Communication, Philosophy and Technology brochure 2019-2020

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20 0 2 ON 9/ I T 1 A 0 2 NIC U ND M A M Y O C PH O S O PHIL OLOGY N TECH

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STRATEGIC COMMUNICATION The Strategic Communication group seeks to understand the role of communication as a driver for change in domains of food, health and the living environment. Such studies involve both the deliberate use of communication strategies by organizations that wish to connect to certain audiences, and the everyday communication strategies that people employ to achieve their own ends, often in response to governmental agencies, commercial companies, scientific communities, NGOs, or managers in organizations.

KNOWLEDGE, TECHNOLOGY AND INNOVATION The Knowledge, Technology and Innovation Group studies processes of social and technical innovation and transformation, with special attention to the communicative and sociopolitical dynamics involved in the production, exchange, integration and use of scientific and other knowledge. This involves studying technology’s impact on society and the social shaping of technology as two sides of a co-production process, and the analysis of interactions, interventions, design approaches and institutional set-ups relevant to enhancing and supporting innovation processes in society.

Communication, Philosophy and Technology (CPT) consists of three chairgroups

PHILOSOPHY The Philosophy Group studies ethical and philosophical issues in relation to the Wageningen domains. The group reflects on normative assumptions and implications of research and social practices concerning food production and consumption, public health, animal welfare and the environment, and aims to contributing to responsible practices and policies in these fields.

Communication Philosophy and Technology Human beings have a profound influence on the bio-physical environment of planet earth. Looked at from a different perspective or a higher level, even our seemingly trivial everyday activities generate large unintended effects when aggregated with those of other people. Such processes can result in major societal challenges such as climate change, inequity and poverty. At the same time, they suggest that major positive transformations can arise from small changes in individual behavior, provided that these occur at a large scale. However, achieving this requires a certain degree of mutual understanding and agreement that is often lacking in our polarized societies. At Communication, Philosophy and Technology, we examine how societal stakeholders and policy-makers make sense of societal problems and solutions, and aim to contribute to bridging divides between stakeholders and disciplines. We analyze and clarify key values and arguments, develop new forms of dialogue and persuasive communication, and we contribute to strategies for inclusive development and responsible innovation. In our education we prepare social science and life science students to become professionals with expertise in interdisciplinary collaboration, strategic communication, inclusive change and reflective philosophy. Students can participate in individual courses, participate in CPT minors, and be supervised with a thesis or internship.



How can information technology help farmers to prevent crop failure? Cell phones and other information technologies are transforming communication in rural Africa. What do these transformations mean for African farmers? The EVOCA project explores how information technologies can contribute to more inclusive agricultural innovations that stimulate citizen science and local participation. In our courses you learn how science and technology shape and transform agro-food networks, livelihoods and the environment (and vice-versa). How innovation and development processes may become more inclusive, responsible and democratic.

How can we bring people together on controversial issues? Livestock-related health risks pose a serious societal problem in the Netherlands. They are high on policy agendas and recurrently involve public debate. We do research on (controversial) interactions between various stakeholders on livestock farming. Making explicit stakeholders’ underlying concerns enables us to make government professionals aware of hard-tograsp issues, which will inform a more inclusive dialogue. At CPT you learn about the different roles that communication and science play in society, and how to build bridges between people with different backgrounds and interests.



How can all stakeholders be involved meaningfully in innovation and change? What is the role of communication in these processes? What are responsible practices and policies? Professionals working in social science and life science domains come across these types of questions. To be prepared for that, CPT courses about communication, inclusive change, and philosophy are relevant for students of all WUR social science and life science study programmes. You can follow individual courses, participate in minors and be supervised in your thesis and internship.

THEORETICAL INTRODUCTION COURSES Introduction to strategic communication

Tim Stevens | CPT-12306 | Dutch | 1MO This course offers an overview of the most important theories and insights of strategic communication in the context of change, illustrated by concrete strategic problems related to the life sciences. In an essay, you apply the theories and insights to a topic of your own choice.

Integral approaches in communication, health and life sciences

Annemarie van Paassen | CPT-31006 | English | 1MO Current societal challenges like climate change, antimicrobial resistance and ageing societies are inherently complex, but many scientific and professional disciplines try to understand and solve these through their own perspective. This leads to heated debates about ‘the right way’. In this course students learn how to analyse problems and interventions from a transdisciplinary perspective with the use of the integral theory.

