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expo guide

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Event Overview Businesses both large and small face similar challenges in today’s challenging market. The question becomes, “How do I grow and exceed customer expectations, but do it all with less?” On Monday, August 15, 2011, individuals looking to take charge of their business future are invited to the Hilton Ocala for the first annual Connect B2B Expo. An increasing demand for a true business-to-business expo where businesses could gain valuable insight from business executives promoted a group of business owners to take action and put together Ocala’s first allencompassing business-to-business event, and the Connect B2B Expo was born. We chose this name because in today’s highly competitive marketplace, nothing is more important than getting out there and connecting...with customers, with other businesses and with people who can help you be more successful in one way or another. Expo attendees will get a chance to attend our informative Speaker Series presented by business experts from a variety of fields from Public Relations and Media Strategy to Business Strategy and Social Media. Over 50 exhibitors on the Expo Floor will give attendees an opportunity to form new alliances, and Ask-The-Expert sessions, sponsored by Think Technologies Group, will allow attendees to receive one-on-one advice from industry experts. A Poolside Networking Mixer, sponsored by Ocala Hilton, will conclude the event giving everyone a chance to mix and mingle.









Chamber 101

Social Media Strategy: Tips, Tools & Planning for Success

Speaker Series

Saratoga Room s t u d i o

Keeneland/ Aqueduct Room

Pimlico Room

352’s Good To Great Panel

7 Core Strategies for Personal and Professional Success

Media Buying Panel

Media Buying Panel

Attract Clients and Grow Your Business Through Relevancy

Stand Out and Succeed in a Competitive Marketplace

SCORE Counseling

SBDC Counseling

Stand Out and Succeed in a Competitive Marketplace

Social Media Strategy: Tips, Tools & Planning for Success

7 Core Strategies for Personal and Professional Success

Why Your Strategic Plan Is Failing You

ask-the-expert sessions Churchill Foyer Churchill Ballroom

Media Strategy

Business Strategy

Social Media


Prof. Development



Public Relations

EXPO floor is open

PRactical Public Relations

Meet the Speakers Media Strategy Steve Triplett President & Director of Client Strategy Contact Media Steve Triplett is the president and founder of Contact Media, a marketing and customer lead generation firm based in Tampa, FL. Steve spent the first decade of his career developing and executing broadcast advertising campaigns as an account executive for various media companies including Clear Channel and Cox Broadcasting. In 2006 Steve started Contact Media to provide media planning and placement services to a handful of local and regional clients. Over the past 5 years Contact Media has placed over $10MM in advertising media including online, television, cable, radio, outdoor, and print in major markets across the Southeastern U.S. Steve has worked with hundreds of businesses and brands ranging from small local businesses to some of the worlds largest and most sophisticated marketing organizations including Proctor & Gamble, Kimberly Clark and Unilever. His real passion however is helping small and medium-sized businesses use thought leadership, social media, and direct response marketing principles to create predictable and sustainable growth.

Chamber 101 Jillienne Allgäuer VP of Membership Development Ocala/Marion County Chamber of Commerce Jillienne Allgäuer, SPHR, currently serves as the Vice President of Membership Development for the Ocala/Marion County Chamber of Commerce. Jillienne’s enthusiasm for creating an engaging and relevant Chamber Membership experience— and commitment to staying ahead of the curve by paying careful attention to trending within her field— is her signature. After nearly 8 years with Paychex in Human Resources Consulting and Sales, she finds that her positive and encouraging approach to relationship building made for a natural transition into the Chamber world in early 2009. She is a Chair of the Membership Council of the Florida Association of Chamber Professionals, and volunteers as a Board Member for the PACE Center for Girls and for Junior Achievement. Jillienne is also actively involved with the Ocala Human Resources Management Association and the Society for Human Resource Management. Originally from Elmira, NY, Jillienne received her Bachelor’s Degree with honors from the State University of New York at Geneseo with a Major in Business Administration and a Minor in Studio Art.

