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LOCAL SERVICE - NATIONAL POWER NDD is a consortium of Independent Licensed Trade Distributors who have grouped together to form a strong cohesive National Organisation. NDD represent these carefully selected Wholesalers and Brewers in Selling, Buying and Marketing. Proud of the independent nature of the Members, NDD boasts Quality of Service as its biggest asset, and investment in Customer Care is paramount to the aims of the group. Some members have been in business for over 100 years.

Turnover

Over £310 million per annum.

Membership

25 Member Companies.

Depots

35 individual depots covering 90% of the population of England & Wales.

Selling

Capable of national deliveries to individual outlets or chains of multiple retailers.

Salesforce

A combined salesforce of circa 174.

Telesales

A combined telesales of circa 123.

Delivery Vehicles

Fleet of circa 353 delivery vehicles.

Account Base Circa

20,957 Licensed Accounts serviced on a weekly basis. 12,000 Additional Accounts, Seasonal, Infrequent Purchaser etc.

Marketing

Pubs

41%

8,936

Clubs

17%

3,920

Restaurants

16%

3,451

Hotels

9%

1,962

Off-Trade

4%

818

Late Licence/Bars

6%

1,214

“Owned”

1%

218

Others

5%

1,144

Beer

Keg Beers, Lagers & Cask Ales. 50% of NDD Member’s turnover is in this category and is well over £155 million. Cask Ale is promoted via an annual Calendar. The Group now does over 90,000 barrels of cask ale annually, and is currently growing at 8% year on year, whilst the Market has declined by -4%.

Cider

Over 6% of the Group’s turnover, accounts for more than £19m.

Wine

The group is currently redefining its Wine Strategy, 17 members are members of the Society of Vintners, previously known as the N.W.B.G. Wine accounts for 18% of turnover which is over £56m and is seen as an expanding market within the group and growing by 26%.

Soft Drinks

14% of the Group’s turnover, over £43m, is in Soft Drinks and Water, which is growing at 15% year on year. The group continues to develop this category with supplier support.

Spirits

12% of the Group’s turnover, £37m, is in the Spirit, PPS, Shots etc category. Again NDD are keen to increase this part of the business and are planning to extend the range currently stocked by the majority of members.

The Future

By driving the Group’s Strategic Goals NDD will continue to expand to represent the cream of Independent Distributors throughout England & Wales.

The Group promotes product to the retailer through a group brochure produced six times per annum as well as the use by individual members companies, “extra pages”, leaflets and flyers.

‘‘ To create a viable independent group of like-minded Drink Distributors who strive through their professionalism to open up new National Markets by developing the

‘‘

synergy between suppliers and customers


LAGER

THE MARKET

Lager continues to dominate the on-trade and remains the top selling product with sales figures standing at an astounding £11.4 billion last year. Cold pints provide a smooth and refreshing taste and considerably add to lager’s appeal with 95% of lager drinkers stating a brand served cold is what they expect. Within this hugely popular sector and thanks to the rejuvenation of certain brands, the future for lager looks positive. The main points to note are the strength of the best selling lager brands, the continuing growth of World Lagers and finally the interesting emergence of Craft Lagers into the market.

Brands The best selling lager brands include Beck’s Vier, Carling, Carlsberg, Foster’s, Kronenbourg, Stella Artois and Budweiser, all of which remain within the top 20 of the top 200 drinks brands. Amstel is steadily gaining in popularity and looks set to join them next year. Success stories of the year include Grolsch and Sol, both of which have now moved up the ranks into the top 50 brands.

World Lagers World Lagers represent a growth area in the market with brands including San Miguel, Peroni and Tiger all experiencing high sales figures this year. South American lagers such as Corona and Sol have also played a starring role in the World Lager category, both being good sellers and perhaps most importantly having a unisex appeal. With more and more World Lagers entering the market, licensees have the opportunity to choose an exciting and appealing range for their bar. When selecting a range, it is important to ensure that each lager offers a distinctive place within a coherent portfolio and provides a unique tasting experience. Pubs are starting to recognise the growth of the ‘weekend millionaire’: people who frequent the pub less often but are willing to spend more when they do. Quality over quantity is a must for this segment of the market and world lagers are an area that these people are willing to spend more on. Ensuring you have attractive glassware to showcase World Lagers will have a positive impact on sales.

Growth of Craft Lagers American Craft Lagers have been revealed as the UK’s fastest growing beer trend. They contain high alcohol levels which are typically lacking within British Cask Ales. Sales of Craft Lagers imported from the US have increased by 150% over the past year after being rolled out into the UK’s pubs and clubs scene.



Top Tips: •

Keep your Lager range fresh and exciting, with good representation from the big brands in addition to emerging products.

Having attractive glassware is essential to the pub drinking experience. World Lagers in particular trade on their sophisticated image so clean, branded glasses are a must.

Use chalkboards to highlight the lagers you have available as well as any relevant drinks promotions.

The Publican’s Morning Advertiser Brands Report 2011 The Ontrade Preview 2012


STANDARD LAGER CARLSBERG

STELLA ARTOIS 4

Sizes 30Ltr, 11G, 18G ABV 3.8%

Sizes 11G ABV 4.0%

A Pilsner style lager originating from Copenhagen, Denmark. Carlsberg is well balanced with a distinctive, refreshing taste. Official Beer of the England Team. Probably the best lager in the world...

An easy drinking 4% ABV lager with refreshing malty sweetness and zesty flavours. The pioneering triple filtered brewing process ensures that every drop is refined for maximum refreshment.

CARLING

FOSTER’S

McEWAN’S

Sizes 11G, 22G ABV 4.0%

Sizes 30Ltr, 11G ABV 4.0%

Sizes 11G ABV 3.6%

Carling is Britain’s No.1 lager brand and sells more beer than any other lager brand*. Brewed with 100% British Barley so that the last sip tastes as good as the first.

Foster’s is a light, golden 4% lager with a medium malt character. An easy-drinking lager with a delicate fruity hop aroma and a balanced taste, Foster’s rolls off the tongue leaving a clean crisp finish.

A full-flavoured, authentic Scottish session lager with new modern cold dispense delivering quality and refreshment.

* CGA Brand Index to 16/06/2011 Volume MAT TY

STANDARD PLUS COORS LIGHT Sizes 11G ABV 4.5% Coors Light is relevant for pubs, bars and clubs that trade where young adults go to drink, and especially where the occasions are high energy and part of a big night out. Coors Light is a light tasting premium lager with a fresh and fruity aroma. A genuine light tasting refreshing beer.

BUDWEISER Sizes 11G ABV 4.3% The ‘Great American Lager’ is a mediumbodied, flavourful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavour and refreshment.

K A LT E N B E R G ROYAL L AGER Sizes 11G ABV 4.1% A bright, refreshing, mid-strength Bavarian lager brewed to German purity law.

BECK’S VIER

GROLSCH BLOND

Sizes 11G ABV 4.0%

Sizes 11G ABV 4.0%

Brewed in Bremen, Germany to the same exacting standards as Beck’s, with only four ingredients; water, barley, hops and yeast. Refreshing, Beck’s Vier offers consumers a premium quality experience at 4%.

A premium golden brew that is brewed to give a full continental flavour at 4% ABV. It is delicate and slightly floral with a gentle hint of hops. Clear, crisp and sparkling.

AMSTEL

HOLSTEN VIER

Sizes 11G ABV 4.1%

Sizes 11G ABV 4.0%

Amstel takes its historic name from the river in Amsterdam next to which it was first brewed in 1870. Amstel is the sixth largest international beer brand in the world and the original premium 4.1% beer in the UK.

A blonde Pilsner-style lager from Hamburg in Germany. Delivering all the great taste of Holsten Pils, at 4% abv, it is absolutely fantastic with food!


PREMIUM LAGER STELLA ARTOIS

GROLSCH

Sizes 30Ltr, 10G, ABV 4.8%

Sizes 11G, 22G ABV 5.0%

A full flavoured golden pilsner lager.

A wonderful distinctive taste with an exceptionally refreshing finish.

KRONENB OURG 1664

HEINEKEN Sizes 11G ABV 5.0%

Sizes 11G, 22G ABV 5.0% Made with selected malts and exclusive yeast, Kronenbourg 1664 is a darkish beer with golden highlights.

Delicate hop and malt aroma, underlying tropical and apple flavours combine with a clean palate and refreshing finish with some hop notes. A quality continental serve with a clean palate and refreshing finish.

CARLSBERG EXPORT Sizes 30Ltr, 11G, 18G ABV 4.8% A premium strength lager with a refined and satisfying taste.

STELLA ARTOIS BLACK Sizes 30Ltr ABV 4.9% Rich, full-bodied flavour with crisp refreshing aftertaste.

WORLD BEER SAMUEL ADAMS BOSTON LAGER Sizes 30Ltr ABV 4.8%

TIGER Sizes 11G ABV 4.8%

BITBURGER PILSNER Sizes 6.6G and 11G ABV 4.8%

America’s Number One craft beer, which unusually combines the flavour of an ale with the refreshing taste of a lager.

Tiger is a premium world beer with true heritage and authenticity. Brewed since 1932, Tiger Beer is now available in more than 60 countries, winning over drinkers in major cities around the world.

ESTRELLA DAMM

WARSTEINER

STAROPR AMEN

Sizes 11G ABV 4.6%

Sizes 30Ltr, 11G ABV 4.8%

Sizes 30Ltr, 11G ABV 5.0%

Fruity and floral with a creamy texture. Known as the “Beer of Barcelona”.

Refreshing hop finish and no aftertaste.

UK’s No1 Czech lager.

KIRIN ICHIBAN

SAN MIGUEL

Sizes 11G ABV 5.0%

Sizes 11G, 18G ABV 5.0%

PERONI NASTRO AZZURRO

Very fresh and smooth Japanese beer.

Spain’s biggest exported beer brand, it is a lager to be savoured.

BUDWEISER BUDVAR

ASAHI

PILSNER URQUELL

Sizes 30Ltr, 11G ABV 5.0%

Sizes 30Ltr ABV 4.4%

Clean, crisp and refreshing Japanese beer.

‘Beer lovers’ favourite Czech beer brand.

Sizes 11G ABV 5.0% An enticing aroma of gently toasted malt, with a dash of vanilla and aromatic hops.

Brewed exclusively in Bitburg, Germany since 1817. This premium German Pilsner has a refreshing, crisp taste and strong hoppy flavour.

Sizes 30Ltr, 11G ABV 5.1% Intensely crisp and refreshing lager.


WORLD BEER TUBORG

KINGFISHER

MAHOU

Sizes 11G, 18G ABV 4.6%

Sizes 11G ABV 5.0%

Sizes 30Ltr ABV 5.5%

The beer of music and the best tasting lager in the UK*.

Award-winning premium Indian lager.

Spain’s No.1 beer. Produced using the finest variety of hops and yeast.

SUNLIK

COBRA

SAGRES

Sizes 30Ltr, 11G ABV 5.0%

Sizes 11G ABV 4.3%

Sizes 11G ABV 5.0%

Effervescent lager - pale & golden in colour.

Award-winning authentic Indian beer.

The leading Portuguese imported lager. Light and golden in colour, moderately rich with a dry and pleasant refreshing taste.

KOZEL

BIRRA MORETTI

LÖWENBRÄU

Sizes 11G ABV 4.0%

Sizes 20Ltr, 30Ltr ABV 4.6%

Sizes 30Ltr ABV 5.0%

Award-winning Czech beer.

Brewed with quality natural ingredients to produce a distinctive fragrant golden beer.

A classic German lager - golden colour, distinctive, refreshing flavour with a pleasant, enjoyable aftertaste.

*Tasting panel conducted by Eurosyn on behalf of Carlsberg HQ, Mar 2010

WORLD BEER - PACKAGED SAMUEL ADAMS BOSTON LAGER Sizes 355ml x 24 ABV 4.8%

TIGER Sizes 330ml x 24, 640ml x 12 ABV 4.8%

America’s Number One craft beer, which unusually combines the flavour of an ale with the refreshing taste of a lager.

