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STORIES OFFICIAL

BRAND MANUAL.


WELCOME THIS IS THE BRANDMANUAL OF STORIES OFFICIAL. TABLE OF CONTENT

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IDENTITY AND DNA

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SIGNATURE

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HISTORY

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WHO ARE OUR CLIENTS

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AMBASSADORS

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OUR LOGO

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COLOR AND USAGE

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IMAGES AND STYLE

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COPY AND TONE OF VOICE

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TYPOGRAPHY

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SOCIAL MEDIA 1 Â


IDENTITY AND DNA | STORIES OFFICIAL

The collection of Stories Official speaks for itself. The collection is minimalistic, subtle, classic, practical and always handmade from the finest leathers by skilled artisans. These basics you’ll find in every bag created by Stories Official. Making a quality bag is a long, complicated process and that’s why we’re not going with the traditional fashion schedule. Stories Official stands for perfection in even the smallest detail and this makes every Stories Official item unique.   The major characteristics of Stories Official are the finest materials, a passion for details and timeless opportunities.   Stories Official is a luxury leather bag and accessories label build on a clear vision; every client of Stories Official is an ambassador, we listen to them because they are the most important. We built our collection with those confident, distinguished women to comprise a growing collection of minimal luxury bags and accessories that will last a lifetime.

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SIGNATURE The aesthetic of Stories Official is minimalistic, clean, elegant, classic and practical. All the items of Stories Official are always handmade from the finest leathers by skilled artisans. The collection of Stories Official consists of essential and classic items.

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HISTORY Stories Official is founded in The Netherlands by Lotte Zunneberg.

2014

2015

The recognizable logo and brand name are registered.

2016

Stories Official introduces the first leather bags collection at the Modefabriek, Amsterdam.

Stories Official launches the first signature collection of leather bags and accessories.

2018

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MINIMALISTIC


LUXURY


WHO ARE OUR CLIENTS?

The Stories Official target customer is a disguised woman who are classic, chic and sophisticated shoppers. AGE | Between 25 and 60 GENDER | Female SOCIAL CLASS | upper or upper middle class   The client of Stories Official is a mature woman who wants to identify what stories official represents, - Classic and elegant - Comfortable and practical - Clean and minimalistic - Luxury and high quality - Sophisticated and confident They are all different but with the common thread of an appreciation of quality and an eye for fine materials and perfection in even the smallest detail. She is successful and sophisticated, elegant and fashionable but not necessary follow all trends. They shop at up scaled retailers and stores. The client of Stories Official is a busy woman but also takes the time to dress chic and confident. 7  


AMBASSADORS

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OUR LOGO

The logo of Stories Official is a big part of the DNA of Stories Official. It fits the minimalistic, elegant and classic identify of Stories Official perfectly. The smaller logo consists of the letter S and O combined. The dimensions of this logo are 0,8 x 8 cm. All the accessories and smaller goods are recognizable by this silver logo.

Besides this logo, Stories Official also uses the brand name STORIES OFFICIAL as a logo on the bags and sometimes the accessories. The bags are always recognizable by this bigger logo.

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COLORS AND USAGE OF THOSE COLORS The collection of Stories Official mainly consists of the colors black and blue. The complete collection of Stories Official is always available in these 2 colors. Sometimes Stories Official will introduce a limited edition color in a signature model.

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IMAGES AND STYLE Stories Official uses a lot of strong images found in nature and materials. The strong and clean images reflect the identity of Stories Official perfect. Strong colors in combinations with the classic collection of Stories Official are a recognizable style of images usage.

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COPY AND TONE OF VOICE The tone of voice of Stories Official is mature and distinguished. It’s a strong but polite way of communicating. The client of Stories Official will recognize itself in this tone of voice. The clients of Stories Official will always being addressed with she, her.

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TYPOGRAPHY The typography of Stories Official is, just as everything, clean, simple and minimalistic. We have selected Helvetica as our main font. Size 8.5. In presentations we use size 12. When writing headlines we use DIDOT caps lock, bold. Size 18. For the brand name of Stories Official we using DIDOT in caps lock. On the webshop of Stories Official we use the typo Montserrat.

DIDOT SIZE 18 Helvitica size 12

Helvitica size 8

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TIMELESS


CLASSIC


SOCIAL MEDIA Instagram

www.instagram.com/stories_official

Facebook

www.facebook.com/storiesofficial.bags

Pinterest

www.pinterest.com/storiesofficial

The DNA of Stories Official is a important part of Stories Official. Stories Official thinks this story needs to be told and communicated clearly to all of the clients. Together with the first invoice Stories Official will send a file with all important information about Stories Official. Stories Official asks everyone to use Hashtag #Stories Official when posting a picture or anything else on social media.

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