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Table of Contents Letter from the Director Season 45 Interns Recognition of Excellence Awards News Releases Guests Home Town News Releases E-News Letters Graphic Design, Advertisements and Promotions Analysis - Goals & Strategies - Budget Memories

Season 45 Team Members: Senior Marketing Director: Suzanne Irwin Student Marketing Director: Allison Lampert News Release Writers: Jordan Simon, Bethany Stender Audience Development Team: Courtney Becker, Nick Farstveet, Lynsey Seminary E-News Writers: Evan Dechaine, Glendon Gengel Web Designer: Katie Haarsager Tour Guides: Courtney Becker, Nick Farstveet, Lynsey Seminary Photographer: Glendon Gengel Graphics Designer and Marketing Team Member: Adam Compton

Season 45 Season Summary Spring 2010


Apirl 14, 2010 Spring semester was another great season for Studio One. Our teams worked very hard to create a quality show and a strong marketing campaign. Once again, I am very proud of our students. Our reporters and producers created exceptional content this semester. All of our shows included strong interviews, outstanding packages, great photography and detailed weather reports. Strong content does not happen by accident. It is the result of hard work, meeting deadlines, investigating every aspect of a story and remaining positive when challenges arise. Bravo to everyone who produced strong content this season! The production crew made each show look very professional. Camera angles were creative, sound was mixed well and when challenges came up, the crew handled them with skill and professionalism. It was especially fun to see viewer questions integrated into interviews. Live interviews included questions submitted through the Studio One Facebook page. Bravo to the production crew! Promoting and marketing Studio One is an important part of this project. Our marketing team developed some very creative ways to promote the show. Studio One interns were “regulars” on XL 93 radio, a successful open house helped recruit candidates for fall semester, and many booths and events gave students a chance to learn more about our project. This season’s marketing team developed new and innovative ways of promoting and recruiting. It resulted in a a successful pool of applicants for fall. Bravo to the marketing team! To those who are graduating, you now become a member of our alumni family. Remember our four themes: “Quality, Teamwork Professionalism and Communication.” I hope you keep in touch. You will be missed! Sincerely,

Barry S. Brode Director of Television


Season 45 Interns

Season 45 Cast & Crew

Back: Marv Leier, Nichole Shotwell, Lacey Erickson, Kaylee Nesdahl, Mari Boe, Carter Cusack, Nick Farstveet, Peter Bottini, Adam Compton, Blake Melin, Brian Gendreau, Joe Hansel, Eric Swanson Middle: Suzanne Irwin, Glendon Gengel, Evan Dechaine, Peter Bruce, Thomas Hval, Emily Danielson, Miranda Hilgers, Matt Saari, Ariel Arch, Jason Kayati, David Folske, Derek Korczak, Jordan Simon, Lynsey Seminary, Courtney Becker, Katie Haarsager Front: Bethany Stender, Stephanie Flyger, Julie Bech, Laura Aldridge, Ali Lampert, Monte Koshel, Stephanie Waltz, Stephanie Wothe, Christalin Casinader, Sara Porter, Amy Unrau, Barry Brode Interns not pictured: Annah Klamm, Cassy LeMay Staff not pictured: Scott Lima, Dale Ricke, Jessica Rosencrans, Lori Shafer

Season 45 Marketing Plan Spring 2010


Recognition of Excellence

Season 45 ROE recipients

Back: Miranda Hilgers, Stephanie Waltz, Jordan Simon, Katie Haarsager, Peter Bruce, Kaylee Nesdahl Front: Courtney Becker, Amy Unrau, Lacey Erickson, Bethany Stender Not pictured: Adam Compton

The Studio One Recognition of Excellence is awarded to students that consistently work toward the four project principles of Studio One including communication, professionalism, quality and teamwork. The weekly award recipient is nominated by staff and peers throughout the semester.

Season 45 Marketing Plan Spring 2010


Awards Every year stories, newsletters, news releases and other media from Studio One are entered into the Society of Professional Journalists, Northwest Broadcast News Association and the North Dakota Professional Communicators college communicators contest. Studio One and its students received 24 awards for work from the fall 2009 – spring 2010.

Season 45 Marketing Plan Spring 2010


FOR IMMEDIATE RELEASE April 29, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 or suzanne.irwin@und.edu

TELEVISION SHOW AND ITS INTERNS RECEIVE 24 AWARDS FROM JOURNALISM ASSOCIATIONS GRAND FORKS, N.D. — The University of North Dakota’s live television production, Studio One and its students were awarded 24 awards from the Society of Professional Journalists, Northwest Broadcast News Association and North Dakota Professional Communicators. Students’ and program work was evaluated from the fall 2009- spring 2010 show seasons. ― It was great to see who didn’t expect to win, who were encouraged to enter, actually receive acknowledgement for their hard work. My highlight was seeing students’ reactions to the awards,‖ says Studio One News Director Stephanie Flyger. Below is a complete list of awards from the competitions. Northwest Broadcast News Association Eric Sevareid awards: Hometown Name Place Larimore, N.D. Kaylee Nesdahl Award of Merit Larimore, N.D.

Kaylee Nesdahl

Award of Merit

University of North Dakota University of North Dakota

Studio One Weather Studio One Web Site

First Place

Category Broadcast Writing Hairball Soft Feature – Air Buddy Weather

Award of Merit

Web site

Society of Professional Journalists Mark of Excellence awards: Hometown Name Place Category University of North Studio One 2nd place Best All-Around Dakota Television Newscast-4 Year College/University North Dakota Professional Communicators awards: Hometown Name Place St. Paul, Minn. Laura Aldridge 1st – ― Old Drivers‖

Category General News Reporting


Raleigh, N.C.

Peter Bruce

3rd - ― Traffic Lights‖

Larimore, N.D.

Kaylee Nesdahl

1st - tie

White Bear Lake, Minn. Pelican Rapids, Minn Moss, Norway

Cassy LeMay

1st - tie

Lacey Erickson

2nd

Mari Boe

3rd

Hallock, Minn.

Amy Unrau

Honorable Mention

Hallock, Minn.

Amy Unrau

1st

Pelican Rapids, Minn Minneapolis, Minn.

Lacey Erickson

2nd

Eric Swanson

2nd

Minneapolis, Minn.

Eric Swanson

1st

University Of North Dakota University Of North Dakota Grand Forks, N.D.

Studio One

2nd Place

Studio One Weather Jordan Simon

1st

Eagan, Minn.

Carter Cusack

1st

Grand Forks, ND

Jordan Simon

3rd

Horace, N.D. University Of North Dakota University Of North Dakota

Glendon Gengel Studio One

2nd 1st

Studio One

2nd

Honorable Mention

General News Reporting Feature Reporting Hairball Rock Band Feature Reporting – Honey Church Feature Reporting – Graffiti Feature Reporting – Soup Cook-off Feature Reporting – Bus Boy Interview – Cranial Helmets Interview - Risky Recreation General Sports Reporting – Snowmobile Race Feature Sports Reporting – Football Girl Regularly Scheduled News Program TV Weather Broadcast TV Feature Photography – Hairball Band TV Sports Photography – Sharp Shooter TV Sports Photography – Softball Pitch Single Display Ad Newsletter – Studio One Summer update Newsletter – ENews Letter


Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch at www.studio1.und.edu. -30-


Weekly Press Releases Press releases are written each week about the next edition of Studio One by two members of the marketing staff. Each press release previews two news, feature or guests that will be on the upcoming show. When finished, they are sent out to Studio One markets including: Bismarck-Mandan, Dickinson, Grand Forks, Fargo, Jamestown, Minot and Steele, N.D.; Minneapolis, Minn.; Denver, Colorado Springs, Colo.; and Brandon and Winnipeg, Manitoba.

Season 45 Season Summary Spring 2010


FOR IMMEDIATE RELEASE February 17, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346 STUDIO ONE FEATURES PAPER ARTIST, REBILDING LIMBS Award-winning news show airs on Channel 3 in Grand Forks

GRAND FORKS, N.D. — Learn about a prosthetic technician who makes life easier for others on the next edition of Studio One. It can be a challenge for someone who has lost a limb to adjust. Prosthetic Technician Ken Gaulke builds limbs that help get people return to normal functions. Because every case is unique, the limbs are customizable for each patient. “We design their prosthesis based on their weight, their age, their lifestyle - what their goals are to use the prosthesis, their living conditions, whether they're employed or retired,” explains Certified Prostheist Paul Edman. Gaulke does his best to make others whole and says the rewards from his job fall close to his heart. Also on the show, while most art is done on paper, some art is just simply paper. One artist has left the ink behind as she creates masterpieces. Artist Wang Hongcuan, who left China and traveled to America, encourages students to explore their artistic side. Hongcuan and her translator Crystal Yang share ancient culture and art with students. Tune into Studio One this week to see how this designer replaces brush strokes with snippets. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE February 24, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346 STUDIO ONE FEATURES SEGMENTS ON AIRLINE SAFETY AND TRAFFIC-LIGHT SYNCHRONIZATION Award-winning news show airs on Channel 3 in Grand Forks

GRAND FORKS, N.D. — Learn about a study that found that 65,000 airplane flights took off over the past six years with insufficient maintenance and how cities are synching traffic lights to save gas and time for commuters on the next edition of Studio One. Millions of people fly on airplanes every day in the United States, and passengers expect that their aircraft is mechanically sound. However, a USA Today investigation has found that over the past six years at least 65,000 airplanes have taken off without proper maintenance. Some customers are concerned about maintenance procedures and what the FAA is doing to correct this problem. “The FAA is very stringent on safety, no matter what angle we are looking at,” says Airport Authority Manager, Rick Audette. Also on the show, driving across town is becoming more enjoyable for the citizens of Grand Forks, N.D. The town is undertaking a new project to synchronize stop lights. Computers which control each intersection are being upgraded in order to keep traffic flowing. There will be several advantages to the citizens of Grand Forks when this project is finished. This project will help keep gas in the car and money in the pocket. “Not only is it saving gas, it’s saving the environment, with fewer emissions that we emit and the time we spend en-route,” says Environmental Manager, Melanie Parvey. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. The show is available online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE March 4, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346

STUDIO ONE FEATURES SEGMENTS ON JEWISH RAPPER AND FURNITURE POET Award-winning news show airs on Channel 3 in Grand Forks GRAND FORKS, N.D. — Find out how one man uses tradition to help make modern music on the next edition of Studio One. People often credit their culture for making them who they are. Yoni Reinharz says he credits his success as a rap artist to his Jewish background. “That affects my outlook, my cultural attitude and my lyrical content for that matter,” he says. Learn more about how his religious perspective helps make his lyrics unique with every line he rhymes. Also on the show, furniture restorer, Ray Nay renews old furniture and also constructs poems about life. He says he loves his job because of the unpredictability of restoring furnishings. He adds that writing poetry falls closer to his heart. “I get most of it from my kids. I wrote a poem to my son in Iraq,” Nay says. Tune in to discover more about this creative wordsmith on Studio One. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE March 9, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346