Tiger is a premium world beer with true heritage and authenticity. Brewed since 1932, Tiger Beer is now available in more than 60 countries, winning over drinkers in major cities around the world.

BITBURGER PILSNER

WARSTEINER

Sizes 330ml x 24 ABV 4.8%

Sizes 330ml x 24 ABV 4.8%

Brewed exclusively in Bitburg, Germany since 1817. This premium German Pilsner has a refreshing, crisp taste and strong hoppy flavour.

An exceptionally smooth and full bodied Pilsner style lager brewed in Germany. This premium Pilsner is the No 1 exported beer from the privately owned breweries in Germany.

ESTRELLA DAMM

KIRIN ICHIBAN

Sizes 330ml x 24 ABV 4.6%

Sizes 330ml x 24 ABV 5.0%

Fruity and floral with a hint of sweet spices and smooth creamy texture. Known as the “Beer of Barcelona”.

Very fresh and smooth Japanese beer.


WORLD BEER - PACKAGED PERONI NASTRO AZZURRO

SAN MIGUEL Sizes 330ml x 24 ABV 5.0%

Sizes 330ml x 24, 660ml x 15 ABV 5.1%

Spain’s biggest exported beer brand, it is a lager to be savoured.

Brewed in Italy to the original recipe.

BUDWEISER BUDVAR

ASAHI

Sizes 330ml x 24, 500ml x 20 ABV 5.0%

Sizes 330ml x 24, 500ml x 12 ABV 5.0%

The Original Budweiser Budvar which has an enticing aroma of gently toasted malt, with a dash of vanilla and aromatic hops.

Brewed to the same standard it is in Japan. A clean, crisp beer with a refreshing taste.

PILSNER URQUELL

TUBORG

Sizes 330ml x 24 ABV 4.4%

Sizes 275ml x 24 ABV 4.6%

Voted the best tasting Pilsner beer in the world.

The beer of music and the best tasting lager in the UK* *Tasting panel conducted by Eurosyn on behalf of Carlsberg HQ, Mar 2010

MAHOU

SUNLIK

Sizes 330ml x 24 ABV 5.5%

Sizes 330ml x 24 ABV 5.0%

Produced using the finest variety of hops and yeast, delivering an unmistakable character. Spain’s No.1 beer.

A Chinese lager adorned with a clean kiwi fruit aroma; a clipped bready, toasty malt base and a quenching mineral mouthfeel.

COBRA

SAGRES

B A LT I K A N O . 7

Sizes 330ml x 24 660ml x 12 ABV 4.8%

Sizes 330ml x 24 ABV 5.0%

Sizes 330ml x 24 ABV 5.4%

The leading Portuguese imported lager. Light and golden in colour, moderately rich with a dry and pleasant refreshing taste.

Europe’s No.1 selling lager, imported from Russia.

KRUŠOVICE CERNE

KRUŠOVICE IMPERIAL

Sizes 330ml x 24 ABV 3.8%

Sizes 330ml x 24 ABV 5.0%

Award-winning beer from the Czech Republic, with over 400 years of brewing heritage using only the finest ingredients.

Award-winning beer from the Czech Republic, with over 400 years of brewing heritage using only the finest ingredients.

Award-winning authentic Indian beer.

BIRRA MORETTI Sizes 330ml x 24, 640ml x 12 ABV 4.6% Birra Moretti is the number one, authentic Italian beer, brewed with quality natural ingredients to produce a distinctive fragrant golden beer.


SPECIALIST DRAUGHT

LEFFE BLONDE

HOEGAARDEN

Sizes 6Ltr ABV 6.6%

Sizes 6Ltr ABV 4.9%

Blond colour, made with clear malt and of medium strength. Leffe is Belgium’s original abbey beer, tracing its origins back to the abbey of Leffe, founded in 1152.

World renowned as “The best of the white beers”. Hoegaarden is a light and refreshing beer with a slightly bitter and fruity taste, with a hint of coriander.

BECK’S

LÖWENBRÄU

Sizes 6Ltr ABV 4.9%

Sizes 6Ltr ABV 5.0%

Beck’s beer is a lager brewed according to the German beer purity law, which means that only barley, hops and water may be used for brewing. The brewery in Bremen is ranked in the top 5 best-selling breweries in Germany.

A classic German lager - golden colour, distinctive, refreshing flavour with a pleasant, enjoyable aftertaste.


PREMIUM PACKAGED LAGER SAN MIGUEL FRESCA

BUDWEISER

Sizes 330ml x 24 ABV 4.4%

Sizes 330ml x 24 ABV 4.8%

A crisp, refreshing lager, brewed with the quality you would expect from San Miguel.

Only natural ingredients for a refreshing, easy-drinking taste.

CARLSBERG

CARLSBERG EXPORT

Sizes 275ml x 24 ABV 3.8%

Sizes 275ml x 24 ABV 4.8%

Well-balanced with a distinctive, refreshing taste.

A clean tasting, premium lager with continental characteristics.

COORS LIGHT

BECK’S

Sizes 330ml x 24 ABV 4.5%

Sizes 275ml x 24 ABV 4.8%

Clean, crisp, brewed to taste light and extremely refreshing.

Beck’s is viewed as an upfront and cool brand by customers.

STELLA ARTOIS

GROLSCH

Sizes 330ml x 24 ABV 4.8%

Sizes 275ml x 24 450ml x 16 ABV 5.0%

A fine golden pilsner lager, full-flavoured with a clean crisp taste.

Unique swing top symbolises quality.

CORONA

HOLSTEN PILS

Sizes 330ml x 24 ABV 4.6%

Sizes 275ml x 24 ABV 5.0%

Light, refreshing premium packaged lager with brilliant pale golden colour and classic stylish packaging.

Distinctive German pilsner lager.

KRONENBOURG 1664

HEINEKEN

Sizes 275ml x 24 ABV 5.0%

Sizes 330ml x 24 ABV 5.0%

Made with selected malts and exclusive yeast, Kronenbourg 1664 is a darkish beer with golden highlights.

Delicate hop and malt aroma, underlying tropical and apple flavours combine with a clean palate and refreshing finish with some hop notes.


PREMIUM PACKAGED LAGER DESPERADOS

AMIGOS

SOL

Sizes 330ml x 24 ABV 5.9%

Sizes 330ml NRB & 330ml PET ABV 5.5%

Sizes 330ml x 24 ABV 4.5%

Desperados is a premium beer with a unique tequila flavour. A light and refreshing full strength beer. With embossed, clear glass, an original cap and a long, sculpted neck, the bottle stands out too.

Sol is the original Mexican sunshine beer. Originally brewed in 1899, Sol is a light and refreshing golden coloured pilsner-style beer. It should be served chilled with a wedge of lime in the neck of the bottle.

A golden, easy drinking Tequila flavoured beer, with a hint of South American limes. The unique “Aztec” brand identity is taking the UK by storm.

FOSTER’S

BUD ’66

Sizes 275ml x 24 ABV 4.0%

Sizes 300ml x 24 ABV 4.0%

Foster’s is a light, golden 4% lager with a medium malt character. An easy-drinking lager with a delicate fruity hop aroma and a balanced taste, Foster’s rolls off the tongue leaving a clean, crisp finish.

Bud ’66 is a lightly carbonated lager brewed with a touch of sweetness for a smooth, easy taste.

LOW AND NO ALCOHOL DRAUGHT CARLING C2 Sizes 11G ABV 2.0% C2 is a great tasting lager brewed to just 2% ABV for when you want all of the refreshment, but less alcohol.

LOW AND NO ALCOHOL PACKAGED WARSTEINER FRESH

BITBURGER DRIVE

Sizes 330ml x 24 ABV 0%

Sizes 330ml x 24 ABV 0%

Warsteiner Premium Fresh is an award winning beer with 0% alcohol but 100% crisp taste. To be enjoyed at any time, Warsteiner Premium Fresh offers the refreshment of a full Pilsner with only 23 calories per 100ml.

For pure refreshment think Bitburger Drive. The alcohol is carefully removed, but only once the beer has fully matured so it locks in the famous crisp, hoppy Bitburger flavour. At the same time it reduces the calories!

BECK’S BLUE

HOLSTEN ALCOHOL FREE

Sizes 275ml x 24 ABV 0% A crisp, light non-alcoholic beer, Beck’s Blue adheres to the strict German purity laws, only contains 4 ingredients and is authentically brewed to an age old recipe. Imported from Bremen, Germany it boasts great flavour and fantastic quality.

Sizes 330ml x 24 ABV 0% Holsten Alcohol-free gives a full-bodied premium lager taste with none of the consequences of alcohol.


ALES T H E

MARKET

Britain’s national drink has made steady progress in its performance over the last few years but has not yet reached sustained volume growth. Nevertheless, Cask Ale continued to outperform the whole on-trade beer market last year, experiencing a share increase from 14.6% to 15% of the beer market as well as a 4% increase in distribution achieved through reaching a further 2500 outlets. Cask continues to attract a substantial number of new drinkers, with 37% of people who have tried Cask Ale doing so in the last 10 years. Notably, 10% of this number tried Cask Ale for the first time in the 12 months prior to The Cask Report 2011-2012. The number of 18-24 year old cask drinkers has also continued to rise. All these facts attest to the current appeal of Cask Ale in the UK market. The number of UK breweries is growing and the choice of beers is continuously expanding and so it is unsurprising that some pubs are noticing a double growth in Cask. This trend is underpinned by increased media exposure of Cask Ale. 2011 saw food outperform drink in terms of its contribution to pub turnover. Cask Ale drinkers are more likely to eat in the pub than other drinkers, partly because cask is such a great accompaniment to food. A good way to encourage customers to select Cask Ale as their drink of choice to accompany food is to provide beer menus at the bar and on tables, as well as including beer recommendations on food menus alongside any wine recommendations. There are many other ways to help drive sales of Cask Ale. As well as the aforementioned beer menus, promotions, chalkboards, loyalty cards and beer festivals are all straightforward ways of raising the profile of Cask Ale. However, the best mechanism pubs can use for increasing sales of Cask Ale is to offer ‘Try Before You Buy’, a scheme which was endorsed by National Cask Ale Week in October 2011. Cask Ale drinkers are more than twice as likely to visit the pub on a regular basis than non-cask drinkers (as cask is only available at the pub), making Cask Ale an essential element of a profitable pub. When you consider the increased regularity with which Cask Ale drinkers come to the pub it is obviously important to think about the range of ales available throughout the seasons to maximise sales in this category. Cask is most successful when it delivers its full potential, so a crucial consideration for pubs stocking Cask Ale is achieving the optimum cask range. Research conducted by Cask Marque, along with research conducted for The Cask Report 2011-2012, clearly indicates that two, three or four pumps are necessary for maximising Cask Ale’s potential. 71% of Cask Marque pubs stock two to four Cask Ales. Within a three to four ale range, a mix between familiar and unfamiliar brands as well as contrasting beer styles is essential. Stocking only familiar, well-advertised brands leads customers to view the range as a boring and ‘high street’ selection. Equally, stocking a full range of unfamiliar brands leads to drinkers seeing the range as too specialist and niche. It is important to recognise that familiar versus unfamiliar brands does not necessarily translate into large regional brewers versus microbreweries; familiar brands are often drawn from a local context and unfamiliar brands can be seasonal or limited edition ales from a larger brewer.



Crucially, a survey conducted by Greene King showed that 77% of cask drinkers prefer a mixed range, incorporating a balance of permanent Cask Ale and rotating guest beers. It is important to emphasise that for cask to be successful in an outlet it is vital that pubs refresh their Cask Ale range on a regular basis with guest and seasonal ales.

Top Tips: •

Cask Ale makes a great accompaniment to food. Point your customers in the right direction by adding beer menus on tables offering food and drink pairing recommendations.

Consider a selection of familiar big brand ales alongside smaller specialist ales to help keep your bar interesting and exciting.

Offering “Try Before You Buy” samples are great for encouraging cask ale drinkers.

The Cask Report 2011 - 2012


ALES

CORE CASK We are pleased to present our Core Cask Ale offering, through our partnerships with Wells & Young’s, St. Austell, and Daniel Thwaites. These are some of the finest cask ales in the country and are permanently available to you on ‘every day low pricing’ through our Cask Ale calendar.

