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Anya Hindmarch, London April 2014-Present: Junior Associate, Digital -Temporary Role within the Digital Team at Anya Hindmarch, to provide support during Head Office restructuring -Promoting and reflecting the luxury brand voice in online and telephone communication with customers. Including orders, deliveries, cancellations, returns, fraudulent transactions, repairs, providing information and customer complaints -Working closely on bespoke service, process customer templates with handwritten and typeset personal messages, approving photos for ‘Be A Bag’ collection, explaining embossing process to customers, advising on leather and colour combinations -Communicating customer design requests to in-store embosser at bespoke stores on Bond St and Pont St, London -Product development, monitoring reoccurring deign flaws and feeding issue back to design team -Working closely with the merchandising team to monitor stock management and movement, in order to maximize sales -Providing and maintaining accurate records on all of the above, using Zendesk, SAGE and MS Excel -Feeding back customer experience issues and department information to the digital team during weekly team meetings

Images of the in-store Anya Hindmarch bespoke workshops. Where an embosser works, following processing of customer templates by myself and the digital team

Example of a embossing template, which it is my job to talk customer through, advising on type and style options and how leather embossing process works

Customers fill in this template and send it back to digital team at head office, we then scan in and record all of their chosen bespoke options and send this on to bespoke team and in store embossers, maintaining communication between bespoke team and the customer throughout the 21 day embossing time

This template shows the product as a diagram, highlight the areas available for the customer to emboss with their personal message

They can choose to emboss as many of the avialable sections as they want in either set typeset or their own handwriting. These templates then get made into plates, stamped into the leather and filled in using embossing foil

The Walton is one of the bags with the most options for personalization. Customers can choose to have their initials sewn on to the bag, the inside embossed and have their monogram on the straps

The loose pocket is a clutch bag that can be personalized with embossing as well as choosing your own leather/colour combination

It is my job to advise on leather combinations, ensuring the leather qualities of each colour match and will combine to make a high quality product


Twist locks on bags and purses often break, we are investigating the cause of this in order to improve product quality for next seasons collection

The metal hardware can also break off from the leather, this is because of the natural qualities of the leather, the design team are working to find coatings for the leather in order to prevent this

It is my job to feed these issues back to the design team, ensuring communication is clear and visual

Aeffe USA, New York July 2013-September 2013: Press Intern -Press internship with Italian company Aeffe S.p.A., representing brands that include Moschino, Alberta Ferretti, Philosophy by Natalie Ratabesi, Cedric Charlier, Emanuel Ungaro by Fausto Puglisi and Pollini by Nicholas Kirkwood -Completing brand research projects, designing press packets and sending out press releases -Undertaking all sewing alterations on sample garments -Photographing new collections for sales meeting line sheets -Booking stylist appointments, pulling and editing looks for editorial photoshoots and red carpet events. Taking appointments with stylists independently and assisting during celebrity and VIP fitting appointments -Responsible for identifying and documenting brand credits from US press and all online credits, overseeing credit and request charts for all brands -Managing team of 10 Front of House staff in seating guests for the SS14 Philosophy by Natalie Ratabesi New York Fashion Week show

SS13 New York Fashion Week Show This is the New York Fashion Week show I assisted at in September 2013, I assisted the production team for a week prior to the show, preparing clothes, assisting the stylist, making alterations. During the show I worked front of house, seating guests and communicating with the backstage team

ZoĂŤ Jordan June-September 2012: Studio Intern -Developing textiles prints, using paint and photoshop, for SS13 main collection -Assisting at Pre SS13 photo shoot and model casting, which led to directing a products photo shoot for the e-commerce section of the Zoe Jordan website. Editing all photography using Photoshop and uploading to website using Dotcommerce -Assisting design team in sourcing fabrics & notions, making alterations on final samples and hand sewing wholesale stock -Regularly working with the Zoe Jordan creative team, including Photographer, George Harvey, and Stylist, Karen Clarkson, on model castings and London Fashion Week show styling -Writing press release for SS13 London Fashion Week show, designing layout for press book and overseeing press clippings used in buyers meetings and across all social media platforms -Successfully managing the office independently for the final two weeks of the internship -Managing a team of 15 backstage staff and model dressers as their main point of contact at SS13 London Fashion Week catwalk show, communicating effectively with photographers, production staff and stylist

I assisted at this Pre SS13 Lookbook photoshoot, with fashion photographer George Harvey and stylist Karen Clarkson, at the Zoe Jordan studio in London. I had a key role during model casting, photographing and dressing all models and assisted at the shoot to prep all clothes and maintain light quality for the photographer

These are line sheets I created at Zoe Jordan for buyers meetings. Each item in a fashion collection has to be presented to buyers in great detail, with front and back views, colour options and fabric information. It was my job to take the desiners drawings, scan them into photoshop and come up with a suitable page format to present this information. Here, 4 pages of linesheets have been collated to make it easier to see.

Professional Practice Documentation