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Style Edit #1 the launch issue


WELCOME Dear customer, Welcome to the first edition of the Stripes online magazine. We hope to inspire you with new autumn trends, key pieces from our collections and prepare you for the season ahead. We have been receiving lots of autumn deliveries over the past few weeks and we are thrilled with the beautiful collections we have to show you. We love all things Scandinavian at Stripes, with the majority of our designers based in Copenhagen, so we thought in this issue we would introduce you to our new Danish designers, take you through our recent buying trip to Copenhagen and give our tips for the best places to visit if you are planning a trip there. We also added some information on new beauty products by Ren and Laqa&Co that recently arrived in store. We hope you enjoy our online magazine and we look forward to welcoming you in store or online soon! Claire and Jenny Owners


CONTENTS 6 The team

Get to know the creative minds behind Stripes.

8 Brand Focus New season, new brands, new start. Introducing the collections from our Danish brands Ganni, Gestuz & Custommade.

14 The Story Visiting the most stylish city in Scandinavia Copenghagen & Copenhagen Fashion Week.

18 New Season Style Edit Our favourite picks of the season so far.

20 Beauty

Introducing our beauty brands and trends of the season.


Jenny and Claire, sisters who have fallen in love with Scandinavian fashion, opened the store in 2004. Their love for fashion helps to drive their business down new creative avenues.

Fr o m l e f t : R a d a n a , C l a i r e , Je n n y, S a m , S h e l l e y & E m m a .

the team

Radana, our social media coordinator & stylist from Czech Republic joined our team after graduating at the Universtiy of Worcester. She owns a fashion blog that expresses her style and taste in fashion. Together with Emma, they create a dream team that brings the creavity and excitment to the store. Kiran & Jade are our friendly beauty therapists, who are both Ren specialists. They are highly skilled in holistic treatments, facials as well as manicures and pedicures. They are masters in make up application and definitely know what colours will suit you. See them instore to boost your skin care regime.

“They create a dream team that brings the creativity to the store!�

Emma, the store manager travelled the world before she started to work at Stripes. She is very passionate about fashion and more than happy to give you any advice. You can meet her on the shopfloor.

Fr o m l e f t : K i r a n a n d Ja d e

Sam & Shelley are our part time stylists. Both are wordly wise and love fashion. Shelley joined our team two years ago and her friendly approach makes you feel like you have known her for years. Sam started with us last year and has a great sense of style. If you need to fine tune your outfit, Sam is on hand with her expertise.


Ganni Wear this 80s inspired knit with your favourite boyfriend jeans or this season’s circle skirts. £120, GANNI

BRAND FOCUS STYLIST TIP: KEEP THINGS CASUAL BY MIXING GANNI WITH DRESSED-DOWN PIECESSUCH AS A LEATHER OR DISTRESSED DENIM.

We would like to introduce danish brand Ganni to our AW13 collection. Ganni is designed by a collaboration of designers and has a vintage look that is striking yet wearable. Take a look at their statement knitwear and signature striped dresses for true Scandinavian style (Ganni wrap dress pictured £115).

£120, GANNI

£120, GANNI

£335, GANNI


Gestuz £69, GESTUZ

£99, GESTUZ

Gestuz from Copenhagen has a Rock n’ Roll feel throughout this season’s collection with leather detailing and must-have prints.

£139, GESTUZ

STYLIST TIP: GESTUZ WILL ADD AN EDGE TO ANY OUTFIT WHEN WORN WITH A LEATHER JACKET, SKINNY JEANS OR OVERSIZED KNITWEAR.

£229, GESTUZ


WE LOVE SCANDINAVIAN BRAND CUSTOMMADE !

THEIR SIGNATURE LOOK IS SIMLPE YET STYLISH, AND WE ARE ONE OF VERY FEW STOCKISTS IN THE UK.

THEY ARE A SMALL FAMILY OWNED COMPANY IN DENMARK .

BEST KNOWN FOR THE USE OF LUXURY FABRICS IN THEIR KNITWEAR AND SHIRTING.

£295, CUSTOMMADE

£159, CUSTOMMADE

Custommade

£215, CUSTOMMADE

£119, CUSTOMMADE


Copenhagen story

Danish invasion.

We always enjoy visiting the Danish capital and find it the most inspiring place to spot new trends and brands that we can bring back to Stripes. The danes really lead the way with their effortless, dressed-down look and we were so inspired by the collections we saw at the Gallery show during Copenhagen Fashion Week.