WELLS BOMBARDIER Sizes 9G ABV 4.1% It has a rich and tempting aroma of peppery hops and raisins, while the palate is dominated by more dark fruit, juicy malt and tangy hops.

ST AUSTELL TRELAWNY ALE Sizes 9G ABV 3.8%

YOUNG’S BITTER Sizes 9G ABV 3.7%

A classic burnished copper colour and a robust full body which belies its modest strength. A unique blend of traditional English Golding, and specially imported Galaxy hops from distant South Australia harmonise to give this beer a distinctive character of the old and the new world.

A delicious and refreshing session beer born of great heritage. It is a clean tasting ale with a dry fruity palate delivering a clean bitter hoppy aftertaste.

THWAITES WAINWRIGHT Sizes 9G ABV 4.1%

ST AUSTELL TRIBUTE Sizes 9G ABV 4.2% The South West’s favourite beer, Tribute is now also in the UK’s top ten premium ales. It is the official beer of South West rugby and receives considerable promotional and advertising support under the ‘You’ve Earned It’ strapline. You can be sure your customers will welcome and enjoy.

Wainwright is a great thirst quenching beer and has a wonderful bright, blonde colour in the glass and delicate fruit flavours, which appeal to both men and women alike.


ALES E A G L E I PA

GALES SEAFARERS ALE

Sizes 9G ABV 3.6%

Sizes 9G ABV 3.6%

Wells Eagle is a copper coloured beer with a citrus, sweet and grassy nose. It has a dryish bitterness on the palate and is light, crisp and sharp.

A light, golden beer brewed with the finest English malt and hops and the unique Gales yeast for a hugely satisfying, refreshing taste.

G R E E N E K I N G I PA

H E N R Y ’ S I PA

Sizes 9G ABV 3.6%

Sizes 9G, 18G ABV 3.6%

Crafted with locally sourced, 100% English ingredients from the heart of the Suffolk countryside. The characteristic hoppy taste and aroma from the use of Challenger and First Gold hops, which are combined with pale and crystal malts creates this perfectly balanced, premium quality beer.

An aroma of gentle malt with slight hoppiness combines with a good balance of flavours on the palate, maltiness gradually dominating. There is a long-lasting aftertaste to match which eventually becomes biscuity.

HOOKY BITTER

THWAITES ORIGINAL

Sizes 9G ABV 3.6%

Sizes 9G ABV 3.6%

A subtly balanced golden bitter using the finest local ingredients. Hoppy to the nose, malty on the palate, this is the classic session beer, very drinkable indeed! Voted best Bitter in Europe at the World Beer Awards 2010.

A clean, polished and refreshing session beer with a glowing amber appearance. Brewed using premium grade Maris Otter malt and traditional English hops, Thwaites Original has a great malt flavour with a superb dry aftertaste.

ADNAMS SOUTHWOLD BITTER

BATEMANS XB

Sizes 9G, 18G ABV 3.7% Southwold Bitter is a beautiful coppercoloured beer, late and dry-hopped with Fuggles for a distinctive, lingering hoppiness.

Sizes 9G ABV 3.7% A distinctive, well balanced bitter, with a refreshing dry bitterness on the palate and pleasing hoppy finish.

TETLEY’S CASK

BLACK SHEEP BITTER

Sizes 9G ABV 3.7%

Sizes 9G ABV 3.8%

Tetley’s Cask has a full-bodied roasted malt flavour with just a hint of caramel. It also has a smooth hop character and bitterness derived from English hops.

A well hopped, light golden session bitter with a distinctive dry, refreshing taste and a rich creamy head. Also available with the unique Dazzler dispense font.

LONDON GLORY

YOUNG’S LONDON GOLD

Sizes 9G ABV 4.0% A beer worthy of celebrating our great capital city hosting the Olympic games. Centuries of expertise and craftsmanship have come together to produce this rich and fruity brew that combines crystal malt with Challenger and Golding hops.

Sizes 9G ABV 4.0% Light, golden and full flavoured with a refreshing bite. Inspired by hops originally grown at the Royal Botanic Gardens, Kew. Brewed using the finest Styrian Golding hops to provide a well rounded floral and citrus flavour with hints of fruit, finished off with a dry, hoppy bitterness.


ALES THE GOVERNOR Sizes 9G ABV 3.8% The Governor is an all-malt British beer created by Marco Pierre White and JW Lees Brewery, named after Marco’s family greyhound that his father rescued. This amber beer has a malty, citrus smell with a clean, dry taste. Raise your glass to The Governor and in the words of Captain Smith of The Titanic ‘Be British’.

JW LEES BREWER’S DARK Sizes 9G ABV 3.5% This dark coloured beer is smooth, well rounded and light to drink. It has enticingly sweet undertones of licorice and chocolate, and a full malty aftertaste.

JW LEES CASK BITTER

FULLER’S LONDON PRIDE

Sizes 9G ABV 4.0%

Sizes 9G ABV 4.1%

Our most popular and famous beer. J.W. Lees Bitter is an all-malt brew and sets the standard for Northern ales. One of the CAMRA guidebooks described it as an ‘amber beer with a malty and citrus fruit aftertaste’. They approved and we hope you do too. First brewed in 1928.

Renowned for its smooth, perfectly balanced flavour, this is an incredibly complex ale for its strength; its rich, malty base and well developed hop character give way to a long, fruity finish.

HOOKY GOLD

G R E E N E K I N G I PA G O L D

Sizes 9G ABV 4.1%

Sizes 9G ABV 4.1%

A very pale, crisp beer confidently displaying its hop character. The first Hook Norton beer to feature American hops it has a fruity aroma and a pleasant, light taste.

A light, refreshing golden ale that truly brings out the best in the unique and aromatic Savinsijki Goldings hop variety. The craftsmanship in this beer lies in the late hopping which creates a perfect blend of tropical fruits, mango and spicy notes and delivers a beer with a clean bitter taste and a crisp dry finish.

SPITFIRE

BRAINS S.A.

Sizes 9G ABV 4.2%

Sizes 9G ABV 4.2%

Crafted from traditional varieties of English malt, this golden ale combines an underlying depth of maltiness, tinged with a subtle hint of toffee, with the bold citrus and fruity spiciness of Kentish hops, to produce a well-balanced, thirst quenching, popular drink.

The renowned ‘special ale’ is copper coloured with a full premium quality flavour. A nutty richness derived from a blend of fine pale and crystal malts is balanced with a satisfying dryness from the unique use of three hops: Challenger, Goldings and Fuggles. The aroma has a hint of spirit which adds to the legendary mystique of this premium cask ale.

TIGER

WADWORTH 6X

Sizes 9G ABV 4.2%

Sizes 9G ABV 4.3%

A true award-winning best bitter with universal appeal. Tiger is a classic example of getting the perfect balance between sweetness and bitterness.

Wadworth 6X is experiencing healthy sales in an improving cask beer market. This delightful copper-coloured beer has a malty, fruity nose and restrained hop character.

LANCASTER BOMBER

MARSTON’S PEDIGREE

Sizes 9G ABV 4.4%

Sizes 9G ABV 4.5%

A classic English ale, chestnut in colour with a lovely full-bodied flavour, enriched with a wonderful late hop character. Twice voted Best English Bitter at the European Beer Star Awards, quite simply the ‘Best of British’ beer.

Marston’s Pedigree is hand-crafted using only the finest natural ingredients in traditional oak casks. It is one of Britain’s favourite Premium Ales.


ALES OLD SPECKLED HEN

PROPER JOB

Sizes 9G ABV 4.5%

Sizes 9G ABV 4.5%

A distinctive, rich, well-balanced malty ale bursting with character, fruity aroma and deliciously smooth. First crafted to commemorate the 50th anniversary of the MG Car factory and affectionately named after an old MG car used as a factory runaround “The Owld Speckled Un�.

A winner at the 2010 Great British Beer Fesival. An authentic IPA brewed with Cornish spring water and a blend of malts including Cornish grown Maris Otter barley. It is a powerfully hopped golden bitter beer that explodes with grapefruit and citrus flavours.

T H E R E V. J A M E S

OLD HOOKY

Sizes 9G ABV 4.5%

Sizes 9G ABV 4.6%

The Rev.James is brewed to a traditional recipe and has been described as having a flavour not commonly available these days. Full-bodied and warming, The Rev. James is rich in palate, spicy and aromatic with a deeply satisfying finish.

A beautifully balanced beer, fruity by nature with a well-rounded body and the suggestive echo of Crystal Malt. The beer for which Hook Norton is best known, a national favourite!

ADNAMS BROADSIDE

COURAGE DIRECTORS

Sizes 9G, 18G ABV 4.7%

Sizes 9G ABV 4.8%

Rich in fruit cake aromas and conserved fruit, Broadside is a beer to savour. Delicious served cool.

A classic, traditional strong English Ale and the number 1 premium cask bitter in the South.

ABBOT ALE

BISHOPS FINGER

Sizes 9G ABV 5.0%

Sizes 9G ABV 5.0%

Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full flavoured, smooth and mature beer. This irresistible ale has masses of fruit characters, a malty richness and superb hop balance.

A strong, premium cask-conditioned ale brewed to a traditional Kentish recipe. Full-bodied with complex fruit flavours.

SUMMER LIGHTNING

COURAGE BEST

Sizes 9G ABV 5.0%

Sizes 9G ABV 4.0%

A trendsetter in the brewing industry; the original Summer ale, brewed all year round, using East Kent Goldings aroma hops. An extremely pleasant, bitter, straw coloured beer with an intense bitterness, leads to an excellent, long dry finish. Probably the most awarded cask ale in Britain!

Easy to drink with a bitter, hoppy finish. Courage Best Bitter consumers enjoy its lower ABV of 4% that allows them the opportunity to enjoy their favourite ale for longer.

BETTY STOGS

CORNISH KNOCKER

Sizes 9G ABV 4.0%

Sizes 9G ABV 4.5%

The Queen of Cornish Ales - our best-selling beer has won more awards nationally and locally than any other Cornish beer. Easy drinking with a superb balance of citrus hops, malt and bitterness.

One of the original trailblazing golden ales often copied but never equalled. Refreshing, golden beer full of life with hops all the way through. Flowery, fruity hops in the mouth with malt undertones. Clean and lasting malty, bittersweet finish.


ALES THEAKSTON BEST BITTER

THEAKSTON BLACK BULL BITTER

Sizes 11G, 18G ABV 3.8%

Sizes 9G ABV 3.9%

The definitive English Bitter. This fine golden-coloured beer has a full flavour that lingers pleasantly on the palate. With good bitter sweet balance, this beer has a subtle hop character described as citrus and spicy.

A bright, amber Bitter, well attenuated to give a crisp, refreshingly dry taste. The late and dry hopping with Golding hops ensures a pronounced citrus fruit flavour and aroma.

THEAKSTON LIGHTFOOT

THEAKSTON XB

Sizes 9G ABV 4.1%

Sizes 9G ABV 4.5%

This is a very pale, straw coloured ale that uses a blend of finest English ale malt, wheat and German and Slovakian hops to achieve a ‘continental blonde’ style, flavour and aroma.

Premium strength ale, ruby coloured with a rich flavour and full body. The balance between bitterness and fruitiness from the Bramling Cross and Fuggle hops used give XB the distinctively complex aroma, making it the beer to savour.

THEAKSTON OLD PECULIER

CALEDONIAN D E U C H A R S I PA

Sizes 9G ABV 5.6%

Sizes 11G ABV 3.8%

One of the world’s greatest beers - rich, dark and smooth tasting, with a character all of its own. Brewed using the traditional Fuggle hop, Old Peculier is Theakston’s best known beer with an enthusiastic world-wide following.

A cask beer which is both distinctive and long on refreshment. Awards include CAMRA Supreme Champion Beer of Britain and BIIA World Champion Cask Ale. Discerning beer drinkers have stated it is the perfect gateway to quality cask beer.