STUDIO ONE FEATURES SEGMENTS ON THE 2010 CENSUS AND HUMOR IN THE WORKPLACE GRAND FORKS, N.D. — Learn why the census program can be confusing to college students and how humor can benefit the workplace on the next edition of Studio One. Every ten years, Uncle Sam tries to obtain a head count of everyone in the country. One demographic can find the process confusing. “What college students tend to think is that their address is where their parents live. According to the census, your address at the time is where you’re going to school,” says Grand Forks Public Information Officer Kevin Dean. Find out why their count matters. Also on the show, humor lecturer Sue Thompson will discuss how humor in the workplace can benefit a person’s overall health. Stress levels in the workplace can increase because of layoffs, pay cuts, and closures. Thompson explains that laughter helps lower these stress levels in the body. Lower stress levels can improve morale on the job and also helps to lower blood pressure. Thompson says that it is not necessary to be a comedian to enjoy a good laugh, and also that laughter in the workplace has its limits. Tune in to learn more about this laughing lecturer. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE March 25, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346 STUDIO ONE FEATURES SPRING PLANTING AND A DOG SLED RACE Award-winning news show airs on Channel 3 in Grand Forks GRAND FORKS, N.D. — Learn how to maintain a growing a garden and about fourlegged racers on the next edition of Studio One. Spring time means planting time for farmers, but it is also time for gardening. Horticulturalist Darlene Shea will discuss the preparation and planning that goes into a blooming garden. She says appropriate levels of nitrogen, phosphorus and potassium are needed to nurture plants. However, an even more important item can sometimes be overused. There is a misconception that flowers need a lot of water, but "wetness can actually drown your plant and cause it to die,” said Shea. Tune into Studio One for more tips on maintaining a healthy flower patch. Also on the show, a dog sledding competition has come to the Red River Valley. The Red River Dog Sled Derby is a 164-mile trek for dogs and mushers. These furry racers are given rest and required checkups after the long journey down the river. Veterinarians examine these athletes for muscle injuries, strains and sprains that the dogs acquire while running. “To have a professional sled dog vet lay their hands on our dogs, feel them and check them over really gives you a sense of security,” said musher Harry Lambirth. Find out more about caring for these cold-weather canines. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE March 31, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346 STUDIO ONE FEATURES A UKRAINIAN TRADITION AND FOSTER GRANDPARENT PROGRAM Award-winning news show airs on Channel 3 in Grand Forks

GRAND FORKS, N.D. — Learn how one woman continues Easter traditions from the old country and how a program designed to help youth is also helping volunteers on the next edition of Studio One. Most people take time to remember their heritage and celebrate cultural traditions during spring holidays. Ukrainians have a unique tradition. They practice Pysanky (piz-ahnkyeh), the art of crafting decorative Ukrainian Easter eggs. Pysanka are considered religious art and have spiritual meaning. Helen Weleske will demonstrate how to create these adorned eggs and discuss their symbolism. She will also explain how to pick out the perfect egg and how the shell can affect the design. Also on the show, the Foster Grandparent Program is designed to care for and mentor children. The kids refer to their caregivers as “Grandma” or “Grandpa,” as all volunteers are age 55 or older. Director of the Red River Valley Foster Grandparent Program Karen Hillman says, “most of our foster grandparents say it gives them a reason to get up in the morning and to get going.” Tune in this week to see how teaching life lessons to tiny tots benefits these volunteers. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 13, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346 STUDIO ONE FEATURES WRITING WILLS AND DODGEBALL GRAND FORKS, N.D. — Learn about the importance of writing a will on the next edition of Studio One. Attorney Mark Grainger explains the process of writing a will and says a phone call is usually the first step. After the initial call, ― We send out a questionnaire [to the client] asking what kind of assets they have to get a snapshot of their potential estate,‖ explains Grainger. He advises his clients to make a list of where they want their personal possessions to go and who might care for their children. If an adult dies without a will, their estate is dispersed according to state law. Learn more about preparing this document on the next edition of Studio One. Also on the show, most everyone remembers grade school games. One classic activity dodgeball has resurfaced on one college campus in North Dakota. Students are given the opportunity to play in leagues and take advantage of all this sport has to offer. Some students say this game is way to take a break from the stress that accompanies academia. ― When I have a game after a test I can just throw as hard as I can and forget all about the test,‖ says UND dodgeballer Scott Lepage. Tune in this week to see how other students feel about this playground pastime. Studio One is an award-winning news and information program produced at the University Of North Dakota Television Center. The program airs Monday – Friday at 12 p.m. on Channel 17 in Jamestown. Check your local listings for show times. The program can also be seen by viewers in Grand Forks, Fargo and Bismarck/Mandan, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE April 21, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346

STUDIO ONE FEATURES STORIES ON MEDICAL SIMULATORS AND NATIVE AMERICAN TRADITIONS Award-winning news show airs on Channel 3 in Grand Forks GRAND FORKS, N.D. — Learn how new technologies are helping to train future doctors and the importance of powwows on the next edition of Studio One. New technology is making hands-on experience readily available for medical students. The University of North Dakota Medical School has recently started to train their students on lifelike simulators. The mannequins have reactions that are designed to prepare medical students for any possible situation. “It is a high tech human simulator which will simulate all kinds of human physiological responses, everything from blinking to actually speaking,” says Assistant Dean of Northeast Campus and Associate Professor of Internal Medicine Jon Allen. Also on the show, dancing is an important part of many cultures. But for Native Americans, a powwow (Wacipi) is more than specific movements. It’s a combination of art, spirituality and culture. “The beat of the drum represents the heartbeat of our nation, and that’s what we dance to, and that’s what keeps us alive,” explains powwow participant Garret Henry. Find out more about the significance of this colorful and cultural celebration. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 28, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346

STUDIO ONE FEATURES AN ALASKAN FISHING GUIDE AS A GUEST AND FEMALES FOR FIREARMS Award-winning news show airs on Channel 3 in Grand Forks GRAND FORKS, N.D. — Learn about what goes into Alaska deep sea fishing and about one woman who says handling a handgun can boost confidence on the next edition of Studio One. When most people think about reeling in the “big one,” a five-pound walleye might be a dream come true. Tim Niccum would consider a five-pound fish a poor day on the water. Niccum will be on Studio On to talk about his job as a deep sea fishing guide in Alaska. He will talk about the largest fish he ever caught, which weighed in at 235 pounds. “When you reel in the big fish you need to be able to fight. It takes a lot of upper arm strength,” says Niccum. Learn more about the dangers, equipment and preparation that goes into Alaskan deep sea fishing. Also, firing ranges are commonly thought to be a man's domain, but one female student is shooting down that stereotype. Amy Stroh has been visiting the firing range with her dad since she was 10. She says that she has always had an interest in handguns. "It definitely boosts your confidence a little bit, it's really empowering, especially for first time members of the club who haven't shot before. The first-time they hit the target, you can see their faces light up, and that's really fun," explains Stroh. As part of her university's Females for Firearms club, her goal is to get more women out on the firing range. Hear more about this confidence-boosting hobby on the next edition of Studio One. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 5, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346 Bethany Stender, Studio One Marketing Team, UND (701) 777-4346

STUDIO ONE FEATURES A SEGMENT ON CHILDREN’S LITERATURE AND THE STUDIO TURNS INTO A ZOO Award-winning news show airs on Channel 3 in Grand Forks GRAND FORKS, N.D. — Some unusual guests from the Red River Zoo will make an appearance on the show this week. Also, learn the importance of early childhood reading on the next edition of Studio One. Animals are usually found in a zoo, but this week some unique studio guests will be featured. A baby porcupine, Madagascar hissing cockroaches and a six-banded armadillo will be on the show along with caretaker Nicole Lee, zookeeper from the Red River Zoo. The armadillo is the newest edition to the zoo. This armored creature is from South America where it can grow up to 14 pounds. Tune into Studio One to learn more about these exciting animals and the care they require. Also, many children let their imaginations run wild every time they open a book. The Read Every Day campaign is a program that promotes childhood reading throughout North Dakota. “Reading is the 20 most important minutes of your day, and you’re setting your children up for success by doing that,” says Judith Konerza, leader of the RED campaign. One important aspect of children’s literature is the author. High school math teacher turned children’s author, Susan Stevens-Crummel says she loves the creativity that writing children’s literature brings. “I can be myself and be silly,” Crummel explains. “I think I found my niche with the little ones.” Learn more about the benefits of helping young ones open a good book on the next edition of Studio One. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch at www.studio1.und.edu. -30-


Guests Each live production of Studio One features two guests on the show. Before interviewed on the live program, the Co-Anchor and Associate Producer pre-interview the potential guest and determine if the person in an expert in their field and if they can explain complex concepts effectively to an audience. Guests for Season 45 ranged in topics from correcting infant cranial misshapenness to deep sea fishing.

Dress Rehearsal | Feb 11 | Leigha Wallin | Dancer Leigha Wallin has been dancing since she was 3. She is now a dance teacher, has won several competitions and has even preformed in the Macy’s Thanksgiving Day Parade.

Dress Rehearsal | Feb 11 | Aaron Hanson | UND STLF Bus Core Aaron Hanson has not always been a model influence. His 1st semester of college was lackluster but he got a second chance by getting involved with “Pay it Forward.” The group is for people who wish to do something other than “the norm” over spring break. Instead of relaxing with family and friends or unwinding in a different state, the Students Today, Leaders Forever group goes to different cities during the break to serve other communities in need. Show# 409 | Feb 18 | Ryan Carlson | University of North Dakota Aerobatic Team Coach The University of North Dakota Aerobatic Team Coach, Ryan Carlson has led his team of seven experienced aerobatic pilots to two national collegiate aerobatic championships in 2008 and 2009. This title sets the UND’s Aerobatic Team in the top spot of the world’s most difficult and challenging sports— requiring not only a wide range of flying skills, but highly focused attention, discipline and physical conditioning.

Season 45 Season Summary Spring 2010


Show# 409 | Feb 18 | Steve Stattler | Certified Orthotist Cranial misshapenness affects more babies than once thought. Cranial shaping helmets can fix the shape of an infant’s head. If the shape is not fixed, it can cause problems with jaw function and migraines later in life. Altru was the first hospital in the region to use technology called STARscanner, a machine that captures the 3D shape of the head. This technology has made the process much easier and has increased the amount of babies who receive helmets. Show# 410 | Feb 25 | Pete Haga | Grand Forks Community Relations Officer Pete Haga talked about how smaller cities with universities and colleges rely heavily on the student population for business. He also discussed the issue of the student culture potentially clashing with the permanent residents of the area. This forces many college communities to implement programs to keep its participants peaceful, but Mr. Haga explained that Grand Forks sees these potential conflicts as opportunities. Show# 410 | Feb 25 | Gregory Gordon | Director of the UND Center for Human Rights and Genocide Studies Dr. Greggory Gordon, director of the UND Center for Human Rights and Genocide Studies at UND, spoke about the human rights climate in Haiti. He explained some of the history behind human rights as well as what can be expected for the future.

