L I F E S TYLE
Sustainably Savvy Entrepreneur Danny Seo turns love of environment into a lifestyle enterprise BY ROBIN L. FLANIGAN
Danny Seo’s motto for a sustainable lifestyle: Never sweat the small stuff.
GREEN LIVING | SPRING/SUMMER 2017
JONAS JUNGBLUT FOR NATURALLY, DANNY SEO
he average 14-year-old doesn’t spend afternoons filling out tax forms, creating bylaws and lobbying congressional leaders. But Danny Seo, whose style-meetssustainability approach to modern design has made him a green-living guru, was no average teen. Born on Earth Day, Seo shared his birthday with an annual flood of newspaper stories about deforestation, the vanishing ozone layer and other environmental troubles. Wanting to help, he told the six guests at his 12th birthday party that they should forgo the gift-giving and instead become founding members — through donations — of a new organization to save the planet called Earth 2000. “I was very naive and idealistic at the same time,” he says. “I thought the world was coming to an end, but I was idealistic enough to think maybe I could just change it.” Earth 2000 grew to tens of thousands of teenage members from around the country by the time Seo turned to other projects six years later. Now 39, Seo is founder and CEO of Danny Seo Media Ventures, a multimedia lifestyle company. He stars in a family-oriented Saturday