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snapshot

Photographed by Ilona LaRue – Studio Lumiére

LOCAL INTERESTS EMAGAZINE

DECEMBER 2009 PACIFIC NORTHWEST


e nte r to w i n a

“STYLE” MAKEOVER PLUS OTHER FABULOUS PRIZES

NO PURCHASE NECESSARY TO ENTER TO WIN.

Before

You are required to be a Snapshot eMagazine Subscriber to win. Subscription is FREE. What’s your story? Had the same look for way too long? Lost or gained weight? Whatever your situation... we want to know why you want/need a new look, “STYLE” and we might grant your wish! You’ll get the royal treatment from Personal Stylist, Karen Herrema and a personal photo shoot by Ilona LaRue, Snapshot’s official photographer! Contest ends 12/31/09

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After

©Studio Lumiére, Ilo na LaRue

J

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CONTENTS

Contents December 2009 FASHION + BEAUTY

08 Editor’s “Love It” Where you’ll find

08

radiant gift ideas for her.

12

Holiday Styles Five Complete Styles for the Holidays

20 Gifts for you Sexy, Sophisticated Man

Great Holiday gift ideas

BUSINESS + CAREER

23

Meet Jim Lupkin: The Future of Business Learn how WeBuildYourSocialMedia.com can help your business grow.

27

Optimize Your Business Name A helpful list of strategies to control your name and business on the internet.

30

The Power of the Perfect Niche Find and perfect your business niche. Perfect example in this article. Do a really great job in one clearly defined area and it’s not unusual for other opportunities to open up.

34

Will Your Resume Pass The 10-Second Test? Six Vital Tips Tools, Tips and Advise for your Career. Find out the dos and don’ts for creating the perfect resume. Makeover your resume today!

HOME + OFFICE DECOR

34

39

Decorating Your Home For The Holidays Celebrate the Holidays with a beautifully decorated home.

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3


CONTENTS

MIND + BODY + ORGANIC

42

Motherhood = Yoga Motherhood certainly brings out the yogi!

46

Blue Calms And Can Also? Calming blues and greens to act as your holiday reminder to EAT LESS!

46

First Holiday Dinner Down, Several More To Go! Challenge yourself to be more in control of your environment and tempting dishes, we all know will be at every holiday party.

EATS + DRINKS

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Eat it sloooowly... Let it meeeelt in your mouuuuth... Pain, pleasure and peak experiences. No, we’re not talking about sex.

56

Explore new flavors in recipes this holiday Duck Breast with Tahitian Pomegranate Chutney and Crisp Vanilla Butter Cookies recipes.

58

Vanilla Peppermint Pattitini Sure to be a favorite drink for Holiday parties.

59

December Wine Pairing Suggested wines for your favorite Holiday dinners and perfect wine pairing for chocolates.

ON THE COVER Home for the Holidays Vancouver, WA

Photographed by Ilona LaRue, Studio Lumiére

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TRAVEL

60

Get Out And Play: Washington’s Winter Wonderland Outdoor fun to be had in Washington’s winter playground.

PHOTOGRAPHY + ENTERTAINMENT + EVENTS

64

4

Library and Local Holiday Events Ti’s the season. See what there is locally to do for fun this December. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


to be jolly!

SHIELA’S NOTE

Tis the season

Christmas is the most widely celebrated festival in the whole world today, after New year. Special days to remember: December 12th Poinsettia Day: Celebrate by giving one a away! December 24th Christmas Eve December 25th Christmas December 26th Boxing Day December 31 New Year’s Eve

My girls and I love the book “How the Grinch Stole Christmas” by Dr. Seuss. It has a wonderful moral to the story of warm hearts and sharing! “And the Grinch, with his Grinchfeet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ‘till his puzzler was sore. Then the Grinch thought of something he hadn’t before. What if Christmas, he thought, doesn’t come from a store. What if Christmas, perhaps, means a little bit more.” -Dr. Seuss

check out this months Editor’s “Love It” on pages 8-11. Men... think jewelry, unique charms, handbags and accessories... the women in your life will be thrilled! Women... find smart gifts for your sexy, sophisticated man on pages 18-19! Enjoy and please share Snapshot with your friends, subscription is free!

Subscribe Here Happy Holidays from the Strubel Family! We encourage you to live, love, laugh share and be happy! Warm thoughts and wishes,

Now most of us enjoy giving and receiving gifts along with love and joy, here are some gift ideas, ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

Strubel Family 5


CONTRIBUTORS

Contributors Ilona LaRue graduated from the Fashion Institute and worked as a bridal fashion designer. She then changed course to a wedding coordinator. She now has discovered her love for photography and is owner of Studio Lumiére. Snapshot’s official photographer. www.studiolumiere.zenfolio.com

Dana Greyson While not officially a native, after 20+ years Dana Greyson feels she can claim the Pacific Northwest as home. When not playing or otherwise thoroughly enjoying the local bounty, Dana earns her keep as promotional copywriter. Her website is www.WriteStuffWebsites.com

Karen Herrema has called Vancouver home since 1989 and enjoys life in the Northwest with her husband and two teenage sons. Formerly an elementary school teacher and scrapbook consultant, she now uses her creativity in a new way as a Personal Stylist. You can read her blog at www.stylebykaren.com

Connie Dorigan, CPC has been an executive recruiter for over 20 years. During her 10 year tenure at Management Recruiters of Portland she was consistently ranked in the top 10% of all recruiters nationally. Currently she is Owner and President of Dorigan & Associates, a boutique recruiting agency serving the emerging software technology industry in CA, OR and WA.

Dana Layon, E-RYT has been practicing yoga for over 10 years. Her main career focus includes teaching yoga, running her Zen Flow Yoga School, leading Spiritual Warrior yoga retreats and facilitating monthly educational workshops. Dana strives to educate her community and beyond about the benefits of yoga. She is passionate about the benefits of stillness and how clear life becomes listening to our inner voice. Her intention is to train others to teach yoga; assist others in living their best life and utilizing yoga for optimal health and wellness. Visit Dana today at www.zenflowyoga.com

Randy Johnston, Co-founder of truFocus Photography, an alliance of photographers. Randy specializes in portraiture photography, but enjoys landscape and architectural imagery as well. He believes that photos are a snapshot in time and capture those life experiences that mean so much us.

EVERY ISSUE

05 Shiela’s Note 69 Advertiser’s Index

www.dorigan.com 6

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Reminder: All websites and emails are hyperlinked. Some photos are also hyperlinks. So you can conveniently click and get more information.

pure, safe, beneficial.

RADIANCE, HYDRATION

Preserve the youthful radiance of healthy-looking skin. Plus the added benefit of UVA and UVB protection to help pause the signs of aging. Skin Care. Formulated in Switzerland. Made in USA. Formulated Without: Parabens, Phathalates, Propylene Glycol, Mineral Oil, PABA, Petrolatum, Paraffin, Diethanolamine or Animal Derived Ingredients Ask about our Host and Preferred Client Programs for discounts and free products!

Independent Consultants Terri Klinski (360) 253-0115 terri@hrrandallinc.com

Exclusive Fresh Cell Technology from Arbonne.

enter to win a

Kibbey Rock (360) 606-5802

kibbey@kibbeyrock.com www.kibbeyrock.myarbonne.com

NO PURCHASE NECESSARY TO ENTER TO WIN.

“STYLE”M A K E O V E R You are required to be a Snapshot Emagazine Subscriber to win. Subscription is FREE. www.snapshotemagazine.com for details!

Snapshot eMagazine

t: 360-546-3975 e: marketing@strubelstudios.com w: snapshotemagazine.com Snapshot welcomes any contributions from our readers. Snapshot is a free publication. Views expressed in Snapshot do not necessarily represent the opinions of the publisher. No responsibility is accepted by Snapshot for the accuracy of the advertisements or information with the publication. All materials forwarded to the magazine will be assumed intended for publication unless clearly marked “Not for Publication”. Reproduction in whole or part without expressed permission of the publisher is prohibited. ©Snapshot eMagazine 2009 ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

7


EDITOR’S “LOVE IT!”

editor’s

LOVE IT! Dress Up Your

Shiela Strubel

Little

Black Dress

Snapshot Editor

an impression! You’ll simply love these radiant earrings, “fun,Make bold ring and stunning bracelet! ” Megawatts Black Earrings | 5552BF | $55.00 | Grand Entrance Ring | $49.00 Megawatts Black Bracelet | 5552BF | $55.00 Touchstone Crystal | Kim Dawson | 360.573.2036 http://my.touchstonecrystal.com/kimdawson/

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EDITOR’S “LOVE IT!”

Simply Dazzling! Want some attention? You’ll surely rule the room in these gorgeous drop-style ear“rings. Add these to your holiday wardrobe for a surprising jewel-tone burst of color! Be unique… without being overdone. The chic, clean lines of this Art Deco inspired bracelet could easily become your hands-down holiday favorite!

Vintage Holiday Limited Edition Very Merry Earrings: 2503EF | $55.00 and Lady In Red Bracelet: 2506BF | $69.00

Touchstone Crystal, Kim Dawson | 360.573.2036 | http://my.touchstonecrystal.com/kimdawson/

Princess...