CALEDONIAN FLYING S COTSMAN

BRAINS S.A. GOLD

Sizes 11G ABV 4.0%

Sizes 9G ABV 4.3%

The world’s most famous locomotive is being completely restored at The National Railway Museum in York. Our premium bitter offers First Class refreshment from Edinburgh to London and beyond.

S.A. Gold is a full-flavoured, hoppy and refreshing golden ale, brewed at the home of the famous Brains SA in Wales. Perfectly balanced by vibrant citrus aromas and complex hop flavours from late-hopping using Cascade & Styrian Goldings.

ADNAMS LIGHTHOUSE

ADNAMS EXPLORER

Sizes 9G ABV 3.4%

Sizes 9G ABV 4.3%

A classic amber beer delivering a crisp, refreshing taste. With its light fragrance, lovely malt flavours and long hoppy after palate, Adnams Lighthouse shines through as another champion ‘Beer From The Coast’.

A light, refreshing and fruity beer which delivers a massive citrus attack on your palate with a fruity bitterness on the finish.

ADNAMS GHOST SHIP

OLD GOLDEN HEN

Sizes 9G ABV 4.5%

Sizes 9G ABV 4.1%

Brewed with a selection of malts Pale Ale, Rye Crystal and Cara - we use Citra and a blend of other American hop varieties to create some great citrus flavours.

Brewed with the finest pale malts and a unique blend of hops, including the rare Galaxy hop, to give a fresh, lighter taste with tropical fruit aroma.


ALES MCMULLEN AK

MCMULLEN CASK ALE

Sizes 9G ABV 3.7%

Sizes 9G ABV 3.8%

Our award-winning bitter uses a carefully balanced mixture of pale ale and chocolate malts to give a soft malty taste, while WGV hops give a light fragrant aroma and clean finish. A popular and refreshing easydrinking bitter.

Styrian Goldings added to English Fuggle hops achieve a refreshingly well-balanced combination. The subtle biscuity flavour comes from pale ale and amber malts. Mixed with the citrus flavours of these hops, this creates a light and refreshing ale that all generations of ale drinkers will enjoy.

MCMULLEN COUNTRY BITTER

MCMULLEN O R I G I N A L I PA

Sizes 9G ABV 4.3%

Sizes 9G ABV 4.8%

The recipe for Country’s distinct fruity taste is a testament to the careful mix of Progress, Brambling Cross and English Fuggle hops. The addition of crystal malt to the pale ale malt creates a light colour and adds a nutty taste.

IPA is a full-bodied beer that all cask ale connoisseurs will recognise as a “classic”. We use specially kilned amber malt to give it its deep rich flavours. One of our Head Brewers favourites.

LANCASTER AMBER

LANCASTER BLONDE

Sizes 9G ABV 3.7%

Sizes 9G ABV 4.1%

A deep gold session bitter, punching above its weight in flavour. Abundantly hoppy with subtle floral and citrus aromas. A classic bitter that is both aromatic and bursting with flavour. Subtle floral and citrus aromas.

A vivid golden bitter, designed to offer pale beer with real taste and aromatic impact. The initial bitterness is followed by a surprising sweetness culminating with a long, dry finish. Slight citrus flavours with delicate biscuit overtones.

LANCASTER BLACK

LANCASTER RED

Sizes 9G ABV 4.6%

Sizes 9G ABV 4.9%

Gold Medal Winner SIBA Awards 2009 Classic, traditional stout. Complex taste with a rich and full body. Crisp with a full bouquet of spices, fruit and floral aromas. Black is a stout for the true connoisseur.

A premium strength, ruby beer. Robust and malt-dominated, fired by a spicy but sweet fragrance. An impact beer designed to leave lasting impressions both visually and on the taste buds. Premium robust ale with a malt dominated body.

GREENE KING I PA R E S E R V E

SHARP’S DOOM BAR

Sizes 9G ABV 5.4% A warming, full-bodied ale with a reassuringly rich appearance that belies its mellow fruit aroma. Grapefruit and Orange citrus tones combine with the floral and herbal Styrian Goldings hop variety to deliver a reserve ale of exceptional quality with a dry bitter finish.

Sizes 9G, 18G ABV 4.0% Amber coloured ale with a juicy fruit and sweet malt aroma, a fruity bittersweet taste and a dry finish.

WORTHINGTON’S RED SHIELD

WORTHINGTON’S WHITE SHIELD

Sizes 9G ABV 4.2%

Sizes 9G ABV 5.6%

A light, blond ale brewed with both barley and wheat malts which give a light biscuity backdrop to the taste of the beer.

A classy, wonderfully balanced copper ale with a nutty, fruity taste and hoppy finish.


ALES

FAST CASK The fastcaskTM format is real cask beer that drops bright immediately, making it easier to store and handle and it is always available for sale. If you like to let your beer condition for several days in the cellar, you can continue to do so, safe in the knowledge that if required the beer is bright and can be placed on sale immediately. BRAKSPEAR BITTER

M A R S T O N ’ S E . P. A .

Sizes 9G ABV 3.4%

Sizes 9G ABV 3.6%

The quintessential English ale. An amber coloured beer with a light hoppy aroma. The full malty sweet rounded flavour is balanced by a powerful bitterness providing a perfect contrast to the malt palate. Perhaps the greatest beer in the world at 3.4% abv.

A new light, golden beer bursting with a fruity hop aroma and a refreshing zesty, citrus finish, brewed in the heart of England by Marston’s at the home of English Pale Ales, Burton Upon Trent. Traditionally prepared, exceptionally tasty.

JENNINGS CUMBERLAND ALE

HOBGOBLIN*

Sizes 9G ABV 4.0% A carefully balanced hop character combined with residual flavours from the malt gives this beer its refreshing taste and unique characteristics.

Sizes 9G ABV 4.5% Traditionally brewed to produce a wonderfully well-balanced blend of smooth, rich and satisfying flavours from chocolate and crystal malts combined with a crisp, refreshing bitterness from Styrian, Goldings and Fuggles hops. *Also available in FastCask MARSTON’S PEDIGREE

KEG SMOOTH ALES & STOUT COURAGE BEST SMOOTH

BOMBARDIER SMOOTH

Sizes 11G ABV 4.0%

Sizes 11G ABV 4.1%

A part of the Courage family, and a beer with over 200 years of brewing pedigree. Pale brown in appearance with a bitter aftertaste, Courage Best Smooth consumers enjoy its lower ABV of 4% that allows them the opportunity to enjoy their favourite ale for longer.

Beautifully balanced with an almost chewy texture and displays all the characteristics of a genuine English bitter. Its malt accent and suggestion of fruit is unhampered by a bittersweet, hoppy flourish. A pinch of spice in the aftertaste encourages a moment or two of quiet reflection.

BODDINGTONS

JOHN SMITH’S EXTRA SMOOTH

Sizes 10G ABV 3.5% A refreshing, smooth session beer. It is famous for its golden colour, full-bodied flavour and malty, moreish taste with a smooth, tight creamy head.

Sizes 11G, 22G ABV 3.8% The UK’s number 1 ale brand. John Smith’s Extra Smooth is an ale with a distinct cereal character. It has malty and caramel flavours complemented by some fruitiness. It is both sweet and bitter and is creamy smooth in texture.


KEG SMOOTH ALES & STOUT THWAITES SMOOTH

WORTHINGTON’S

Sizes 11G, 22G ABV 3.6%

Sizes 11G, 22G ABV 3.6%

Thwaites Smooth has a brilliant amber colour, a great caramel flavour and is brewed using premium grade Maris Otter malt and English hops.

Natural and healthy - all Worthington’s beers are brewed using 100% British, GM free, natural ingredients.

TETLEY’S SMOOTH

GUINNESS

Sizes 30Ltr, 11G, 18G ABV 3.6%

Sizes 11G ABV 4.1%

The UK’s No.2 ale brand. An extremely smooth, creamy pint with a nutty roasted full bodied flavour, classic aroma and crisp bitterness on the palate.

Guinness has the highest distribution of all beers in the UK and is the lighthouse brand for quality, now brewed in Dublin.

GREENE KING I PA S M O O T H

OLD SPECKLED HEN

Sizes 11G ABV 3.6% A perfectly balanced award-winning brew, characterised by its hoppy taste and aroma that comes from the use of Challenger and First Gold hops which are combined with pale and crystal malts.

SHEPHERD NEAME SMOOTH Sizes 30Ltr, 50Ltr ABV 3.9% Deliciously malty, this smooth ale from Britains oldest Brewer harnesses the finest malted barley to the choicest English hops to produce a creamy velvet-like brew with a wonderfully long, hoppy, bitter finish.

YOUNGER’S BEST Sizes 11G ABV 3.1% Younger’s Best is a quality, good value, satisfying pint with the reassurance of Younger’s tradition and heritage. A genuine value for money ale at a competitive RSP and ABV of 3.1%, driving footfall exclusively into the on-trade.

OYSTER STOUT Sizes 30Ltr ABV 4.5% A dark, creamy, smooth, clean-tasting English stout delivering a rich, dark, oaty flavour. A great match for dishes such as oysters, grilled fish such as halibut/turbot; venison stews and Christmas pudding.

Sizes 11G ABV 4.5% A full, smooth flavour and is very easy to drink. Its rich amber colour and superb fruity aromas are complemented by a delicious blend of malty tastes.

BASS SMOOTH Sizes 10G ABV 3.6% Bass is the most famous English Ale in the world, brewed in Burton since 1777. A full-flavoured ale still brewed to its original recipe and using only the finest ingredients.

MCEWAN’S BEST SCOTCH Sizes 11G ABV 3.6% Copper coloured. Flavourful, rich malty taste. Low bitterness.

FULLER’S LONDON PRIDE Sizes 11G ABV 4.1% London Pride has a distinctive malty base, complemented by a rich balance of well-developed hop flavours from the Target, Challenger and Northdown varieties in the brew.


CANNED ALES GUINNESS SURGER

MCEWAN’S EXPORT

Sizes 520ml x 24 ABV 4.1%

Sizes 440ml ABV 4.5%

Innovative product from Guinness, brewed in Ireland and designed to support low volume outlets with a need for Draught Guinness.

Satisfyingly full-bodied with a sweet roast flavour of export strength.

BOTTLED ALES WELLS & YOUNG’S RANGE Wells Wells Wells Wells

Bombardier Burning Gold Banana Bread Beer Waggle Dance Bombardier English

500ml 500ml 500ml 500ml

x x x x

8 8 8 8

ABV ABV ABV ABV

4.7% 5.2% 5.0% 4.7%

THWAITES RANGE Lancaster Bomber Thwaites Wainwright Double Century

500ml x 12 500ml x 12 500ml x 12

ABV 4.4% ABV 4.1% ABV 5.2%

500ml 500ml 500ml 500ml 500ml 500ml

x x x x x x

12 12 8 8 8 8

ABV ABV ABV ABV ABV ABV

5.2% 5.0% 3.6% 4.1% 5.4% 4.1%

500ml 500ml 500ml 500ml 500ml

x x x x x

12 12 12 8 12

ABV ABV ABV ABV ABV

4.5% 5.4% 4.0% 6.5% 4.5%

GREENE KING RANGE Old Speckled Hen Abbot Ale Greene King IPA Greene King IPA Gold Greene King IPA Reserve Old Golden Hen

SHEPHERD NEAME RANGE Spitfire Bishops Finger Master Brew 1698 Late Red


BOTTLED ALES BLACK SHEEP RANGE Yorkshire Square Ale Riggwelter Golden Sheep Black Sheep Ale Monty Python Ale

500ml 500ml 500ml 500ml 500ml

x x x x x

8 8 8 8 8

ABV ABV ABV ABV ABV

5.0% 5.7% 4.7% 4.4% 4.7%

500ml 500ml 500ml 500ml

x x x x

12 12 12 12

ABV ABV ABV ABV

4.7% 5.0% 6.3% 5.9%

500ml 500ml 500ml 275ml 500ml 275ml 500ml

x x x x x x x

8 8 8 24 8 24 8

ABV ABV ABV ABV ABV ABV ABV

5.0% 5.2% 4.6% 2.8% 5.7% 4.7% 4.5%

FULLER’S RANGE London Pride Organic Honey Dew 1845 Strong Ale ESB Champion Ale

MARSTON’S RANGE Marston’s Pedigree Wychwood Hobgoblin Brakspear Oxford Gold Manns Brown Ale Marston’s Old Empire Marston’s Resolution Oyster Stout

NEWCASTLE BROWN ALE

MCEWAN’S CHAMPION

Sizes 550ml x 12 ABV 4.7%

Sizes 500ml x 24 ABV 7.3%

Newcastle Brown Ale is an iconic brand and the No.1 packaged ale in the UK.