Show #411 | Mar 4 |William Gosnold | Geophysicist After the horrific earthquake hit Haiti in January, another quake hit Chile just about a month later. Geophysicist at UND Will Gosnald explained that large earthquakes don’t usually strike so close together. He also answered questions about why the aftershock of earthquakes that are often more damaging than the initial tremble.

Season 45 Season Summary Spring 2010


Show #411 | Mar 4 | Wayne Barkhouse | UND Department of Physics and Astrophysics Dr. Wayne Barkhouse is a faculty member at UND’s Department of Physics and Astrophysics and has studied astronomy for most of his life. On March 8, 2009 he made a discovery of the closest known pair of binary quasars merging together. He expalined the process of searching for quasars, the initial reaction to the groundbreaking discovery, and how his find will impact astronomy. Show #412 | Mar 11 | Sue Thompson | Humor Lecturer Humor lecturer Sue Thompson talked about how laughter can actually increase productivity at the work place. Thompson says that lower stress levels can lead to a healthier body since stress strains the cardiovascular system. She even suggested the internet is a good source of humor for employees who aren’t exactly comedians.

Show #412 | Mar 11 | Monique Lamoureux |Olympic Silver Medalist - US Womens Hockey Monique Lamoureux is a Grand Forks native who has been playing hockey with her twin sister, Jocelyne, for most of her life. She just returned from the 2010 Winter Olympics last month where she helped the USA bring home the silver medal. She spoke about the hockey lifestyle, her motivation, and the glory that comes along with winning an Olympic medal.

Show #413 | Mar 25 | Scott Gavett & Tom Hilpisch | University of North Dakota Engineering Students Scott Gavett and Tom Hilpisch are UND engineering students who completed a sixty-nine day canoe trip down the Missouri River. The trip began in Lake Itasca in Minnesota on May 25th, 2009. They finished the journey at the Gulf of Mexico on August 2nd, 2009. The trip down the Missouri River was a total of 2,320 miles.

Season 45 Season Summary Spring 2010


Show #413 | Mar 25 | Darlene Shea | Nursery Owner Darlene Shea owns a greenhouse and has been organizing flower gardens for decades. She says she enjoys living her life around flowers and other greenery because they are bright and beautiful smelling decorations. She talked about the hobby of gardening and how it can make the home a happier place. She also explained the science behind making a garden grow.

Show #414 | Apr 1 | Dr. Timothy Pasch | University of North Dakota Assistant Professor of Communication Dr. Timothy Pasch is an assistant professor of communication at UND. He conducted research on the language of the Inuit people of the Canadian Arctic in northern Quebec. His research has allowed him to study the rural Artic Quebecois region of Nunavik, where he was able to live amongst the Inuit people. He explained the importance of the language of the Inuit people, the way technology has affected their communities, and their battle to keep their traditions alive. Show #414 | Apr 1 |Helen Weleske | Ukrainian Egg Artist Helen Weleske, a Ukrainian Egg Artist, came on the show to do a demo on how to make Ukrainian eggs. This is done by making designs on an egg with dye and wax. This art form has been in the Weleske’s family tradition for generations. The Ukrainian culture believes that only women are supposed to make these intricate eggs. The eggs are decorated to express faith through art.

Show #415 | Apr 15 | Susan Offutt | Teaching and Learning Professor Susan Offutt, a teaching and learning professor, told our audience about the importance of toys on a child’s life. Toys help children develop motor, critical thinking, and interactional skills. If something stimulates a child’s imagination and interaction, it can be considered a good toy. Offutt explains that it is not important to buy the biggest and most expensive toys and sometimes the best toys can be basic household items. Season 45 Season Summary Spring 2010


Show #415 | Apr 15 | Mark Grainger | Attorney Mark Grainger is a practicing attorney in East Grand Forks at the Gerard D. Neil P.C. Law Firm. The law firm specializes in wills and estate planning. Grainger walked our audience through the task of writing a will. He says anytime is a good time to start the writing of your will and you can put anyone down on that will. He has even seen animals and pets, mentioned in wills repeatedly throughout his career.

Show #416 | Apr 22 | Jon Allen | University of North Dakota Associate Professor of Internal Medicine The University of North Dakota Medical School has began training their students on lifelike simulators. Assistant Dean of Northeast Campus and Associate Professor of Internal Medicine Jon Allen was interviewed in Studio One’s first ever pre-recorded remote interview. He explained how the mannequins simulate all kinds of physiological responses in order to train the medical students. Show #416 | Apr 22 | Luther Aadland | Minnesota Department of Natural Resources Luther Aadland works statewide on a variety of river related issues. He teaches workshops on applied fluvial geomorphology, river assessment, river restoration, fish passage and dam removal. Today he tells us about being involved in the design of river restoration projects for flood damage reduction, water quality improvement, safety, and bank stabilization. Show #417 | Apr 29 | Maureen Clemmons | Pyramid Theorist There are many theories about how Ancient Egyptian pyramids were built without the technical equipment. Maureen Clemmons, has a unique answer. She says wind energy and kites, are two tools could have been used together to raise a sixteen-ton obelisk as well as transport large stones.

Season 45 Season Summary Spring 2010


Show #417 | Apr 29 | Tim Niccum | Deep Sea Fishing Guide Tim Niccum has been a deep sea fishing guide in Homer, Alaska for the past two summers. Most of the fish he catches are halibut, salmon, ling cod, and rock fish. This fish can get really large, the biggest one being 235 pounds, and Niccum compares reeling in a big fish to “trying to reel in a big barn door from the bottom of the ocean.” He told our audience about the experience of seeing a big fish for the first time and told us the story of “the one that got away.” Show# 418 | May 6 | Mark Thompson | UND Director of Career Services UND Director of Career Services Mark Thompson works to help students prepare for a job interview. At the Career Student Services, Thompson and his team work with students on resumes, cover letters, interviews, networking, and a variety of topics to prepare students for the competitive job search. He explained the “dos and don’ts” of a job interview to our. He also stressed the importance of practicing and just “being you,” during the interview. Show# 418 | May 6 | Nichole Lee | Red River Valley Zoo Educator Zoo educator Nicole Lee of the Red River Zoo brought a onemonth-old porcupine, a 6 banded armadillo, and Madagascar hissing cockroaches on the show. She even talked about how it is possible to hold a porcupine. She explained where her animals friends are found, how big they can get, and what how each animal’s protection mechanism is unique.

Season 45 Season Summary Spring 2010


Home Town News Releases The marketing team interviewed current interns and sent press releases to those intern’s home town papers. The marketing team values celebrating intern achievements while building recognition for the Studio One program. Finished releases were also posted on the Studio One Web site.

Season 45 Season Summary Spring 2010


FOR IMMEDIATE RELEASE May 13, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 SAINT PAUL MINN. NATIVE RECEIVES 1ST PLACE FROM THE NORTH DAKOTA PROFESSIONAL COMMUNICATORS FOR NEWS STORY Laura Aldridge works as a news reporter for the award-wining television show, Studio One GRAND FORKS, N.D. – Saint Paul, Minn. native Laura Aldridge, has been awarded first place for a news story covering struggles that elderly drivers face by the North Dakota Professional Communicators in the general news reporting college contest category. The NDPC is an organization that evaluates work from college students across the state in a variety of mediums. “This was the first contest I‟ve entered and it actually took some „strong‟ encouragement to get me to submit my work. But it was a good surprise when I was awarded,” says Aldridge. Aldridge has been an intern at the award-winning television show for four semesters. She has held many positions on the project including news and feature reporter, technical director, video operator, production assistant and graphics designer. As a news reporter this semester, she conducts interviews, writes scripts, shoots footage and edits video. “[Studio One] has helped me learn how to be more professional and how to push myself,” she adds. Aldridge is the daughter of Jeff Aldridge and Elizabeth Perry of Saint Paul, Minn. She is a 2006 graduate of Saint Paul Central High School and is currently a senior at UND majoring in Communications. She will graduate in December 2010 and plans pursue a journalism career. “[After commencement,] I would like to work on the production crew at a news station,” she explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan and Minot, N.D.; Denver, Colorado Springs, Colo.; and Winnipeg, Manitoba. Viewers can also watch the show at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 13, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818

INTERNATIONAL FALLS MINN. NATIVE HELPS PRODUCE GUEST SEGMENTS FOR AWARD-WINNING TELEVISION SHOW Ariel Arch interns as Associate Producer with Studio One GRAND FORKS, N.D. – International Falls, Minn. native Ariel Arch, is interning as the associate producer with the award-winning television program produced at the University of North Dakota, Studio One. As Associate Producer, Arch is responsible for generating guests to appear for an interview on the weekly live show. Guest have ranged from Pyramid Theorist, Maureen Clemmons to Olympic silver medalist, Monique Lamoureux. Before Arch asks a person to appear on the program, she pre interviews them to ensure that the expert is fully knowledge on the subject and also can communicate effectively to a wide audience. “My favorite part about Studio One is the hands-on experience in a credible television center, it has prepared me for a career in media…I’ve also learned the in’s and out’s of timing a live show,” explains Arch. Arch is a 2009 Falls Senior High School graduate and the daughter of Howard and Sarah Arch of International Falls, Minn. She is a freshman at UND majoring in Communications. After graduation, she plans to work in the media industry writing human interest stories. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program can be seen by viewers in Bismarck/Mandan, Fargo, Grand Forks, Jamestown, Minot, Ray and Steele N.D.; Denver, Colorado Springs, Colo.; and Winnipeg and Brandon, Manitoba. Viewers can also watch the show at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Glendon Gengel, Studio One Marketing Team, UND (701) 777-4346