Inspire… It is only through white light that all color is made possible. As the “Inspire touchstone spans the spectrum of color, allow its clear crystal to carry your own personal inspiration. Inspire your loved one today with Sparkle! ” Princess Earrings: 5500EF | $49.00 and Dinner At Eight Ring | $65.00

Touchstone Crystal, Kim Dawson | 360.573.2036 | http://my.touchstonecrystal.com/kimdawson/

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9


EDITOR’S “LOVE IT!”

editor’s

LOVE IT!

Song In My Soul Art Charms – Tiny Moments To Take Along! These “littleGlasscharms are handmade by Katie – each one is unique & may vary slightly in color or design. They’ll look lovely as they dangle from hemp, wire, chain, beads, pins or bracelets – you choose where to hang your new Tiny Moment.

Glass Art Charms – Tiny Moments To Take Along! | $15.00 Art Charms are approximately 7/8” across. Created by adhering an image beneath a smooth lozenge of glass, they are sealed on the reverse side with a high gloss, glass-like, non-toxic glaze and finished with gold acrylic paint and a Sterling Silver plated bail. Katie m. Berggren | 360.213.7879 | katie@kmberggren.com | www.kmberggren.com

“Warm Friendship” Holiday Greeting Cards Send your family and friends a unique card this year! Spread Holiday “Cheer with this happy little Snowman & friends! Each Crystal Clear Box contains 10 full color cards and 11 envelopes. The interior message for Warm Friendship Holiday Cards is: Wishing you a season of warm friendship & whimsical happiness.

“Warm Friendship” Holiday Greeting Cards | $15.00 Katie m. Berggren | 360.213.7879 | katie@kmberggren.com | www.kmberggren.com

Dancing On Air “

Take the weight of the world off your feet with a pair of soothing formulations that will have you feeling like you’re dancing on air. Nourishing cream and a gentle, refining scrub.

Gift Boxed #9901 | $44.00 FootWork, Foot Scrub, Net wt.12 oz. | SoleMate Foot Cream, Net wt. 9 oz.. Limited Time Available (9/1–12/31/09, while supplies last.) Arbonne Independent Consultants Terri Klinski | 360.253.0115 | terri@hrrandallinc.com Kibbey Rock | 360.606.5802 | kibbey@kibbeyrock.com | www.kibbeyrock.myarbonne.com

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EDITOR’S “LOVE IT!”

Prada Handbag Real Prada! Fine Italian textured leather. Overlap“ping strap with buckle closure. Prada Signature Satin Interior. Prada dust bag and authenticity cards included. MADE IN ITALY.

(Real) Prada Handbag Black Leather | BR0826 | $325.00 McKenna International | Monica McKenna | 360.773.7998 puravida1120@gmail.com | www.mckennaonlinedeals.com

Gigi Chantal™ Small Black Jacquard Purse Features back zippered pocket, 2 front zippered coin pockets, “zippered closure with snap flap, interior zippered privacy pocket, and cell phone pouch. ” Gigi Chantal™ Small Black Jacquard Purse | DPRSKA22 | $57.95 McKenna International | Monica McKenna | 360.773.7998 puravida1120@gmail.com | www.mckennaonlinedeals.com

Prada Red Deerskin Leather Bauletto Doctors Bag Real Prada! Unique Italian styling is all visible here in “this uniquely practical yet quietly distinctive handbag. Fully Lined Red Monogram Interior, Side Interior Zippered Pocket. Prada Signature Silver Hardware. Comes with Authenticity Cards and Dust Bag. Made in Italy

(Real) Prada Red Deerskin Leather Bauletto Doctors Bag | BR3106 | $499.00 McKenna International | Monica McKenna | 360.773.7998 puravida1120@gmail.com | www.mckennaonlinedeals.com

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FASHION + BEAUTY

Holiday Styles by Karen Herrema From a satin cocktail dress to a sequin cardigan with jeans to casual tops in holiday colors – just about anything goes this holiday season for your office parties or family get-togethers. We chose items that crossed various age groups and styles that flattered different body types. Each item is priced under $100. This season, the cardigan is one of the most versatile looks. Choose one with fun embellishments or a solid color of your choice with coordinating jewelry. The cardigan can be paired with a pencil skirt and dressy shoes for the office party or jeans for the family party.

Style 1

Ruffled Halter White House Black Market Ruffled Silk Organza Halter: 300114089, $98 Blanc Essential Jean: 300113805, $78 Hematite Drop Hoop: 300114517, $28 Silvertone Crystal Chain Bangle: 300114539, $48 Silvertone Hematite Stone Bangle: 300114536, $48 12

Karen’s Fit Tip: Cardigans work on any body type from petite to plus size. The trick is closing 1-2 buttons under the bust. By leaving the top/bottom buttons open, it nips at the waist, shows some curves and will not look boxy. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


Style 2

Sequin Cardigan Nordstrom Sequin Cardigan: 271707, $88 Olivia Moon Ruffle Tank: 278713, $48 MLK Fashion LA IDOL Jeans: $35 Touchstone Crystal Little Black Dress Collection The Big Easy: $29 gold tone: 3 1/2” hoops Safari Ring: $39 gold tone with crocodile print enamel

Karen Herrema

Personal Stylist

(360) 256-7479 tel stylebykaren@gmail.com www.stylebykaren.com www.holobi.com

KAREN HERREMA

FASHION + BEAUTY

Macy’s Nine West Champagne Sandals: 430201, $69

Photographer: © Randy Johnston truFocus Photography Model: Kristina Bayer

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FASHION + BEAUTY

Style 3

Emerald Dress Nordstrom Stretch Satin in Emerald Green: $98 Enzo Angiolini ‘Jacks’ Pump: 272570, $89.95 Touchstone Crystal Little Black Dress Collection Strictly Ballroom: 5558EF, $39.00 Silver tone with CRYSTALLIZED™ Swarovski Elements Lia Sophia Emerald City Stretch Bracelet – Cut Crystals with Resin: 058, $74

Photographer: © Randy Johnston truFocus Photography Model: Sarah


FASHION + BEAUTY

Style 4

Charmeuse Tiered Shell White House Black Market Silk Charmeuse Tiered Shell: 300114081, $88 Satin Pleated Evening Heel 300113544, $88 Touchstone Crystal Little Black Dress Collection The Big Easy: $29 gold tone: 3 1/2” hoops Lia Sophia Cipriani: 382, $98 Genuine Mother-of-Pearl and Freshwater Pearls with Glass Beads. 36-39” Necklace.

Photographer: © Randy Johnston truFocus Photography Model: Kristina Bayer


FASHION + BEAUTY

Accessories Ruffle Scarf

White House Black Market Long Ruffle Scarf: 300114440, $48

Pencil Skirt White House Black Market Boucle Pencil Skirt: 300114447, $88

Elegant Clutch Kohls: apt. 9® Harbor Clutch: 516287, $18.99

Rich Leather Boots Nordstrom Steve Madden ‘Cybul’ Boot: 259796, $98.95


FASHION + BEAUTY

Black Eyed Susan Touchstone Crystal Little Black Dress Collection Black Eyed Susan Necklace: 5549 NF, $39 length 20-23”

Style 5

Chiffon Cardigan Nordstrom Filtre Chiffon Cardigan: 278524, $58 Olivia Moon Purple Tiered Top: $48

Photographer: © Randy Johnston truFocus Photography Model: Dahlia Olson


FASHION + BEAUTY

LUXE SHOES

Real Women Real Life Real Style Sparkling Accessories Fashionable Gifts The Perfect Holiday Outfit for Any Invitation! Fine clothing and accessories for women. 237 NE Fourth Ave. Camas, WA 98607

Handpicked Shoes, Leather Goods and Accessories for Women and Men.

360.834.9215

www.lilyatelier.com

10% Off First Time Client All Services

Karen Herrema Personal Stylist 360-256-7479 hercm@comcast.net www.holobi.com

Learn how to showcase your assets, hide your flaws and make clothing choices that fit your budget AND Body Type. Look, Feel and Dress your Best! Free body type assessment at www.holobi.com Holobi, The D.R.E.S. System, D.R.E.S. Your Shape, Diamond, Ruby Emerald and Sapphire are all protected intellectual property of Holobi, LLC. All designs, text, and illustrations are owned by Holobi, LLC with all rights reserved.

Haircuts: $45 & Up Men’s Haircuts: $30 & Up Women’s Highlights: $75 & Up All Over Color: $55 & Up Lauren Osborne • Jen Miller • Meachell Horton Andrea Voltz • Kevin Clancy • Miranda Eshuis 109 W. 7th St. • Vancouver, WA 98660

360.213.2826 www.envymesalon.com


Something for the Be Dazzled Galena Bracelet: $48

Book a “Happy Hour” event, “Girls Night Out” or become an Advisor today! The benefits are HUGE!