The ultimate Scottish ale The McEwan’s spearhead in premium bottled ales. A unique sweet and fruity character of with a rich, strong intense flavour.


CIDER

THE MARKET

Since the cider revival began ten years ago - inspired by Magners’ over ice trend - the cider market has enjoyed eight consecutive years of growth and remains one of the ontrade’s most exciting drinks sectors. The past decade has seen much innovation within the sector and continued growth appears likely with the recent emergence of the next generation of creative and extraordinary flavours. Market research from Mintel revealed that 47% of Britons classed themselves as cider drinkers, up from 42% ten years ago. Cider has rightly been described as “the undisputed success story of the alcohol category over the past six years”. Mintel forecast volume sales to increase up to 12% between 2011 and 2016. Younger drinkers and women continue to be attracted to the sector by the ‘trendy’ fruit flavours, all of which are steadily maintaining good levels of growth. In the past year the popularity of traditional and craft cider has also grown enormously, with a consumer shift away from mainstream brands towards premium brands. Despite this, Strongbow remains the number one cider brand. Packaged cider currently demonstrates the largest growth, with CGA statistics for the year up to October 2011 revealing a 17.65% growth in volume and an impressive 26.3% growth in value. These figures demonstrate that the growth of packaged cider is not being driven by discounting as it is with some drinks categories. Draught cider has returned a more modest figure of 4% growth. Along with this growth in sales, the draught cider market is experiencing greater competition with more brands now offering draught alternatives. There has also been an increase in the number of smaller cider producers gaining wider distribution. For outlets stocking cask ale and continental draught lager, premium draught cider is a perfect fit. CAMRA’s cider pub accreditation scheme, which launched in 2009, gained its 1000th member in 2011. The scheme aims to enhance awareness and boost the trade of pubs serving real cider and perry.

RTDs With only a small number of brands competing in this category, innovation is key for the success of RTD’s. WKD reaped the rewards with the launch of its flavour WKD Purple alongside a £3m marketing campaign. In terms of the future, this category looks set to reposition itself towards premium drinks for adults in a similar way to cocktails, as well as maintaining its appeal to young student types.



Top Tips: •

Fruit ciders are very popular amongst younger customers and women thanks to their sweet and refreshing flavours. Ensure you stock a variety of fruit ciders to appeal to these groups.

Cider served over ice remains popular so ensure you have enough in the freezer and always offer the option of ice with cider, particularly during summer months.

Outlets stocking cask ale and continental draught lager should endeavour to offer cider on draught.

The OnTrade Preview 2012


BOTTLED CIDER MAGNERS RANGE Original (12 x 568ml/24 x 330ml) ABV 4.5% Pear (12 x 568ml/24 x 330ml) ABV 4.5%

SPECIALS

12 x 500ml

Apple & Rhubarb Pear & Ginger Apple & Honey

ABV 4.0% ABV 4.0% ABV 4.0%

ADDLESTONES Sizes 500ml x 8 ABV 5.0% Cloudy premium cider made using a unique recipe of locally sourced, genuine bittersweet apples from Somerset.

K O P PA R B E R G R A N G E Sizes

500ml x 15

Pear Mixed Fruit Elderflower & Lime Strawberry & Lime Naked Apple Cider

ABV ABV ABV ABV ABV

4.5% 4.0% 4.0% 4.0% 4.5%

BULMERS RANGE Sizes

ABV ABV ABV ABV

4.5% 4.5% 5.5% 4.0%

GAYMERS RANGE Sizes

ABV ABV ABV ABV

NATCH Sizes 1.3Ltr Flagons x 12 ABV 5.2% Original strong dry cider - popular in the West Country.

500ml x 12/330ml cans x 24

Crisp Apple Juicy Pear Pear w/Raspberry Pear w/Cherry & Apple

Sizes 440ml x 12 750ml x 6 ABV 5.5% Fruits des Bois has an initial strong hint of blackcurrants, with a more subtle follow through of raspberries and cherries.

568ml x 12

Original Pear Vintage Reserve No.17

JACQUES FRUITS DES BOIS

4.5% 4.5% 4.0% 4.0%

STRONGBOW

STELLA ARTOIS CIDRE

Sizes 275ml x 24 ABV 5.0%

Sizes 568ml x 12 ABV 4.5%

Strongbow is the No.1 cider brand in the UK. A refreshing cider with a good depth and character. Initial strong ‘cidery’ flavour from the fermented bittersweet juice with a hint of ‘appliness’ or cooked apple coming from the culinary fruit. A well-rounded, balanced cider.

Full flavours of red ripe apple and peachy, apricot hints, complemented in the background by a subtle flavour of spicy oranges and an almond flowery character. A clean, refreshing, crisp and sweet-sour taste, with a woody pleasing finish.

BROTHERS RANGE Pear Ginger Festival Pear Strawberry Toffee Apple Tutti Frutti Pear Bittersweet Apple

500ml x 12

ABV ABV ABV ABV ABV ABV ABV

5.0% 4.0% 7.0% 4.0% 4.0% 4.0% 5.5%


DRAUGHT CIDER KINGSTONE PRESS

STRONGBOW

Sizes 11G ABV 4.7%

Sizes 11G ABV 4.5%

A premium cider from Aston Manor brewery. An authentic, thirst-quenching cider, which (believe it or not) actually tastes of apples! A claim all ciders talk about but not all achieve.

Strongbow is the No. 1 cider brand in the UK. A refreshing cider with a good depth and character. Initial strong ‘cidery’ flavour from the fermented bittersweet juice with a hint of ‘appliness’ or cooked apple coming from the culinary fruit. Made from a blend of Cider and Culinary apples, a well-rounded, balanced cider.

MAGNERS GOLDEN DRAUGHT

WESTONS STOWFORD PRESS

Sizes 11G ABV 4.5%

Sizes 11G ABV 4.5%

Crafted with all the care and dedication that you’d expect from Magners, but is made with smaller Michelin and Dabinett apples which are harder to crush so producing a crisper, more refreshing taste.

One of the many craft cider producers benefiting from the diversification within the cider market. Consumers are moving towards more traditional products such as Stowford Press.

BLACKTHORN

DRY BLACKTHORN

Sizes 11G ABV 4.7%

Sizes 11G ABV 4.7%

The biggest cider brand in the South West and No.2 mainstream cider in the UK. Blackthorn has a distinctive crisp taste that sells 1.5 pints per second.

Dry Blackthorn is made to our original draught cider recipe with the crisp character of an authentic West Country dry cider.

ADDLESTONES

GAYMERS DRAUGHT

Sizes 45Ltr ABV 5.0%

Sizes 11G ABV 4.5%

Cloudy premium cider made using a unique recipe of locally sourced, genuine bittersweet apples from Somerset.

Gaymers Crisp Apple is colder filtered for a clean, refreshing taste. Crafted to create flavour that retains its distinctive qualities when served ice cold. Gaymers Juicy Pear Cider is a refreshing, easy drinking medium cider with a refreshing smooth taste.

SYMONDS FOUNDER’S RESERVE

BULMERS ORIGINAL Sizes 11G ABV 4.5%

Sizes 11G ABV 4.5%

Using only the finest apples to deliver a premium quality cider, which is vat matured to give a natural refreshing taste and smooth character.

Symonds Founder’s Reserve is a distinctive modern draught cider capturing the essence of the Hereford cider making tradition using only the finest English bitter sweet apples including Dabinett and Michelin.

TA UNTON TRADITIONAL

OLDE ENGLISH

Sizes 11G ABV 5.3%

Sizes 11G ABV 4.5%

A traditional cider popular in the South West.

Made using a unique blend of desert and cider apples. Olde English is enjoyed for its distinctive taste.

NATCH Sizes 11G ABV 5.2% Original strong dry cider popular in the West Country.


READY TO DRINK WKD

BACARDI BREEZER

Sizes 275ml ABV 4.0%

Sizes 275ml ABV 4.0%

WKD is the No 1 RTD brand in the UK. WKD accounts for 37% of the on-trade RTD volume. Supported by a huge media investment in 2012.

A refreshing blend of Bacardi rum, exotic flavourings and sparkling water. FLAVOURS: Raspberry, Pineapple, Watermelon, Blueberry

FLAVOURS: Red, Blue, Iron Brew, Purple

BACARDI Original Mojito

BACARDI Original Cuba Libre

Sizes 275ml x 15 ABV 5.4%

Sizes 275ml x 15 ABV 5.0%

Made with BACARDI Superior Rum with mint, lime and soda.

Made with BACARDI Gold Rum with lime and cola.

VK

SMIRNOFF ICE

Sizes 24 x 275ml NRB/PET ABV 4.0%

Sizes 275ml ABV 4.0%

A curious collection of sour, devilishly distinctive and captivatingly creamy alcoholic mixed drinks. Consisting of 7 intriguing flavours, designed to shock the senses with a sensational sour tang or a feisty fruit blast. FLAVOURS: Blue, Ice, Apple, Orange, Cherry, Cheeky, Tropical

An opaque, citrus flavoured ready to drink beverage made from Smirnoff vodka. It remains a key RTD brand and a muststock in most outlets.

JEREMIAH WEED

REEF

Sizes 500ml x 12 ABV 4.0%

275ml NRB x 24 ABV 5.0%

A range of refreshing tasting Brews, best served in a jam jar over ice.

Reef is an alcoholic fruit juice drink with vodka. As the only still RTD available, it’s the perfect base for cocktail jug serves.

Available in two variants: JEREMIAH WEED ROOT BREW - brewed with a hint of ginger JEREMIAH WEED SOUR MASH BREW - brewed with a hint of Bourbon

DIAGEO PRE-MIXED SPIRITS

VnC READY TO SERVE COCK TAILS

Sizes 250ml x 12 ABV All 6.4% (except Pimm’s 5.4%)

Sizes 70cl x 6 ABV 13.9%

Perfectly mixed quality spirit and mixers offer great speed of serve at events, catering and outside areas. FLAVOURS: Pimm’s & Lemonade, Bulleit Bourbon & Cola, Morgan’s Spiced & Cola, Smirnoff Vodka & Cranberry Juice, Smirnoff Vodka & Cola, Gordon’s Gin & Slimline Tonic, Gordon’s Gin & Tonic

Made from fresh fruit with no additives or preservatives, VnC is truly a bartender in a bottle. Premium spirits are included in the bottle, leaving you to simply chill, shake and pour. FLAVOURS: Pacific Mai Tai, Margarita, Strawberry Daiquiri, Vodka Mojito


SPIRITS

THE MARKET

The First Drinks Market Report 2011 reported that spirits have seen a higher share of sales over weekends than any other alcoholic drinks sector. The report also highlighted the importance of premium brands and innovation. The value of the spirits market continued to rise at a faster rate than volume, with a 5.2% value increase. The Morning Advertiser’s Pub Market Report 2012 revealed that 13.1% of outlets surveyed said that spirits are becoming more important to their business, with 18.9% planning on developing the spirits category over the next year.

