R): Patrick Hamilton, Jeoff Chipman and Bruce Guest.

Fall 2011



The Stevenson Group is comprised of five individual businesses; Nova-Con Projects Ltd, Longboat Development Corporation, Cushman & Wakefield, Stevenson Management Services Ltd and Stevenson Advisors. These five companies specialize in construction and general contracting, real estate development, commercial real estate, third party commercial and residential property management and real estate valuation and consulting services, respectively. Each individual company within the Stevenson Group plays an integral role to the success of the overall company.

Iceplex and United Way’s office building. Nova-Con is well known for its high degree of customer satisfaction and completing projects on time and on budget. Longboat Development Corporation is a real estate development and project management company with experience in commercial, residential, institutional and industrial properties. Longboat possesses the capabilities to consistently meet and exceed their client’s expectations. Longboat’s ability to complete projects that are diverse in scale, scope and budget can be seen when reviewing their numerous accomplishments; Pointe West Autopark, the MTS Centre, The Oaks Assiniboine River West and most recently, the new office and hotel tower at Portage and Donald. Their expertise and experience in this industry is evident and they are constantly going above and beyond their previous accomplishments.

MTS Iceplex

Nova-Con Projects, the construction arm of the Stevenson Group, has been influential in the success of the Stevenson Group. Nova-Con Projects provides services such as general contracting, construction management and design build services. With the highly experienced staff, Nova-Con Projects is able to effectively and efficiently provide complete construction management services, ranging from preconstruction to completion. Nova-Con Projects is able to integrate planning, design and construction into their construction management, while still maintaining innovative control over cost and status tracking. Nova-Con Projects services a multitude of different types of projects; industrial, office, multi-family, retail, institutional and special use. Some of their projects have included the MTS



Fall 2011

Cushman & Wakefield, known for its extensive market knowledge, long term client relationships and strong brand loyalty, is the leading global commercial real estate brokerage firm in Winnipeg. These factors contribute to Cushman & Wakefield’s success in an extremely competitive market. Cushman & Wakefield’s success can be attributed to the talented and creative professionals within the company. Their clients receive outstanding results and are assisted throughout every stage of the commercial real estate process. Some of their recent investment sales include MTS’ downtown head office building, Kenaston Common shopping centre and a portfolio of Shoppers Drug Mart. In addition, they provide tenant representation to D’Arcy & Deacon LLP and National Leasing, in securing new office locations. Stevenson Management Services manages over two million square feet of commercial property and

more than 4,000 condominium and residential units, making it one of Winnipeg’s largest property management firms. Their services reach numerous different markets, including commercial, office, industrial, condominium and residential. In addition to providing full-service property management, Stevenson Management Services also offer project construction management and maintenance services. Stevenson Management Services is able to create a perfect balance of its business size and model; it is large enough to manage in accordance with national standard, yet small enough to possess local knowledge. Some of Stevenson Management Services’ clients include Assiniboine Credit Union and Neptune Properties, and most recently, Edgewater Condominiums, located on Wellington Crescent, one of Winnipeg’s most prestigious condominium projects. Stevenson Advisors provide a wide array of integral real estate services, including real estate valuation and consulting services. They manage and maintain an extensive database of Winnipeg and Manitoba market transactions. Stevenson Advisors provide advisory services, directed at

the needs of each and every client. They assist with land development, negotiating strategies, acquisition strategies, disposal strategies, lease or purchase analysis and cash flow projects. Recently, Stevenson Advisors performed several case studies, including a Waverly West market study and an evaluation of the Palliser Furniture Industrial Portfolio. maintain an extensive Winnipeg and Manitoba market transactions. Stevenson Advisors provide advisory Commissioned by thedatabase Manitoba of Housing and Renewal Corporation, the Waverly Westand every client. They assist with land development, negotiating strategies, services, directed at the needs of each market study looked into the development acquisition disposal lease or purchase analysis and cash flow projects. optionsstrategies, and the feasibility of strategies, the development of the town centre sector in a Recently, Stevenson certain market. Advisors performed several case studies, including a Waverly West market study and an evaluation

of the Palliser Furniture Industrial Portfolio. Commissioned by the Manitoba Housing and Renewal Corporation, the The Stevenson Group is a diversified Waverly West succeeding market study looked markets. into the development options and the feasibility of the development of the town centre company, in numerous It is a collection of well-managed businesses sector in a certain market.

with capabilities to serve all segments of the Winnipeg and Manitoba real estate market. The Stevenson is determination a diversified succeeding in numerous markets. It is a collection of well-managed It is through Group hard work, andcompany, a businesses with capabilities to servethat allthe segments of the Winnipeg and Manitoba real estate market. It is through hard true appreciation of the community Edgewater Condominiums Chipman family is able to take any idea, and work, determination and a true appreciation of the community that the Chipman family is able to take any idea, and succeed at many levels. From cars to sports succeed at many From can carsmanage to sports to real estate,levels. the Chipmans any to real estate, the Chipmans can manage any venture or business opportunity venturetheir or business that comes way. opportunity that comes their way.

Fall 2011



At The Desk of… Norva Riddell, Senior Vice President, Sales

and Marketing, True North Sports and Entertainment

12 precepts – “The 12 Precepts of Life”. Mark Chipman created this credo which all True North employees work by.

Military photo – “Military Night 2010” photograph. Annually, the Moose paid tribute to the rich heritage of Winnipeg’s role in the Canadian forces.

Fergie pic – One of Norva’s treasured photos – her with the late John Ferguson, a past general manager of the Winnipeg Jets, taken at the closing of the Winnipeg Arena.

Award: - The AHL’s 200708 Ken McKenzie Award which Norva won. As stated on the AHL Hall of Fame website, the award “honours the individual who accomplished the most during the season in promoting his or her AHL team.

Candy jar – Frequently picked through by the True North sales team when they come to visit Norva in her office.

Open binder – guidelines from the National Hockey League which has become Norva’s choice reading material over the summer.



Fall 2011

Photographed by chronic creative

photo – Nova and her husband, Rob Duncan

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