Make a statement to the one you love! The Triple Twist Necklace, Bracelet. and Twist Earrings. Silver tone with CRYSTALLIZED™ Pearls

Meridian Necklace: $62

Kym Merrick, Independent lia sophia Advisor Offering a wide array of amazingly affordable, high quality fashion jewelry with a lifetime warranty. Phone: (360) 606-2251 kymmerrick@gmail.com • www.liasophia.com/kymmerrick

Get Professionally Fit. Are you one of the 85% of women who are wearing the wrong size bra? Interested in finding the right size and style for your body shape and size? Get measured and fitted by Diane Danielson, your professional bra lady! Let’s Party! Do you know anyone with breasts? If so, now’s the time to invite the “girls” over for an uplifting experience. Be a hostess and win free and half-priced products!

essential

bodywear, llc™ bras, panties, thongs and shapewear

Diane Danielson, ID #10649 Independent Senior Representative Phone: 360.828.7823 Email: designby@comcast.net

www.myessentialbodywear.com/vancouverbralady

Holidays Member of the Swarovski Group Amazing Hostess Rewards | Career Opportunities Kim Dawson, Touchstone Crystal Consultant my.touchstonecrystal.com/kimdawson 503.702.5301 • kim.dawson@comcast.net


FASHION + BEAUTY

Gifts For Your Sexy, Sophisticated Man! It’s nearly 2010 and real men accessorize. They get manicures, dress well and enjoy wearing sophisticated scents, too. These days, being sexy and chic doesn’t conflict with being strong and masculine. This holiday, the best gift to the man in your life should reflect his personal style and sense of casual sophistication. 20

From grooming products and fragrances to accessories and clothes, here are some gift ideas that embody the class, style and sensuality of the modern man:

1. Modern, Masculine Scents Your man is sexy, sophisticated, charming and intelligent, and you want his men’s fragrance to be a reflection of him. A good scent is not only the gift that keeps on giving, but it’s a gift to you too. After all, is there a better gift than a great-smelling man? Whether your man is sporty, clean-shaven or a little rock ‘n’ roll, he needs to have a few good PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


FASHION + BEAUTY

fragrances. These days, with so many to choose from, it’s important to select quality over quantity. Blue Seduction for Men by Antonio Banderas is fresh, clean and most of all, sexy. Opt for the holiday gift set which includes an eau de toilette spray and after-shave splash. For something a little more daring, another great scent is Seduction in Black, also by Antonio Banderas. This scent is spicy and warm, making it the perfect scent for nighttime, when the art of seduction begins. Seduction in Black is sexy and addictive, combining the perfect mix of citrus, spice and musk.

2. Grooming Gifts Galore Today’s man is active in caring for his skin and body. With the men’s grooming business booming, gift options are unlimited. Many companies have expanded their lines to include products geared especially toward men’s wants and needs. Gift boxes including anti-aging skincare products, bath and body gels and shaving sets are widely available. With ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

skin care becoming more of a concern for men, a gift basket with products promoting healthiness will be appreciated.

3. Watches - A Timeless Gift Few pieces of jewelry make more of a statement about a man than his watch, something he’ll wear, look at and show off every day. A watch is a gift that perfectly combines the concepts of sophistication and practicality that epitomize the modern male. Whether he’s a businessman in need of a power watch that Macy’s Bulova Blue Dial Watch: makes a statement in the 238004, Sale $132 boardroom, or a professional surfer who needs to know how many seconds until the next killer wave, virtually every man can use a good watch - or even two or three to fit his changing moods and needs. Plus, it’s a gift he’ll wear next to his skin, subtly reminding him of your touch throughout the day.

Macy’s Fossil Watch, Men’s Stainless Steel: 344369, $75 21


FASHION + BEAUTY

Macy’s Left | Alfani Jacket Wool Car Coat: 383864 $99.98 Right | Alfani Jacket Leather Zip Front: 383865 Sale $138.25

4. Chic Jackets & Casual Scarves Knit sweaters or jackets with a slightly relaxed but tailored shape are the perfect way to stay stylish and contemporary this holiday season. Tweed is gaining popularity, achieving a more casual look that still has a high level of sophistication. Shearling lined coats are a favorite because they have a chic and masculine look and will keep him warm on those cold winter nights. Add a casual chunky knitted scarf and casual hat and he’ll have a look that is put-together yet relaxed. A beautifully knitted scarf or hat is a great holiday gift because it adds style to his favorite jacket, shirt or anything else in his closet. Plus it is functional because it will keep him toasty when the temperatures drop.

Kohls Levi’s® Striped Scarf & Hat Set: 532677, Sale $20

Kohls Dockers® Plaid Scarf: 253399, Sale $14

This holiday, you can’t go wrong with a fragrance or fashion. It is sure to be one his favorites under the tree! Courtesy of ARAcontent 22

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BUSINESS + CAREER

Meet Jim Lupkin:

The Future of Business by Shiela Strubel

Name: Jim Lupkin, 32 years old Career: Social Media Professional Motto: “The only even playing field in life and business is time. We, who manage our time most effectively, will win every time. Social Media is that even playing field.� ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

Jim thrives on passion. He believes everyone should be living their passion. His passion is to be mobile, a great father, and to help countless people embrace life. Jim has been involved, in one way or another, with Social Media for the past 13 years. He remembers building his business in 1996 through Yahoo Chat Groups. This was the early form of Social Media. In 2007, he built his own social network, which connected 22,000 business owners in 55 countries. Jim has had the pleasure of experiencing the technical and marketing side of Social Media. Today Jim enjoys his life by living his passion! For the first time in business, his company can help others live their passion as well by creating success for them in their business using social media. It has never been easier to build a successful business! 23


BUSINESS + CAREER

Jim can you tell me about WeBuildYourSocialMedia.com?

Click image to view website.

What would happen if you could work personally with a professional support team that knew exactly how to make your business a success with the most exciting and earth shattering marketing vehicle to hit the business world? It would be a game changer for you and your business. You would become one of the most recognized leaders in your industry! Your professional support team is WeBuildYourSocialMedia.com. We are a talented group of individuals with a passion for Social Media. We are here to serve you and your business! We view you as a partner. With a partnership – come commitment, dedication and loyalty to your success. In order to serve you, we stay abreast of the Social Media movement by continuing education and attending seminars throughout the country. We do this to ensure we are always giving you the best quality service! Part of our team is comprised of developers and designers. This gives you the unique ability to develop state of the art Blogs, Websites, Facebook Applications, Widgets and more!

What is the mission of WeBuildYourSocialMedia.com? Our mission is to serve the business owner by creating an even playing field where he or she has a fair opportunity to experience success. Businesses no longer have to waste money advertising on TV, Radio and Newspapers. Now for a fraction of the cost, they can get in front of many more people that actually want to hear from them! 24

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BUSINESS + CAREER

How important is social media to the future of businesses? Social Media is a critical component to the future of business. The reason being is people are tired of being shouted too. Advertisement equals shouting. Social Media equals listening. When is the last time you purchased something because you saw a TV, Radio or Newspaper ad? I know when a TV commercial comes on, I get up for a drink. Or when a radio ad comes on I turn the station. Who reads newspapers? 25 of the top newspapers are seeing record declines in readership. People want to be heard, they want to engage with the product, people listen to their friends recommendations, not an ad. If you look at every successful business in the last 100 years, they have been built on strong customer relationships, which led to a lot of recommendations. Social Media allows you to focus on this.

How will your services benefit businesses? Most businesses do not have the time to do social media, just like most businesses do not have the time to create a TV commercials, design a radio ad or create a compelling newspaper ad. They just pay the company to do it for them. With social media, it is the same. Pay us to do your social media for you and you focus on what you do best, which is show the value of your product. We will drive hundreds, thousands and hundreds of thousands of potential customers to your business. You will be able to easily stay in touch with all potential prospects and sell them additional products. With current advertising methods you are constantly generating new customers. With social media, you keep all your customers and potential customers and build a community around your business. Developing your brand and they end up recommending you to others. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

25


BUSINESS + CAREER

Are your packages affordable? Our packages are extremely affordable! Think about it, where can go to learn how to be a social media professional for $47 a month. For $197 generate a few hundred to 1,000 new prospects for your business every 30 days. For $497 a month increase these numbers and brand yourself as an expert for your industry, company and product(s). For $897 a month you can have a full time account representative dedicated to your company, that is less than minimum wage! For $1,500 a month get a tailored social media campaign that others are charging $15k plus for. Click here to view Package Details.

What will be your biggest challenges with WeBuildYourSocialMedia.com? I am a very optimistic person. I believe the biggest challenge will be to keep up with the demand. Everyone wants social media, few know how to do it, and they will seek someone to do it for them at an affordable cost.

I see that you are also offering an affiliate program. Details? Clients will see value in our services. Those that understand the power of social media will also see an opportunity to share. Business owners will recommend us and it is only ethical to compensate them for that referral. Everytime a client pays, the referral earns a residual income. These residuals will fluctuate based on what package however it could be anywhere from $40 to $300 per month. 26

As an affiliate, how easy will these services be to sell? I think they are very easy to sell. Why? Every business wants to succeed. Most of them know, social media is the best avenue. Once our case studies go live in January, I see affiliates not having to sell anymore. They will just have to show the case studies and prices and clients will be ordering before they finish talking.

Where do you see yourself in 3 years? In 3 years, I see myself as one of the most recognized social media professionals in the world that not only talks the talk, but actually helped thousands of businesses succeed with this new medium.

Can you guarantee a business will succeed? I cannot guarantee a business will succeed using social media. Here is why, if your product or service does not give value in the marketplace it will quickly fail in Social Media. Business is no more about the sizzle and great marketing. A happy customer will promote your business faster and easier on social media than you. It is your goal to focus on the product. Make it the best, so everyone can’t stop talking about it! To review our website now, click the logo link below.