We bought from brands including By Malene Birger, Designers Remix, Day Birger, Won Hundred & Gestuz

I

f you are planning a trip to Copenhagen, you must read our top 5 things to do and visit in Danish capital at the end of the magazine. It is definitely on the list of must-visit cities!

“It is the most inspiring place to spot new trends and brands that we can bring back to Stripes.”

Our STYLIST ’S Picks

T

he capital city of all thingsstylish, one of the top places to live in the World and a firm favourite with the Stripes team. Copenhagen is a city that mixes modernism with classicism in one go. That’s why we have fallen in love with ‘wonderful Copenhagen’. There is no doubt that Denmark and the of whole Scandinavia is famous for clean designs

in the realms of fashion and design but the Danes also embrace clean-living in the way they lead their lives with healthy eateries and a penchant for cycling. Walking through the city, there is so much to see. Copenhagen is a place of great style and beautiful people. You will love the unique architecture and relaxed feel that makes Copenhagen so special.

£149, GESTUZ £169, BY MALENE BIRGER

BMB COPENHAGEN FASHION SHOW

£89, BY MALENE BIRGER


The By Malene Birger moment. The By Malene Birger AW13 show took place in the Royal Danish Theatre, Copenhagen and was staged with simple monochrome drapes and with a vintage film of orchids playing as a backdrop. Our favouite pieces from the collection were beautiful coats, shimmering shirts, luxurious embellished knitwear and stand-out dresses worn with large brimmed hats.   We were also treated to a show of Malene Birger’s couture dresses that were beautifully constructed & worn with fur outerwear.

A

t the after-show party, we were lucky enough to meet Malene Birger. She looked amazing in a floor length gown and chatted to guests before she took to the DJ decks to get the party started. We were treated to live music and the champagne was flowing to celebrate the 10th anniversary of the launch of the brand.


NEW SEASON STYLE

EDIT £160, 7 FOR ALL MANKIND

£89, BY MALENE BIRGER

£209, GANNI

Welcome to our new season style edit where you can find our favourite pieces of the season so far. From graceful silhouettes to knits and floral fabrics, these are the most elegant, instant autumn updates.

£189, DAY BIRGER

£169, DAY BIRGER

£249, AG JEANS £120, GANNI £399, DESIGNERS REMIX £309, DAY BIRGER


BEAUTY Florals are a huge fashion trend this season and even our beauty brands are getting in on the act. REN’s Moroccan Rose Otto Range

sees a new look for 2013. The new packaging design features an Arabesque pattern derived from Islamic art and calligraphy, inspired by the Moroccan Rose .

Morroccan Rose Otto Firming Crème Riche

This Autumn REN introduces a new product to the range, the luxurious and deeply hydrating Moroccan Rose Otto Firming Crème Riche.

Beauty MANICURE PEDICURE HOLISTIC TREATMENTS REN FACIALS WAXING EYELASH EXTENSIONS MAKE UP

TREATMENT ROOMS IN STORE A rich yet soufflé-light body cream that intensively hydrates and nourishes, while visibly smoothing and firming the skin. (£36 for 200ml)

NEW! This Autumn we are launching LAQA&CO, a small beauty brand from New York.

Products include the Nail polish pen £11, Nail polish bottle £9 & Lip pencil £14. Mind you, these aren’t just pens or pencils - they’re little pieces of art too. The brand cover their packaging in unique artwork by young up-and-coming artists who get a cut of the profit from every product purchased.


1. ILLUM DEPARTMENT STORE. Illum has a unique mix of established and up-and-coming danish clothing and accessories brands all under one roof. (Østergade 52, 1100)

4. NYHAVN. For the locals and tourists. Luxury bars and restaurants line the water surrounded by boats. A picture perfect place to sit and soak up the danish party atmosphere. (near Kongens Nytorv underground) 5. CITY BIKE RIDE. Take a bike ride through the city like the locals do.

what to do in Copenhagen 2. ‘LITTLE MERMAID STATUE’. The famous statue is a symbol of Copenhagen and although small, is a must-see tourist attraction. (Langelinie, 2100)

3. WOODWOOD. Here you can see niche clothing and footwear for men and women presented in an uber-cool concept store. (Grønnegade 1, 1107)

6. HAY . A design-led furniture store that offers beautiful interior products at a reasonable price. The store itself will inspire you with with simple scandinavian style. (Pilestræde 29-31, 1112)


NEXT 7 FOR ALL MANKIND | ADRIANO GOLDSCHMIED JEANS

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THE DENIM ISSUE

www.stripesfashion.co.uk

Style Edit issue 1  

Our first issue of a new magazine called Style Edit showcasing the new collection from our brands for the AW13 season.

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