Meet the Speakers Public Relations Kevin Christian Public Relations Officer Marion County Public Schools

Professional Development Katie Humphrey President JK Humphrey International

Kevin Christian is originally from Columbus, Ohio, but grew up and graduated from high school in southern West Virginia, and earned his B.A. magna cum laude from Lee University.

Katie Humphrey helps busy professionals defy the status quo and live a rich, rewarding life. With a strong emphasis on wellness and personal development, she coaches clients around the world to create more passion, motivation and energy in their everyday lives.

After first working in Ocala at the Paddock Mall, Kevin worked as a full-time musician at Calvary Assembly and Walt Disney World in Orlando. In 1995, he moved to Miami to earn his Master’s Degree in Broadcast Journalism from the University of Miami. Kevin moved back to Ocala as a news anchor and reporter for WCJB TV20 in 1996. During his time at TV20, he served as interim news operations manager and was honored by the Associated Press with two first-place awards for his work. Kevin is now the Public Relations Officer and Coordinator of Television Media Productions for Marion County Public Schools, where he’s been honored more than 40 times for his work by local, state and national public relations groups. Kevin serves as the minister of music at his church, is a writer for Ocala Style magazine, and has five recorded CD projects to his credit.

As a keynote speaker, empowerment coach, author and spokesperson, Katie inspires others to adopt a mindset for success. Her dynamic Revolution of YOU brand helps overwhelmed and stressed out individuals confidently reach their goals. Katie has been interviewed on countless radio stations and has been featured in, The Couch Potato Diet and is a featured expert on ChickRx. With a passion for helping others, Katie serves as the VP of Marketing for the North Marion Relay for Life and the VP of Public Relations for the Ocala Toastmasters speaking group. Katie holds a B.A. in Business Administration from Stetson University and is president of JK Humphrey International. She resides in Ocala, Florida with her husband.

Meet the Speakers Business Strategy Melissa Valenti President Root Theory

Business Strategy Dave Fechtman CEO Root Theory

Melissa Valenti is a presenter, writer, trainer and advisor with over 15 years experience in corporate settings including Wachovia Bank, the City of Boca Raton and Brinker International. She has developed and delivered programs on a broad number of subjects ranging from masters level science research to retail employee development.

Dave Fechtman has over 15 years of business experience, specializing in sales management and leadership development. Prior to founding Root Theory, he was the Sales Director for Fidelity Bank in North Carolina, where he led the sales efforts for their 67 branch franchise. He also served as Market President for Wachovia Bank in Statesville, NC and Ocala, Florida.

Melissa has a passion for innovation and creativity which led her to establish Root Theory in 2009, with her partners. Root Theory is an advisory firm that recognizes the need to help businesses and individuals become relevant in their industries and the communities that they serve. The firm focuses on four core competencies including relevancy, business essentials, leadership development, and sales and marketing excellence.

During his career, Dave was credited with turning around struggling markets and capturing market share. As a result he was selected to share his concepts on a nationwide platform. He has developed customized training materials and facilitated numerous workshops and planning sessions. Dave understands the impact relevancy can have on one’s life, and is committed to helping professionals strengthen their relevancy factor.

Melissa and her husband Chris live in Ocala with their son, her father, four dogs and a really good vacuum cleaner. Melissa is active in the community she serves by volunteering with various organizations including the Children’s Home Society, Women’s Auxiliary, the Leukemia and Lymphoma Society and as a board member for Angels in Arms.

Dave is a graduate of Florida Atlantic University and is involved with many philanthropic organizations, including the United Way where he was the 2009 Campaign Chair. He also sits on many boards, such as the Marion Co YMCA, Hale Academy, Marion County EDC and is the 2011 Chairman of the Ocala/Marion County Chamber of Commerce.

