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Corporate Identity Manual


Strate Corporate Identity / LOGO As we become more client-focused, our brand becomes more important. The Strate Corporate Identity Manual will help position our brand more effectively in the market. It’s a set of guidelines for printers, designers and internal usage. It sets strict parameters on logo, font and colour usage, so that we can always present a clear, consistent image of our brand. It will help build stronger relationships with our clients and attract new ones.

Below are strict parameters from which our logo executions must never deviate. The logo must always have enough “clear space” around it so it can stand proud and uncluttered. ‘A’ represents the distance between the logo and the stapline. It also represents the strapline’s height in relation to the logo. In the bottom right hand corner is the minimum size the logo can appear.

A A

45mm

Strate Corporate Identity


Strate Corporate Identity / LOGO USAGE The Strate logo has been designed to be modern, clean and structured. But when it appears in a number of different formats, it’s inevitable that it will begin to lose its impact. We have indicated the only variations of logo usage permitted. We have also indicated some of the more obvious ways that the logo should never appear.

FULL-COLOUR LOGO

GREYSCALE LOGO

DO NOT SEPARATE ELEMENTS OF THE LOGO

DO NOT MODIFY FULL-COLOUR LOGO

ONE-COLOUR LOGO: PURPLE

ONE-COLOUR LOGO: PURPLE (REVERSE)

DO NOT MODIFY ONE-COLOUR LOGO

DO NOT MODIFY ONE-COLOUR REVERSE LOGO

ONE-COLOUR LOGO: SILVER

ONE-COLOUR LOGO: SILVER (REVERSE)

DO NOT RECREATE LOGO

DO NOT RESIZE DISPROPORTIONATELY

ONE-COLOUR LOGO: BLACK

ONE-COLOUR LOGO: BLACK (REVERSE)

DO NOT PLACE LOGO ON DARK BACKGROUND

DO NOT PLACE LOGO ON BUSY BACKGROUND

FULL-COLOUR LOGO: BACKGROUND

FULL-COLOUR LOGO: PURPLE (REVERSE)

DO NOT USE OUTLINE OF LOGO

DO NOT USE LOGO AS A PATTERN

Strate Corporate Identity


Strate Corporate Identity / CORPORATE FONTS The corporate fonts have been chosen to complement the logo font. Rotis Sans Serif is the primary font and is used in the logo strapline and all design collateral. The Secondary Font, Rotis Serif, is an accent font and should be used sparingly. For Microsoft速 applications, such as PowerPoint速 and Word速, Ariel is to be used. Primary Font / Rotis Sans Serif (used in logo strapline and all design collateral)

ABCDEFGHIJKLMNOPQRSTUVWXYZ &.,:/()?!1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ &.,:/()?!1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ &.,:/()?!1234567890 abcdefghijklmnopqrstuvwxyz Secondary Font/ Rotis Serif (used in design collateral as an accent font)

ABCDEFGHIJKLMNOPQRSTUVWXYZ &.,:/()?!1234567890 abcdefghijklmnopqrstuvwxyz Tertiary Font / Arial (used in all electronic material and Microsoft applications)

ABCDEFGHIJKLMNOPQRSTUVWXYZ &.,:/()?!1234567890 abcdefghijklmnopqrstuvwxyz Font / Calibra (used in all electronic Powerpoint presentations and Word documents only)

ABCDEFGHIJKLMNOPQRSTUVWXYZ &.,:/()?!1234567890 abcdefghijklmnopqrstuvwxyz Strate Corporate Identity


Strate Corporate Identity / COLOUR PALETTE Our primary colour is purple and is to be used in the logo, strapline and all design collateral. Our secondary colour has been specifically chosen to complement the brightness of the primary colour with soft, subtle tones. It is to be used only as an accent colour.

Primary Colour Palette / Used in logotype, strapline and all design collateral PANTONE

RGB

CMYK PANTONE 268C 82C 100M 0Y 15K / 82R 28G 120B

PANTONE 8422C 0C 0M 0Y 50K / 113R 111G 110B / 50% BLACK

Secondary Colour Palette / Used in design collateral as accent colours PANTONE

RGB

CMYK

Tertiary Colour Palette / Used in design collateral as accent colours PANTONE

RGB

CMYK

PANTONE 2955C 100C 45M 0Y 37K / 0R 61G 110B

PANTONE 646C 65C 30M 0Y 11K / 94R 130G 171B

PANTONE 7433C 0C 75M 15Y 15K / 176R 66G 105B

PANTONE 709C 0C 66M 38Y 0K / 237R 102G 122B

PANTONE 3278C 100C 0M 55Y 5K / 0R 158G 130B

PANTONE 563C 52C 0M 32Y 1K / 125R 186G 176B

PANTONE 7409C 0C 30M 95Y 0K / 232R 176G 18B PANTONE 7531C 0C 10M 27Y 50K / 130R 110G 89B The colourS shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc and may not match the PANTONE速 Colour Standards. Consult current PANTONE速 Colour Publications for accurate colours. PANTONE速 is the property of Pantone, Inc.

Strate Corporate Identity


Strate CI Manual