Analysing discourse: theories, methods and techniques

Marleen Buizer | CPT-56306 | English | 1MO This advanced course provides an overview of different theoretical approaches to the analysis of discourse and trains students in various techniques for empirical analysis of discourses. You will apply techniques of discourse analysis to a contemporary research problem of your choice. This course is part of the WASS graduate programme aimed at PhD students, graduate students and well-progressed master students.

Social psychology

Marijn Poortvliet, Pepi Burgos | MCB-10806 | Dutch | 1AF 5AF This course provides insight into the key issues studied by social psychology, with topics such as the self, perception of other persons, intimate relations and love, decision making, influence, group behaviour, stereotyping, and cooperation. How do people form impressions of others? How does the difference between people’s actual self and their ideal or ought self-affect their behaviour? Why is it that people often make use of stereotypes? What determines whether people cooperate with each other?

Communication theory

Rico Lie | CPT-12806 | Dutch | 2AF This course offers a survey of communication theories. The em-

phasis is on interpersonal communication, public forms of communication and on the broad sociological functioning of old and new communication and information technologies and processes.

Life sciences for communication scientists

Bob Mulder | CPT-14306 | Dutch | 5MO Using models and theories from science communication, this course surveys dominant and alternative ways of thinking about technology and societal change in the life sciences. The course concentrates on six domains: health, food, urbanisation, climate change, natural resource management, and sustainability related to food and fibre production. At the end of the course, students will be able to make an informed choice which of the six domains to select as their focus area (‘track’) in following courses and their BSc thesis.


Research methods for communication sciences

Bob Mulder | CPT-25306 | Dutch | 1MO The course focuses on strategies, methodologies, methods, techniques and tools that are relevant for interdisciplinary communication research in a life science context. Students become acquainted with selected qualitative and quantitative approaches to interdisciplinary communication research. Exemplary cases of research practice and practical exercises (individual and group) support an active learning process.

Advanced communication science

Hedwig te Molder, David Ludwig | CPT-33806 | English | 1AF This course explores the latest developments in the field of communication science. It includes topics like framing in conflicts, monitoring system innovation and participation mediated by filming. The programme concentrates on processes of innovation and social change and the role of communication therein.

Visual research methods

Loes Witteveen, Rico Lie | CPT58802 | English | 4WD 5WD WASS Interdisciplinary Window, for MSc-students and PhD-students This course focusses on collecting, analysing and interpreting visual data in research. It addresses the potential and the qualities of visual data and starts with a review of the diversity of research strategies that incorporate visual data. Visual literacy and visual ethics are positioned from an academic point of view to further legitimize obtaining and using visual data.

Bob Mulder, Pepi Burgos | CPT-34806 | English | 5MO The development of an individual research proposal in the area of communication for intervention is a central activity in this course. You develop a problem statement and research questions, learn to find and use literature, develop a conceptual and theoretical framework, and take decisions about research approach, design and methodology. This course is highly valued by students from social and life science study programmes

COMMUNICATION THEORY IN PRACTICE Communication and persuasion

Pepi Burgos | CPT-23306 | English | 2MO This course focuses on persuasive communication in various contexts and in relation to present day issues in science and society. Processes underlying persuasion and influence will be studied mainly from a communication sciences perspective and related fields. We will go into questions such as ‘how do persuasive principles play out in different contexts?’, ‘how are people influenced by their social environment?’, and ‘can people be influenced without being aware of this?’. The course aims to increase your understanding of persuasive communication, both on the individual and group level, by analysing and revising persuasive strategies using theoretical accounts.

Communication and technology

Bob Mulder, Tim Stevens | CPT-24803 | English | 3MO This course provides insights into theoretical and practical-strategic matters of communication about novel technologies and their application in society, e.g. novel products, foods or medical services. Special attention is given to the life sciences and life science technologies such as biotechnology, genomics and (bio-)nanotechnology. The course introduces relevant perspectives from science communication, social psychology and communication science. Working in small groups, students analyse the communication issues around a specific technological innovation, conduct a small piece of focus group research and develop a communication plan.

