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Media Contacts: Jenny Foust or Alicia Hassinger Communications Strategy Group 303.433.7020 jfoust@csg-pr.com or ahassinger@csg-pr.com

Company Contacts: William Zinke or James Hooks Center for Productive Longevity 303.499.3939 wzinke@ctrpl.org or jhooks@ctrpl.org

Upcoming Meeting at DU Helps Baby Boomers Learn About Later-Life Entrepreneurship This is the Fourth and Final Stop in a Series of Meetings Focused on the Benefits and Opportunities of Creating a New Business Boulder, CO, October 17, 2012 - The Center for Productive Longevity (CPL), which serves as the bridge between older people and opportunities for them to continue in productive activities, is hosting its fourth meeting in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series on Thursday, November 15. This meeting, which is the final stop in the series, will be held at University College on the University of Denver campus. To register and view the agenda, visit http://www.ctrpl.org/november-15-2012. Participants must be 50 and older (50+). The meetings are designed to contribute to a national momentum for new-business creation, which will help Baby Boomers remain productively engaged while reducing unemployment and increasing national economic growth. AARP, the National Association for Community College Entrepreneurship (NACCE) and CPL are sponsors of the meeting, along with other organizations. The day will include presentations from three successful entrepreneurs 50+ and two rounds of interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur. The featured speakers include: •

Jody Holtzman, Senior Vice President–Thought Leadership, AARP, has more than two decades of experience helping companies develop and implement competitive strategies and achieve their strategic market goals. At AARP he leads AARP's new Thought Leadership efforts, which support the new brand positioning around a focus on living, not just aging, and for people 50+ to live their best lives.

Courtney Price, President & CEO, VentureQuest Ltd., in the early ‘90s, founded the Entrepreneurial Education Foundation in Kansas City, MO, and co-founded FastTrac, which was selected to have the best materials for entrepreneurship training in the U.S.

Alan Hall is Founder and Chairman of MarketStar Corporation, which is a global, outsourced sales and marketing company. MarketStar assists technology companies by increasing sales through the small to medium business sector. Omnicom Group (OMC)


now owns MarketStar. He is also the Founder and President of Grow America, whose focus is on stimulating the growth and development of entrepreneurship throughout the U.S. •

Ding-Wen Hsu, President, Pacific West Technologies, has more than 30 years of MIS and managerial experience. A native of Taiwan, she has been very active in the Asian-American communities in Denver since she moved to Colorado in 1978. She is one of the founders of Colorado Dragon Boat Festival, the largest Asian American festival in the Rocky Mountain region. In addition, she is the co-founder of International Multi-Cultural Institute, a nonprofit organization that promotes understanding and interaction among various cultures.

Adam Swiecki, President, Swiecki Enterprises, founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in skate (SkateboardsEtc.com), surf (SurfboardsEtc.com), and snow (SkiGogglesEtc.com).

This meeting focuses on the reality that, with unemployment high and economic growth low for the foreseeable future, entrepreneurship is a bright spot on a gloomy employment horizon for Baby Boomers 50+. Space for the meeting is limited, and people are encouraged to reserve a place as soon as possible. The charge of $35 per person covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Registrations should be made by November 1 at http://www.ctrpl.org/november-15-2012/registration. They will be accepted thereafter on a first-come basis. For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL. About the Center for Productive Longevity The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL. ###

Upcoming Meeting at DU Helps Baby Boomers Learn About Later-Life Entrepreneurship  

This is the Fourth and Final Stop in a Series of Meetings Focused on the Benefits and Opportunities of Creating a New Business

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