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Mobile Marketing Solutions


We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.

Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.


Traditional Online Advertising • Banner / Text ads on website • Email campaigns • Low conversions  Lack of targeting – everyone sees the same message  Customer unwillingness to get distracted – focus on online transaction  Difficulty to induce “action” from interested customers

SMS to IRCTC users • Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status • Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.) • Consumer Mind Set : Post transaction customer service


From: TA-IRCTC Dear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010 Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply Characters for Advertising Message - 80


Description • India’s only 3 digit short code for Rail Enquiry • Pan India operations • Instant Response • Query response with tagged advertising

Audience Demographics Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40s Traffic: 100.000 Lac SMS everyday and growing  5 lac calls everyday ( Ads for the advertisers by playing Jingles)

Value to Advertisers  Targeting: By Metro, Circle  Segmentation: Class of travel, origination, destination, train category  Reach: All India across All Operators


From: 139 PNR 6426875710 Train : 5959 Pass-1: B1 , 17 CL: 3A Dt: 23-6-2009 Toshiba India’s most energy efficient 5 star rated air conditioner

Characters for Advertising Message - 80


Fastest FastestGrowing GrowingSocial SocialNetworking Networkingspace spaceon onMobile Mobile(India) (India)

Available as Mobile Application & WAP

Unique UniqueFeature: Feature:Can Canrecord record&&send sendP2P P2Pvideo, video,audio audio&&photo photomessages messages


The RockeTalk Home Screen Your Yourprofile, profile,settings, settings,log log&& your yourimportant importantstuff! stuff! 1,32,600 1,32,600impressions impressionsaaday day

The TheFirst FirstStop. Stop.Snapshot Snapshot ofofWhat’s What’sHot Hot&&New! New! 1,86,924 1,86,924impressions/day impressions/day

Create Createand andjoin joincommunities communities on onRockeTalk RockeTalk

Inbox. Inbox. Where Whereusers usersreceive receive communication communicationfrom from communities, communities, other otherusers usersororfrom from the theRockeTalk RockeTalksystem system The TheRockeTalk RockeTalkgallery. gallery. Check Checkout outvideos, videos, photos photosand andmixed mixed media mediahere! here!4,36,780 4,36,780 impressions impressionsaaday day

Friends: Friends:Friend-list Friend-list&&Advance Advance Search Searchfor forFriends Friends RT RTFun FunZone: Zone:Astrology, Astrology,News, News, Movies, Movies, Music, Music,Sports, Sports,Religion Religion Notifications: Notifications:Real-time Real-time Notifications Notificationsofoffriends’ friends’ activities activities

IM IMon onphone: phone:Google Google Talk, Talk,Yahoo, Yahoo,AOL, AOL,MSN MSN


Segmented User-base (By Geography)

RockeTalk RockeTalkusers usersare arespread spreadacross acrossIndia, India,with withhigher higherconcentrations concentrationsin inNorth, North, South Southand andWest. West.


Segmented User-base ‌. By ByAge Age

By ByGender Gender

Most Mostof ofour ourusers usersare areof ofthe theage agegroup group18 18toto34, 34,aaperfect perfectmatch matchfor formost mostbrands. brands.The The credibility credibilityof ofRockeTalk RockeTalkisisreflected reflectedininits itshigh highpercentage percentageof offemale femaleusers. users.


Segmented User-base ‌. By ByEducation Education

IfIfyou youhave havethe thebrand, brand,we wehave havethe theTG TGto tooffer offeryour yourbrand brandsolutions: solutions:From From college-going college-goingyouth youthto topost-graduate post-graduateearning earningprofessionals. professionals.


Page PageViews Viewsper permonth: month:200 200Million Million New Users per Month: 2 Lakh

India Audience: 1.2 Million

Rest of the World: 1 Million

RockeTalk’s RockeTalk’suser-base user-baseisisone oneof ofthe thelargest largestcredible crediblesocial socialspaces spaceson onmobile mobile in inIndia. India.ItItallows allowsBrands Brandseasy easyreach reachinto intoMetros Metrosand andsmall smalltowns. towns.


Number Numberof ofvisits visits//Users Users//Month Month Data Usage / User / Month

8.3

88MB MBto to12 12MB MB

Content ContentDownloads Downloads//User User//Month Month 2.8 content pieces

Voice & Video Message Streams / 24 hrs

3.5 3.5million million

Engaged Engagedusers userswith withhigh highdata dataconsumption, consumption,content contentdownload, download,social social interactions interactions&&contesting. contesting.Opportunity Opportunityfor formultiple multiplebrand brandengagement engagementsolutions solutions..


Advertising Opportunities for Brands

Mobile advertising with stratoshear technologies  

Author is an online marketer and loves to write on different subjects. With this post he is sharing information on mobile advertising & mob...

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