Communication and organisations

Margit van Wessel, Pepi Burgos | CPT-35306 | English | 3WD Organisations constantly interact to stay in tune with their environments. In this course, we take up the questions of the ‘why’ and ‘how’ of external and internal communication of organisations, zooming in on key themes and challenges. In a group case study, you put theory into practice in a real life example.

Cross-cultural studies

Rico Lie | CPT-26306 | English | 3WD 4WD 5WD 6WD This course is provided at Breda University of Applied Sciences and follows a different academic schedule. This course evaluates main theories and principles of cross-cultural studies and addresses how to apply cultural sensitivity in an international context. It specifically aims to analyse cultural dimensions of tourism related interventions.

Intercultural communication

Rico Lie | CPT-35806 | English | 4WD This course offers a survey of theories and issues related to communication across cultural borders. The course explores areas of interest such as: changing identities; religions; gender issues; social and family issues; the existence of different worldviews; the role of the mass media; individualism vs. collectivism; the role of language; time and space across cultures; the role of culture in international development; and multicultural health care.

Communication and policy making

Margit van Wessel| CPT-21806 | English | 5AF This course charts the nature and significance of interaction in policymaking, in different forms and between different types of actors involved. We show how policy making processes are situated in society and involve a series of elementary questions and dilemmas concerning communication and democratic problem-solving. We address these by studying theory and concrete examples situated in developing countries as well as western democracies, and also explore how better communication can contribute to better policy.

communication courses

Research for effective communication

CHANGE PROCESSES Tourism development and planning

Jasper de Vries, Raoul Beunen I CPT-25806 | English | 2WD 3WD This course is provided at Breda University of Applied Sciences and follows a different academic schedule. This course deals with the interplay between tourism development and regional planning. It will acquaint students with the theories, methods and practices of tourism development and planning. From a communication perspective the course addresses the tools for analysing the particularities of the context, methods and strategies for involving various stakeholders, and the instruments through which policies and practices influencing the region and its development can be coordinated. This course is given at Breda University of Applied Sciences and follows a different academic schedule.

Facilitating interactive processes

Annemarie van Paassen | CPT-60306 | English | 3WD Awarded Excellent Education Prize 2016. To deal with the complexity of rural development, social welfare and public health problems, standardised learning processes often prove inadequate. This course aims at equipping ‘new’ professionals with facilitation skills and knowledge. Through interactive lecturing, group work, case studies, presentations and role plays, the course enhances your capacity to translate conceptual ideas into actual intervention practice.

Risk communication

Marijn Poortvliet | CPT-24306 | English | 4WD This course provides insight into theoretical and practical-strategic matters of risk communication. Special attention will be given to life science hazards such as climate change, food (production), zoonoses, and water management and life science technologies like biotechnology, genomics and nanotechnology. You will work on multi-stakeholder analysis on the topic of a particular hazard in order to analyse and understand how risk communication takes place in practice.

Interventions for health behaviour change

Joanne Leerlooijer | CPT-32306 | English | 5MO This course focuses on communication in the context of efforts to prevent diseases, promote healthy practices and/or induce changes in physical, social and institutional environments that influence human health. You apply the theoretical notions in the analysis of an existing health communication intervention.

Communication strategies in everyday life

Hedwig te Molder | CPT-33306 | English | 5MO The course is concerned with the study of real-life interaction (discursive psychology) and its application to life science areas such as healthy food and vaccination, the environment and eHealth counselling. Online/offline interaction with stakeholders or publics is now at the heart of most policy processes. In this course you learn to analyse interaction and to facilitate it.

Change, inter-human processes and communication

Jasper de Vries | CPT-32806 | English | 5AF In this course we try to understand change and change management by analysing how people actually communicate when they are confronted with new developments. Starting from a complexity approach, we will focus on a range of inter-human processes, as they emerge in interpersonal communication. In a paper, you analyse a real-life issue from a dynamic communication perspective.

Internet-based communication and learning for social change

Tim Stevens | CPT-53806 | English | 5AF This course investigates the role of online media in the life-science domains. We use communication and learning theories to understand planned and unplanned change. Students design a digital application that addresses a communication challenge and write an individual essay.