Vodka - Smirnoff remains the number one spirit and is one of only two vodkas in the top 10 spirits alongside Absolut at number 5. Flavoured vodka has experienced continued growth over the last few years, with Smirnoff investing £1m on product support for this category. There is an expected trend shift this year towards more subtle and natural flavours. Whiskies - Whisky is a spirit that pubs often do well and they can offer a good choice to customers. A growth in the number of quality Bourbons now on offer reveals a great opportunity for pubs as it is such a versatile drink; good neat, great as a long refreshing drink and also fantastic for cocktails. Bell’s Whisky has now moved into the top 20 brands, undoubtedly a result of Diageo’s investments into its mixed drink campaign, boosting the brand’s image as a mixable spirit. Gin - Industry experts are confident that gin is experiencing a renaissance and continues to attract new consumers. Following the trend of the ever popular vodka category, the gin category is demonstrating similar innovation and creativity; premium gin has experienced a rise in popularity and the category is now also experimenting with flavours. With the excitement surrounding gin there has been a resurgence in the popularity of the classic gin and tonic. This, aligned with the new generation of gin consumers being adventurous and keen to explore the diversity within the gin category, shows the importance of stocking a range of gins and even tonics, as well as offering a choice of garnishes. Rum - Rum is experiencing a revolution, with the excitement surrounding the spirit continuing to grow over the past year. With its light, golden, dark and spiced varieties, the diversity and opportunity provided by rum are plentiful. With a sweeter taste than other rums, Golden rum is a big attraction to younger drinkers and also appeals to both male and female consumers; appealing to men who are established whisky or bourbon drinkers and women who already drink white rum. Following a relaunch in 2011 Captain Morgan’s Spiced is now the second best-selling rum in the ontrade. Bacardi remains the best selling rum in the on-trade retaining its position in the top 11-20 drinks brands. Specialist Spirits and Liqueurs - Whilst UK spirits are growing at a rate of 1%, speciality drinks are growing at 7%, with increasing interest in cocktails and shots. Flavour innovation and increased options for mixing have contributed to the growth of this sector. Several brands have also repositioned themselves as longer, mixed drinks over the past year. The popularity of cocktails remains high, with the Mojito being the most requested cocktail in the UK. 15.1% of outlets surveyed for the Pub Market Report 2012 said that they would be focusing on growing their cocktail category over the next 12 months. With consumers prepared to pay more for style, presentation and flavour, cocktails offer an opportunity not to be missed. Now it’s even easier for all outlets to offer cocktails with a trend towards pre-mixed cocktails and mixers, allowing quicker, no fuss cocktails that still deliver what consumers want, as well as a healthy profit.



Top Tips: •

Flavoured vodkas are becoming increasingly popular and help to modernise your bar and appeal to younger and female audiences. These are great for adding to long drinks or simply serving as shots.

Cocktails are an opportunity not to be missed as they offer high profit margins. Customers are prepared to pay more for style, presentation and flavour so a small cocktail menu is a great bet for pubs this year.

The Spirits Business, Issue 27, February 2012 The Drinks Business Magazine The OnTrade Preview 2012 www.drinkspowerbrands.com/top-10.html www.thedrinksreport.com The Morning Advertiser Brands Report 2011 & website


VODKA SMIRNOFF RED

SMIRNOFF BLUE

Sizes 70cl, 1.5Ltr & 3Ltr ABV 37.5%

Sizes 70cl & 1.5Ltr ABV 45%

The number 1 vodka brand in the on-trade.

Smirnoff Blue is the UK’s best-selling premium strength vodka. It’s versatile and great with a variety of juices and mixers.

SMIRNOFF BLACK

ABSOLUT

Sizes 70cl ABV 40%

Sizes 70cl ABV 40%

Smirnoff Black has a smooth mellow taste thanks to the triple distillation process and the filtration through Siberian silver birch charcoal.

Made exclusively from natural ingredients without any added sugar. Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.

VLADIVAR

RUS SIAN STANDARD

Sizes 70cl & 1.5Ltr ABV 37.5%

Sizes 70cl & 1.5Ltr ABV 40%

A clean, crisp and refreshing vodka, distilled three times and filtered through charcoal.

Russia’s number 1 premium vodka produced in St Petersburg using only winter wheat from the Russian Steppes combined with pure glacial water.

FINLANDIA

STOLICHNAYA

Sizes 70cl ABV 40%

Sizes 70cl & 1.5Ltr ABV 40%

A refined spirit blended with pure untouched glacial spring water to provide a crisp and naturally pure vodka.

Authentic Russian vodka available in a range of flavours.

GREY GOOSE

ERISTOFF

Sizes 70cl ABV 40%

Sizes 70cl ABV 40%

A small batch vodka, smooth, light and crisp with citrus undertones.

Imported and made from 100% pure wheat. Triple-distilled and charcoal-filtered. An exceptionally pure spirit that can be drunk neat or with a variety of mixers. Winner of a Gold Medal in the International Spirits Challenge in 2008.

ERISTOFF GOLD

ERISTOFF BLACK

Sizes 70cl ABV 20%

Sizes 70cl ABV 20%

Released in March 2011, and winner of the ‘Masters Award’ from the Spirit Business. An exceptionally created spirit with creamy, Smooth caramel and vanilla flavour.

Eristoff Black is a great tasting wild berry flavoured premium vodka based spirit. It can be drunk neat or with a variety of mixers including energy drinks and soda.

SMIRNOFF FLAVOURS Sizes 70cl ABV 37.5% Your favourite triple distilled Smirnoff vodka, now blended with great-tasting natural fruit flavours - Blueberry, Green Apple and Lime.


WHISKIES B E L L’ S

THE FAMOUS GROUSE

Sizes 70cl & 1.5Ltr ABV 40%

Sizes 70cl & 1.5Ltr ABV 40%

Up to 40 of the finest malt and grain whiskies are matured in oak casks before being skilfully blended to give Bell’s its rich nose, warm taste and lingering finish.

The No.1 whisky in Scotland and the most requested whisky in the UK on-trade with award-winning national TV advertising.

WHYTE & MACKAY

J A C K D A N I E L’ S

Sizes 70cl, 1.5Ltr ABV 40%

Sizes 70cl & 1.5Ltr ABV 40%

Whyte & Mackay is made using a unique double marriage process leading to a smooth finish and consistent taste. A brand steeped in heritage and tradition.

Every drop is distilled, aged and bottled in Lynchburg, Tennessee. Jack Daniel’s continues to benefit from a brand recall among consumers that is unrivalled in spirits in the pub trade.

J A C K D A N I E L’ S TENNESSEE HONEY

BUSHMILLS

Sizes 70cl & 1.5Ltr ABV 35% Released in May 2012, Tennessee Honey offers the complex flavours of Jack Daniel’s laced with honeycomb, toasted nuts and a hint of molasses.

Sizes 70cl ABV 40% An Irish whiskey of great tradition. Rich, warming taste of fresh fruit and vanilla.

JAMESON

GLENMORANGIE

Sizes 70cl ABV 40%

Sizes 70cl ABV 46%

This Irish whiskey has a close association with film. Promotional activity encourages consumers to mix it with ginger ale and this has helped to make it one of Pernod Ricard’s best performing brands.

A single highland malt scotch whisky aged 10 years dating back to 1843.

GLENFIDDICH

THE CL AYMORE

Sizes 70cl ABV 40%

Sizes 70cl & 1.5Ltr ABV 40%

The world’s and UK’s No.1 selling Malt Whisky Brand. Unlike most distilleries, Glenfiddich still uses coal to fire the stills - as it did in 1887 when the first spirit flowed from the stills.

A branded scotch offering quality and authenticity at a good price.

ISLE OF JURA 1 0 Y R S I N G L E M A LT

WILD TURKEY 101 8 YEAR OLD

Sizes 70cl ABV 40%

Sizes 5cl & 70cl ABV 50.5%

Distilled on an island graced with palm trees and one road, Jura offers a lingering taste of warm, gentle oak and soft liquorice. To be leisurely savoured.

Genuine and uncompromising, Wild Turkey is made with the finest ingredients.


WHISKIES AUCHENTOSHAN THREE WOOD

AUCHENTOSHAN 12 YEAR OLD

Sizes 5cl & 70cl ABV 43%

Sizes 5cl & 70cl ABV 40%

This unique Auchentoshan Lowland Single Malt Whisky has been matured in three different cask types. Three Wood is a rich, complex whisky with incredible toffee and sherry oak flavours.

Triple distilled then matured for over twelve years. This Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste.

BOWMORE 12 YEAR OLD

BOWMORE 15 YEAR OLD

Sizes 5cl & 70cl ABV 40%

Sizes 5cl & 70cl ABV 43%

The late, great whisky writer Michael Jackson proclaimed it “remarkably long and complex”. The colour is warm amber and on the nose you will pick up peaty smokiness, along with subtle notes of lemon, honey and chocolate.

This distinctive burnt sienna hue is the result of a life spent maturing in American bourbon casks, followed by oloroso sherry oak casks.

GLEN GRANT 10 YEAR OLD

GLEN GRANT THE MAJOR’S RESERVE

Sizes 70cl ABV 40%

Sizes 70cl ABV 40%

10 Year Old single malt brings an added intensity to Glen Grant’s familiar orchard fruits. Rich in colour, it lingers in the mouth with a soft, almond finish.

Inspired by James ‘The Major’ Grant, this easy drinking single malt is the most fresh and light of the Glen Grant range. Creamy and fruity on the palate it has a slightly dry, nutty finish.

MACALLAN 10 YEAR OLD

LAPHROAIG 10 YEAR OLD

Sizes 70cl ABV 40%

Sizes 70cl ABV 40%

Distilled in the heart of Speyside it is one of the great malts of the world. Sweet and distinctive, with Sherry, toffee and malt. Big bodied and distinctively sherried on the palate, but always refined and elegant.

An all-malt Scotch Whisky from the remote island of Islay in the Western Isles of Scotland. Laphroaig, pronounced “La-froyg”, is a Gaelic word meaning “the beautiful hollow by the broad bay”.

MAKER’S MARK

JIM BEAM

Sizes 70cl ABV 45%

Sizes 70cl ABV 40%

Maker’s Mark is one of the few brands to credit Mother Nature for such a unique bourbon taste using pure, iron-free limestone spring water exclusively from their 10-acre limestone spring-fed lake at the distillery.

The best-selling brand of bourbon in the world. Seven generations of craftsmanship go into every bottle, along with corn, rye, barley malt, water, time and pride.


RUM BACARDI Superior Rum

BACARDI Gold Rum Sizes 70cl ABV 40%

Sizes 70cl & 1.5Ltr ABV 37.5% The UK’s leading rum and looking towards pubs to get behind the product as a cocktail mixer.

BACARDI 8 Year Old Rum

A blend of BACARDI rum aged between 3 - 5 years resulting in a rich taste.

CAPTAIN MORG AN Sizes 70cl & 1.5Ltr ABV 40%

Sizes 70cl ABV 40% Created by Don Facundo Bacardi Masso in Santiago de Cuba, it remained the sole preserve of the BACARDI Family until its general release in 1998. With hints of apricot, vanilla and oak this rum is best served over ice on the rocks.

CAPTAIN MORG AN’S SPICED Sizes 70cl & 1.5Ltr ABV 35%

A dark rum that remains a strong player in the rum market.

LAMB’S NAVY RUM Sizes 70cl & 1.5Ltr ABV 40% A dark rum with a strong history.

Rich, smooth, honey-coloured rum with a soft warm finish - a combination of quality Caribbean rums and a variety of spices.

SAILOR JERRY

PUSSER’S RUM BLUE LABEL

Sizes 70cl & 1.5Ltr ABV 40% A very popular Caribbean-style rum liqueur, which like true sailor rum is strong, yet goes down smoothly.

Sizes 70cl ABV 54.5% The original navy rum ‘tot’ served by the Royal Navy for the last 330 years.

GIN GORDON’S

BOMBAY SAPPHIRE

Sizes 70cl & 1.5Ltr ABV 37.5%

Sizes 70cl & 1.5Ltr ABV 40%

A unique blend of juniper, citrus and other rare spices combine to give Gordon’s Gin its distinctive taste.

A leading brand in the premium gin category crafted with ten botanicals. The delicate production process of vapour infusion produces a crisp, balanced, more refined taste.


SPECIALIST SPIRITS SOUTHERN COMFORT

SOUTHERN COMFORT LIME

SOUTHERN COMFORT CHERRY

Sizes 70cl & 1.5Ltr ABV 35%

Sizes 70cl ABV 20%

Sizes 70cl ABV 35%

Looking towards building on its recent success to ‘own February’ coinciding with the Mardi Gras festival in its home town of New Orleans. Also pushing the brand as a long drink.

