Who is Meaningful Change? • Our Vision: To turn air travel into an opportunity for simple giving where small change can make a big difference. • Our Mission: To support education, environmentalism and humane efforts by aggregating donations as small as one cent and channeling funds to effective, accountable, trustworthy organizations in order to increase their positive impact.
Our Par4cipa4ng Nonproﬁts Humane Eﬀorts
Transparent and Accountable. Work Nationally, Regionally, Locally.
Widely Recognized and Well Trusted.
How Meaningful Change Works Step 1:
Installation and Donor Donation
Accounting and Financial Reports
Pay the Nonprofits and Airports
Donation containers are placed at airport security.
We collect the donations and give 80% of all funds to our nonprofit partners.
We then pay airports 5% and retain 15% to cover operational costs and growing the business.
Why Meaningful Change Works Ronald McDonald House Charities raised more than $28 million.
International Programs running for decades and collect hundreds of thousands of dollars.
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Last 3 years, TSA collected and kept over 1.4 million dollars.
2013 marked the first domestic airport charitable coin collection program.
Interna4onal Airport Case Studies Heathrow, London (LHR)
• Program in place for over 25 years. • 3rd busiest airport in the world in 2011; serviced 69,433,565 passengers.4 • 26 containers across four terminals collected $391,824.5 • This equates to 10% of travellers each donating an average of $0.05.
Photo credit: Coin Co. Interna4onal
Interna4onal Airport Case Studies
Photo credit: Cory Doctorow
Photo credit: Changi Airport
Domes4c Airport Case Study Denver, Colorado (DEN)
• Initiated campaign in February, 2013. • Three containers total, one for each security checkpoint. • Averaging $4,000/month in donations.7
Photo credit: Will Chuchawat
What Does This Mean for CA Airports? • Modeled on 10% of travelers donating $0.05 per passenger. • 84,797,507 enplanements in California in 2011.8
California Donation Projections by Hub Size and Enplanement Large Hubs Annual Enplanements
2013 Q3 & Q4
• Meaningful Change can expect to raise $423,987 annually in California alone.
Medium Hubs Annual Enplanements
Small Hubs Annual Enplanements
3,155,245 Non Hubs Annual Enplanements Funds raised Q3 / Q4
TOTAL FUNDS RAISED TO DATE FOR ACTION FOR HEALTHY KIDS $2,310
$15,776/year $108,468/year Cumulative Total
What Does This Mean for MRY? Projec4ons:
• Total enplanements for 2011 were 181,640 passengers.8 • Can expect to raise $1,000. • New revenue. • Reinvestment in community. • Leadership in CA airports.
The Impact Change Can Have Denver Mayor Michael B. Hancock:
“Sparing some change by one person will be compounded by the volume of travelers at Denver International Airport. Passengers need to empty coins from their pockets before the security line anyway…Denver has seen many success stories…and this is another innovative way that we are supporting those efforts.”8
Meaningful Change Summary • Proven fundraising model. • Zero investment/workload. • Opportunity to reinvest in local community. • New revenue stream. • Only requirement – your approval!
Federal Aviation Administration (10/1/2012). Historical Summary of Total Enplanements and Commercial Service Airports. Retrieved 7/1/2013 from http://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/media/historicalPassengerTotals.pdf
USA Today (4/12/2013). More than $500,000 left at airport checkpoints. Retrieved 7/1/2013 from http://www.usatoday.com/story/travel/flights/2013/04/12/lots-of-loose-change-left-at-aiport-checkpoints/2078589/
Meaningful Change (2013). “Traveler donation opinion survey”
Airports Council International (5/12/2012). Passenger Traffic 2011 Preliminary. Retrieved 7/1/2013 from http://www.guardian.co.uk/news/datablog/2012/may/04/world-top-100-airports#data
Donation data courtesy of Coin Co International http://www.coincointernational.com
Donation data courtesy of Denver International Airport http://www.flydenver.com/
Federal Aviation Administration (9/27/2012). Calendar Year 2011 Enplanements for U.S. Airports, by State. Retrieved 7/1/2013 from http://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/media/cy11_all_enplanements.pdf
Coale, Laura Denver International Airport (2/4/2013). Travelers Can Now Help the Homeless by Donating Spare Change before Going Through Security at Denver International Airport. Retrieved 7/1/2013 from http://business.flydenver.com/pr/DIAPR_130204s.pdf
Published on Feb 9, 2014
This is a PowerPoint presentation used in board meetings to educate members and directors about the Meaningful Change program.