Page 24

MOBILE

M AT T E R S

Finding Mobile’s

X Factor

How the latest loyalty, data, and engagement programs are promoting mobile payments By Ed McKinley

C

onsumers have been slow to retire their plastic credit and debit cards in favor of paying with their smartphones. “The reality is there’s nothing broken about the card,” notes Ben Jackson, an analyst at the Mercator Advisory Group. “The mobile payment doesn’t solve a payments problem for the consumer.” 22 March/April 2017 | TRANSACTION trends

Trasaction Trends March April 2017  

The Official Publication of the Electronic Transactions Association

Read more
Read more
Similar to
Popular now
Just for you