Designing communication interventions

Joanne Leerlooijer | CPT-13306 | Dutch | 6MO In this course students learn to develop, design and evaluate communication interventions in a scientifically sound manner. In small groups, you choose your own topic and write a communication plan to address a real-life problem, for example related to climate change, nature conservation, sustainability or health.

Science communication 2.0

Hedwig te Molder | CPT-39303 | English | 6AF While still considered authoritative domains, science and technology have also become contested areas. Experts are open to challenge just for being experts. How come, and what does this development mean for the ways in which science is communicated in society? The course focuses on master students who are interested in the public communication of science and technology. Throughout the course we translate the insights to different domains of science and technology, such as nanoscience, food technology and biotechnology.



How do animals survive in the Anthropocene? Species extinction is a pressing problem of the Anthropocene. Possible technological responses are resurrecting extinct species such as the Woolly Mammoth, genetic adaptation of animals such as the American Pika to make them better suited to new climate conditions, and moving species such as butterflies or to new climate zones. We ask questions about the normative presuppositions and moral implications of using these technologies. How can we adapt animals and their lifeworld in a responsible manner so that they can survive in a world dominated by humans? These and similar questions are addressed in our courses.

THEORETICAL INTRODUCTION COURSES Introduction to communication and innovation studies

Cees Leeuwis | CPT-23804 | English | 1MO This advanced course describes how and why our thinking about the role of communication in processes of individual and collective change has evolved historically. We touch on strategies such as advisory communication, persuasion, participatory innovation development and the facilitation of societal learning and conflict management.

Introduction to technology, agro-ecology and development

Conny Almekinders | CPT-21304 | English | 1MO This course offers an introduction to theories and methodologies that conceptualise the interaction between science, technology and society, with a focus on agricultural and ecological processes.

CPT THESES AND INTERNSHIPS We supervise Bachelor and Master theses and internships in many study programmes. When you are interested in a thesis topic that fits well with our expertise, check available topics and conditions for CPT supervision on www.wur. eu/cpt-education. Or check our social media to stay up to date on thesis subjects and internship possibilities

Communicating for sustainability and responsible innovation

Phil Macnaghten | CPT-22306 | English | 2AF The course offers an introduction to theories and approaches to environmental communication, on how to embed environmental communication strategies in society, and on the practical skills required to develop, design, facilitate and test responsible communication practices.

Innovation management and transdisciplinary design

Phil Macnaghten, Laurens Klerkx | CPT-22806 | English | 2AF 5AF This course introduces recent theoretical insights from innovation theory and presents existing efforts and approaches for interdisciplinary design. In a cross-disciplinary team, you make a social-technical problem analysis around a topic of your choosing, and develop design criteria, research agendas and/or process designs as early steps in a possible innovation trajectory.

Technology, development and natural resources

Harro Maat, Sietze Vellema | CPT-11806 | English | 5MO The central focus of this course is the interactions between society, technology and natural resources. The course focuses on the practical challenges, problems and solutions of these interactions, as well as the understanding of these interactions by a variety of concepts, theories and approaches. You write an essay on at least one of the core issues of the course.

ADVANCED COURSES Politics of knowledge and inclusive innovation

Cees Leeuwis | CPT-37306 | English | 2AF This course zooms in on the mechanisms and configurations that influence whether processes of social and technical innovation and transformation become inclusive, responsive and democratic. Special attention is given to the power and politics involved in processes of knowledge and meaning making in the context of the formulation of development scenario’s, the organisation of value chains and communication for development.

Researching socio-technical practices, innovation and responsible futures

Sietze Vellema| CPT-37806 | English | 3WD 5AF The course starts from the premise that science and innovation are transformative, that they have the power to create futures

Social justice, technology and development

David Ludwig | CPT-30806 | English | 4WD This course addresses theories and concrete situations in which social justice issues are intertwined with technological change. Notions from political philosophy, science and technology studies, development studies, sociology and anthropology are used to analyse inequality, poverty, power in social transformations, and representations of injustice.