Released in March 2012, Southern Comfort Lime blends Southern Comfort with hints of Citrus lime. Ideal for daytime and early evening drinking with friends, a delicious alternative to a classic.

Released in April 2012, Southern Comfort Cherry blends Southern Comfort with hints of fruity cherry and stone fruits. Ideal for high energy social occasions.

O PA L L I Q U E U R S

BAILEYS

Sizes 70cl ABV 30%

Sizes 70cl & 1.5Ltr ABV 17%

The award-winning range of premium Italian liqueurs available in 3 flavours, Opal Nera, Opal Bianca and the New Opal Rossa, produced at the carbon neutral Francoli distillery in Ghemme, Italy.

The UK’s top-selling cream liqueur. It is pushing itself away from its image as a traditional Christmas drink by looking towards new flavours.

ARCHERS

PIMM’S

Sizes 70cl ABV 21%

Sizes 70cl ABV 25%

Archers remains in the top 10 selling liqueur brands in the UK. This peach schnapps is popular with entry-level drinkers looking for sweeter tasting mixed drinks.

Pimm’s No.1 Cup, the World famous ginbased drink flavoured with liqueurs and fruit. It is still made to the original secret recipe. Pimm’s can now be enjoyed all year round with Pimm’s Winter Cup!

TIA MARIA

MALIBU

Sizes 70cl & 1.5Ltr ABV 20%

Sizes 70cl & 1.5Ltr ABV 21%

A solid performing coffee liqueur with a high brand recognition.

The world’s best-selling Caribbean rum with natural coconut flavour. The taste of Malibu is Barbados in a bottle - smooth, fresh coconut flavour with a sweet finish.

JOSE CUERVO TEQUILA

SAUZA TEQUILA

Sizes 70cl ABV 38% Tequila is the ultimate party drink and Cuervo is the ultimate Tequila. Popular in cocktails or as shots.

Sizes 70cl ABV 38% The Sauza enjoys a rich heritage stretching back over 130 years.


SPECIALIST SPIRITS DISARONNO

DRAMBUIE

Sizes 70cl ABV 28%

Sizes 50cl & 70cl ABV 40%

The world’s favourite Italian liqueur and one of the oldest known brands in the world. It is produced with only carefully selected ingredients such as the pure essence of 17 selected herbs and fruits soaked in apricot kernel oil. It is enjoyed the world over either on its own, over ice, or in a wide variety of cocktails.

A truly unique premium spirit. It blends a precious ‘essence’ created for a Prince with the finest aged malt whiskies. A multilayered spirit that releases taste sensations of malt whiskies and aromas of heather, honey, herbs and spices.

AFTERSHOCK

JÄGERMEISTER

Sizes 70cl ABV 30%

Sizes 2cl, 4cl, 50cl & 70cl ABV 35%

Initially launched as a fun shooter brand in young person’s venues, it continues to maintain its presence in the market. Available in Original, Cool Citrus, Fizzy Orange, Hot & Cool Cinnamon and Hot & Cool Spiced Berry.

German herbal liqueur made with a secret blend of 56 herbs, roots and spices.

MARTINI

PERNOD

Sizes 70cl &1.5Ltr ABV 15%

Sizes 70cl ABV 40%

The Martini Vermouth brand is one of the most famous and glamorous brands in the world. Available in 3 classic styles - Dry, Bianco and Rosso and the new Rosato.

The distinctive flavour of Pernod is created through a combination of star anise and several aromatic herbs and plants.

COINTREAU

JUNGFRAU

Sizes 70cl ABV 40%

Sizes 70cl ABV 30%

A clear, orange-flavoured spirit made in France since 1875 from a blend of sweet and bitter orange peels.

A herbal liqueur made from an authentic recipe using a unique infusion of selected herbs, spices and botanicals for a smooth taste. It has the perfect taste profile to be used in the bomb serve.

CORKY’S

SOURZ

Sizes 70cl, 1.5Ltr*

Sizes 70cl ABV 15%

*Cherry & Apple Sour only

ABV

15%

A curious collection of sour, devilishly distinctive and captivatingly creamy alcoholic mixed drinks. Consisting of 7 intriguing flavours, designed to shock the senses with a sensational sour tang or a feisty fruit blast. FLAVOURS: Cherry, Apple Sour, Blueberry, Cola Cube, White Chocolate, Strawberries & Cream, Fiery Ginger

15% Sourz shooters come in a range of brilliant colours. FLAVOURS: Apple, Cherry, Pineapple, Blackcurrant, Raspberry and Tropical Blue


SPECIALIST SPIRITS LUXARDO SAMBUCA DEI CESARI

L U X A R D O PA S S I O N E NERA

Sizes 5cl, 50cl, 70cl & 1.5Ltr ABV 38%

Sizes 5cl, 70cl & 1.5Ltr ABV 38%

Sweet and smooth with the distinctive flavour of star anise.

Classic sambuca aromatised with liquorice.

LUXARDO RASPBERRY SAMBUCA

LUXARDO SPICED APPLE SAMBUCA

Sizes 5cl, 70cl & 1.5Ltr ABV 38%

Sizes 5cl & 70cl ABV 38%

Luxardo Raspberry Sambuca bursts with fragrant, fruity flavours. Luxardo Raspberry Sambuca is blush pink in colour.

Luxardo Spiced Apple Sambuca has a melting apple crumble sensation. Vibrant green in colour. Serve ice cold in LSA shot glasses.

PAT R Ó N X O C A F E

PAT R Ó N S I LV E R

Sizes 70cl ABV 35%

Sizes 5cl & 70cl ABV 40%

Perfection has a darker side - a fusion of ultra-premium Patrón Silver and the pure, natural essence of the finest Arabica coffee beans.

Simply perfect - light, fresh, crystal clear, elegant, smooth and soft.

CHAMBORD

TUACA

Sizes 70cl ABV 16.5%

Sizes 70cl ABV 35%

The magnificent berry infusion is married with a proprietary blend of cognac, and natural extracts of Madagascan vanilla, black raspberries, Moroccan citrus peel, honey, and delicate herbs and spices.

Based on fine cask-aged brandy, with a blend of vanilla and orange essences, this Italian liqueur can be enjoyed on the rocks, as a chilled shot, in coffee or cocktails.

COGNAC COURVOISIER

REMY MARTIN VSOP

Sizes 70cl & 1.5Ltr ABV 40.0%

Sizes 70cl ABV 40.0%

The number 1 cognac brand in the UK.

Legendary cognac from the prestigious house of Remy Martin.


SOFT DRINKS

THE MARKET

Soft Drinks is a hugely profitable category with growing strength in the market. Since the focus for many pubs with Soft Drinks is still towards food, families and females - known in the trade as “The three F’s” - it is crucial to have a range of products that cater for all of these considerations. The ontrade sales value of Soft Drinks was worth £2.7 billion in 2011, with the Soft Drinks category remaining the second highest in volume and third largest in value behind beer and spirits. The cola and energy drinks categories experienced the largest growth rates over the last 12 months. Cola remained the top sub-category of Soft Drinks with a 1% rise in volume and a 5% increase in value to £1.4 billion. Pepsi remained the number one brand in the cola category, despite an 11% value and 6% volume growth for Coca-Cola. Interestingly, the growth of diet cola brands was greater than that of full sugar brands. Energy drinks experienced exceptional growth, with value increasing by 16% and volume by 9%, rises fuelled by the growing ‘bomb’ trend of mixing energy drinks with spirits. The renewal in popularity of spirits also had a positive effect on mixers, which demonstrated a 4% growth in both value and volume as well as an availability increase in 4% more outlets. Mirroring the trend in the beer market, ginger was a popular flavour in the mixers category during 2011. As in recent years, juice drinks remained popular with 7% and 3% increases in value and volume respectively, while carbonates and mineral waters both experienced declines. 80% of the Soft Drinks market in 2011 was accounted for by Britvic and CCE, both of which out-performed the whole Soft Drinks market in the ontrade. However, many other suppliers experienced falls in value and volume, with the notable exception of Energy Drinks such as Red Bull and Monster. Soft Drinks are now mirroring the trend in the alcoholic drinks categories for premiumisation, with consumers prepared to pay higher prices for quality and an excellent serve. The two big players in the Soft Drinks market, Coca-Cola Enterprises and Britvic, have both invested in ontrade support, training programmes and guidelines on perfect serves in a bid to standardise servings across outlets to guarantee that customers receive the best value for money. Premiumisation within the Soft Drinks category creates opportunities for smaller brands offering points of difference to enter the ontrade, with predictions for an increased focus on more interesting flavours over the next year. It has even been suggested that outlets transfer their approach to Cask Ales to their strategy for Soft Drinks by both offering a core range and incorporating frequently changing guest brands.



Top Tips: •

Remember “The three F’s” Food, Family and Females: ensure you stock soft drinks that cater for all three of these categories.

Soft Drinks are undergoing premiumisation with customers prepared to pay more for quality and excellent serve. Ensure attractive glass ware and offer ice and lemon or lime if appropriate.

Energy drinks have experienced exceptional growth fuelled by the growing “bomb” trend of mixing energy drinks with spirits. Stocking energy drinks is great for targeting younger audiences.

The OnTrade Preview 2012 Britvic Soft Drinks Report 2012


BAG IN BOX COCA-COLA

PEPSI

Sizes 7Ltr Dilution Ration 5.4 : 1

Sizes 12Ltr Dilution Ration 5 : 1

The biggest selling soft drink in history and the best-known brand in the world. CocaCola was created by Dr John S. Pemberton in 1880 and arrived in Britain back in 1900.

A ‘bold, robust, effervescent magic cola’. Pepsi was first launched in Britain in 1953 and is now one of the leading soft drinks brands in the world.

DIET COKE

DIET PEPSI

Sizes 7Ltr Dilution Ration 5.4 : 1

Sizes 12Ltr Dilution Ration 5 : 1

A soft drink for active consumers who look towards a healthier lifestyle and love the delicious sugar-free taste.

Light, crisp and refreshing with zero sugar, zero calories and zero carbs.

SCHWEPPES LEMONADE

R WHITES LEMONADE

Sizes 7Ltr Dilution Ration 7.5 : 1 The ‘Schweppes’ brand arrived in Britain in 1792 with the opening of the first factory in Drury Lane London. Schweppes lemonade is the classic product within the Schweppes product range.

Sizes 12Ltr Dilution Ration 5 : 1 A refreshing premium lemonade, made with real lemons.


BOTTLED JUICES & MIXERS SCHWEPPES JUICES Sizes

125ml/200ml x 24

120 years at the top - with a proud history and a dedicated following around the world ‘Schweppes’ remains the quintessential mixer.

FLAVOURS: Orange, Tomato, Pineapple

BRITVIC JUICES Sizes

125ml/160ml x 24

Dating back to the post-war economic depression when Britvic launched juices to meet the demand for an affordable source of vitamin C. These bottled fruit juices stay fresh longer without the addition of preservatives.

FLAVOURS: Orange, Grapefruit, Pineapple, Cranberry & Tomato (both available in 160ml only)

SCHWEPPES MIXERS Sizes

125ml/200ml x 24

The perfect partner - ‘Schweppes’ mixers are specifically developed to complement spirits, making a good drink a great drink every time.

FLAVOURS: Original Soda Water, Russchian, Ginger Beer, Bitter Lemon, Slimline Bitter Lemon, Indian Tonic Water, Slimline Tonic Water

BRITVIC MIXERS Sizes

125ml/160ml x 24

Enjoyed in pubs, clubs and bars across the UK.

FLAVOURS: Indian Tonic Water, Tonic Water, Ginger Ale & Bitter Lemon, Ginger Beer, Soda Water & Diet R.Whites Lemonade (available in 160ml only)

APPLETISER/GRAPETISER Sizes

275ml x 24

Each bottle only contains 100% fruit juice and counts as one of your ‘Five a Day’.

Includes: Appletiser, Red Grapetiser and White Grapetiser

J20 Sizes

275ml x 24

J20 is a great tasting juice drink made from exotic fruit combinations.