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BUSINESS + CAREER

Optimize Your Business Name by Dotty Scott

GET YOUR NAME UNDER CONTROL Now that is on odd statement! Let me explain what I mean. As a small business owner it is essential that people trust me online – if I ever plan to actually sell online. People buy from people they trust – any “negative press” can kill the deal – even if the press is not actually about you, but about someone else with your name! It is hard to tell when researching online if you are reading something about the right person. Have you ever researched someone and read something bad about that person just to find out that it was the wrong person – with the same name? Something like that can absolutely kill the sell if it happens when someone is researching YOU! ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

Positive News - SEO Your Name

Let me share what I have done to dominate the search engines for my name – feel free to use these tactics to help with your name as well.

3Get a BizNik account – BizNik is a highly optimized and trusted site. BizNik profiles get ranked in Google – my BizNik profile is the first listing for my name. BizNik is only for traditional businesses – if you are in network marketing do not do this strategy.

3Get a Facebook account and have your profile URL be your name – mine is facebook. com/dotty.scott

3Make a video and get a YouTube account in your name. These can be educational videos, 27


BUSINESS + CAREER

video testimonials, or something entertaining. YouTube ranks well in Google (it is owned by Google)

online event have it posted Online at several different sites.

3Be a guest blogger for someone elses blog, and sign your name that links to your blog/website.

fastpitch.com, Ning.com sites, and any other social media site.

3Create a LinkedIn profile and fill it out

3Put your videos out on other video shar-

completely.

ing sites like yahoo, vidler, howcast, ect. I use TubeMogul.com to upload videos.

3Create a MySpace profile 3Post articles on BetterNetworker – even if you are not in Network Marketing. This site gets ranked in Search Engines.

3Fill out your Google Profile completely so

3Set up profiles at places like Naymz.com,

3Create testimonials for other people with websites, and link your name to your website.

3Make sure your name in on your website as text, not in an image.

that it will be displayed on Google when someone searches for your name.

3Post articles at article repositories like

3If you provide trainings, seminars, or any

3Twitter reTweets with your name in them

Becky Tengwall 503.691.9909 Voice Gene Hamilton 503.691.9909 Voice For more information and other meeting locations, go to itakethelead.com

28

amazines.com, ezine.com, and others.

You are invited to visit our lead sharing/networking group. There are several groups to choose from. We are a group of professional, independent business owners, entrepreneurs and tradesmen who help promote each other’s businesses and share marketing ideas. We would enjoy meeting you! We are part of the “I Take The Lead” network. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


will get ranked in the search engines.

3Get a written interview posted online – this can be a transcript of an audio – my example: http://renegadeproactive. com/

3Your videos and other content can be picked up by other blogs – very common for video interviews.

3Comment at different places and be sure to include your name. 3Forum posts can get ranked by search engines. This is a list of how strategies I am using to control my name. The last thing I want is for someone looking for a Web Designer, find my site then research my name and find anything negative. I don’t care if it is something talking about a different Dotty – people will think it as me and go elsewhere for their business – something I just can’t afford.

Dotty Scott

DOTTY SCOTT

BUSINESS + CAREER

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BUSINESS + CAREER

The Power of the Perfect Niche by Dana Greyson We’ve nearly all been there, the networking meeting, the human equivalent to dogs sniffing butts. Given our less-keen noses, we have to ask some questions to better suss each other out and determine who will play with whom, the scope of the territory. Granted, in these more challenging times, there’s an even greater tendency than unusual to stretch our territory.

© Lisa F. Young

It may be counter-intuitive, yet the key to success is often the reverse, narrowing down, or “niching”.

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Here’s how it works… A photographer is chatting up a fellow networker. The dialogue…

TAKE 1 Fellow Networker: “Oh, so you’re a photographer. What kind of photographer?” Photographer: “I do it all. People. Buildings. Landscapes. You name it, I can shoot it.” Fellow Networker: “You’re certainly versatile! Who would I send your way? More business? Or more personal?” Photographer: “Anyone, really. Like I said, I do it all. I’m sure you know lots of folks who I can help. Here’s my card. Feel free to give it to anyone you know who could use my services.” Now, imagine yourself as the “Fellow Networker”. Are you really likely to try to hand out the Photographer’s card to anyone with a pulse (or not – after all – the Photographer might shoot dead folks, too)? Let’s try this again, with niching…

TAKE 2

Dana Greyson

Write Stuff Websites (360) 448-8833 tel info@writestuffwebsites.com www.writestuffwebsites.com

DANA GREYSON

BUSINESS + CAREER

Fellow Networker: “Oh, so you’re a photographer. What kind of photographer?” Photographer: “I’m primarily a pet portrait photographer.” Fellow Networker: “Really? What kind of a pet portraits?” Photographer: “Mostly pedigrees. Ever since the Obamas were trying to decide between a Labradoodle and a Portuguese water dog, requests to shoot them from some well-heeled neighborhoods have really shot up. The Pearl District is especially hot for miniature Labradoodles and many owners are pretty keen on portraits.” Fellow Networker: “Funny you should mention that. I do ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

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BUSINESS + CAREER

know several folks there and despite living in multistory city condos, they do have dogs, and totally dote on them.”

2. Values the product or service. The high-end market for pet products and services appears to be relatively recession-proof.

Photographer: “Maybe some are clients.”

3. Has the means to act on their interest. These are successful professionals with discretionary income and a passion for their pets.

Fellow Networker: “Don’t think so, but most of them would probably like to be. In fact my friend Sabrina just started training her miniature Labradoodle for show. Do you have a card?” Photographer: “Sure do. Here’s a couple if you’d like…” Fellow Networker: “Great card! Love the pet portrait, and that’s amazing lighting. This may seem like a silly question, but do you do people portraits, too? I’m overdue for updating my web photo and figure anyone who can do this great a job on lighting might meet my needs, too…” Photographer: “[laughs] You’d be surprised how often that question comes up. Yes, I do shoot business portraits on occasion and my clients are pretty happy with the results…” Bottom Line: Do a really great job in one clearly defined area and it’s not unusual for other opportunities to open up.

4. Is readily reachable. While the example given came up in a network meeting, dog shows, high-end pet stores, breed organizations all provide easy ways to reach this customer very directly. 5. Isn’t too rare. A number of successful related businesses with even higher overhead are a good indicator there’s enough business to support it. The best part about a niche is focus. The message is clear and compelling for prospective customers, speaking to them directly. It takes less money to reach them, as money is no longer wasted reaching larger groups of less interested individuals. It takes less energy and effort to become exceptional in a narrowly defined area than to try to develop deep expertise in many areas. In puppy parlance, chasing your tail gets you nowhere, except back to where you started. Time to stop barking up the wrong tree. It’s not too late to try some new tricks.

What Makes a Great Niche? This example makes a particularly great instance as it fulfills the fantastic five criteria for a great niche. This happens when the client

32

© Raycan

1. Is clearly defined with a specific need. Upper middle class, typically childless pet owners like touting their connection with their pets; they’re often their “babies”. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


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BUSINESS + CAREER

Will your resume pass the 10-second test? by Connie Dorigan

©Galina Barskaya 34

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BUSINESS + CAREER

Tools, Tips and Advise for your Career The holidays are here. New Year’s Day is right around the corner. Is finding your dream job on top of this year’s list of resolutions? Yes? Well then, you’ll want to make sure your resume gets all the attention it deserves. To improve your odds check out The Illustrated Resume Dos and Don’ts and Will your resume pass the 10-second test (6 Vital Tips) in this month’s column. To your success,

Con n ie Dorigan Career Professionista SIX VITAL TIPS 1. Keep it short! Initially, Human Resources personnel spend approximately 10 to 20 seconds on a resume, so the shorter your resume, the more desirable it is. Aim for one page.

Connie Dorigan, CPC Dorigan & Associates “I find hidden tech talent for companies”

(503) 635-8565 tel (503) 635-9492 fax (503) 888-2965 cel condor1@dorigan.com www.dorigan.com

Of course, it is not always possible to create a short resume, especially if you have a great deal of relevant information about your work experience or accomplishments. If that is the case, list the most relevant and important information within the upper half of the first page so that it will be noticed immediately.

2. Spelling, Spelling, Spelling It is not enough to run the word processor’s spell checker on your document. Proofread your resume at least 3 times, once backward (sometimes that is how you notice mistakes). ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

35


BUSINESS + CAREER

3. Power Statement/Summary Start your resume with a Power Statement. Many resume writers suggest an objective. My suggestion is that you start your resume with a power statement such as: “Awardwinning, highly accomplished Operations Manager with successful track record of consistently increasing revenue and slashing operating costs.” An objective tells the employer only what you want to do, the power statement goes further. The Power Statement highlights the job you are seeking, your major achievements AND most importantly, what you can do for their company.

4. Begin your sentences with action verbs for added punch and to express a sense of accomplishment. Use words such as: accelerated, accomplished, achieved, bought, briefed, broadened, cataloged, caused, changed, chaired, delegated, delivered, demonstrated, identified, implemented, improved, incorporated, etc. A passive approach is a defeatist approach. Take control!

5. Use numbers, percentages, figures and facts. “Exceeded sales quotas by 25% within 1 year.” Numbers stand out and clearly communicate not only the results you produced, but what you achieved for the company.

