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New RedEye Webinar - Understanding Conversion Rate Optimisation Join us on 20th April 2011 to discover the tools and strategies for optimising your website Shenley Wood, Milton Keynes, April 08, 2011 - RedEye today announces the third of its series of concise digital marketing webinars focusing on website conversion, ‘Understanding Conversion Rate Optimisation’. The webinar takes place on Wednesday 20th April 2011 at 3.00-3.30pm and will be presented by RedEye CEO, Mark Patron. On average websites only convert around 2-3% of visitors. This is because improving conversion is complex. But there are ways to improve best practice and make it easier for all digital marketers to get better results. For two years, RedEye has been working with Econsultancy to research the tools and strategies used by online companies to improve website conversion. Past research revealed 89% of companies who implemented a structured approach, did improve conversion. Through analysis and experience, incorporating the findings of two years of research with Econsultancy, RedEye has produced a defined strategy to help companies understand what they can do to optimise their websites and improve online conversion in a structured way. This insightful webinar will provide attendees with the following insight: * Learn how to incorporate a range of tools and strategies in a structured way to improve conversion * Discover what tools and strategies are most effective when it comes to optimising your website


* Understand the process of Conversion Rate Optimisation and learn how it can be strategically implemented About the speaker Mark Patron has been CEO of RedEye since 2006. He has 25 years experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK’s most influential direct marketers by readers of Precision Marketing magazine. Title: Understanding Conversion Rate Optimisation How to Attend To register visit: http://www.ondemand.redeye.com/learningcentre/webinars/ Timing: 20thApril 2011 3.00pm-3.30pm 20 minutes with 10 minute Q&A Press Contacts Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903 About RedEye RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability. In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment. By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling


marketers to make the correct changes or implement the right strategies to improve online conversion. RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’. RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. Contact: Katie Traynier Marketing Manager 26 Shenley Pavilions Chalkdell Drive Shenley Wood Milton Keynes MK5 6LB 01908 340 903 katie.traynier@redeye.com http://www.redeye.com

New RedEye Webinar - Understanding Conversion Rate Optimisation  

Join us on 20th April 2011 to discover the tools and strategies for optimising your website

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