Meet the Speakers Social Media Elissa Nauful Founder & President Ballywho Interactive Elissa Nauful, the founder and president of Ballywho Interactive, has perfected the concept of social media planning and content management. Companies and individuals turn to Nauful to build global brand awareness through organic, grassroots expansion among loyal, enthusiastic followers. A 15-year marketing, media and advertising veteran, Nauful’s success directly results from her inimitable ability to identify and address the ever-changing climate of the online landscape. Following a long career with top media corporations, Nauful founded Ingenuity Group, a boutique marketing, advertising and sales firm, in 2006, followed by Ballywho Interactive in 2009. A new kind of company, Ballywho Interactive employs a revolutionary full-service business model to harness social media for businesses across multiple industries, sizes, and locations. Nauful’s passion and expertise drive social media strategies that seamlessly dovetail with each client’s vision and goals. Nauful is a graduate of the Clemson University where she received a Bachelor of Science in Marketing from the college of Business and Behavioral Science.

Speaker Series Overviews Social Media Strategy: Tips, Tools and Planning for Success Elissa Nauful | Founder & President | Ballywho Interactive

This session will share the 30,000 foot view of social media and give you five practical tips to begin to develop a social strategy for your brand. Practical, useful with excellent take-aways.

How Any Business Can Stand Out and Succeed in a Competitive Marketplace Steve Triplett | President & Director of Client Strategy | Contact Media

Small business owners in today’s economy have access to the most powerful marketing tools ever devised. Success is no longer correlated to the size of your ad budget but it is directly proportional to your ability to use these tools to differentiate your business from your competitor’s. In this presentation Steve Triplett, Founder of Contact Media, explains how to leverage the unique assets every business has to build a bullet-proof marketing strategy that drives sustainable growth.

7 Core Strategies for Personal and Professional Success Katie Humphrey | President | JK Humphrey International

Most business professionals are given the knowledge and tools needed for growing their business, but few actually succeed. In this powerful presentation, the audience will learn 7 strategies that will produce success in both their personal and professional lives and the approach to feel more confident, motivated and focused to achieve their goals.

Speaker Series Overviews Attract Clients and Grow Your Business through Relevancy and

Why Your Strategic Plan Is Failing You Dave Fechtman | CEO & Melissa Valenti | President | Root Theory |

Attract Clients and Grow Your Business through Relevancy This session teaches you four steps to exponentially increase your ability to obtain appointments with prospects and key decision makers. After this game changing session you’ll never want to cold call or chase leads again! Why Your Strategic Plan Is Failing You Fechtman and Valenti take an entertaining, thought-provoking look at how most companies utilize strategic planning and why it isn’t working for them. Dust off your excel spreadsheet and learn how to modernize this standard business tool for your organization. WARNING: If you like piles of paper, lack of/poor implementation, no accountability and the status quo- this topic is NOT for you!

PRoductive Public Relations Kevin Christian | Public Relations Officer | Marion County Public Schools

Public Relations – Who are your publics? What should you be telling them? How do you handle a crisis? What’s your PR plan? These are questions you should know but may not. Learn answers to each to make you more knowledgeable, valuable, and credible.

Speaker Series Overviews Chamber 101 Jillienne Allgauer, SPHR | VP of Membership Development Ocala/Marion County Chamber of Commerce | During a fast-paced and impactful power hour, Jillienne will take you from “zero to sixty” in terms of who your local Ocala/Marion County Chamber of Commerce is — and how this organization works 24/7 to improve our business community. Get ready to plug into the pulse of local business, learn about ways to promote your brand via this credible venue, and about key initiatives happening now in our community including the Accelerate Ocala/Marion business incubator and the Community Foundation for Ocala/Marion County!

352’s “Good to Great” Panel

A panel of five of the area’s known and not so well known business professionals will share their insights to success. You’ll be given a unique opportunity to sit in and ask them questions.

Media Buying Panel

Four panelists from the print, radio, cable, and outdoor advertising worlds come together to share with you the ins and outs of advertising. Following a brief overview from each panelist the floor will be opened up for a Q & A session. This is a chance to really get a feel for what advertising platforms are best suited for your business!

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Connect B2B Expo Guide  

Seminar overviews, speaker bios, and schedule of days events

Connect B2B Expo Guide  

Seminar overviews, speaker bios, and schedule of days events