Critical reflection on research in international development practice

Harro Maat, Marleen Buizer, Leon Pijnenburg | CPT36806 | English | 4WD This course fosters critical reflection on the use of research in international development practice. Different research designs and methodological strategies are used in various stages of development intervention, for different purposes, and with different societal audiences in mind. The course provides a solid basis for students to reflect on science-society interaction, transdisciplinarity and their future roles in international development.

Institutions and societal transformation

Sietze Vellema | CPT-57802 | English | 4AF WASS Interdisciplinary Window, for MSc-students and PhD-students This course engages PhD candidates and master students enrolled in a research track to use ‘institutions’ as a bridging concept and combine distinct concepts, methods and insights from the social sciences. During tutorials based on reading contributions from the fields of anthropology, economics, and organisation science, we try to make novel connections within the array of social sciences and to develop an interdisciplinary approach to explore and understand the flexibility and rigidity of institutions.

THEMATIC COURSES Embodiment, food & environment

Harro Maat, Philip Macnaghten, Cor van der Weele | English | CPT-56802/6 | 6WD/2AF Embodiment refers to the way the human body responds ‘by itself’ to perceptions of a particular event or environment. The course presents and reflects on different theories about embodiment. Cases and examples are selected from food production, cooking, consumption, nature and environment. Students are encouraged to experience embodiment in concrete daily activities.

Settings for health promotion

Laurens Klerkx | HSO-30806 | English | 5MO Much of what makes people healthy or sick - income, social position, where people live, level of literacy, culture, political system - lies outside the scope of health (promotion) sector. In this course we focus on analysing settings, which may include the family/household, educational settings, workplaces, recreation, prisons, hospitals and communities. By means of an in-depth and real-life case study, students explore a certain health promotion issue from a settings perspective.

Food security and sustainability: food access (MOOC)

Sietze Vellema | CPT-57302 | English | 1-6 3 September 2019 - 20 February 2020 and 7 January 2020 - 23 July 2020 What does it take to provide access to safe and nutritious food every day? In this online course (MOOC), you explore how key actors at the household, local national and international levels negotiate and make choices on access to food. You combine your insights in food access at different levels for composing the big picture, and demonstrate how different levels are interrelated. This free online course is offered as a MOOC and involves an on-campus exam for WUR students.

inclusive change courses

and vulnerabilities, and that unless we make innovation processes responsive to the needs of social actors and the bio-material, future changes will occur without explicit societal shaping, commonly driven by the power of incumbent interests and the delegation of ‘the good’ to market forces. The course teaches students how to research the relation between socio-technical practices, innovation processes and responsible futures.



How can we design our environment together? Urbanization is a worldwide phenomenon with significant environmental impacts, both in the urban and rural environment. Our research dwells on area-based participatory processes and on questions of democracy and public deliberation in these contexts. We do so through projects on circular area development, such as a project in the Dutch province Zuid-Holland where we work with policy makers, interdisciplinary teams of students, researchers and entrepreneurs At CPT, we offer courses in which you gain insight on how to build bridges between people with different backgrounds and interests, and how to connect the natural, technological and social world.



Applied ethics

Josette Jacobs | CPT-65000 | English | 1AF 2AF 5AF In this course, you will start by facing a concrete ethical dilemma from daily life. Next to that you will do a practical exercise, linked to an ACT-project or to your individual experience. You will be working in groups, supported by staff. Students prepare and give a lecture about one ethical theory.

Knowledge hurts

Josette Jacobs | CPT-65100 | English | 1AF 5AF The starting venue of the course is ‘HET DEPOT’, a sculpture art gallery in Wageningen. In this museum you will ‘experience’ reality by an artwork and philosophize by looking at an artwork. Next to this, you will prepare and give a lecture about one Philosophy of Science theory and build up an individual portfolio.

Philosophy of communication and society


Philosophy and ethics of management, economics and consumer behaviour

Vincent Blok, Marcel Verweij | CPT-38306 | English | 1MO The recent economic crises and corporate scandals show the importance of critical thinking and ethical reflection in business and market contexts. The aim of this course is to strengthen our capacity to critical thinking, as a basis for better decisions and practices. We explore the pretentions and limitations of (economic) science in producing objective knowledge; we explicate and test basic assumptions of economics, market, and politics; and we analyse ethical dilemmas in business administration and consumer policies.

