PART THREE_SOLUTIONS from having tangible benefits and revenues from the developed solutions themselves, also means that each partner involved can benefit from activities that lie outside the scope of the solution oriented partnership and their related partner-based solution business plans. In particular, each solution oriented partner can benefit from what are called project spillovers, in which the mere act of collaborating with other companies creates the conditions for each to take advantage of the collaboration to generate knowledge that would not have existed if the partnership did not exist in the first place. Within this Solution Oriented Partnership, the Partner-Based Solutions generate the conditions for technological, competence-based and knowledge-based spillovers in which each partner is able to create synergies amongst themselves to expand their existing business horizons in terms of potential business opportunities. From BioLogica’s perspective, the Partner-Based Solutions generates the condition to enhance their business model to include more service 96 / 97
oriented products and to reach completely new contexts of use. Before entering into a collaboration with the Politecnico di Milano and the other stakeholders, BioLogica’s core business lay completely within the traditional retail industry where they specialized in delivering organic food to their customer base. With the development of the system Punto X, BioLogica has generated the setting for the development of a service portfolio that could transform its existing product portfolio into a product-service portfolio able to generate value through the knowledge and competence spillovers, in terms of food preparation and nutritional wellbeing that was obtained from the other partners. The same is true for DS Medica, which brings to the system tried and tested competencies and experience in the nutrition and wellbeing industry through health and nutrition management software that was sold primarily through the specific niche market of the medical community. Through the PartnerBased Solutions, DS Medica is able to expand its
In “Your dining corner” the user interaction with the vending system is easy and thought to provide a positive experience of choosing and eating. The choice is guided by the information on the touch screen according with the diet profile of the user. After withdrawing the food, it is heated in the microwave oven (without worrying about setting the cooking programme because of the bar code in the packaging that can be read by the machine). Nevertheless, the user preserves the positive experience of taking care of their own food preparation. The layout and the image of the corner, has been developed with the aim of offering a comfortable atmosphere, in order to create a quiet island.