6. Answer the “What’s in it for me?” question. Every employer is asking that question while reading your resume. Employers are looking for people who will solve their problems. You have to present your case accordingly. How? By answering these questions: What kind of problems did you solve on the job? How did the company benefit from your performance? How did you do the job differently and better than the person before you? Did you introduce a new program or system? If yes, what were the results? Did you save or earn money for the company? What were you most proud of in your job? What would your supervisor and coworkers say they would miss most about you when you leave? How did you make a difference in your job? How did you affect the company’s bottom line? 36

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Illustrated Résumé Dos and Don’ts Whoa! Bold color and stationary choices, but not appropriate for a professional-looking résumé. There should be a good amount of white space: set the margins to at least .75” (gives the reader space to take notes).

Susan “Zuzu” Johnson 12345 SW Generic Lane Hillsboro, OR 97123 (503] 222.5050

partygrrrl@hotmail.com twitter: @zuzucutiepie http://profile.myspace.com/partyondude Objective: To find a satisfying job in a fun company who will let me grow artisticaly and emotionally. Education: BA in Medieval English Literature and Computer Science, PSU, 2006 (3.8 GPA) Computer Skills: Java, C++, HTML, CSS, XML, PHP, AJAx, MS Office, Adobe Illustrator, Outlook, Google, Facebook, Twitter Accomplishments • Led girls high school soccer team to a spot in the regional playoffs • I always was on time for work even while going to school. • Rise to department manager after short time in department • Impressed my boss enough to take on the web after the last webmanager left. Experience 1999: Most sales of all scouts on the West Coast 1996 to present: Webmaster of Harry Potter fansite, “Who knows Harry?” Designed and maintained pages (won several Webby awards for best site). 2000 – 2003: Sales, 711: Cashier, stocker, managed evening crew by the time I left; optimized efficiency of workers and added to the “team-feel”. 2003-2006: Sales/Manager, Nordstrom: For Lingerie department, had the most sales despite being part-time • Promoted to manager of accessories in 2005, very unusual for partimer (still in school) • Increased sales by 5% a quarter! 2007 to present: Web Manager/Admin, ABC Media, Inc: 1. Admin assist. for 6 months, then promoted to web intern. 2. Became web manager after the old one retired. 3. Increased site traffic by 150%; increased site sales by 15% annually.

References available upon request Interests: D&D, LOTR (I speak Elvish), Tweeting (this was my idea originally), long walks on beaches, Harry Potter (including fan fiction), ju jitsu master, world peace, rescue dogs (akitas and shiba inus)

“Nitwit! Blubber! Oddment! Tweak!” Albus Dumbledore Page 1 of 3

Don’t get cute on a résumé. Save the casual email address for personal use, and leave out your social networking site. Save fancy fonts for party invitations! Fonts should make the résumé easier to read, not harder. Stick to one or two. Use bold for emphasis; limit italics as they are harder to read. Objectives or goals are optional, but should highlight how you can help the company, not the other way around. Hook your reader into wanting to read more: lead off with solid accomplishments and leave the details for later. Leave out non-related degrees, or simply list the degree and institution. Have 10+ years experience? OK to leave out year. GPA unnecessary. Watch the typos! Be consistent with formatting. Nothing says “don’t hire me” like lack of attention to detail. Accomplishments should be relevant and include strong verbs. Reverse-chronological order is preferred. 10 years is enough unless a job prior to that is more of a match with the job being applied for. Don’t make the reader hunt for pertinent information. Explain your job gaps. List the accomplishments that make you shine and that highlight your fit to the job. Don’t waste space stating the obvious. It’s a good idea not to lie or exaggerate your accomplishments. Try to limit your résumé to 2 pages at most.

Again, save your personal interests and folksy quotes for the interview — or better yet, for your friends.

Summing Up... Do avoid industry-specific jargon. If you’re applying for a job in that industry, you can bring that out in the interview. If you’re applying for a different industry, they will probably not understand it. Do use facts and figures to highlight your value to the reader. It’s more likely to catch the reader’s eye, as well as make you someone they want to talk to more. Don’t leave the most important information to last. You may fit the job, but if you lose the reader before they get to that qualification, you won’t get the interview. Don’t forget to customize your résumé for every job application. Sure it takes time, but that will ensure that your resume catches and keeps the reader’s eye.


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HOME + OFFICE DECOR

Decorating Your Home For The Holidays by Hong Kirby

Christmas is an extremely busy time of year. By the time you get you shopping done, gifts wrapped and your cookies and cakes baked, it’s likely you don’t have the energy left to put into extravagant decorating. Although less than energetic, you still want your home decorated for Christmas.

Photographed by Ilona LaRue

After all, Christmas is just not the same without lights and decorations. Decorating your home for Christmas doesn’t have to be stressful. There are many things you can do and items you can use to dress up your home for this wonderful season. One suggestion when decorating your home


HOME + OFFICE DECOR

for Christmas is using ribbon. If you have a decorating theme for Christmas, regarding color, choose ribbon to correspond with your theme. You can tie ribbons to all sorts of items in your home such as chair backs, wreathes, basket handles, stair railings and even doorknobs. Ribbons and bows are very festive. A good idea is to choose ribbon which can be easily untied and retied. This way you can reuse the ribbon another Christmas season. Using holiday tableware is nice when decorating your home for Christmas. Search your home for anything Christmas, plates, bowls, mugs, glasses, any piece of tableware that has a Christmas theme. Make sure to use these items each and every meal, every day throughout the Christmas season. Another good idea is to buy a few pieces each year. In time you’ll have enough tableware to serve the entire community. Lighting is important when decorating your Photos by Ilona home forPhotographed Christmas. During theLaRue month of 40

December turn off your lights. Make use of your candles in every room of your home. Place candles on the dining table, on the coffee and end tables in the living room and perhaps place a nice scented pillar candle in the bathroom. Don’t just put them there for decorations but also make sure to light them each night. If you have a fireplace, make sure to light it and enjoy it. A fireplace creates a cozy atmosphere which is nice when guests are visiting. Decorating your home for Christmas should always include a Christmas tree. After decorating the tree with your homemade ornaments and strung popcorn, use the leftover branches to make arrangements for your home. Put the greens in a basket or bowl, add pinecones, bows and ornaments. Use the branches to make swags PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


HOME + OFFICE DECOR

to hang over doors throughout your home. Take the evergreen sprigs and place them around your home, on windows, on a bookcase shelf or on a ledge. Evergreen branches and sprigs certainly reflect Christmas. Not only do they look nice but they spread a lovely aroma throughout the home.

Article Source:http://www.articlesbase.com/ home-improvement-articles/decorating-yourhome-for-the-holidays-1353470.html About the Author: Want to find out about ocotillo cactus, patchouli plant and other information? Get tips from the Gardening Central website.

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Christmas is a time for celebrating. It’s a time to pull out all the stops. Snow is always nice for Christmas. When decorating your home for Christmas, why not use snow, artificial snow to add a sparkle to your home. Sprinkle it on the dining table, the hutch or the fireplace. Use ornaments which reflect light and hang them around your home, from doors or even indoor trees and plants. This will definitely look dazzling at night as the candle light flickers off the ornaments. Decorating your home for Christmas shouldn’t be a dreadful task but a delightful experience. One thing to remember when decorating your home for Christmas is not to over-think your plan. Keep it simple because simplicity is elegant and beautiful.

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MIND + BODY + ORGANIC

Motherhood = Yoga by Dana Layon

Motherhood certainly brings out the yogi in me! How conscious can one person be! I awoke this morning to two little angels sleeping in my bed. They must have fallen from the sky because I know I told my children that they were old enough to stay in their own bed. 42

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MIND + BODY + ORGANIC

Nevertheless I laid there for quite some time thinking, “They really should be in their own beds.” And “I should get up and put them in their beds.” And then wondering, why are they in here anyway? What’s going on in their little minds and hearts that all of a sudden, they want to sleep with me. And I’m not talking about them laying in their own spots on my bed. No, they were both basically on top of me. And when I moved, even an inch, one of them would throw their arms around me and continue to snore; deep in sleep. And then I realized that my only intention at that moment was to seize that moment. I heard the “shoulds” loud and clear and realized the only thing I was meant to do was love this moment. One day they won’t come waddling in my room at 3:00am – instead they will be coming home at 3:00am. And they won’t want to come and cuddle with me that’s for sure. The sound of their little “snoring” and methodical breath lulled me back to sleep. I guess the point of the story is to again, and as always, be present. Notice when you hear the word should pop into your mind. That’s not the voice of your heart – your heart never says should. It just says do.

Dana Layon, ERYT

Yoga Instructor, Author and Transformational Speaker

Zen Flow Yoga (360) 909-1768 tel dana@zenflowyoga.com www.zenflowyoga.com

Zen Flow Yoga with Dana Layon offers yoga classes for beginners, intermediate practitioners and a multitude of “special interest clients”. Please visit www.zenflowyoga.com or call Dana Layon at (360) 909-1768 for more information about a class that will suit your needs.