Science, technology and society

Leon Pijnenburg | CPT15806 | Dutch | 2AF The course introduces philosophical and normative issues (in a wide sense), related to the role of communication within the larger context of science, economy, politics and society. Students are prepared for reflexively looking at, and normatively evaluating (a) the role of communication specialists in society and (b) the possible frictions and tensions that emerge when communication is put to use as an instrument for solving societal problems.

To be announced | CPT-15303 | English | 2MO This course focuses on the relationship and mutual influences between science, technology and society. The aim of this course is the analysis of and the expression of opinion(s) in complex societal questions in the field of land and water management. How to deal with philosophical and normative questions in a scientific and technological context, as well as the responsibilities of scientists are central themes in this respect. In addition, students get insight in and experience with basic principles of ethics and will practice with discussing and writing about ethical dilemmas.

Introduction in philosophy

Ethics of food and nutrition

Vincent Blok | CPT-55806 | Dutch | 5AF Philosophy is the study of the fundamental nature of reality, human existence, and our knowledge thereof. Philosophers ask ‘what is...?’ questions, for instance ‘what is the nature of human being?’, or ‘what is the good life?’. In this course you will consult the tradition of philosophy to see how some of the great names in the history of philosophy answered these questions. And you will reflect on the nature of philosophical questioning in a systematic way. In this course you are introduced to the nature of philosophical questioning and the development of critical and reflexive skills.

Marcel Verweij | CPT-38803 | English | 2AF 6AF Modern society faces many problems in relation to food, nutrition, and health: malnutrition, overweight, alcohol abuse, food poisoning, etc. What are the ethical responsibilities of professionals, consumers, governments, and companies to tackle these problems? Different ways of ethical thinking are presented and students learn to formulate questions and test ethical arguments. In this way, they reflect on their study area and develop skills to analyse and discuss ethical dilemmas in their future career, and be capable to justify difficult professional choices.

Biology and philosophy, exploring open questions

Beatrijs Haverkamp | CPT-10303 | Dutch | 5AF Not all questions concerning biology have definite answers, some are more open. In this course, we focus on open questions in two areas: philosophy of science and ethics. During the exploration of philosophical questions concerning biology you will learn theoretical approaches as well as some practical skills that help to deal with them constructively.

Data science ethics

Marcel Verweij | CPT30503 | English | 6AF We are at the brink of a fourth industrial revolution that combines developments in genomics, biotechnology, environmental sciences, robotics, and especially big data and artificial intelligence. Societal life will be affected in many dimensions, creating solutions to current problems but also raising new ethical challenges. How can (big) data scientists and professionals take ethical aspects of their work and the societal implications of their ideas and products into account? In this course students develop competencies (knowledge, skills, attitudes) that enable them to critically reflect on and evaluate projects, applications and futures of data science technology.

Ethics, health and society

Marcel Verweij | CPT-13806 | Dutch | 6AF In this course key ethical concepts, values and approaches, that are central for health and society, are explored and applied. You learn to analyse the argumentative structure of texts, engage in ethical case discussions with help of a deliberation format analyse, and write a short essay about a moral problem in public health care.

and therefore inevitably selective. Using perspectives from science, philosophy and art, this course teaches you to recognise and explain patterns, practices, challenges and mechanisms of selective attention. You learn to reflect on selective attention from moral points of view, and imagine and devise ways to investigate attention in practice.


Joanne Leerlooijer Education coordinator COM & KTI 0317 – 482994


African philosophy

Birgit Boogaard | CPT-58306 | English | 2MO Have you heard of African philosophy? In this course you learn about great African philosophers and their ideas. We will introduce relevant philosophical themes for development issues, illustrated with concrete examples and case studies. Through intercultural dialogues you will also learn to critically reflect on your own cultural and scientific background.

Selective attention and ethics

Philosophy from a humanistic perspective

Cor van der Weele | CPT-94803 | Dutch | 6AF We live among an overload of information. How to deal with that is an increasing challenge, since our attention is limited

Leon Pijnenburg Education coordinator PHI 0317 - 482994

MINORS COMMUNICATION FOR CHANGE This BSc minor provides students with an in-depth understanding of multiple social and bio-physical environmental determinants of health, and their interaction at the individual, local and global level. The BSc minor combines expertise from health psychology, social psychology, health promotion, epidemiology and communication. Overall, the BSc minor aims to give students insight into the multiple causes of and solutions for health issues, to understand the interdependence of the causes and teach them how to address problems through health promotion actions, strategic communication and policy.


