lookbook The lookbook is a crucial part in creating the personality of the brand. I want to use the lookbook as a tool that portrays as much character and personality as possible. With this idea in mind, I wanted the lookbook to be like a story telling, to be a narrative that visually portrays an identity. It tries to differ itself from the typical lookbooks that are often seen in the industry.
concept The concept for this lookbook was to create a narrative from the contrasting of photographs between those of Vietnam and those of the garments. In the lookbook, the images are placed side by side on a single spread so that the viewer is able to make a connection between the two images. Using their visual senses, the viewer can then analyze the two images to try and grasp a better understanding of the narrative. The satisfaction that one may be able to achieve after the understanding of such narrative is quite intriguing to my senses.
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