Direct Marketing List Brokers – How List Brokers Work As direct marketing list brokers, our number one task is to source the very best direct mail marketing list (or telemarketing list, or optin email list) for your project so that we can help you find more new customers and increase your sales. Fortunately, as direct marketing list brokers we have access to every single direct marketing list on the market and we can guide you to narrow your list down until your are targeting your ideal market. Consider this: The cost of your direct marketing list only makes up 1015% of your overall budget for a marketing campaign, but direct marketing list quality has the single greatest influence on your success or failure. Not only the list quality, but it also depends on the selects you have chosen to target your direct marketing list in the most effective way possible. That's why it important to use reputable list brokers.
List Brokers Ask Questions When meeting new clients over the phone, good list brokers will start asking questions like: • • • • • • • • •
What is the timeframe for your project? Do you know who your Target Market is? (See Identifying Your Target Market) What is Your Budget? In a perfect world, where would you find your ideal prospect? What magazines do they read? What do they buy? Do they rent or own their homes? Are you mailing, phoning, emailing or texting? Are you doing it yourself or do you have a team set up?
List Brokers are Like Detectives It’s really important that we thoroughly understand your needs so that, as list brokers, we can do our job effectively. To give you an idea of the types of selects that list brokers can choose from, take a look at the Consumer List Selects and the Business List Selects. These are by no means exhaustive, as there are literally thousands of selects to choose from – they are only limited by your imagination (we actually found a list for
someone a few years ago that was looking for people with excessive sweating!). Here is also an example of some of the Specialty Lists available today. “Thank you for providing us with such a strong marketing list. The quality is second to none and has been truly fantastic. In addition to saving us money (as your price beat the quote of many other providers), more importantly, you also saved us time and effort as the list you provided was focused and tailored effectively to our targeted demographic. Thanks again!” Christopher Law TD Waterhouse Private Investment Advice Give our team of list brokers a call today at 18888481215 or fill out our Research Request so we can begin discussing your ideal target market. We look forward to helping you succeed! Call 18888481215