NORWEGIAN STUDENT FEATURE REPORTS WITH AWARD-WINNING TELEVISION SHOW Bech brings writing, editing and video production skills to Studio One GRAND FORKS, N.D. — Julie Bech, daughter of Aslak and Elizabeth Bech of Nesodden, Norway graduated from Olso Katedralskole High School in 2007. She is now majoring in communication at the University of North Dakota and brings reporting skills to the award-winning, student and staff produced news program, Studio One. Over the past three semesters she has been a feature reporter, news reporter, stage manager, and video operator. She writes stories, shoots footage, edits video and works on the production crew to help produce the live television show each week. Bech excels academically and has received the International Scholarship and the Studio One Recognition of Excellence award. These accomplishments are not just to pass the time, they are helping Bech reach her goal of one day being a reporter or producer. "I love telling stories through video," explains Bech. In addition to academics and her internship, she finds time for other activities. "I vlog and blog a lot!" she says. Vlogging is much like blogging but in a video format so even after she is done working on video for Studio One, she goes home and continues to hone her videography skills and broadcasts the results into the blogosphere. This reporter in-the-making also says that her internship with Studio One has helped greatly in preparing her for the real world. "It will help me be professional when applying for jobs and when working... Editing, camera and writing skills will [also] be great to have!" she adds. Bech says she has gained more than just technical skills from her internship. "[My favorite part is not only] the things I have learned but the people I have met," she explains. Studio One is an award-winning news and information program produced by staff and students at the University of North Dakota Television Center. The program can be seen by viewers in Fargo, Bismarck/Mandan, Grand Forks, Jamestown, Minot, Ray, Steele N.D.; Minneapolis, Minn.; Denver, Colorado Springs, Colo.; Winnipeg, and Brandon Manitoba. The show is also available online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 13, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 COURTNEY BECKER BRINGS MARKETING SKILLS TO AWARD-WINNING TELEVISION SHOW Bismarck native brings creative promotional skills to Studio One GRAND FORKS, N.D. – Bismarck, N.D. native, Courtney Becker is helping take the award-winning television program, Studio One to the next level. The show is produced at the University of North Dakota and has markets across the Midwest and into southern Manitoba. The show has a potential audience of 4.5 million. Becker’s responsibilities on the marketing team include generating a live audience for each live production, coordinating technology tours before the live show, writing stories for electronic newsletters, working with guests on the show and recruiting internship applicants. Her hard work and dedication to the program helped increase internship applications by twelve percent from the previous semester. Becker says that the marketing experience at Studio One will help her in the future. “Learning about adverting and PR in a class is always a starting point, but in this field you really need to gain hands-on experience. And that’s exactly what I’m taking away from Studio One,” she explains. Becker also excels in her academics and campus activities. She has received the Ellen Dahl Memorial Scholarship, the Studio One Recognition of Excellence award and has been on the Deans List. She has been involved with the Advertising club and Student Alumni Association. Becker is a 2006 Bismarck High School graduate and the daughter of Joe and Jackie Becker of Bismarck, N.D. She will graduate this May with a degree in Communications. After commencement, she plans to pursue a career with an agency working in advertising or public relations. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program can be seen by viewers in Bismarck/Mandan, Fargo, Grand Forks, Jamestown, Minot, Ray and Steele N.D.; Denver, Colorado Springs, Colo.; and Winnipeg and Brandon, Manitoba. Viewers can also watch the show at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Allison Lampert, Studio One Marketing Team, UND (701) 777-4346

MOSS, NORWAY NATIVE RECEIVES STATE AWARD FOR FEATURE REPORTING Bøe interns with award-winning television show GRAND FORKS, N.D. — Moss, Norway native Marie Bøe, has recently competed her fifth semester interning with the award-winning television show, Studio One. The television show is produced on the University of North Dakota campus by staff and students. It is played across the Midwest and into southern Manitoba, Canada with a potential audience of 4.5 million. Bøe has held a feature reporter position for four of those semesters. She also has been a graphics operator, graphics designer, and camera operator with the program. Bøe received third place in the North Dakota Professional Communicators contest for her feature reporting skills in a story she covered about an outdoor soup-cooking competition. The NDPC is an organization which evaluates communications work from colleges across the state of North Dakota. Bøe also has received the Recognition of Excellence Award from Studio One for significant contributions and dedication to the show. She says one of the things she enjoys most is the teamwork at Studio One. “I love knowing I have a place to go for anything,” adds Bøe. Studio One is not the only place Bøe excels. She is involved in the National Society of Collegiate Scholars, Non-Profit Leadership Club, and is the Vice President of the Association of Norwegian Students Abroad. She has also won the Ad Altoria Scholarship and the NextGen Scholarship. Bøe is a senior majoring in Communications at UND. After she graduates this May, Bøe plans to work with a non-profit or a television studio. “I want to work with people,” Bøe explains. She says her experience at Studio One has taught her about professionalism and prepared her for a career after college. Studio One is an award-winning news and information program produced by staff and students at the University of North Dakota Television Center. The program can be seen by viewers in Fargo, Bismarck/Mandan, Grand Forks, Jamestown, Minot, Ray, Steele N.D.; Minneapolis, Minn.; Denver, Colorado Springs, Colo.; Winnipeg, and Brandon Manitoba. The show is also available online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Allison Lampert, Studio One Marketing Team, UND (701) 777-4346

RALEIGH, N.C. NATIVE RECEIVES N.D. STATE AWARD FOR NEWS REPORTING WORK Peter Bruce brings photography, writing and editing skill to Studio One GRAND FORKS, N.D. — Raleigh, N.C. native Peter Bruce, is interning as a news reporter with Studio One, a television show produced by staff and students at the University of North Dakota. He recently received second place in the North Dakota Professional Communicators contest for a news story explaining the transition process of towns that are synchronizing their traffic light system. The NDPC is an organization that evaluates work from young professionals across the state of N.D. Bruce also received the Studio One Recognition of Excellence for his high quality work with the project. As a news reporter and camera operator, Bruce shoots video, edits footage, writes scripts and helps produce the weekly, live show. “I enjoy getting to be involved with the reporting process the entire way through. It’s really fun to see it all come together and be able to tell a story,” explains Bruce. Studio One is an award-winning news and information program produced by staff and students at the University of North Dakota Television Center. The program can be seen by viewers in Fargo, Bismarck/Mandan, Grand Forks, Jamestown, Minot, Ray, Steele N.D.; Minneapolis, Minn.; Denver, Colorado Springs, Colo.; Winnipeg, and Brandon Manitoba. The show is also available online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Allison Lampert, Studio One Marketing Team, UND (701) 777-4346

COLOMBO, SRI LANKA NATIVE EXCELS IN HER FIRST SEMESTER WITH AWARD-WINNING TELEVISION SHOW Casinader interns as a news reporter with Studio One GRAND FORKS, N.D. — International student, Christalin Casinader brings video production, script writing, and editing skills to Studio One, the award-winning television show produced at the University of North Dakota’s campus. The Colombo, Sri Lanka native is in her first semester interning as a news reporter with the program. As a reporter, she conducts interviews writes stories, edits video and helps produce the weekly live show. In addition to her academics and internship, Casinader is also involved on the UND campus. She is a member of Students Today Leaders Forever, is the secretary for the International Organization, and the Coordinator and MC for the Feast of Nations. She was on the Dean’s List for the College of Business and Public Administration in the fall of 2009 and received the DJ Robertson Academic Award. Casinader is a freshman majoring in Business. She plans to graduate in August of 2013. She says she knows that right out of college she may have to start small but plans for a long-term occupation in the business world. She says her experience at Studio One will help her with this career path. “Studio One has helped me become a true professional…It has enriched my personality,” she explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan, Jamestown, Minot, Ray and Steele N.D.; Minneapolis, Minn.; Denver, Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba. The show is also available online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 7, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Courtney Becker, Studio One Marketing Team, UND (701) 527-0285

GRAND FORKS NATIVE MARKETS AWARD-WINNING TELEVISION SHOW Compton brings creative marketing and brainstorming skills to Studio One GRAND FORKS, N.D. — Grand Forks, N.D. native Adam Compton, is an intern at Studio One, an award-winning television show produced at the University of North Dakota. This is his second semester with the program. He is a member of the graphics team and marketing team. During the week, he designs images for the live television show. He has also helped develop and implement a marketing plan for the program over the spring semester. Last semester, Compton helped develop an audience for each production and worked to create a friendly atmosphere for guests in the green room on show day. He says the “positive and supportive environment” is the best aspect of Studio One. “This experience teaches you to be an all around professional,” he adds. Compton has received the Studio One Recognition of Excellence award for his creative marketing skills and visual communication abilities that he has brought to the project this semester. As well as succeeding at Studio One, Compton succeeds in school. He is on the Dean’s List at UND. He is involved with the UND American Marketing Association and Grand Forks Young Professionals. Compton also performs in a band at various venues around Grand Forks, N.D. He says the experience gained at Studio One has, “…taught me not only how to create professional plans but implement them as well. This real life work can be brought anywhere and can be applied.” Compton is the son of Jeff and Anne Compton of Grand Forks, N.D. and is a 2005 Red River High School graduate. After graduation from UND in May, Compton plans to, “work in a competitive environment creating and implementing marketing plans for individuals and businesses.” Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 7, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Courtney Becker, Studio One Marketing Team, UND (701) 527-0285

EAGAN MINNESOTA NATIVE BRINGS VISUAL COMMUNICATION SKILLS TO AWARD-WINNING TELEVISION SHOW Carter Cusack interns as a photographer with Studio One GRAND FORKS, N.D. — Eagan, Minn. native Carter Cusack, is interning as a photographer with Studio One, an award-winning television show produced at the University of North Dakota. This is his second semester as a photographer with the program. Last semester Cusack was a camera operator during the live production. He says the best part his internship experience is working with the people, “[The staff and students] I work with along with meeting people while on shoots [are great]. All of them are incredibly nice and interesting.” Last semester, he was awarded the Studio One Recognition of Excellence for his creative contributions to the program. In addition to his internship, Cusack is involved with the German Table at UND. He has also received the Max Karde and Boswau Award. The Boswau Award is a bursary that assisted him in studying abroad in Berlin. Cusack is the son of Cary and Eydie Cusack of Eagan, Minn. and a 2007 Eagan High School/School of Environmental Studies graduate. Cusack plans to graduate from UND in May, 2011 and will pursue a career in television. “The skills I’m learning will hopefully apply directly to a future job with a television studio,” he explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Dickinson, Fargo, Grand Forks and Minot, Jamestown, Steele and Williston N.D.; Denver and Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 7, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Courtney Becker, Studio One Marketing Team, UND (701) 527-0285