Communication and persuasion CPT-23306 | 2MO | CS Communication and organisations CPT-35306 | 3WD | CS Social psychology MCB-10806 | 1AF | RO1 Introduction to strategic communication CPT-12306 | 1MO | RO1 Communication theory CPT-12806 | 2AF | RO1

COMMUNICATION, HEALTH AND SOCIETY This BSc minor introduces students to the interdisciplinary field of applied communication sciences. Students choose two restricted optional courses about basic theories and mechanisms in applied communication science, social psychology or communication theory. The two compulsory courses zoom in on communication and individual change, and on communication and organisational change.


Introduction to strategic communication CPT-12306 | 1MO | CS Environmental assets for health HSO-20306 | 2MO | CS

Health psychology HSO-20806 | 3WD | CS Introduction to epidemiology and public health HNE-24806 | 1AF | RO1 Social psychology MCB-10806 | 1AF | RO1 Communication theory CPT-12806 | 2AF | RO1

EFFECTIVE COMMUNICATION IN LIFE SCIENCE CONTEXTS In their future work, many students with a life science or social science background will come across the importance of communication. For example, dealing with societal responses to research findings, the role of communication in technical innovations, online communication and social change, and the design of communication interventions. This BSc minor addresses several aspects of the relation between communication practice and communication research and theories.


Risk communication CPT-24306 | 4WD | CS Research for effective communication CPT-34806 | 5MO | CS Designing communication interventions CPT-13306 | 6MO | CS Innovation management and transdisciplinary design CPT-22806 | 5AF | RO1 Internet-based communication and learning for social change CPT-53806 | 5AF | RO1

Conny Almekinders

CPT staff

Knowledge, Technology & Innovation Participatory technology development Seed systems Interdisciplinary and action research Rural innovation

Pepi Burgos

Marie Garnier Ortiz

Bart Gremmen

Intercultural Communication Health Communication Corporate and Marketing (online) Communication International Management Change Management

Critical media studies Media power News media, journalism and democracy Public debates about mass animal production Framing analysis

Ethics in life sciences Responsible innovation Animal welfare Genetic modification Gene editing

Strategic Communication

Strategic Communication


Laurens Klerkx

Joanne Leerlooijer

Agricultural innovation systems Boundary work and objects Open and inclusive innovation Food value chains Sustainability transitions

Health promotion Community interventions

Knowledge, Technology & Innovation

Harro Maat


Education coordinator 0317 – 482994

Philip Macnaghten

Knowledge, Technology & Innovation Grassroots innovation Sustainable food production Anthropology of skill and technique Global Health, One Health, Community Health

Annemarie van Paassen

Knowledge, Technology & Innovation Communication and innovation dynamics Partnership for inclusive development Transdisciplinary research Ict and rural development

Barbara van Mierlo

Knowledge, Technology & Innovation

Knowledge, Technology & Innovation

Responsible innovation Critical policy engagement Sociology of environment Deliberative methodology Governance of science and technology

Learning in innovation networks Sustainability transitions in agriculture and energy Reflexive monitoring Innovation management

Leon Pijnenburg Philosophy

Public sphere and democracy Foodbank Rationality and communication Education coordinator 0317 - 482994

Vincent Blok

Bernice Bovenkerk

Responsible innovation Philosophy of technology and innovation Business ethics Philosophy of management

Environmental philosophy Animal ethics Deliberative democracy Climate ethics


Marleen Buizer


Beatrijs Haverkamp

Strategic Communication Environmental ‘rurban’ governance and communication Citizen initiatives Participatory action research Discourse analysis Science-society interface

Josette Jacobs Philosophy

Philosophy Philosophy Intercultural conversation Art appreciation Visual Thinking Strategy Community based learning

Bio-ethics Public health ethics Health disparities Political philosophy

Cees Leeuwis

Rico Lie

David Ludwig

Innovation support Communication & change Science-society interaction Agriculture, health & resource management

