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AuraPortal BPMS Automates the New Product Development Processes for ELPOZO ALIMENTACIÓN With more than 3,500 workers and a network of 425 agents in 30,000 sales locations, ELPOZO ALIMENTACIÓN sells in 65 countries and in 4 continents with their brand ELPOZO Woburn (Boston), MA, March 16, 2011 -- AuraPortal (www.auraportal.com), a global provider of Business Process Management (BPM) announced today that the company ELPOZO has completed its implementation of a new process for the Launching of a New Product with the AuraPortal BPM Suite. This is a process of a broad strategic importance for the company and of great complexity, with tasks where the executor is doing many transactions, cyclic process flows with several threads, and control center tasks, etc. The process considers all phases for designing new products, including their commercial and technical features, selecting the necessary manufacturing and control means and methods, as well as employees involved, their responsibilities and how information documents and general data are transferred, controlled and registered. This Project is part of their investment initiative to leverage the latest available technologies with a high level of automation, using a large number of System Tasks (carried out by the system without IT intervention). Furthermore, the DAD Technology (Dynamically Activated Divisions) have been used in the Personal Tasks (made by the users) created exclusively by AuraPortal and accepted by Gartner Inc. as an innovative functionality. With this technology, as the executor is performing a task, AuraPortal automatically introduces all necessary fields according to the tasks carried out or using AuraPortal characteristics: conditional divisions, fields and pages, calculated fields, business rules, automatic document creation (based on the information stored in the form), action buttons, link buttons, etc. About ELPOZO ALIMENTACIÓN : ELPOZO ALIMENTACIÓN with more than 3,500 workers and a network of 425 commercial agents covering 30,000 sales locations is selling its


products with the ELPOZO brand in 65 countries and 4 continents. In addition, they have an international presence in the fields of R&D, production systems, quality, technology and social commitment. ELPOZO ALIMENTACIĂ“N has believed for a long time in innovation as a development factor. In the last few years they have made investments of more than $400 million to satisfy their customers, consumers, employees, institutions, shareholders and the community relations, to create wealth and progress with their added value. ABOUT AURA (AuraPortal) (http://www.auraportal.com): AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Webbased, and is complementary to existing ERP and CRM systems. AuraPortal has a presence in 50 countries with more than 350 customers including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), Carrefour, ArcelorMittal, Eletrobras, Saras, Royal KPN, Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and Departments in several countries. AuraPortal Headquarters are located in North America (Boston) and Europe (Holland) whereas the software development facilities are located in Spain and India. Auraportal Contacts: Scott Rich scott.rich@auraportal.com Skype: scott.marketingintl Phone: +1 781-569-5940 or +1 978-808-6340 http://www.auraportal.com USA: info-us@auraportal.com The Netherlands: info-nl@auraportal.nl Spain: info-es@auraportal.com Contact: Scott Rich Auraportal 400 Trade Center Woburn, MA 01801-7472 +1 781-569-5940 scott.rich@auraportal.com http://www.auraportal.com


AuraPortal BPMS Automates the New Product Development Processes for ELPOZO ALIMENTACIÓN