SHAKOPEE NATIVE MARKETS AWARD-WINNING TELEVISION SHOW Dechaine brings unique and creative marketing skills to Studio One’s audience GRAND FORKS, N.D. — Shakopee, Minn. native Evan Dechaine, is a marketing intern at Studio One, an award-winning television show produced at the University of North Dakota. Throughout the semester, he has worked on the marketing team and is also a green room attendant on show day. He helped research, develop and implement a marketing plan for the program over the semester. He also writes news articles about the program. The newsletters are sent to over 700 alumni and friends of the project. “I really enjoy working in a professional and team-oriented environment,” explains Dechaine. Last semester, he received the Studio One Recognition of Excellence award for his hard work and dedication to the program. He says his experience at Studio One has, “helped me conduct myself professionally in the real world.” Dechaine is a Communication major and Sociology minor at UND. After graduation this May, Dechaine will be a marketing intern at Valleyfair Amusement Park and Soak City in Shakopee, Minn. He plans to pursue a career in marketing or public relations in the Twin Cities area and says his internship at Studio One will help in his career endeavors. “Studio One will be a huge [asset] to my resume and it will definitely help me get a job,” he explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Dickinson, Fargo, Grand Forks and Minot, Jamestown, Steele and Williston N.D.; Denver and Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 7, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Adam Compton, Studio One Marketing Team, UND (701) 200-0129 PELICAN RAPIDS NATIVE IS THE NEWS ANCHOR FOR AWARD-WINNING TELEVISION PROGRAM Lacey Erickson brings anchoring and reporting skills to Studio One GRAND FORKS, N.D. — Pelican Rapids, Minn. native Lacy Erickson, is interning as the anchor and a news reporter for the University of North Dakota’s award-winning television show Studio One. She has held many positions over the past five semesters with the program including Co-Anchor, feature reporter and producer. But this semester she is trying her had at something new as the news anchor. She says that she is enjoying the challenge of her new on-air position. “Studio One has been an exciting addition to my college career,” explains Erickson, “I have learned great writing skills, camera presence and met some amazing people”. Studio One isn’t the only place Erickson has been seen in the public eye. She was named Miss Heart of the Lakes and Miss Teen Minnesota in 2005. Along with these titles, she received the University of North Dakota Vice President Student Leader and P.R. Scholarships for her academic achievements. Erickson will graduate in May of 2010 with a degree in Communications and Sociology minor. She plans to become an anchor in a top 15 television station market after graduation. “Studio One is a professional learning environment with amazing mentors,” she adds and says her internship experience has helped prepare her for her future career goals. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs on Prairie Public Television on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch the program online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Adam Compton, Studio One Marketing Team, UND (701) 777-4346 BISMARCK NATIVE MARKETS AWARD-WINNING TELEVISION PROGRAM Nick Farstveet helps increase recruitment numbers by 12 percent GRAND FORKS, N.D. — Bismarck N.D. native Nick Farstveet, is an intern at the University of North Dakota’s award-winning television show, Studio One. This is his first semester with the program. He is helping take the marketing team to the next level. He brings many leadership skills and creative ideas to the project. One of the marketing team goals is to promote the internship program to students on campus. Farstveet’s dedication and marketing skills helped lead the team to a 12 percent increase in applications from the previous semester. Farstveet says he is learning many things that come with the culture at Studio One. “I love how everyone here works so well together to achieve great things,” he explains. “Studio One’s professionalism is outstanding and we are constantly reminded to have fun while working hard.” Farstveet is comfortable in his public relations and advertising role at Studio One. He has a diverse background which has been a benefit to this public position. He was a member of the University of North Dakota’s football team for five years, including his first year as a “redshirt.” He lettered twice and received the teams’ Evan Lips Scholarship. He has also interned in the UND Athletic Department and is the vice president of the UND Ad Club. Farstveet will graduate in May of 2010 with a degree in Communications and says his internship experience will help him in the future. “I want to bring the professionalism I’ve developed [at Studio One], to a corporate advertising department and work as a creative, coming up with ideas and storyboards to present advertising ideas [to clients],” he adds. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs 5 p.m. Monday on Channel 12 in BismarckMandan. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Dickinson, Fargo, Grand Forks and Minot, Jamestown, Steele and Williston N.D.; Minneapolis, Minn.; Denver and Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 7, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Adam Compton, Studio One Marketing Team, UND (701) 200-0129

BOWMAN NATIVE BRINGS AUDIO OPERATION SKILLS TO STUDIO ONE David Folske interns as a reporter and audio board operator for award-winning television program GRAND FORKS, N.D. — Bowman, N. D. native David Folske, is an intern at the University of North Dakota’s award-winning television show Studio One. Folske is in his first semester with the program and is a sports reporter during the week and a soundboard operator on show days. During the show, he ensures that the levels of voices and stories to blend together during the live production. As a sports reporter, he shoots video, writes and edits stories. “The biggest thing I’ve learned is how to professionally report,” Folske explains. “Reporting is what I want to do after college,” says Folske. “I have been able to learn at Studio One how the TV industry works in general.” Studio One isn’t the only place Folske has excelled. In high school he was involved with Career and Community Leaders of America (FCCLA) for over three years. He held positions as Vice President, President and Senior Advisor. He received the 2008 Outstanding Senior of the Year award for service in the school and community. But Folske’s ambition didn’t stop in high school. He continues to bring leadership skills and enthusiasm into his work at Studio One. Folske is a sophomore at UND, pursuing a degree in Communications. After graduation he plans to report for a sports program such as Fox Sports North in Minneapolis, Minn. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Watch online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Adam Compton, Studio One Marketing Team, UND (701) 777-4346 STACEY NATIVE HELPS PRODUCE AWARD-WINNING TELEVISION SHOW Brian Gendreau brings reporting and camera skills to Studio One GRAND FORKS, N.D. – Stacy, Minn. native, Brian Gendreau is an intern at the University of North Dakota’s award-winning television show, Studio One. In his first semester with the program, Gendreau operates a camera on show days and works as a feature reporter. As a reporter, he conducts interviews, shoots footage and edits video. He says he is developing skills at Studio One that will help him in the future. “Studio One has given me the experience to begin a career in media,” he adds. “I now know how to report, edit and work with a camera…[Studio One] is a fun yet professional approach to learning,” he explains. In addition to his internship, Gendreau works as a tutor for math and science classes. He is currently a sophomore at UND pursuing a Communications major and Sociology minor. After graduation, he plans to work his way up to a SportsCenter anchor. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can also watch the show online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 13, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Evan Dechaine, Studio One Marketing Team, UND (701) 777-4346 WEST FARGO GRADUATE TAKES SKILLS TO A NEWS LEVEL Glendon Gengel brings graphic design and photography skills to Studio One GRAND FORKS, N.D.-- Glendon Gengel is a marketing team intern at Studio One, the University of North Dakota’s weekly news program. He is a photographer and Web assistant this semester. He has spent the two previous semesters on the project interning as the Web designer. Last semester, Gengel received Studio One’s Recognition of Excellence award for his creative contributions to the program. Some of his graphic design work has been published in Advanced Photoshop magazine and featured in Photoshop Creative magazine. Gengel says that his experience at Studio One will be beneficial after college. Along with his internships, Gengel stays busy in his academics and working at a movie theater. He also has helped design graphics for UND’s Residence Life Cinema. Gengel is the son of Valerie and Glenn Gengel of Horace, N.D. He graduated from West Fargo High in 2008 and is currently a sophomore at UND majoring in marketing. Gengel plans to graduate in May of 2012. After graduation he would like to work in the graphic design field. He plans to use his creative talents to promote bands. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. ###


FOR IMMEDIATE RELEASE April 13, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Evan Dechaine, Studio One Marketing Team, UND (701) 777-4346 MOHALL NATIVE INTERNS AS WEB DESIGNER FOR AWARD-WINNING NEWS SHOW Katie Haarsager excels on the Studio One marketing team GRAND FORKS, N.D.— Katie Haarsager is a junior at the University of North Dakota pursuing a degree in Communications. She is currently in her first semester interning at Studio One, UND’s weekly news production. Her main responsibility is updating the Web site. She uses industry standard programs including Dreamweaver, Photoshop and Final Cut Pro to keep the Web site up to date with story content. Every week she uploads scripts, graphics and stories on the site. When asked what her favorite part of Studio One is she says, “Having access to computer programs and software that I otherwise, would not be able to learn.” In addition to Studio One, she is involved with other student organizations including, Advertising Club, Non-Profit Student Leaders club and works as a student ambassador. This MLS-Mohall graduate will be working with the Chicago Festival Association during the summer of 2010. After graduation, she plans to work in marketing or public relations with a focus on entertainment. She says Studio One has taught her computer programs that will help her stand out in the professional world. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. ###


FOR IMMEDIATE RELEASE April 13, 2010 Contact: Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Evan Dechaine, Studio One Marketing Team, UND (701) 777-4346 MADISON LAKE NATIVE DIRECTS WEATHER TEAM AT AWARDWINNING NEWS SHOW Miranda Hilgers interns for UND’s Studio One Grand Forks, N.D. — Miranda Hilgers is spending her second semester on the weather team for the University of North Dakota’s weekly news program, Studio One. As a weather team member, she conducts interviews, writes scripts and produces weather stories for the show. This season, she received Studio One’s Recognition of Excellence award for her exceptional work on the project. She plans to use her Studio One experience in the professional world after graduation. “It’s a great way to get hands on experience producing a live TV show. The people are fantastic and we get to use state-ofthe-art equipment,” says Hilgers. Hilgers graduated from Mankato East High School in 2008. She is currently a sophomore in atmospheric science at UND. Along with Studio One, she is also involved with many other university activities including, anchoring the Weather Update program, Steel Drum Band, Pride of the North marching band, Drumline and is involved with the student chapter of the American Meteorological Society. Hilgers plans to pursue a career in broadcast meteorology after graduation. “Being able to get reporting and broadcasting experience while still in college will be so beneficial for finding a job in the future. This activity will help me stand out from other applicants,” she says. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Dickinson, Fargo, Grand Forks and Minot, Jamestown, Steele and Williston N.D.; Denver and Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba and online at www.studio1.und.edu. ###


FOR IMMEDIATE RELEASE April 23, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Lynsey Seminary, Studio One Marketing Team, UND (701) 777-4346

KENSAL NATIVE MARKETS FOR AWARD-WINNING TELEVISION SHOW Lampert directs Studio One marketing team GRAND FORKS, N.D. — Kensal, N.D. native, Allison Lampert, is interning as the Student Marketing Director at Studio One, an award-winning television show produced at the University of North Dakota. This is Lampert’s third semester with the program. She has worked as a tour guide, press release writer and e-news writer. As the Student Marketing Director this semester, she is responsible for coordinating events, managing assignments and leading team meetings. “I love the atmosphere here,” she says. “It’s all about learning, having fun, and of course producing a quality product.” Lampert has received the Recognition of Excellence award from Studio One for her hard work and dedication to the program. She adds that her internship experience has greatly improved her writing and communication skills. Lampert is the daughter of Janet and Joel Lampert of Kensal, N.D. She graduated from Fargo South High School in 2006. Along with Studio One, Lampert is involved on campus. She is an active participant of UND Toastmasters, a branch of Toastmasters International. She is Communications major at UND and is also working towards her Entrepreneurship certificate. After she graduates this spring, Lampert plans to pursue a career in marketing or public relations for an agriculture company. “I will be able to take the skills I have learned at Studio One and apply them to any career,” she explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs on Channel 12 in Fargo on Mondays at 8pm and Fridays at 2pm. The program can also be seen by viewers in Dickinson, Grand Forks and Minot, Jamestown, Steele and Williston N.D.; Minneapolis, Minn.; Denver and Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 27, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Lynsey Seminary, Studio One Marketing Team, UND (701) 777-4346

WHITE BEAR LAKE NATIVE REPORTS FOR AWARD-WINNING TELEVISION SHOW LeMay interns with Studio One GRAND FORKS, N.D. — White Bear Lake, Minn. native Cassy LeMay, is a reporter for Studio One, an award-winning television show produced at the University of North Dakota. LeMay has held many positions at Studio One including: sports and feature reporters, floor manager, production assistant, and camera operator. She is currently a news reporter for the program. As a reporter, she conducts interviews, writes stories, shoots footage and edits video for the live show. She has achieved the Studio One Recognition of Excellence award for her contributions to the project. Along with her internship accomplishments, LeMay has received the UND Rising Scholar scholarship. LeMay is the daughter of Laura Huot and William LeMay. She graduated from White Bear Lake Area High School in 2006 and is currently a Communications major at UND. She will graduate this May and plans to work in media relations for a professional sports team. “Through Studio One I have learned how to be a professional. That will help me in just about any job after I graduate,” she says. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan and Minot, N.D.; Denver, Colorado Springs, Colo.; and Winnipeg, Manitoba. Viewers can also watch the show at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 27, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Lynsey Seminary, Studio One Marketing Team, UND (701) 777-4346

