Mobile Marketing Solutions
We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.
Our DNA : Product Innovation, Service Excellence & Passion.
Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.
Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.
Traditional Online Advertising • Banner / Text ads on website • Email campaigns • Low conversions Lack of targeting – everyone sees the same message Customer unwillingness to get distracted – focus on online transaction Difficulty to induce “action” from interested customers
SMS to IRCTC users • Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status • Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.) • Consumer Mind Set : Post transaction customer service
From: TA-IRCTC Dear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010 Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply Characters for Advertising Message - 80
Description • India’s only 3 digit short code for Rail Enquiry • Pan India operations • Instant Response • Query response with tagged advertising
Audience Demographics Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40s Traffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)
Value to Advertisers Targeting: By Metro, Circle Segmentation: Class of travel, origination, destination, train category Reach: All India across All Operators
From: 139 PNR 6426875710 Train : 5959 Pass-1: B1 , 17 CL: 3A Dt: 23-6-2009 Toshiba Indiaâ€™s most energy efficient 5 star rated air conditioner
Characters for Advertising Message - 80
Fastest FastestGrowing GrowingSocial SocialNetworking Networkingspace spaceon onMobile Mobile(India) (India)
Available as Mobile Application & WAP
Unique UniqueFeature: Feature:Can Canrecord record&&send sendP2P P2Pvideo, video,audio audio&&photo photomessages messages
The RockeTalk Home Screen Your Yourprofile, profile,settings, settings,log log&& your yourimportant importantstuff! stuff! 1,32,600 1,32,600impressions impressionsaaday day
The TheFirst FirstStop. Stop.Snapshot Snapshot ofofWhat’s What’sHot Hot&&New! New! 1,86,924 1,86,924impressions/day impressions/day
Create Createand andjoin joincommunities communities on onRockeTalk RockeTalk
Inbox. Inbox. Where Whereusers usersreceive receive communication communicationfrom from communities, communities, other otherusers usersororfrom from the theRockeTalk RockeTalksystem system The TheRockeTalk RockeTalkgallery. gallery. Check Checkout outvideos, videos, photos photosand andmixed mixed media mediahere! here!4,36,780 4,36,780 impressions impressionsaaday day
Friends: Friends:Friend-list Friend-list&&Advance Advance Search Searchfor forFriends Friends RT RTFun FunZone: Zone:Astrology, Astrology,News, News, Movies, Movies, Music, Music,Sports, Sports,Religion Religion Notifications: Notifications:Real-time Real-time Notifications Notificationsofoffriends’ friends’ activities activities
IM IMon onphone: phone:Google Google Talk, Talk,Yahoo, Yahoo,AOL, AOL,MSN MSN
Segmented User-base (By Geography)
RockeTalk RockeTalkusers usersare arespread spreadacross acrossIndia, India,with withhigher higherconcentrations concentrationsin inNorth, North, South Southand andWest. West.
Segmented User-base â€Ś. By ByAge Age
By ByGender Gender
Most Mostof ofour ourusers usersare areof ofthe theage agegroup group18 18toto34, 34,aaperfect perfectmatch matchfor formost mostbrands. brands.The The credibility credibilityof ofRockeTalk RockeTalkisisreflected reflectedininits itshigh highpercentage percentageof offemale femaleusers. users.
Segmented User-base â€Ś. By ByEducation Education
IfIfyou youhave havethe thebrand, brand,we wehave havethe theTG TGto tooffer offeryour yourbrand brandsolutions: solutions:From From college-going college-goingyouth youthto topost-graduate post-graduateearning earningprofessionals. professionals.
Page PageViews Viewsper permonth: month:200 200Million Million New Users per Month: 2 Lakh
India Audience: 1.2 Million
Rest of the World: 1 Million
RockeTalkâ€™s RockeTalkâ€™suser-base user-baseisisone oneof ofthe thelargest largestcredible crediblesocial socialspaces spaceson onmobile mobile in inIndia. India.ItItallows allowsBrands Brandseasy easyreach reachinto intoMetros Metrosand andsmall smalltowns. towns.
Number Numberof ofvisits visits//Users Users//Month Month Data Usage / User / Month
88MB MBto to12 12MB MB
Content ContentDownloads Downloads//User User//Month Month 2.8 content pieces
Voice & Video Message Streams / 24 hrs
3.5 3.5million million
Engaged Engagedusers userswith withhigh highdata dataconsumption, consumption,content contentdownload, download,social social interactions interactions&&contesting. contesting.Opportunity Opportunityfor formultiple multiplebrand brandengagement engagementsolutions solutions..
Advertising Opportunities for Brands
Published on Jan 29, 2014
Published on Jan 29, 2014
Author is an online marketer and loves to write on different subjects. With this post he is sharing information on mobile advertising & mob...