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MIND + BODY + ORGANIC

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MIND + BODY + ORGANIC

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MIND + BODY + ORGANIC

Blue Calms And Can Also? by Lisa Nibley Why do almost all restaurants have color and decor that mainly use orange, red, and warm tones? Any takers? Or have you ever noticed that your hunger intensifies as soon as you set foot in a restaurant? Okay, I know the smell has something to do with your mouth watering and your stomach growling. But I bet none of you have ever thought about the detailed planning that goes into the color of the walls, decorations, even the plates you eat off of to entice you to be hungrier and to eat more than normal. Shocking to most, but this is completely true and quite ingenious. The truth is that colors such as orange and red act as instant hunger cues to your eyes. These colors send messages to both your brain and stomach that it is time to eat, whether you are truly hungry or not.

First Holiday Dinner Down, Several More To Go! by Lisa Nibley

With the holidays just days away and everyone rushing to get the perfect place settings and decor, keep these tips in mind! Think calming colors such as blue, green, white, and purple to be your main background color whether it be repainting your kitchen (highly recommended), or for plates, table settings, and decorations. Blue glassware such as wine and champagne glasses are excellent pieces for your dinner table. They are constant reminders to calm your hunger and to eat less. Fill beautiful vases with blue and green colored stones and surround it with blue candles wrapped with blue satin bows. These are tasteful pieces that guests will admire and you will benefit by staying in your skinny jeans! A few pieces to add pops of color are okay, just remember to keep the majority colors the calming blues and greens to act as your holiday reminder to EAT LESS! 46

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MIND + BODY + ORGANIC

I must say I am feeling rather satisfied with my overall performance this year! I gave myself very small portions and only served exactly what I wanted to have. I did not even consider having seconds. To top it off I even had a small piece of Apple Pie and felt satisfied. I was actually rather amazed that I did not break down at some point and give in to either seconds or a lot of what I am not normally allowed to have (Hallah Bread!). How many of you had the best intentions to eat small portions and found yourself giving in to seconds or even thirds? You might have felt it was okay since everyone else kept piling more on their plates. Trust me I understand and can even sympathize with all of your stories. I am sure I have experienced most if not all situations. One year I ate four pieces of pie! I know, I cannot even believe it! This year challenge yourself to be more in control of your environment and tempting dishes, we all know will be at every holiday party. If you are unsure of what to do at your next party keep on reading! Before I leave for an event or party I always pre-eat to ensure I am not ravenous upon arrival. My favorite snack to have is a small apple and a piece of lowfat Swiss cheese. I always bring soda water and some kind of healthy snack no matter what the occasion is. I want to ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

make sure that I have a safe option if there is absolutely nothing figure friendly to eat. The best snack to bring that is sure to be a favorite is a vegetable tray with low-fat cheese and deli sliced meat. In addition I will also bring something sweet such as a low-calorie yogurt dip and a variety of sliced fruit. Who wouldn’t love to have you at their next party if they knew you were coming with these treats! I know I would sign you up! The next step is to check out the table and pick out four to five of your favorite foods making sure to keep your portions at 1/3 cup servings or the size of a small tea cup. As soon as you are finished throw in a piece of gum and chew away till it’s time to go. If you feel comfortable enough slip away to quickly brush your teeth to ensure you will not want to eat anymore! Who wants to chew on chocolate or any food for that matter after brushing their teeth? I have been using these tricks for several years now and they have never let me down! I hope you all had a wonderful Thanksgiving. I am looking forward to sharing more holiday recipes for you all as well as new exercise routines.

LISA NIBLEY

She has over five years of experience in the health and nutrition industry. Lisa has also been her own experiment most of her adult life. She has tried many types of weight loss plans and have finally fine tuned her own that she know works and can be easily tailored to help anyone else lose weight and to get healthy. She graduated from Washington State University, Vancouver WA with her Business Degree in 2004. Our current economy has her contemplating on whether she should go back for my Masters! Keep in mind she is not a nutritionist or doctor, Lisa is simply passionate about health, fitness, and food! If you have any questions or concerns about your health please contact your doctor. http://dietfix.blogspot.com/ lisanibley@msn.com • (360) 606-2499 47


EATS + DRINKS

ASSORTED CHOCOLATES by Coastal Mist


Eat it sloooowly... ß Let it meeeelt in your mouuuuth..

EATS + DRINKS

@

?

by Dana Greyson

Pain, pleasure and peak experiences. No, we’re not talking about sex. Move over microbrews, pinot noir and coffee; sit along side the sometimes sweet, sometimes surprisingly savory and silky sensual… chocolate. We are blessed here in the Northwest with a number of notable small shop chocolatiers, creating some amazing, nationally renowned chocolates for foodies in the know. This is the first of a 2-part series where our creative cadre of chocolatiers chat about themselves, their craft and of course, their chocolates. This issue, the big boys of chocolate further than a stone’s throw from the Portland Metro area. Next issue, stay tuned for Portland’s posse of chocolatiers.


EATS + DRINKS

The South Coast’s Finest Sweet Indulgence! Coastal Mist

Kevin Shaw, Coastal Mist

What got you started as a chocolatier? “It was a natural evolution for me as a pastry chef. I’m 44 and have been in the bakery business for 31 years. Over 17 years ago, wandering through Belgium I bought a chocolate. It was a traditional Belgium truffle, hard shell, light ganache inside… mushroom shape… it was different. I opened Coastal Mist just over a year ago. I believe I was born to do what I do. I love it. Even my worst day is still good.”   What type of chocolate(s) do you make? “We’re an artisan chocolate shop. As a pastry chef, I first build my chocolates, which are “dessert-esque”… like pumpkin and apple pie ala mode with crispy cookie thins, vanilla creme flavor. It’s like a whole pie, layered, by taste or truly physically layered, with 2 or 3 or 4 layers to them.”   What are your most popular? “Brazil Nut caramel with alder-smoked chocolate, espresso caramel, raspberry chocolate, 50

ß

Black & Gold with 5 layers of chocolate including Dutch-processed cocoa in a jet black you hardly ever see, in a gold dust painted shell. Also popular: Criollo – the rarest of the 3 species of cacao – it grows only within 20 degrees of the equator.”

What are your favorites? “That’s hard... probably the alder smoked caramel and brazil nut. I love it. It’s unusual but not foreign; I don’t do “scary chocolates”… chili’s ok… but no over the top flavors like basil/pineapple, rosemary, cedar.”   What is your most unusual? “Strawberry balsamic, with very aged balsamic vinegar, other fruits… the Calamondin caramel.”   What suggestions do you have on how to eat your chocolate? “Really premium chocolate will melt at body temperature. I throw it on my tongue, leave it there and let it melt.”   What makes a particular chocolate sublime? “Texture. Smoothness. Flavor… all PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


EATS + DRINKS

the little accents that pop in and out.” What else do you suggest someone coming by your shop do while in your neighborhood? “We’re in a quaint 2-3 block old town area, you can look down street to the end of town. Just enjoy being a tourist, have a nice lunch and hang out at the Thai restaurant.”

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Other than online and your shop, where else can your chocolates be found (particularly in the Portland metro area)? “We’ve not looked for retailers of our product though we have a large Portland customer base and will be at the World Forestry Chocolate Festival in January.” What else would you like our Snapshot readers to know? “Coastal Mist is just not me [Kevin Shaw]; there’s three of us, my wife and partner Tara Shaw, and Nicole Malloy. A protégé of ours for the last couple of years and now also a partner, in 30 years we’ve never seen someone who’s taken to this the way Nicole has.”

Top: Chocolate Caramelita Middle: Chocolate Cherrylicious Bottom: Assorted Chocolate Packs

ß

Coastal Mist • Fine Chocolates and Desserts 230 2nd St. SE • Bandon, Oregon 97411 Kevin Shaw (Tara Shaw, and Nicole Malloy) (541) 347-3300 • www.coastalmist.com

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EATS + DRINKS

PEPPERMINT by LILLIE BELLE FARMS


EATS + DRINKS

Hand Made Chocolates!

Lillie Belle Farms

ß

Left: Dessert Pro Middle: Orange Peel Right: Pyramids

Jeff Shepherd, Lillie Belle Farms What got you started as a chocolatier? “It started with my purchase of a run down Oregon berry farm. I wanted to find a way to maximize the use of my berry crops. My first truffles, which I sold alongside my organic produce at local farmers markets were raspberry truffles, made with our own organic raspberries. People really liked them, so I had an “aha” moment and ran with it.” What type of chocolate(s) do you make? “We do it all. bars, barks, truffles, caramels, bon bons, holiday pieces, chocolate sculptures and more.”   What are your most popular? “The Lavender Sea Salt Caramel and the Smokey Blue Cheese Truffle.” What are your favorites? “That would be like choosing your favorite child. And I currently have about 70 in the case.” What is your most unusual? “Right now it has to be the “Poppy Flower Buttercream”. We get this


EATS + DRINKS

rare red poppy flower confit from a small producer in France and have turned this one-of-kind preserve into a sublime chocolate whose flavor has no reference point for most people. It’s a unique taste that is at once fruity and flowery without being cloying. It’s perfect.” What suggestions do you have on how to eat your chocolate? “Slowly.” What makes a particular chocolate sublime? “For me it’s about balance. When the chocolate shines through no matter what other flavor it has been paired with, it is a sublime moment.” What else do you suggest someone coming by your shop do while in your neighborhood? “My neighbors and I have created Southern Oregon’s first “Artisan’s Corridor”. Within 200 feet of my door you can visit the Rogue Creamery for some of the world’s best blue cheese, Madrone Mountain and Daisy Creek Vineyards tasting room, and across the street is Red Oak Glass, a hands-on art glass studio open to the public. You can easily spend a couple of hours cruising between our businesses and never have to move your car.” Other than online and your shop, where else can your chocolates be found? “In the northwest we are sold at a wide variety of specialty grocery stores and shops including Whole Foods, Market of Choice, and New Seasons.” What else would you like our Snapshot readers to know? “I was voted one of “America’s Top 10 Chocolatiers” this year by Chocolatier and Pastry Arts and Design.”