DULUTH NATIVE INTERNS AS WEATHER TEAM MEMBER FOR AWARDWINNING TELEVISION SHOW Melin interns with Studio One GRAND FORKS, N.D. — Duluth, Minn. native, Blake Melin, is an intern at Studio One, an award-winning television show produced at the University of North Dakota. This is Melin’s first semester with the program and he works on the weather team. He writes and edits weather stories as well as generates graphics for the weekly show. He says Studio One has helped make him, “the best he can be.” In addition to interning with Studio One, Melin is also involved with intramural hockey, rugby, golf club, and theater. Melin is the son of Kraig and Deanna Melin and graduated from Hermantown High School in 2007. He is currently a Communications and Theater major at UND and plans on graduating in 2012. He believes that his Studio One experience will greatly benefit him after college. “From interpersonal communication to professionalism, it is simply all covered,” he explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE April 23, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Lynsey Seminary, Studio One Marketing Team, UND (701) 777-4346

LARIMORE NATIVE PRODUCES AWARD-WINNING TELEVISION SHOW Nesdahl brings production and reporting skills to Studio One GRAND FORKS, N.D. — Larimore, N.D. native Kaylee Nesdahl, is an intern at Studio One, an award-winning television show produced at the University of North Dakota. This is Nesdahl’s fourth semester with the program. In previous semesters she has worked as an associate producer, floor manager, teleprompter operator and feature reporter. She is currently the producer for the show and a feature reporter. As producer, Nesdahl delegates story assignments and leads the feature reporting team. As a reporter, she conducts interviews, develops stories and edits video. “I love Studio One because it allows me to hone in on my writing skills, whether I’m working on scripts, teases, or guest memos,” says Nesdahl. Nesdahl has received two Studio One Recognition of Excellence awards for her creative contributions to the program. She is also on the Dean’s List, the Presidents Honor Roll and has received the UND Presidential Scholarship. Nesdahl is the daughter of Bert and Carol Nesdahl of Larimore, N.D. She graduated from Larimore High School in 2006 and is currently an English and Communications major at UND. After she graduates this spring, Nesdahl would like to work in the television industry and write for news or entertainment programming. She says her internship at Studio One has helped prepare her for the future. “I’ve learned to understand and work with a variety of people, both in the program and in the community! My communication skills have progressed to a level which will be valuable in any job,” she explains. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE April 27, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Nick Farstveet, Studio One Marketing Team, UND (701) 777-4346

RUSH CITY NATIVE INTERNS WITH AWARD-WINNING NEWS SHOW Saari shines on the Studio One weather team GRAND FORKS, N.D. – Rush City, Minn. native Matt Saari, is learning the details of producing weather programming at the University of North Dakota’s award-winning news show, Studio One. Saari is in his first semester as a member on the weather team. He is learning how to use the cameras, lights, microphones, and editing software to create professional, quality weather stories for Studio One. In addition to the technical tools he is gaining from Studio One, he also says he has gained some intangible skills. “The professional communication skills will be priceless in any career. Learning different aspects of teamwork will be valuable wherever I go,” he explains. Saari has been involved with many university organizations. He is a member on the Phi Eta Sigma National Honor Society and was recently selected as a University Marshall for the winter commencement ceremony. He has also received many awards for his hard work. He is the recipient of the Ernest F. Hollings Scholarship Appointment and John D. Odegard Scholarship. Saari is the son of Mark and Deanne Saari. After graduation he plans on pursuing a career in Operational Meteorology. This field could include work with the National Weather Service, the private sector, or in broadcasting. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan and Minot, N.D.; Denver, Colorado Springs, Colo.; and Winnipeg, Manitoba. Viewers can also watch the show at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 27, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Nick Farstveet, Studio One Marketing Team, UND (701) 777-4346

BISMARCK NATIVE MARKETS AWARD-WINNING NEWS SHOW Seminary brings a fresh perspective to the Studio One marketing team GRAND FORKS, N.D. – Bismarck, N.D. native Lynsey Seminary is working in a public relations role for the University of North Dakota’s award-winning news show, Studio One. Seminary is in her first semester on the marketing team. Some of her responsibilities include generating an audience for each live production and guiding facility tours on show day. She says she works well in this fast paced environment. “I love brainstorming with the marketing team every week, watching each person expand on their ideas and using creativity to reach our goals,” says Seminary. Along with Studio One, Seminary served as the vice president of membership and marketing for UND Toastmasters of Toastmasters International. In this position, she helped create new ways to recruit potential members, using communication skills to achieve their recruiting goals. Seminary is the daughter of Sue Seminary and Mike and Deb Seminary of Bismarck, N.D. Seminary is currently pursuing a marketing degree at UND. After graduating in the fall of 2010 she plans to delve into a marketing career. “I feel that I can now apply what I have learned at UND to further myself professionally,” adds Seminary. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs 5 p.m. Monday on Channel 12 in Bismarck-Mandan. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Dickinson, Fargo, Grand Forks and Minot, Jamestown, Steele and Williston N.D.; Minneapolis, Minn.; Denver and Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba and online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 27, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Nick Farstveet, Studio One Marketing Team, UND (701) 777-4346

EDEN PRAIRIE NATIVE INTERNS WITH AWARD-WINNING NEWS SHOW Shotwell shines on the Studio One weather team GRAND FORKS, N.D. – Eden Prairie, Minn. native Nichole Shotwell is in her first semester as a weather team intern at the University of North Dakota’s award-winning news show, Studio One. She says her experience at Studio One is a valuable stepping stone towards her career plans as a broadcast meteorologist. “Studio One has been a great experience,” says Shotwell, “The atmosphere is always fun and positive.” Along with Shotwell’s internship accomplishments, she is also a part of many university honors and organizations including the Dean’s List, a member of Alpha Lambda Delta (Freshman Honor Society), Phi Eta Sigma (Sophomore Honor Society), and serves as a member for UND Mortar Board (Senior Honor Society). Shotwell was also involved with athletics and competed on the UND Tennis team. She is the daughter of Sue Shotwell and is a senior at UND, majoring in Atmospheric Science. She plans to graduate in May 2011. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan and Minot, N.D.; Denver, Colorado Springs, Colo.; and Winnipeg, Manitoba. Viewers can also watch the show at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 23, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Katie Haarsager, Studio One Marketing Team, UND (701) 777-4346

GRAND FORKS NATIVE DIRECTS AWARD-WINNING NEWS PROGRAM Simon brings visual communication and leadership abilities to Studio One GRAND FORKS, N.D. — Grand Forks, N.D. native Jordan Simon, interns with the University of North Dakota’s award-winning television show, Studio One. He has been the assistant director and a camera operator during his past seasons with the program. This semester, he has taken on multiple positions. He is the director of the live production, a member of the marketing team, and he shoots video for reporters. Simon says he has enjoyed the networking opportunities he has been given through his involvement with the program. Simon is the son of Duane and Jackie Simon of Grand Forks, N.D. and graduated in 2006 from Grand Forks Central High School. He will graduate from UND in May with a degree in Communication and Sociology. After commencement, he plans to pursue a career in a governmental field or in sports production. He says his experience at Studio One has taught him, “how to communicate in a professional environment and how you are always being interviewed.” Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. Viewers can watch the show online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE April 23, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Katie Haarsager, Studio One Marketing Team, UND (701) 777-4346

DELANO NATIVE MARKETS FOR AWARD-WINNING TELEVISION SHOW Stender interns with Studio One GRAND FORKS, N.D. — Delano, Minn. native, Bethany Stender, is an intern at Studio One, an award-winning television show produced by the University of North Dakota. She has been a member of the marketing team for two semesters. “There are two things I love about Studio One,” Stender says. “The first is how much we [students] contribute to the production of the live show and how much we learn. The second is how close all of the interns are.” She has worked hard over the past semesters to ensure the success of the program and says she has met some of her best friends throughout her internship. During the live show, Stender assists guests in the green room and conducts public relations. She also writes press releases and plans marketing events for Studio One. Along with her internship, Stender is involved on the UND campus. She is a member of the UND Fighting Sioux Dance Team and plays on an intramural broomball team. Stender is the daughter of Randy and LuAnn Stender of Delano, Minn. and is a 2006 graduate of Delano High School. She is currently a Communications major at UND. After graduation, Stender plans to pursue a career in marketing for sports teams such as the Minnesota Twins. Stender says her internship at Studio One will help in her career endeavors by giving her an edge above the competition. She says the program has improved everything from her public speaking to her writing skills. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan and Minot, N.D.; Denver, Colorado Springs, Colo.; and Winnipeg, Manitoba. -30-


FOR IMMEDIATE RELEASE April 23, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Katie Haarsager, Studio One Marketing Team, UND (701) 777-4346

MINNEAPOLIS NATIVE IS THE SPORTS ANCHOR FOR AWARD-WINNING PROGRAM Swanson hosts sports segments on Studio One GRAND FORKS, N.D. — Minneapolis, Minn. native, Eric Swanson, is an intern at the University of North Dakota’s award winning television show, Studio One. During four semesters with the program, Swanson has held positions as a sports reporter and sports anchor. This semester he is the assistant news director in addition to his on-air sports anchoring position. As assistant news director, Swanson leads the news and sports reporting teams and assigns stories. He also conducts interviews, edits video, writes scripts and anchors sports segments. As a student leader, he is a member of the Studio One Board of Directors and Executive Council which are leadership groups within the project that focus on improving the program. Swanson says he’s learned about more than just television during his internship. “Studio One has taught me everything from time management to technical knowhow,” he explains. “[This experience] has helped me not only as a person, but as a professional.” Swanson has received the Studio One’s Recognition of Excellence award for his hard work and dedication to the program. In addition to his internship accomplishments, he was also on the Dean’s List. Swanson is the son of Sandy Swanson-Walters of Minneapolis, Minn. and will graduate in May with a degree in Communications. He says his Studio One internship will help him in his career endeavors. “I plan on being creative and passionate with whatever I do,” he adds. After graduation, he plans to work in the television industry. Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs at 11 a.m. Wednesday on Channel 6 in Minneapolis. The program can also be seen by viewers in Grand Forks, Fargo, Bismarck/Mandan and Minot, N.D.; Denver, Colorado Springs, Colo.; and Winnipeg, Manitoba. The show can also be seen online at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346

SMALL TOWN GIRL CO-ANCHORS AWARD-WINNING TELEVISION SHOW Amy Unrau brings poise and professional personality to Studio One GRAND FORKS, N.D. — Hallock, Minn. native, Amy Unrau, is an intern at Studio One, an award-winning television show produced by the University of North Dakota. Unrau is currently interning as the co-anchor for the live television show. This position requires her to research and conduct live television interviews, all while adhering to professional guidelines. She also has received several awards from the North Dakota Professional Communicators. She won first place for her interview on cranial helmets. She also received honorable mention for a feature reporting story highlighting the day-inthe-life of a bus boy. She says that “Studio One has put me above my peers and job competition because all of the real-life experience.” Unrau’s accomplishments expand beyond Studio One, she won the Grand Forks Herald Scholarship last spring. She is also the Vice President of Membership for the UND Chapter of Toastmasters International. After graduation, Unrau would like to pursue a career in television journalism. She plans to work as a morning anchor and eventually make a transition into another field like public relations, advertising or marketing. She says that her experience at Studio One, “prepared me for overcoming obstacles in my career aspirations.” Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colorado Springs, Colo.; Winnipeg and Brandon, Manitoba. The program is also available at www.studio1.und.edu. -30-