Communication for development Intercultural communication Audio-visual learning Tourism and development

Science and democracy Ethnobiology and local knowledge Diversity in science and technology Responsible research and innovation

Chair Knowledge, Technology & Innovation

Knowledge, Technology & Innovation

Hedwig te Molder

Bob Mulder

Strategic Communication

Strategic Communication

Science-society interaction Interaction analysis Food, health and environment Science and technology communication

Psychology Interpersonal health communication Behavior change interventions

Marijn Poortvliet

Auke Pols

Risk communication Human-technology interactions Social psychology Risk perception Sustainable behavior

Responsible research & innovation Ethics of technology Sustainability transitions Energy technologies

Strategic Communication

Knowledge, Technology & Innovation

Knowledge, Technology & Innovation

Tim Stevens

Strategic Communication Social media Framing Dynamics of public debates Agro-food governance

Marcel Verweij

Sietze Vellema

Knowledge, Technology & Innovation Value chains and partnerships Trade and collectivity Coordination and improvisation Interdisciplinarity and practice

Jasper de Vries

Chair Philosophy

Strategic Communication

Public health ethics Responsible innovation Infection, vaccination and risk Nudging

Trust Spatial planning Sustainability Persuasive communication

Noelle Aarts Guest professor


Socio-ecological transformation Conflict and dialogue Framing Landuse and nature

professors and researches Stephen Sherwood

Loes Witteveen

Dvora Yanow

Modern food and agriculture Sociology of change Social movements Equity, health and sustainability

Communication for social change Mediated learning Development studies

Communication of meaning in organizational and policy settings

Guest researcher

Guest researcher

Mirjam Cevat

Luc Dinnissen

0317 - 483539

Deputy administrator

Bea Prijn

Education desk Secretary Deputy administrator 0317 - 484178

Guest professor

Communication and design

Inge Ruisch Secretary

0317 - 482776

Cor van der Weele

Margit van Wessel

Ambivalence and moral motivation Selective attention Processes of moral change Meat alternatives: Cultured meat, pulses

Citizen engagement Civil society Advocacy and advocacy evaluation Communicative governance Organizational communication


Strategic Communication

Jens Andersson

Raoul Beunen

Birgit Boogaard

Sustainable intensification Development-oriented agronomy Co-construction of knowledge and technology

Environmental policy and planning Adaptive governance and sustainability

African philosophy Agricultural development Interdisciplinary research Intercultural dialogue

Guest researcher

Guest researcher

Guest lecturer

Meta Bakker

Deputy Administrator


staff Germaine Dunselman Education desk Secretary

0317 - 484310 germaine.dunselman@

Cathelijne Goossens

Education desk Secretary 0317 - 486035 cathelijne.goossens@

0317 - 483539

Vera Mentzel

Deputy administrator 0317 - 483537

The current CPT section continues to build on the foundation laid by our emeritus professors

Anne van den Ban (1928-2016) Founder and first professor of Communication Science Michiel Korthals Emeritus professor Applied Philosophy Paul Richards Emeritus professor Technology and Agrarian Development Niels Rรถling Emeritus professor Extension Science and Cees van Woerkum Emeritus professor Communication Science

Cultured meat as a new option for farmers? The impact of meat production on the environment is associated with high water and land consumption. Alternatives such as cultured meat are under development, but expected to be ready for the market within a few years. At first sight this alternative way of making meat seems to pose a threat to animal farmers. At CPT we explore whether cultured meat could instead also offer opportunities for farmers, by studying the ideas of farmers and others involved in traditional meat production. We offer courses on how to connect the natural, technological and social world. You can find topics around ethical dilemmas and on how participatory research can contribute to inclusive change.



COMMUNICATION PHILOSPHY AND TECHNOLOGY SECRETARIAT Room 4034 0317 - 484310 VISITING ADDRESS De Leeuwenborch (building 201) Hollandseweg 1 6706 KN Wageningen The Netherlands POSTAL ADDRESS P.O. Box 8130 6700 EW Wageningen The Netherlands COLOPHON Concept: Noelle Aarts, Luc Dinnissen Design: Portraits: Paul Breuker Satelite images: eoVision/eGEOS Foto cover: Anton Balazh

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