01 JUNE – 08 JUNE
01 JUNE – 08 JUNE
A WORLD FOOTBALL CUP WITH NO BORDERS The eyes of the world will again be focused on Östersund in 2014, as the city hosts the CONIFA World Football Cup. The prestigious tournament is the official world cup for nations not eligible for FIFA-licensed competitions. From the 1st until the 8th of June, teams from every football playing continent will meet to compete for the title of world champion. The holders, Kurdistan will be looking to defend their title in Östersund, having won the 2012 tournament which was held in Iraq. The tournament was watched around the world, with huge interest generated globally climaxing with the final being viewed by around 10 million viewers worldwide on the internet streamed broadcast. CONIFA – the Confederation for Independent Football Associations – is the international association responsible for the championships. It has developed a strong reputation and is politically and religiously independent and uses culture, friendship and openness as complimenting and working in co-operation with FIFA. There are member nations around the globe and many more nations that are candidates for membership. Europe: Occitania, Nagorno Karabakh, Saepmie, Heligoland, Abkhazia, Northern Cyprus, Romani, Monaco, Franks, County of Nice, Padania, Cilento, Nagorno-Karabakh, Aramean-Syriac North America: Quebec, Cascadia Asia: Kurdistan, Tibet, Tamil-Eelam Africa: Darfur, Zanzibar Oceania: Palau South America: Rapa Nui, Williche Discussions are underway with Catalonia (the provinces around Barcelona) which would be an extremely exciting addition given the region’s footballing renown.
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FOCUS ON THE BEST PUBLICITY AND COVERAGE The most recent World Football Cup was held in Kurdistan in 2012. The final of which attracted 35,000 spectators live and another 10 million viewers. The tournament’s scale is evidenced by the fact it was covered by 200 journalists from all over the world. CONIFA and the tournament aim to sign an agreement with a television production company to cover the matches using up to eight HD cameras and full graphics for each match day, producing a total of 60 hours of high quality sports programming. MP&Silva which provides the rights for Europe’s best football leagues and World Cup qualifiers, Grand Slam tennis, motor racing, etc., have included the championships in the GoalShow programme, that shows goals from Serie A, the Premier League and La Liga. The organisation also intends to draw up agreements with additional distributors, including The most recent World Football Cup was held in
pay-per-view options, to guarantee as many global broadcasts as possible and to exceed the previ-
Kurdistan in 2012. The final of which attracted 35,000
ous viewing figures.
spectators live and another 10 million viewers. The tournament’s scale is evidenced by the fact it was covered by 200 journalists from all over the world.
The World Football Cup is creating a thorough and extensive marketing plan. Discussions are currently underway with Swedish, regional and local media to ensure the most rewarding partnerships are established. As the event incorporates not just a huge sporting event but a range of high interest cultural activities, a great deal of editorial coverage is generated. Further, additional negotiations continue for normal advertising space where direct marketing will be located. Naturally press releases and other PR will be distributed and ongoing throughout. The website functions as a base for the tournament’s communication. In addition to this there will be systematic and dynamic a social media presence through YouTube, Facebook, Twitter, and Instagram.
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JÄMTKRAFT ARENA The match venue is Jämtkraft Arena. The modern and iconic venue is located in the new area known as Stadsdel norr and was opened in 2007, it is the home ground of the local football club, Östersunds Fotbollsklubb. The pitches comply with FIFA and UEFA recommendations. The venue has all the necessary facilities for teams and spectators, as well as sponsors and the media, and all are of a very high standard.
Pitches: 2. Pitch size: 105 x 65 m (complies with FIFA and UEFA technical recommendations). Artificial turf: Tarkett Evolution 07. Heated with district heating. Lighting: Capacity of 308,000 watts. Seats: 5,092.
A WORLD CHAMPION WILL BE CROWNED
Stands: Two. Roof height above ground, 18 m. Dressing rooms: 8. Referee, match officials, medical rooms: 3. Media rooms: 7.
Twelve teams will participate in the CONIFA World Football Cup 2014. The teams will be
Lounge: On level 3, space for over 100 seats.
divided into ‘round-robin’ groups with each team facing the other teams in their group. 4
teams will then progress to the semi-finals, with the winner of each semi-final will compete in the final to decide the champion while the losing semi-finalists will have compete in the
Wheelchair access: Lift in the A-stands, 10 wheelchair spaces. 6 wheelchair accessible toilets/baby changing rooms
3rd/4th place. The opening match is played on Sunday 1 June and the final is on Sunday 8
Internet: Wireless internet.
June. The tournament is played in accordance with international rules.
Tamil-Eelam (north-east Sri Lanka) Saepmie (Sweden, Norway, Finland, Russia) Manx Independent (Isle of Man) Abkhazia Aramean-Syriac Nagorno Karabakh
THE FOLLOWING TEAMS WILL PARTICIPATE: Kurdistan Occitania (southern France) Padania (Italy) Quebec (Canada) Darfur (west Sudan) Zanzibar (off Tanzania)
SAEPMIE WELCOMES A cultural festival is being planned to coincide with the football tournament. Participating nations will display their traditions and honour their origins in the form of exhibitions and workshops. During the week, Unesco, CONIFA and Gaaltje Sydsamiskt Kulturcentrum, the southern Sami cultural centre, will also gather a number of young adults from around Europe for a cross-border project that aims to highlight local culture and strengthen international co-operation. Discussions are also underway about forming a partnership with Umeå, the 2014 European Capital of Culture. Located next to the football arena is the newly built Östersund Arena, purpose built venue for ice hockey, figure skating, gymnastics and bandy. Its location close to the football arena makes Östersund Arena an excellent choice for a sponsor and cultural village during the championships.
ORGANISING THE CHAMPIONSHIPS
WORLD FOOTBALL CUP 2014 Johan Bexelius, Managing Director +46 (0)70-60 60 632
World Football Cup 2014 is also the name of the company that is the principal for the event. The
company’s shares are equally owned by CONIFA and Östersunds Fotbollsklubb, and its primary task
is project management, sponsorship and publicity. CONIFA is the international association that is responsible for the World Football Cup; it works on the invitation and registration for the event, as well as with international issues such as visas, TV distribution and global sponsorships. Östersunds Fotbollsklubb is in charge of the competitive side of the event. The club has played in the Swedish Superettan league since 2013; the club and its staff have a great deal of experience of matches, in terms of looking after players and officials, as well as sponsorship and media services.
CONIFA Per-Anders Blind, President +46 (0)73-063 79 20 firstname.lastname@example.org www.conifa.org ÖSTERSUNDS FOTBOLLSKLUBB
Gaaltije Sydsamiskt Kulturcentrum initiated the application to host the championships. Its normal
Lasse Landin, Office Manager
activities are promoting Sami culture and traditions in a range of ways. During the championships,
+46 (0)76-800 97 60
Gaaltije will work with CONIFA and Unesco on the cultural programme and activities.
email@example.com www.ostersundsfotbollsklubb.se Daniel Kindberg, Chairperson +46 (0)70-314 64 07 firstname.lastname@example.org GAALTIJE SYDSAMISKT KULTURCENTRUM Jerker Bexelius, General Manager +46 (0)70-60 60 862 email@example.com www.gaaltije.se
01 JUNE – 08 JUNE