FOR IMMEDIATE RELEASE May 12, 2010 Contact:

Suzanne Irwin, Studio One Director of Marketing, UND (701) 777-3818 Jordan Simon, Studio One Marketing Team, UND (701) 777-4346

WACONIA MINN. NATIVE REPORTS FOR TELEVISION PROGRAM Wothe brings news reporting skills to the award-winning television show, Studio One GRAND FORKS, N.D. — Waconia, Minn. native, Stephanie Wothe, is an intern at Studio One, an award-winning television show produced by the University of North Dakota. She works as a news reporter during the week and as the floor manager during the live show. As a reporter, Wothe conducts interviews, shoots footage and edits video. She says that there are some benefits to this challenging position. “It is cool to see all my hard work come together to make part of a TV show,” she explains. Wothe became involved with Studio One very early in her college career. She is a freshman at the University of North Dakota and is on track to graduate in 2013. She says that Studio One has taught her, “how to manage her schedule of college classes along with Studio One and to get the best experience out of both.” Studio One is an award-winning news and information program produced at the University of North Dakota Television Center. The program airs live on UND Channel 3 on Thursdays at 5 p.m. Re-broadcasts can be seen at 7 a.m., noon, 7 p.m. and 11 p.m. daily and on Saturdays at 10 a.m. Prairie Public Television airs Studio One on Saturday at 6 a.m. The program can also be seen by viewers in Fargo, Bismarck/Mandan and Minot, N.D.; Minneapolis, Minn.; Denver, Colo.; and Winnipeg, Manitoba. The program is also available online at www.studio1.und.edu. -30-


E-News The marketing team writes a monthly electronic news letter. The update is emailed to alumni, program supporters and current interns. Articles cover a variety of topics from software updates, recent program accomplishments to alumni stories. The February edition highlighted a current intern’s volunteer work and a former intern who works at Altru Health systems in Grand Forks, N.D. The update also encouraged alumni to donate to Studio One’s Capital Campaign. In the April e-news letter, the stories focused on recent developments in social networking as well as alumni updates. These updates included a former Studio One anchor that now working at UND after a 10 year period in the broadcasting industry. The second story was an interview with a former Studio One sports anchor who is now the Broadcast Director of BEK Sports Network. The May issue covered intern and program awards, and two alumni. One alumna talked about her experience working with NASA. The other story was about one of Studio One’s original anchors to the project and how his experience translated well into his career as a trial lawyer.

Season 45 Season Summary Spring 2010


Graphic Design, Advertisements, and Promotional Materials The Season 45 marketing team developed the tag line, Real. Professional. Experience to use in promotional materials. Recruitment Designs

(Above) Table tents design front & back. Table tents were placed in the dining centers on campus. Designed by: GLENDON GENGEL Bowling Party Invite Designer: Glendon Gengel This invitation was emailed out to Season 45 members. The marketing team hosted a Bowling party for new and returning members to enjoy. Designed by: Glendon Gengel.

Season 45 Season Summary Spring 2010


(Left) Ad to run on Memorial Union televisions and on Channel 3. Designed by: Jordan Simon

Top & Right: Brochure designed for communication Advisor David Kiefel to give to his advisees. Designed by: Suzanne Irwin & Katie Haarsager

Season 45 Season Summary Spring 2010

(Right) Ad run in the of the Dakota student on March 2 and March 9 for Season 46 recruitment. Designed by: Glendon Gengel


Event Designs – Rockband, Open House, Bowling Party The marketing team held an Open House for potential nominees. The left is a postcard that was mailed out to nominees and the right item was given to interns internally. Designed by: Glendon Gengel

(Right) is a poster that was hung around campus informing students about the Night Life sponsored Rockband event hosted by Studio One. (Above) Internal invitation that were given to season 45 interns Designed by: GLENDON GENGEL, Allison Lampert and Bethany Stender

Season 45 Season Summary Spring 2010


Promotional Material & Designs – Tshirts, Chip Clips, & Pens

This is the season 45 t-shirt design. Studio One members wore them on designated days to bring awareness to the internship Designed by: GLENDON GENGEL

Firefox persona – Designed to be displayed on the header and footer of the Firefox browser Designed by: Suzanne Irwin

Season 45 Season Summary Spring 2010


Cover – Marketing Plan and Season Summary Designed by: Glendon Gengel

Studio One stickers were put on coffee sleeves from UND’s Stomping Grounds coffee shop. Designed by: Glendon Gengel

Season 45 Season Summary Spring 2010


Big recruitment poster hung on the UND campus before recruitment deadline. Designed by: Glendon Gengel

Season 45 Season Summary Spring 2010


Analysis: Goals & Strategies The marketing team has developed promotions to help increase awareness of the internship and program to target audiences. The marketing team had 32 responses to a survey sent out to all 40 students. The marketing team wanted to know specially what encouraged applicants to apply for an internship the following in the results. Why Students applied for an internship: From a friend 14 - 52% XL 93 Countdown 0 - 0% Poster 4 - 15% Watching Studio One 2 - 7% Dakota Student Ad 2 - 7% Nomination form 8 - 30% Classroom presentation 17 - 63% Table Tent 4 – 15% Booth 5 - 19% Events 0 - 0% Sticker 1 - 4% Channel 3 &17 2 - 7% Internship Coordinator 0 - 0% Teacher Recommendation 7 - 26% Other 1 - 4%

The marketing team sent out a survey right after the recruitment deadline to get feedback on events and promotions throughout the semester. There were 23 responses out of the 40 surveys sent to Season 45 students. The marketing team worked to evaluate how their goals at the beginning of the semester were accomplished through the planned strategies. Goals, or specific numbers of events and promos determined at the beginning of the semester are labeled in blue, strategies or the means of reaching these goals planed at the beginning of the semester are in orange. The marketing also worked to accomplish four main types of objectives. There are four main categories of events including internal events, public awareness, recruitment and audience development.

Season 45 Season Summary Spring 2010


Type of event What was planned What happened Results

Next year

Internal Goal: 1 Bowling Party event Strategy: The marketing team planned a bowling party after the dress rehearsal to start building team camaraderie right away in the semester. We had to reschedule because we tried to plan the event so close to the start of semester. So the team rescheduled the event. The graph highlights how interns felt about the success of the blowing event. (1) is poor, (5) excellent. Interns that didn’t attend chose N/A.

Additional Comments: - Many people couldn’t come - About 15 people came to the event which was more than last semester - It was an easy-going environment that allowed people from different teams to meet each other and mingle - Good place to meet and bond outside the studio - Have prizes and food - Encourage all team participation - Maybe have the marketing student leader give a talk about student involvement opportunities and how important that is for team cohesiveness - Make something useful (like a bookmark) with event dates on it so interns can plan further in advance

Season 45 Season Summary Spring 2010


Type of event What was planned:

Internal Goal: 1 Studio One Picnic and 1 End of Season Party Strategy: Picnic would be when weather got warmer so to keep people excited to get together. The end of season party would be planned after the last show. What happened: Because college students have a limited budget, the marketing team decided to combine both events and have a End of Season Party Picnic. Results: The weather was poor so the event was head upstairs in Rm. 211. Jordan Simon brought a large grill to cook brats/hotdogs and food items were assigned two weeks before event (so people didn’t double up on food items). The picnic saved nearly 15 dollars per person, turnout was successful and interns had a chance to mingle and play games. Next year: Always plan for a back-up meeting place. The picnic was originally scheduled for Lincoln park but it rained all day –the event was held in a last minute location. Type of event What was planned:

Internal Goal: Have 3 internal marketing mentor days Strategy: Coordinate marketing professionals to come to marketing team meeting after recruitment deadline to engage students and give them some insight into the marketing/public relations industry. What happened: (2) internal mentor day were planned Results: Studio One Alumni and Executive Director for Vessel Christian Foundation Michelle Waters spoke about PR. Protech Vice President, Marketing Janet Lampert and Michelle Spizer, Next year: Type of event What was planned:

Public Awareness Goal: (1) Community Service - Big Event Strategy: Use this event as a way for teams to mingle while helping out in the community. What happened: Most of the marketing team was able to make the event but only one person from the programming team came to the event. Next year: Try to have team leaders stress the importance of volunteer and work and how events, like The Big Event are good resume builders.

Season 45 Season Summary Spring 2010


Type of event What was planned What happened

Results Next year

Type of event What was planned What happened Results Next year Type of event What was planned What happened Results

Next year

Public Awareness Goals: put 1000 Studio One stickers on coffee sleeves Strategy: this event was planned the semester before to ensure to get a slot for coffee sleeves What we did: had stickers on sleeves for a week before recruitment. We need to coordinate this early because this opportunity is filled up quickly – Hope Anderson was the contact – she needs to be contacted early. Someone from another organization called about trying to do this same idea because they liked it - Maybe to get this for two weeks - It is a cost effective promotion and can be a good reminder to potential applicants - Visible promotion because students take their coffee with them across campus Public Awareness Goals: Two weeks of table tents in all UND dining centers Strategy: Create creative promotions so students will want to read them. Promote internship on one side and promote attending a show on the other. 6 days of table tents in dining halls - Courtney & Bethany were harassed slightly by students when they went to pick them up - Climbed over peoples food to get the table tents Avoid picking up table tents during supper Public Awareness Goal: Design (2) Dakota Student Ads Strategy: Create a simple but effective advertisement that looked good in black and white. 2 ads on March 2 and March 9 Survey feedback: - Current interns do not read ads in the Dakota Students - Amazing job! - Nomination letters are more effective, students aren’t really compelled to apply from a DS ad. Take out one ad because they were so expensive. Try to request an ad over the Sudoku puzzle. Maybe allocate funds toward a facebook ad

Season 45 Season Summary Spring 2010


Type of event What was planned

What happened Results

Next year

Type of event What was planned What happened Results Next year

Public Awareness Goal: Night Life Event Strategy: Create a fun and bright design, invite dorms This Nightlife event was coordinated with the help of Backspin productions. They brought in Rock Band equipment. This event will be a fun and constructive way to promote Studio One to freshmansophomores on campus. The team created an 80’s style posters that were hung in the dorms. Flyers were also given to all interns and current interns were encouraged to invite their nominees. - Get promos out to more people if possible and try to have more time before the events/recruitment deadline - Make more versions and produce a higher quantity of posters - The promotions are good, but most people don't even look at posters anymore, and if they do they are a lot less memorable. They are good to get the thought in the back of their minds though. - Make something to put on the canvas stands in the union I feel like I don't see any promotional info about Studio One. I actually found out what it was through my roommate. - I would say put up more posters, especially near nightlife poster (I always read those). - Do not host event on the hockey weekend - Schedule the event right away so prime spots are available - Although this event has not been a success, it is free - be more proactive at getting people to the event once they are there - Move table outside the Loading Dock with food - Move to the crowd and check to see if there are people hanging out in areas of the union Public Awareness Goals: create an apply now poster to hang the week of the application deadline Strategy: Have the marketing team develop promotion early in the semester Posters were developed from the table tent design. Several applicants were aware of the internship through posters. Budget for 120 posters for the dorms instead of only 20