FLAVOURS: Orange & Passion Fruit, Apple & Mango, Apple & Raspberry, Summer/Winter Limited Editions

BRITVIC 100 Sizes

250ml x 24

100% pure apple and orange juice and not from concentrate, just full of natural ingredients. For a perfect serve present in a tall glass over plenty of ice.


BOTTLED SOFT DRINKS

COCA-COLA & DIET COKE Sizes 330ml x 24 200ml x 24 The biggest selling soft drink in history and the best-known brand in the world. Coca-Cola was created by Dr John S. Pemberton in 1880 and arrived in Britain back in 1900. Diet Coke is perfect for active consumers who look towards a healthier lifestyle and love the delicious sugar-free taste.

PEPSI & DIET PEPSI Sizes 300ml x 12 200ml x 24 A ‘bold, robust, effervescent magic cola’. Pepsi was first launched in Britain in 1953 and is now one of the leading soft drinks brands in the world. Diet Pepsi is light, crisp and refreshing with zero sugar, zero calories and zero carbs.

7UP FREE (LOW SUGAR)

TANGO OR ANGE

Sizes 300ml x 12 7Up Free is a lemon and lime flavoured carbonated drink that provides a further quality, low calorie option for health conscious consumers.

An iconic, youthful brand, well-known for its quirky marketing campaigns. Tango Orange contains 5% orange juice, and is a low calorie drink at less than 60kcal per 300ml bottle.

LIPTON ICE TEA

BRITVIC 55

Sizes 250ml NRB x 24

Sizes 275ml x 24

‘Don’t Knock It Until You’ve Tried It’. Lipton Ice Tea is a unique opportunity, as it operates in a category of its own It is refreshing, hydrating and enjoyable to drink. It is available in 2 x flavours Lemon, and Peach - and is aimed at social consumer occasions, and alongside food.

Combines 55% fruit juice with sparkling water.

SCHWEPPES CORDIALS

BRITVIC CORDIALS

Sizes 1Ltr x 12

A range of popular cordials with flavours including Lime, Blackcurrant and Orange.

A range of popular cordials with flavours including Lime, Peppermint, Orange and Blackcurrant.

Sizes 300ml x 12

FLAVOURS: Sparkling Apple, Sparkling Orange, Sparkling Apple, Raspberry & Cranberry

Sizes 1Ltr x 12


BOTTLED SOFT DRINKS FRUIT SHOOT

FRUIT SHOOT HYDRO

Sizes 275ml x 24

Sizes 350ml x 24

Robinsons Fruit Shoots are one of the most popular children’s drinks available in Britain.

A refreshing and tasty water based drink, designed for grown up active 7-10 year old kids. Sporty and cool bottle.

The Fruit Shoot range is available in a range of Low Sugar flavours. FLAVOURS: Blackcurrant & Apple, Orange, Summer Fruits, Apple, Tropical

FLAVOURS: Orange & Pineapple, Blackcurrant, Apple & Raspberry

BOTTLEGREEN - CORDIAL Sizes 6 x 500ml bottles All Bottlegreen cordials contain the finest natural ingredients blended together with clear spring water. Each one is as delicious as it is light, crisp and distinctive. Free from all artificial colours, flavours or sweeteners Available in 7 delicious flavours: Elderflower, Pomegranate & Elderflower, Ginger & Lemongrass, Lime & Coconut, Cox’s Apple & Plum, Seasonal variants: Strawberry & Elderflower and Spiced Berry

BOTTLEGREEN - PRESSÉ Sizes 12 x 275ml bottles Bottlegreen sparkling pressés are created by blending the finest natural ingredients with sparkling spring water to deliver a range of crisp, delicious soft drinks that always refresh and invigorate the palate. Free from all artificial colours, flavours, preservatives or sweeteners Available flavours: Elderflower, Pomegranate & Elderflower, Ginger & Lemongrass, Lemon & Lime Leaf, Cox’s Apple

BOTTLEGREEN - STILL 12 x 330ml PET bottles Naturally delicious and refreshing, Bottlegreen Still drinks contain half the sugar of fruit juices and are free from artificial colours, preservatives and sweeteners. So now you can drink in the all-natural, clean, fresh taste of Bottlegreen on-the-go. Free from all artificial colours, flavours or sweeteners Available flavours: Elderflower, Pomegranate & Elderflower, Apple & Ginger


ENERGY DRINKS MONSTER ENERGY

MONSTER RIPPER

Sizes 250ml x 24

Sizes 250ml x 24

Monster Energy is the meanest energy drink on the planet. Monster packs a vicious punch but has a smooth flavour with twice the buzz!

50% juice, 100% Monster. This innovative drink brings variety to the category and means that energy can now be mixed with dark spirits.

RED BULL

KICK ENERGY

Sizes 250ml x 24

Sizes 250ml x 24

A functional beverage with a unique combination of ingredients. Red Bull has been specially developed for times of increased mental and physical exertion.

Refreshing energy drink, designed to mix well & boost concentration, giving you an energy KICK! Perfect choice and taste for ‘Bomb’ serves.

COCKTAIL MIXERS FINEST CALL MIXERS

COCO REAL CREAM OF COCONUT

Sizes 100cl

Sizes 62cl

BAR ESSENTIALS - Grenadine, Sugar Syrup, Lime Cordial, Sweet & Sour.

Contains real coconut meat as well as coconut milk to give a fresh, intense coconut flavour and texture to any cocktail.

PURÉES - Strawberry, Raspberry, Banana, Peach, Passion Fruit, Mango. SPECIALITIES - Mojito, Margarita, Pina Colada, Cosmopolitan, Sour Apple, Caipirinha, Bloody Mary.

BOTTLED WATER BLUE KELD ARTESIAN NATUR AL MINER AL WATER Sizes

250ml, 330ml, 750ml & 1Ltr (Glass) 330ml, 500ml, 1Ltr & 2Ltr (PET)

Dating back to Nordic times, Blue Keld Natural Mineral Water flows from a genuine artesian spring situated on the edge of the Yorkshire Wolds. Available in a variety of packaging including clear glass bottles, PETs and premium artesian blue glass bottles.

HILDON, AN ENGLISH NATUR AL MINER AL WATER Sizes

200ml, 330ml, 500ml, 750ml & 1Ltr (Glass) 330ml & 500ml FC & Sports Cap, 750ml & 1Ltr (PET: 100% recyclable)

Comes from beneath the chalk hills of the beautiful Hampshire countryside in Southern England. Bottled at source - Delightfully Still or Gently Sparkling.


WINE

THE MARKET

Wine is undoubtedly an important drinks category for the on-trade, with a reported 68% of UK adults being wine drinkers and 26 million people regularly drinking wine in on-trade premises. Wine is the second most profitable category in the on-trade after spirit plus mixer drinks. It is essential to make sure that customers know you sell wine: display tent cards and wine lists on tables and use chalkboards to advertise your wines. Outlets should always make sure the wines themselves are visible to customers behind the bar. When it comes to your wine range, it is no longer acceptable simply to offer a house red and white. Instead, it is important to offer a coherent selection of the most popular varietals in the red and white categories along with suitable rosé and sparkling wines for your customers. The best-selling wine varietals in the UK are Sauvignon Blanc and Pinot Grigio in the whites, with Merlot and Shiraz continuing to show good sales in the reds. 70% of wine drinkers choose by varietal when drinking in on-trade outlets. Consequently, when compiling your wine list, ensure that the varietal (eg. Chardonnay, Sauvignon Blanc, Merlot, Shiraz) is clearly displayed as this is what will attract the customers’ attention in most cases. Rosé is the fastest growing wine category in the market and is important in attracting new consumers who want the sophistication of wine but not the heaviness. Rosé has now achieved a 9% share in the on-trade and has extended its appeal from a drink primarily for warm summer’s days to being a popular choice all year round. It is great on its own or with food, so always offer it by the glass. Sparkling wines such as Prosecco and sparkling rosé are growing in popularity so warrant serious consideration for inclusion on any wine list. Carafes of wine are rising in popularity too and offer a good size for customers who don’t want to drink a full bottle. As a minimum start for a wine list, try three each of red and white, one rosé and a sparkling wine. Use a variety of countries if you can, and offer clear differentiation in terms of taste and style, focusing of course on the most popular varietals towards the top of the list. Make sure your house wines are great for by the glass drinking. It is essential to price wines with small increases. Customers are more likely to trade up for another £1 or £2, but not £5. Positive and enthusiastic staff are an important element for selling wine. Involving staff in your wine selection to find out what they like will make it easier for them to recommend wines from your list. One of the greatest opportunities for wine in the on-trade is the increase in pub food sales. A great way to match wines to a menu is try them together - tasting sessions with staff are ideal and again increase staff confidence to sell the wines. Wine recommendations should be highlighted on menus and chalkboards.

Single Serve Wines Single serve bottles grew in sales by 2% last year. These 18.7cl or 25cl are the equivalent of one and a half or two small glasses of wine. Single serves are much more customer friendly, offering a fresh glass of wine with every serve. They are good to include in your range if you are unsure a wine will sell and provide the opportunity to offer a wider range without any waste. They offer a perfect introduction to a wine - once customers like the product it is easier to get them to trade up to a full bottle.



Top Tips: •

Rosé wine is great for attracting new customers to the wine market. No longer just for summer, rosé is a popular choice all year around so make sure your rosé bottles are visible from behind the bar.

Make sure your staff are knowledgeable and up to date with your wine list. A basic staff knowledge of your key wines is great for recommending to customers and encouraging sales.

Single serve wines are on the increase and make a great addition to your bar. They are a great way to ensure a fresh glass of wine with every serve. Ensure you have a good selection to maximise profits.

The Wine and Spirit Trade Association, 2011 UK Wine & Spirit Market Overview The Drinks Business, Trends Report 2011


WINE CHARDONNAY

CHENIN BL ANC

Australia Size 187ml ABV 13%

South Africa Size 187ml ABV 13.5%

A medium bodied wine showing lemon and lime flavours along with tropical fruits. The wine has a creamy mouth feel along with fresh acidity as well as good length, persistence and subtle oak.

Pale yellow in colour with a greenish tint. On the nose, lemon and lime aromas are abundant. A clean, lively wine with nuances of nutmeg and cloves. Well balanced and elegant, but with weight and good structure.

SAUVIGNON BL ANC

LIEBFRAUMILCH

Chile Size 187ml ABV 12.5%

Germany Size 187ml ABV 9.5%

The wine displays a pale yellow colour. It has intense aromas of citrus along with herbal accents and a touch of minerality. On the palate, excellent natural acidity creates balance, a fine structure and a clean finish.

Inviting scent of honey, melon and pear. On the palate you experience aromas of apple and pear as well as some herbal nuances. Very juicy, crisp and delicate wine.

PINOT GRIGIO

SHIRAZ ROSÉ

Italy Size 187ml ABV 12%

Australia Size 187ml ABV 13.5%

Fine nose showing pineapple, gooseberry and white mushroom. Aromas of lemon and pineapple. Crispy and refreshing, with a harmonic balance of fruit and acidity.

Bright, fresh style with lively acidity. On the palate you’ll find a determined spice note weaving through the delicate watermelon fruit. The finish remaining crisp.

ZINFA NDEL BLUSH

SHIRAZ

California Size 187ml ABV 10.5%

Australia Size 187ml ABV 13.5%

Bright salmon pink colour and fresh nose of raspberry and strawberry. On the palate juicy, yet elegant and refreshingly sparkling. Aromas of strawberry, watermelon and a touch of mint, the perfect summer wine.

The wine is of deep red colour. The nose is reminiscent of blackberry and liquorice with a cracked pepper spice over tone.The palate is rich and rounded with soft tannins providing a lingering fruit driven finish.

CABERNET SAUVIGNON

M E R LO T

France Size 187ml ABV 12.5%

Chile Size 187ml ABV 13%

This wine has a typical and very fruity expression, which is characterised by its grape concentration linked with both refinement and balance of the bouquet.

The wine has a deep and beautiful ruby red colour. The nose seduces with a beautiful range of aromas of dried fruit like plums and figs. Fruity notes of fresh cranberries and cherries. Soft, ripe tannins give backbone to this medium bodied, good balanced wine and lead to a pleasant finish.



Middleton Wholesale Brands Book 2012