ß

Lillie Belle Farms Hand Made Chocolates 211 North Front Street • Central Point, Or. 97502 Jeff Shepherd (541) 664-2815 • www.lilliebellefarms.com 54

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EATS + DRINKS

Craving a chocolate exploration of your own? Check out the World Forestry Center Chocolate Festival, January 29-31, 2010 at the World Forestry Center, 4033 SW Canyon Rd, Portland, OR 97221-2798. Check www.worldforestry.org or call (503) 228-1367 for more information. TRUFFLES by Lillie Belle Farms


EATS + DRINKS

EATS Explore new flavors in recipes this holiday Not only does cooking in the kitchen gather everyone together during the holidays, but it provides the opportunity for some creative thinking about new recipes and ways to put a different twist on traditional favorites.

Holiday tunes on the radio, mistletoe hanging in strategic locations and the scent of pine lingering in the air – it’s the perfect time to get into the kitchen and discover some new cooking flavors that will keep your taste buds happy and give your house a warm, yummy smell. 56

Experimenting with recipes allows you to explore new cooking flavors, either by using unique and new spices, or by combining different ingredients for a different taste. One flavor many cooks often forget to try is vanilla, which has a heady, aromatic taste combined with sweet, fruity and floral scents. Vanilla beans are grown in primarily four locations around the world – Madagascar, Indonesia, Mexico and Tahiti – and each variety of bean can be used to enhance both sweet and savory flavors. Nielsen-Massey’s Pure Vanillas are cold extracted to slowly draw out the delicate flavors of the beans. Gourmet food shops, bakers, chefs of fine restaurants and manufacturers of premium ice creams use these vanillas because of their quality and varying flavors. Courtesy of ARAcontent PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


EATS + DRINKS

Duck Breast with Tahitian Pomegranate Chutney Ingredients For the Tahitian Pomegranate Chutney 1 cup 100 percent pomegranate juice 2 tbsp sugar 1 teaspoon Tahitian Pure Vanilla Extract 1/2 tsp balsamic vinegar 1 tart apple, peeled and diced 1 Bosc pear, peeled and diced 1/2 cup coarsely chopped walnuts 1/2 cup raisins For the Duck Breast 4 duck breasts Salt and freshly ground pepper Directions: For the chutney, combine the juice, sugar, vanilla extract and vinegar in a large saucepan. Cook over medium heat until sugar is dissolved, stirring frequently. Add the apple, pear, walnuts and raisins. Cook for five to eight minutes or until the fruit is tender, stirring frequently. For the duck, preheat the oven to 400 F. Score the skin of each duck breast at a 45-degree angle approximately four times. Season with salt and pepper. Preheat a large saute pan over medium-high heat. Coat with nonstick cooking spray. Place the duck breasts skin side down in the pan. Sear for four minutes. Turn and sear for an additional two minutes. Place a wire rack in a 9 by 13-inch roasting pan and coat with nonstick cooking spray. Place the duck on the rack. Roast for 10 to 15 minutes or to the desired degree of doneness. Plate with the Tahitian Pomegranate Chutney and wild rice. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

Crisp Vanilla Butter Cookies Ingredients 1 cup (2 sticks) butter, softened 1 cup sifted confectioners’ sugar 1 tbsp Bourbon Pure Vanilla Powder 2 eggs, lightly beaten 2 cups unbleached all-purpose flour 1 tsp baking powder 1/4 tsp cinnamon 1/4 tsp salt 1/2 cup chocolate pieces of choice Directions: Cream the butter, confectioners’ sugar and vanilla powder in a mixing bowl using an electric mixer on medium speed. Add the eggs and beat until light and fluffy. Beat in the flour, baking powder, cinnamon and salt on low speed until just blended. Place the dough on parchment paper and shape into a 12-inch long log. Chill between 3 to 24 hours. Preheat the oven to 350 F. Coat an insulated cookie sheet with nonstick cooking spray. Cut the dough log into 1/4-inch-thick slices and place on the cookie sheet. Bake for 10 to 12 minutes or until golden brown. Cool on a wire rack. Place the cooled cookies on a parchment-lined cookie sheet. Place the chocolate pieces in a microwave-safe bowl. Heat on “high” for 15 seconds. Repeat at five-second intervals, stirring and checking the consistency. The chocolate is ready when it freely drips from the spoon in a fine line. Spoon the chocolate into a large plastic food storage bag. Twist the bag until the chocolate is in one corner and then trim the tip of the bag. Drizzle the chocolate over the cookies. 57


EATS + DRINKS

DRINKS Vanilla Peppermint Pattitini Ingredients 2 oz. half and half or cream 1 heaping tbsp hot cocoa mix 1/4 tsp Pure Peppermint Extract 1/2 tsp pure chocolate extract 1/2 tsp pure vanilla Ice Chocolate syrup Mini candy cane

Directions Add all ingredients except the syrup and candy cane in a shaker and shake vigorously. Pour into chilled martini glasses. Garnish with a swirl of chocolate syrup and candy cane. Courtesy of ARAcontent

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EATS + DRINKS

December

Wine Pairing by Stacy Slinkard, About.com Guide

Wines to Serve with Ham Reds: Beajolais Nouveau , Pinot Noir, Zinfandel, Tempranillo; Whites: Riesling and Gewurztraminer Wines to Serve with Turkey Reds: Pinot Noir , Zinfandel , Syrah/Shiraz, Beajolais Nouveau; Whites: Sauvignon Blanc, Viognier, Riesling, Gewurztraminer Wines to Serve with Goose Reds: Zinfandel , Red Burgundy, Tempranillo; Whites: Chardonnay, Sauvignon Blanc Wines to Serve with Prime Rib Reds: Cabernet Sauvignon, Zinfandel, Shiraz, Tempranillo; Whites: Typically white wines have a difficult time holding up to the bold flavors found in red meats. Wines to serve with chocolate! Some say it can’t be done, but if you have the right wine to complement the right chocolate it can be a match made in heaven! ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

© Melinda Nagy

Christmas dinners are a great time to try new wines with favorite recipes of old. Will it be ham, turkey, goose or prime rib? If you are looking for new wine options to complement your holiday meal, then look no further, here is a terrific selection of versatile whites and reds that are sure to enhance your Christmas gathering. White Chocolate: White chocolate tends to be more mellow and buttery in flavor, making it an ideal candidate for a Sherry. The Sherry and Moscato d’Asti will pick up the creaminess of the chocolates and the Orange Muscat will pick up any fruit tones on the scene. Milk Chocolate: Pinot Noir or a lighter-bodied Merlot will complement a bar of milk chocolate, a creamy chocolate mousse or chocolate accented cheesecake. Rieslings, Muscats or dessert wines tend to hold up well to mild milk chocolates. Also consider a sparkling wine or Champagne for pairing with milk chocolate dipped strawberries. Dark Chocolate: Dark or bittersweet chocolates need a wine that offers a roasted, slightly robust flavor itself, with perhaps a hint of its own chocolate notes. A Cabernet Sauvignon or a Zinfandel will more than fill your chocolate pairing expectations. Also consider a Pinot Noir or a Merlot to handle dark chocolate around the 55% cocoa mark. Finally, give a Tawny or Vintage Port a go to offer a very well balanced pairing approach to a dark chocolate dessert or truffle.

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TRAVEL

Get Out And Play:

Washington’s Winter Wonderland Summer isn’t the only season for outdoor fun. Winter brings cooler temperatures, glistening snow and plenty of opportunities for play. If you love winter sports and pastimes, Washington State offers your family a huge playground for downhill and cross country skiing, snowmobiling, snowshoeing, ice skating, tubing and more. No matter if you are a young first-timer or a seasoned adventurer, the mountains, rolling hills and valleys found in Washington bring a breath-taking beauty to any winter outdoor sport. Snowmobile fans can find about 80 lots within Washington State Parks to park a car, unload the snowmobiles and head out on more than 3,000 miles of groomed trails. Echo Valley SnoPark in the west central part of the state near Chelan and Lake Easton Sno-Park located on Highway 90 southeast of Seattle are just two of the popular sites to hit the snowmobile trails. 60

If ice skating is the winter sport that interests you, Spokane is hosting the 2010 U.S. Figure Skating Championships in January – where the U.S. Figure Skating team for the Vancouver 2010 Olympic Winter Games will be named, just in time for the opening ceremonies on February 12, 2010. Washington is just a short drive across the border from many of the Winter Olympic sport locations, making it easy for you to plan your outdoor fun around a quick trip to catch some of the Olympic action. For assistance in planning your vacation, visit www.experience.wa.com for events, transportation venue links, the official state travel planner, lodging opportunities and much more. Courtesy of ARAcontent

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Swenson’s A-Frame

nestled in the woods next to the beach.

