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GOOD TO KNOW

WHO Name: Ville Laitinen Age: 33 Education: Bachelor in natural sciences, nature guide Family: partner and two children Profession: Runs Natureffect Ab.

Sustainable tourism means taking responsibility for tourism’s environmental, sociocultural and economic impacts. There are tour operators that only offer sustainable products. We don’t have mass tourism in the archipelago. Despite this, there is always room for environmental improvement. Tourism entrepreneur Ville Laitinen in Dalsbruk works and lives according to sustainability principals. How can we visit the archipelago in a sustainable way? – It is all about choices. You can chose travel that has lower environmental impacts. It is better to avoid long-distance travel. It is also important to compare the services and products that you buy and choose environmentally friendly options. – Only follow marked trails when out in nature. – Eat local, artisan and ecological food. They are healthy and natural, plus buying locally produced products has a positive sociocultural and economic benefit for the local population and creates a knock

VALUES: Is it possible to run a profitable company without negative environmental impact? – No, naturally not, all activity incurs impacts, and economic profitability is relative. In the long-run we can make a difference by making environmentally friendly choices. My company is environmentally responsible. Additionally, we give 5% of our profits to environmental protection. This is an important cause for me; I believe that businesses can create benefits for society and nature protection. Are you part of a sustainable development network? – We are members of the Leave No Trace network. It is an organisation for sustainable tourism. Members are committed to following certain principals.

on effect on local companies. – Increased environmental awareness automatically helps you make better choices. Share your positive experiences in nature on social media and inspire others, exploring the great outdoors is awesome! What should we avoid? – Following the principals of everyman’s rights takes you a long way. It is good to remember that many islands in the national park are not accessible during the breeding season and your dog should always be kept on a lead. It is best to keep to marked trails to prevent erosion. What are the best aspects of sustainable tourism? – Visitors get positive experiences in nature and this gives people a natural respect for the environment. – I get a kick out of thinking ecologically, and this keeps me in a good mood. It simply feels like I’ve made the right choice.

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Profile for Strax Kommunikation

Welcome to the Archipelago  

Archipelago Tourist Broschure.

Welcome to the Archipelago  

Archipelago Tourist Broschure.