Season 45 Season Summary Spring 2010


Type of event What was planned What happened Results Next year

Type of event What was planned

What happened Results Next year

Public Awareness Goals: make at least 3 interactions with nominees Strategy: #1 – Nominee letter, #2 – phone call in invite to show, #3 – follow up phone call to see in potential applicant has any questions - The TV Center sent letters to all nominees - The marketing team followed up with a phone call to see if potential intern had any questions about internship opportunities Some people were called multiple times with the same information - Keep a record about what was talked about on nomination card so you can have an engaging follow-up - Keep all nominee information in a folder with a information card with date and space to write what nominee talked about - Make sure the call is personal and you can read your audience Public Awareness Studio One Open House At this event, faculty at the UND campus and communication students will be invited to tour the facility between 3-5pm on March 2, 2010 Current inters will be encouraged to bring their nominee to check out the studio during school hours This will be a low pressure event where if a student is strapped for time they may be more inclined to come to the studio if they can stay for 20 minutes instead of an hour and a half We planned a Monday and Tuesday event so more people could come depending on their class schedule We had several people attend the event. No faculty attended the event. This event could have been marketed better. Inform people at the booths about event and hand out 1/4th sheet flyer. Mention it in classroom presentations. Make sure tour is different than the show-day tour. Have more students help with explaining equipment so we can actually see what happens in the Studio. Try to make the event personal. Try to send out a survey to people that are interested to see what types of positions they are interested in. Plan that people may come early – the food choices should be able to be out on a counter top for a while and easy to have on hand.

Season 45 Season Summary Spring 2010


Type of event What was planned What happened Results Next year

Type of event What was planned What happened Next year

Type of event What was planned What happened

Public Awareness Goal: increase social media interaction Strategy: have contests on the Studio One facebook page Developed facebook comments section into the live show - Twitter is pretty much a flop - Developed a youtube channel - Develop a contest to see what fans has the most interesting summer story could be a guest on the program. - Make sure people tag themselves in promo videos - Try to have the marketing team invite friends to “like� the page Public Awareness Goal: Have the Memorial Union display case for 2 weeks before recruitment Strategy: develop interesting props that would increase viewers knowledge of the products that Studio One has to offer Interesting props were not generated Improve display case items include some larger posters or replicas of awards of make fake studio equipment to draw attention and capture what s1 is all about :) Find the small camera Public Awareness Goal: Present to 35 classes, have marketing team members present to at least two classes Strategy: try to get into lower level classes with larger class sizes to generate more applicants Attended: Comm 200 (2 sections) Comm 212 (8 sections) Comm 303 Thea 110 Engl 110 (2 sections) Scoc 110 Total:

Results Next year

Comm 352 Comm 354 Com 102 Thea 161 (2 sections) Engl 226 (2 sections) Aero 210 (3 sections) 35

Com 103 (3 sections) Mrkt 201 Mrkt 311 Engl 225 Tech 422 Badm 101 (3 sections)

17 students applied because of a classroom presentation Survey feedback: - Include the recruitment video in the email announcements. And send it to nominees and people who sign up in classrooms - I think this is the most effective way to advertise our internships. - Although a lot of people don't sign up right away, when they see us during the semester(s) they need an internship they will be

Season 45 Season Summary Spring 2010


-

reminded about us. Keep presentations engaging. A lot of good information to get people excited and enthusiastic about joining Studio One. It’s convenient to have a captive audience but maintain enthusiasm to keep audience engaged. Continue to attend large classes filled with lower level students. Variety in classroom presentations are effective (video/calling on Studio One-ers/enthusiasm)

Type of event What was planned What happened Results Next year

Public Awareness Goal: Develop 1 new different promotional item Strategy: Chip Clips were selected 300 chip clips were purchased under price allotment All were given away at booths and at live shows - This was something that most people seemed to need and use - Since everyone hands out pens it was nice to have something different

Type of event What was planned

Public Awareness Goal: Order at least 200 pens Strategy: Too low of quality of pens are frustrating and can give people a bad impression of the program 300 pens were ordered under cost allotment All were given away within several weeks - Order more than 300 pens and give some pens to local businesses - plan to sponsor the SCOMM spring banquet (150 pens for this event)

What happened Results Next year

Type of event What was planned What happened Results Next year

Public Awareness Goal: 1 weekly press releases Strategy: Press releases will be sent to all markets - Some reports scripts were not in by the deadline which limited topics to promote. - Releases were written/sent out on time - The press releases from this year were entered into a contest and would of placed if there were documents indicating that the press releases were published/reprinted. Diversify from the standard format

Season 45 Season Summary Spring 2010


Type of event What was planned What happened Results

Next year

Public Awareness Goal: 7 booths on campus Strategy: Go to different areas on campus and have fun promotional items or hand out some kind of food item 7 booths were set up, promo items were distributed, root beer floats were made and we occasionally used the prize wheel to engage students - most communication classes are not held in O’Kelly due to classroom changes - many communication classes are now held in Merrifield - Root beer float handouts were a generally a huge success especially in the afternoons at Merrifield Survey results: Gamble 15 - 68% Okelly 4 - 18% Merrifield 6 - 27% Memorial Union 21 - 95% Other 3 14%

Type of event What was planned

What happened Results

Next year

Public Awareness Goal: Have 4 radio days Strategy: marketing team will help host the Countdown at 9 on XL93 a way to help generate recognition for the show and internship this event is fun and encourages other teams to get involved with the marketing team The team was invited to come every week. There is a lot of team participation between the teams. - The radio events were fun and we have gotten a lot of feedback from people in the community - Some interns at the end needed more training on what to talk about since we were past the recruitment deadline - Have the students marketing director take notes of show content and help the next radio team prepare to pitch upcoming story content - Continue to invite people on other teams to come on the radio - Give a Studio One promo items to XL93 so when the countdown caller comes to get their prize they will also get an S1 pizza cutter or chip clips - Spend more time training team

Season 45 Season Summary Spring 2010


Type of event What was planned

What happened Results Next year

Type of event What was planned What happened Results Next year

Public Awareness Goal: 4 T-Shirt days Strategy: shirts will be ordered early and will the will help gain awareness for the internship/ show on campus the marketing team will encourage all the interns and staff to wear their S1 t-shirts on a least four separate occasions throughout the season We got the shirts in super early but still people didn’t really seem to want to wear them. Shirts were jr. sizes Get one of every size sample so that people know what size they would like and actually wear. The cut/style are fine and look regular shirt instead of a cheap one. Let them pick long vs. short sleeve. Public Awareness Goal: Expand markets Strategy: the marketing team will all research CAT across the US to see if Studio One can get into new markets Team researched new markets and filled out summaries of potential leads and dead-ends Two strong new market leads Continue to research markets

Season 45 Season Summary Spring 2010


Type of event What was planned

Recruitment Goal: 70 applicants - Last year the marketing team had 58 applicants and the team wanted to see a 23% increase Strategy: - Additional member of the marketing team will aid in recruitment events - The team has members that are very familiar with the “products� of Studio One - New Web site resources: Recruitment videos More interactive Web features Results 65 total applicants How applicants learning about Studio One Ads Appeared Spring 05 Fall 05 Spring 06 Fall 06 Spring 07 Fall 07 Spring 08 Fall 08 Spring 09 Fall 09 Spring 10

Applicants For Season 36 (F05) Season 37 (S06) Season 38 (F06) Season 39 (S07) Season 40 (F07) Season 41 (S08) Season 42 (F08) Season 43 (S09) Season 44 (F09) Season 45 (S10) Season 46 (F10)

Ads

Season 45 Season Summary Spring 2010

Friend

Walkin

List Serv (email)

Class Presentation

Other

Tour

Event

Total

8

29

0

1

43

25

NA

NA

88

15

22

5

4

26

22

NA

NA

69

7

25

NA

1

22

25

6

5

68

14

31

NA

6

24

20

12

3

72

9

25

NA

5

25

17

11

3

60

11

30

NA

11

24

19

6

4

66

11

18

0

2

19

16

6

4

52

13

18

0

4

21

17

2

3

60

7

15

0

1

15

16

1

1

47

3

17

0

0

17

28

0

0

58

4

18

0

1

17

4

3

2

65


Type of event What was planned What happened

Audience Development Goal: 20 audience per show Strategy: Audience development team will have visitors fill out a survey on how they found out about attending the show. 134 people attended the live show over the semester for an average of 12.1 attendees per show Survey Results: Feb 11 - Dress Rehearsal 5 - 4% Feb 18 2 - 2% Feb 25 15 - 11% Mar 04 26 - 20% Mar 11 7 5% Mar 25 20 15% Apr 01 7 5% Apr 15 21 16% Apr 22 14 11% Apr 29 6 5% May 06 10 8%

Why people attended show: Friend or Family 62 - 47% Class requirement or extra credit 46 - 35% Advertisement 4 - 3% Other 29 - 22%

Other included: - Studio One alumni - nominee - featured in a story - Class Presentation - Table Tents/Online/TV - Internet/Studio One site - My wife brings her class - Did an interview with a student - Class Rampage Teacher - Classroom presentation, e-mail invite - Union booth Next Year: - Continue to invite friends and family Season 45 Season Summary Spring 2010


-

work with teachers early in the year to bring their class for extra credit

Other Recommendations: Look at ways to advertise the program with other channels Try to put an advertisement during the hockey games 15 sec. ad at Rivers Cinema Gamble Advertisements More MU TV ads Budget for more printing costs – good for building awareness for the program Put the S1 Schedule in the Minot’s school paper/slides on KSMU/calendar on school’s Web site. Try to get involved with the “Welcome Weekend” event. Look into temporary tattoos. Have a contest to see how many nominees someone can generate – for a prize (like a water bottle)

Season 45 Season Summary Spring 2010


Analysis: Budget The marketing team has been allocated $1,350 for the semester. This money was allotted to cover the costs of promotional events, promotional items, advertisements and various dues and fees. The following is a breakdown of this season’s planned marketing expenses on the left and actual expenses on the right. Category Promotional Events

Event

Estimated Cost

Final Cost

7 Booths (food/promo hand-outs) Night Life Nominee Event (Little Caesars Pizza)

$160 Free TBA

138.46 Free $40.00

Chip Clips Pens

$340 $200

$311.58 $150.70

Memberships Memorial Union Display Case Dakota Student Ads (2)

$50 $40 $192

$0 $0 $168.00

Duplicating Video Camera Binders Long Distance Paper

$170 $90 $10 $10 $36

$343.19 $125.47 $10.17 $2.92 $36

Promo Items Dues & Fees Advertisements Other

Additional Expenses

Original Budget Original Budget Extra Money

Season 45 Marketing Plan Spring 2010

$1263.00 $1350.00 $23.51

$1326.49


Spring 2010 Season Summary  

Learn about marketing team accomplishments over the spring 2010 semester.

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