This A-frame beach cabin welcomes you with a warm and toasty fireplace and comfortable furnishings. Open living area goes right out on the deck which faces a beautiful ocean view. TV, DVD and Wi-Fi. Hardwood floors throughout. Spacious, fully equipped kitchen with new appliances and conveniences. Bath and laundry. Sleeps six (6). Two bedrooms on the upper level, both with direct views looking down at the ocean (and the moon). One has a queen bed, the other 2 twins. A bunkroom facing the garden has 2 twins. Large deck across the front and a protected deck in back, BBQ, deck furniture on both. Parking for 3 cars. This A-frame is dog friendly - up to three (3) “woof”. No cats. No smoking.

Swenson’s Cottage oceanfront vacation getaway

This cozy cottage is a fully open floor plan, step off the deck on to a path to the beach. Never off in the kitchen (fully equipped) by yourself in this open living area. Dining/family area faces the ocean. Newly remodeled with new upscale furniture (new sofa, hassock and glider), TV, DVD, Wi-Fi, new appliances, and beds, with oak floors, new tile bath and laundry and a warm wood-burning stove. Sleeps four (4). Two bedrooms, one with a queen bed and the other a full bed. Comfortable sleeping accommodations. New decks, deck furniture, BBQ, plus a hammock facing the ocean. Parking for 2 cars only. Sorry, no pets in the cottage. No Smoking. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

Oceanfront Rentals

TRAVEL

Swenson Oceanfront Rentals 415-753-9100 • 650-854-5281 bytheocean2@hotmail.com www.beachfrontswenson.com Referred by Jacque Heflin 541-272-7054 61


Studio Lumiére

WYOMING – Above: The Tetons, with the Snake river in the foreground, Jacks Upper Right: Old Faithful, Yellowstone National Park. Lower Right: Trees after forest fire, Yellowstone National Park. ©Studio Lumiére 2009


son Hole.

360.993.5616 JeansnPearls43@aol.com studiolumiere.zenfolio.com ŠStudio LumiÊre 2009


PHOTOGRAPHY + ENTERTAINMENT + EVENTS

Library Holiday Events Wreath Making Make a wreath take home! Stevenson library Wednesday, December 9. Session 1 starts at 4:30 p.m. and Session 2 at 6 p.m. Make a wreath with beautiful natural materials we’ve gathered locally. Bring your own clippers and gloves if you’d like, and a wire form if you already have one. Enjoy holiday refreshments courtesy of Friends of the Library. Centerpieces Learn how to make a beautiful centerpiece with all materials provided. Hot cider and cookies, too! Please bring your own clippers to use, and a special container or ribbon if you’d like. Held at the La Center Community Building (blue building near the La Center library) on Wednesday, December 9, from 3-5:30 p.m.

Activities for Kids There’s an abundance of interactive programs for children at FVRL libraries during December. Here are just a few: (click on red to view details) Green Gifts Creation Station (Vancouver) Winter Festival (Three Creeks) “Stained Glass” Leaves & Snowflakes (Washougal)

Other Local Holiday Events Mississippi Avenue Holiday Events Historic Mississippi Business Association (click to view full details) Dates: 11/28 - 12/22 Location: Mississippi Avenue N. Mississippi Ave., Portland, OR

Ornament Creation Fun for the whole family! Paint and decorate handmade ornaments as gifts or decorations. All materials provided. Enjoy holiday refreshments courtesy of Friends of the Library. Held at the Stevenson library on Saturday, December 12, at 2 p.m. Dickens Duet at Holiday Open House Come to a special Holiday Open House at the new Battle Ground library on Saturday, December 12, from 11 a.m. to 3 p.m. Enjoy refreshments and music by the fireplace sung by the Dickens Duet in period costumes with German lute and guitar. 64

More Holiday events: Travel Portland (click) PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS


10201 NE Fourth Plain Blvd. Vancouver, WA 98662 Phone: 360.253.4036 Fax: 360.253.9794 wisemank@valogdencenter.org www.valogdencenter.com

Mission Statement The mission of the Val Ogden Center is to empower people with mental health problems to obtain meaningful relationships and satisfying employment.

Vision Statement The Val Ogden Center is a beacon of hope for people experiencing mental health problems. The Val Ogden Center assists its membership in achieving recovery and community integration goals by providing an environment that is structured like a place of employment and rich with opportunity to become actively involved and contribute. The Clubhouse provides its members with a place in which they can find immediate acceptance, inclusion, meaningful activity, belonging and hope. Participation in the Clubhouse promotes wellness, confidence, and self-esteem and facilitates the ability to obtain recognition, meaningful relationships and satisfying employment for all those who become involved. The Val Ogden Center will continue to grow to meet the increasing demand for recovery and rehabilitation services of citizens of Clark County who live with mental illness.

Our Services Clubhouse Community Men and women who live with mental illness want what all people want – a good job friends, someone to love, a safe and comfortable home, and to belong and to contribute to something. The Val Ogden Center community can assist people who live with various types of mental illness in obtaining many of these things. • Staff and members work side by side to perform all the work necessary to run the Clubhouse. • Members feel needed and supported. Work-Ordered Day The work-ordered day is the basic structure of the Clubhouse program. The opportunities to contribute are many and varied, and members can assume various levels of responsibility according to their desires and interests. Working in the Clubhouse helps members achieve a feeling of belonging, increased self-esteem, new skills, and greater levels of social land vocational adjustment. Regardless of any disability a member may have or may not have, each member has a contribution to make which will be valued and appreciated by others. • Helps members achieve a feeling of belonging and increases self-esteem.

• Helps members learn new skills and greater levels of social and vocational adjustment. Regardless of level of ability, each member contributes and will be valued and appreciated. Our Work Units We believe that the skills that members build while volunteering at the Clubhouse will assist them in developing good work habits, building positive relationships with others, encouraging regular attendance, adjusting to a normalized work schedule, and gaining the flexibility needed to adapt to changing situations. Currently the Val Ogden Center has two work units: the Clerical/Employment Unit and the Food Service Unit. • The Clerical/Employment Unit is responsible for business, membership, attendance, newsletters, accounting, administrative work, developing supported and transitional employment opportunities, and employment statistics and data. • The Food Service Unit is responsible for prep work, cooking, serving, clean up, meal planning, shopping, budgeting, maintenance and garden duties.

A Place for Hope, Belonging and Independence


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INDEX OF ADVERTISERS

Advertisers 7 18 18 18 18 19 19 19 28 29 33 38

ARBONNE速 LILY ATELIER LUXE SHOES HOLOBI ENVY ME SALON LIA SOPHIA ESSENTIAL BODYWEAR TOUCHSTONE CRYSTAL I TAKE THE LEAD PREMIUM WEBSITES WRITE STUFF WEBSITES RHINO QUILTING

ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM

41 44 45 61 62 65 66 67 68 69 BC

REMAX EQUITY GROUP, INC ZEN FLOW YOGA JUS SWENSON OCEANFRONT RENTALS STUDIO LUMIERE VAL OGDEN CENTER MGVPHOTOGRAPHY CARDWELL PHOTOGRAPHY FARMERS MARKET SNAPSHOT EMAGAZINE STRUBEL STUDIOS

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Creative... Business Identity, Logo Design, Stationary, Resumes, Print Ads, Postcards, Brochures, Promotional Fliers, Newsletters, Outdoor Media, Signage, Magazines/Catalogs, Direct Mail, Posters, Promotional Items, Wedding Collateral, Copy Writing, Illustration and Web Graphics. Personal and Business Digital Scrapbooks.

In Touch Counseling Services

In Touch ces

Counseling Servi

ith, MA

Gabriele M. Sm

elor

sional Couns Licensed Profes

en and children.

Specializing in wom

, Suite #3 108 SE 124th Ave 98684 Vancouver, WA -8544 Office: (360) 718 mith.com www.gabrielems

Live Well. Dream Well,

Logo and Business Card Project: Logo: “I love it! Wonderful job. Great job... you made this seem easy.” – Gabriele S. Business Card: “That is a thing of beauty! Thank you, again! I really like it!” – Gabriele S.

Events... Invitations, Save the Date, Menu, Venue Reservation and Catering

Knowledgeable... Thorough knowledge of marketing and advertising aspects. Negotiating media buys, scheduling and buying appropriate media; identifying target market. Expert in the technical, conceptual and content development of an ad campaign that targets desired audiences and articulates the merits of client’s products and services.

Exceptional Customer Service... Understands clients needs and provides exceptional results.

Brochure, Flier and Business Card Project: “Thank you. Looks great, you do wonderful work! – Josh H.

Debrah Williams, MA Counselor and Coach

108 SE 124th Ave., Suite 27 Vancouver, WA 98684

Center for Personal Growth and Development

Phone: (360) 513-0604 www.thegrowingthread.com

Shiela Strubel

Logo and Business Card Project: “Wow! I love it. I love the purple shadow behind the letters. Nice touch! It looks great! Perfect! Thank you so much.” – Debrah W.

t: 360.546.3975 • c: 503.830.2511 e.: marketing@strubelstudios.com w: www.strubelstudios.com

Snapshot eMagazine - December 2009  

Snapshot eMagazine Revised

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